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ONLINE MEDIA | August 1, 2014

2 in 3 American Adults Are Concerned That Social Networks Sell Their Personal Data

RadLincolnParkCraigNewmark-Personal-Data-Concerns-Aug2014
    Source: Rad Campaign, Lincoln Park Strategies, and Craig Newmark of craigconnects
      Notes: 3 in 4 American adults claim to be very or somewhat concerned about having too much personal information about them online. The majority of respondents have little to no trust in social media sites, and 6 in 10 believe it likely than social networks sell their contact information. About two-thirds are concerned that social networks sell their personal data; similar proportions are concerned that websites (70%), online service providers (63%) and apps (67%) sell their information. Continue reading »
      TRADITIONAL MEDIA | July 31, 2014

      Minority of B2B Salespeople Find Marketing Assets Effective

      DemandMetric-Marketing-Asset-Effectiveness-Perceptions-July20143 in 4 marketers believe that marketing assets are somewhat (67%) or very (9%) effective, but only 46% of salespeople concur, finds a new study [download page] released by Demand Metric. The survey - fielded mostly among B2B respondents - focuses on the causes and impacts of "bad" sales interactions, finding numerous instances of disagreement between sales and marketing teams, with each seeing¬†problems with¬†the other. Continue reading »
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      CPG Brand Loyalty On the Rise, Though Consumers Still Seek Value

      July 31, 2014

      IRI-Americans-CPG-Brand-Spending-Behavior-Q2-2014-Q2-2011-July2014American consumers are showing more loyalty to regular CPG brands than they did 3 years ago, according to new survey results from IRI Worldwide. Some 39% of respondents indicated that they are trying new brands priced below regular brands, down from 46% reporting this behavior in Q2 2011. Similarly, fewer respondents - 31% in Q2 compared to 39% in Q2 2011 - are giving up some of their favorite brands. Despite those positive trends, few consumers only purchase their preferred brands over cheaper options. Read more »

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      Half of Large Tablet Owners Watch Video Content On Their Devices At Least Weekly

      July 31, 2014

      RJI-Large-Tablet-Owners-Video-Consumption-by-Age-Gender-July2014

        Source: Donald W. Reynolds Journalism Institute
          Notes: A slight majority 52% of large tablet owners reported accessing and watching movies, TV programs or other videos on their devices in the week prior to the survey, with this activity more prevalent among male (59%) than female (47%) owners. Men aged 18-34 are the most likely to be watching video content on their large tablets, with two-thirds doing so. Read more »

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