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When it comes to influencing consumers' purchases, word-of-mouth continues to outperform all paid media, finds Deloitte in recently-released survey results
[pdf], which show 8 in 10 Americans aged 14+ saying recommendations have a medium (43%) or high (38%) influence on their purchase decisions. But among paid media, TV still commands the broadest degree of influence, cited by almost two-thirds of respondents.
AM/FM radio continues to be the preferred medium among core radio listeners, with 81% of weekly radio station listening taking place on an AM/FM radio in a vehicle (51%) or at home, work, or school (30%), according to the latest annual TechSurvey
from Jacobs Media. Consistent with recent research
, AM/FM radio continues to benefit from the in-car environment, with roughly half of respondents saying that most or all of their radio listening takes place in the car.
: Algorithm changes enacted by Facebook in Q1 led to interaction rate declines across most post types, details Adobe, which notes that algorithm changes in Q3 2014 have boosted link posts' interaction rates. Although recent data from Socialbakers suggests that videos now have the widest reach
, Adobe's data indicates that image posts continue to be the Facebook post type generating the highest interaction rates. In fact, link posts' interaction rates (1.8%) - which have grown for two consecutive quarters - now rival video posts' rates (2%).
: More than 8 in 10 US adults who use mobile or online banking applications see some benefits to using card-linked marketing (e.g. special offers such as coupons or discounts, via email or text on mobile or online banking applications), details Cardlytics in a new survey. While it should be noted that Cardlytics has an interest in that figure being high, respondents' ranking of the benefits is interesting, as they were as likely to say that it would give them new choices on where to shop (42%) as they were to say that it would let them shop their favorite brands more (40%).
Marketers tend to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, and there's research to be found on anything ranging from their top brand attributes
to their influence on B2B purchases
. Those analyses are all helpful in their own right, but - stepping back to the big picture for a moment - how many of these prized individuals are there in the US? The latest data
out from the Census Bureau gives a sense of how large this coveted demographic is.
Tablet penetration has reached 51% of US households as of February, up 13% points year-over-year, reports Nielsen
[download page] in a recent study. Tablet penetration stood at 50% or higher in 20 local markets, led by Atlanta (62%) and San Francisco (61%), with Phoenix (+23% points) and Miami (+19% points) registering as the markets with the largest year-over-year gains.