US Shoppers’ Attitudes to Mobile Payments, by Generation

GfK-US-Shoppers-Attitudes-to-Mobile-Payments-by-Generation-Oct2014
There's a "vast generational divide" when it comes to perceptions of mobile payments' utility. With the exception of the 18-24 bracket, though, concerns about security are relatively uniform across generations.
Continue reading » | October 31, 2014

Weekend Reading, 10/31/14

Pew-Political-Campaign-Outreach-Methods-Oct2014
An assortment of data - spanning politics, news, retargeting and paid search - to get you through the weekend.
Continue reading » | October 31, 2014

How Search Results Can Drive In-Store Visits

GoogleIpsosSterling-Helpful-Search-Result-Info-Oct20143 in 4 consumers who find local information in search results to be helpful report being more likely to visit stores. That's according to a recent Google, Ipsos MediaCT and Sterling Brands survey [pdf] of 6,000 smartphone users aged 18-54 who have influence in the purchase decision-making process of retail, CPG or tech products and have used the internet to look for shopping-related information. So what exactly constitutes "helpful" information?
Continue reading » | October 30, 2014

Digital Marketers Report Limited Channel Integration

ExperianForrester-Digital-Marketers-Channel-Integration-Levels-Oct2014On average, only 45% of digital marketers integrate any two channels, finds a commissioned study [download page] conducted by Forrester Consulting on behalf of Experian Marketing Services. The report, based on surveys with 428 digital marketers across a number of markets, finds that email marketing and search retargeting are the most commonly-integrated channels, but that only 54% are integrating this pair.
Continue reading » | October 30, 2014

Trust in News Media Types, by Generation

Harris-Trust-in-News-Media-Types-by-Generation-Oct2014Source: Harris Interactive
    Notes: American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately. Local newspapers (76%) and radio (73%) follow closely, while online-only news sites such as the Huffington Post are trusted by the fewest (61%) respondents, chiefly due to a lack of trust among Matures (69+). Interestingly, Baby Boomers (50-68) have the most trust in each news media type save for online-only news sites, where they trail Gen Xers (38-49) by a slight margin.
    Continue reading » | October 30, 2014

    US Omni-Channel Shopping Behavior, by Category

    GfK-US-Omni-Channel-Shopping-Activity-by-Category-Oct2014Source: GfK [download page]
      Notes: On average, 44% of US shoppers combine online and in-person shopping activities ("omni-channel shopping") across 15 product and service categories, reports GfK in a recent study. Omni-channel shopping is most popular for consumer electronics (65%), apparel (64%) and toys (63%), while being least common in categories such as restaurant meals (20%), cleaning (21%), and food and beverage (22%). Compared to last year's results, the biggest percentage point increases in omni-channel shopping were observed for the home improvement (+19% points) and auto (+14% points) categories.
      Continue reading » | October 30, 2014

      Holiday 2014 Data Hub

      NRFProsper-Holiday-Related-Retail-Spending-2004-2014-Oct2014The holiday season - traditionally referred to as the November-December period - is almost here. That means, among other things, that there's an abundance of holiday data on offer. This article (which will be updated periodically during the holiday period) highlights key points from holiday-related research for what appears to be a fairly bright season in terms of spending.
      Continue reading » | October 29, 2014

      Email Open and Click Rates, by Subject Line Length

      MailerMailer-Email-Response-Rates-by-Subject-Line-Length-in-2013-Oct2014Source: MailerMailer
        Notes: Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year, according to a MailerMailer analysis of almost 1.2 billion emails, with longer subject lines generally tied to lower open rates. That same pattern extended to click rates, which were highest for emails with the shortest subject lines.
        Continue reading » | October 29, 2014

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