How Are Enterprises Using Social Marketing – and Where Are They Seeing the Best Results?

SpredfastForresterConsulting-Enterprise-Use-Social-Marketing-Sept2014
Senior digital marketing leaders at enterprise companies appear confident in their social marketing sophistication, but they still suffer from the same persistent problem as everyone else.
Continue reading » | September 17, 2014

Millennials Mostly Talk About Brands Offline. Which Media Drive Their W-O-M Impressions?

KellerFay-Media-Marketing-References-in-Brand-W-O-M-Sept2014
Millennials may be tech-savvy, but they're talking about brands in face-to-face conversations and referencing traditional media to a greater extent than other adults.
Continue reading » | September 16, 2014

Brands Report Adoption of Data-Driven TV Ad Campaigns

Adap.tv-Data-Driven-Linear-TV-Campaigns-Sept2014Source: Adap.tv [download page]
    Notes: Brands surveyed for the Adap.tv report (limited to video ad buyers) estimate allocating 60% of their video budgets to programmatic channels versus traditional or direct publisher sales. And it appears that they're extending their use of data-driven practices to linear TV, too, as 43% say they currently use some form of automated or data-driven process to drive traditional TV transactions.
      Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence
      Continue reading » | September 17, 2014

      Only 53% of Inbound Marketers Measure ROI

      HubSpot-Inbound-Challenges-Priorities-Sept2014Only a bare majority of inbound marketers are measuring ROI, according to HubSpot's latest annual "State of Inbound" report, with that result continuing a theme from past studies. But that doesn't appear to be stunting their confidence: a significant share of inbound marketers are reporting higher ROI than last year - perhaps as previous success is the top reason given for increasing inbound budgets.
      Continue reading » | September 16, 2014

      Nielsen’s Top 10 DMAs, 2014-2015

      Nielsen-Top-10-DMAs-2014-2015-Sept2014Source: Nielsen [pdf]
        Notes: The number of TV homes overall decreased by 1.7% year-over-year to roughly 113.8 million, per Nielsen's estimate. While there was no change in the rankings of the top 10 markets, led by New York (7.4 million), Los Angeles (5.5 million) and Chicago (3.5 million), nine saw a decrease in TV homes from last year. Beyond the top 10, Phoenix (#11) and Detroit (#12) traded spots from last year, as did Tampa-St. Petersburg (#13) and Seattle (#14).
          Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence
          Continue reading » | September 16, 2014

          Advertising and PR Industry Continues to Suffer From Low Public Perception

          Gallup-Americans-Views-of-Business-and-Industry-Sept2014Source: Gallup
            Notes: Just 37% of Americans have a positive view of the advertising and public relations industry, which puts it behind reputationally-challenged industries such as pharma and banking (each at 40%). With 33% of survey respondents having a negative view of the advertising and PR industry, the net positive rating for the industry is just 4%, on par with pharma as the 6th-worst among 25 measured. By comparison, the restaurant industry has the highest net-positive rating, of 60% (67% positive versus just 7% negative), while the retail (40%) and travel (37%) industries also have relatively good reputations.
            Continue reading » | September 16, 2014

            Are Young People Watching Less TV? (Updated – Q2 2014 Data)

            Nielsen-Traditional-TV-Weekly-Viewing-Trends-Among-18-24-Q12011-Q22014-Sept2014The latest TV viewing figures are in, and with more than 3 years' worth of data to examine, it's possible to see some real trends emerging in Americans' TV viewing habits. The short of it? Yes, youth as a whole are watching less TV - and they watch a lot less than older Americans. And, as the data in this latest cross-platform report [download page] from Nielsen attests, the drop-off in viewing by the 18-24 demo is intensifying again.
            Continue reading » | September 15, 2014

            Consumers: Brands’ Online Product Recommendations Spur Purchases

            StrongView-Product-Recommendations-as-Purchase-Drivers-Sept2014Brand enthusiasts find product recommendations based on prior purchase history to be both helpful and influential, details a new report from StrongView and Edison Research. The study analyzes the impact of digital communication from brands on consumers, noting that email is by far the leading online communication channel in terms of influencing purchases, and that relevant communications that meet expectations for a brand can help prompt those decisions.
            Continue reading » | September 15, 2014

            Keep scrolling for more charts and articles:

            1 2 3 1,076 page: 0