What’s Holding Back Further Use of Content Marketing and Native Advertising?

PulsepointDigiday-Top-Barriers-Content-Marketing-Native-May2015
Resource constraints continue to bother brands, agencies and publishers. But they may soon ease.
Continue reading » | May 21, 2015

The World’s 10 “Most-Chosen” FMCG Brands

Kantar-10-Most-Chosen-FMCG-Brands-May2015
Coca-Cola is on top, again.
Continue reading » | May 21, 2015

Top Industries by Share of Digital and Mobile Ad Spend in 2015

eMarketer-Top-Industries-by-Share-of-Digital-Mobile-Ad-Spend-in-2015-May2015Source: eMarketer
    Notes: Retail will continue to be the largest-spending vertical on US digital advertising, according to eMarketer's latest estimates, accounting for 22% share of total spend. That would be slightly higher than the 21% share detailed by the IAB and PwC in their 2014 online ad revenues report. The retail sector is expected to be even more influential in mobile advertising, where it is expected to account for 23.2% of total revenues this year.
    Continue reading » | May 20, 2015

    Pay-TV, Broadband Subs Continue Moving in Opposite Directions

    LRG-Pay-TV-Broadband-Subscription-Trends-in-Q12015-May2015Source: Leichtman Research Group (LRG) Notes: Although the pay-TV subscriber market continues to be larger than the broadband subscriber market, that gap continues to narrow, per the latest data from LRG. The results indicate that the top broadband providers – representing roughly 94% of the market – added about 1.2 million subscribers in Q1 2015, bringing their total to 88.5 million. Cable companies had a particularly strong quarter, with a net gain of slightly more than 1 million subscribers, their largest net add since Q1 2008.
    Continue reading » | May 20, 2015

    Which Marketing Channels Drive Phone Calls to Businesses?

    Invoca-Top-Marketing-Channels-Driving-Phone-Calls-May2015Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses, according to an Invoca analysis of 32 million phone calls throughout 2014. But are these media referring high-quality calls?
    Continue reading » | May 19, 2015

    Marketing Leaders Want More Data-Driven, Explorative Team Cultures

    SpencerStuart-Marketing-Team-Culture-May20159 in 10 marketing leaders feel that culture plays a very (60%) or somewhat (30%) influential role in enabling the brand experience, but only about one-quarter believe that their team's culture needs no change, details Spencer Stuart in a recent survey of more than 200 marketing leaders.
    Continue reading » | May 19, 2015

    Fastest-Growing Consumer Electronics Products, by Household Adoption

    CEA-Fastest-Growing-CE-Products-May2015Source: Consumer Electronics Association (CEA)
      Notes: Mobile devices represent the two fastest-growing consumer electronics (CE) products this year when measured by absolute percentage point growth (rather than relative increase), with tablet penetration up 9% points to 54% and smartphones up 8% points to 72%, according to the CEA. In fact, smartphones are now the third-most commonly owned CE product, behind TVs (98%) and DVD/Blu-ray players (78%), while tablets have cracked the top 10 (#9) for the first time, replacing basic cell phones, which fell out of the top 10.
      Continue reading » | May 18, 2015

      Customer Satisfaction With Healthcare Services Falls to Lowest Level in Almost A Decade

      ACSI-Customer-Sat-Healthcare-Sector-May2015Source: American Customer Satisfaction Index (ACSI) [download page]
        Notes: Customer satisfaction with the healthcare and social assistance sector has fallen to a score of 75.1 on the ACSI's 100-point scale, down from 80 (the threshold of excellence) just a couple of years ago and its lowest point since 2006 (75.1). Satisfaction with ambulatory care and hospitals both shrunk, with the former falling to its lowest point (76) since the ACSI began measuring it in 2008.
        Continue reading » | May 18, 2015

        Keep scrolling for more charts and articles:

        Weekend Reading, 5/15/15
        Digital Estimated to Influence Half of In-Store Retail Sales
        Low Click-Through Rates A Top Challenge For Email Marketers
        What Wins Customers Back After A CX Failure?
        Half of US Mobile Subscribers Aged 65+ Now Own A Smartphone
        Millennials Most Likely to Say They Trust Businesses to Keep Their Personal Info Private
        Consumers: Pay-TV Valued, but Changes Wanted
        Which Types of Audience Targeting Are Most Important to Digital Branding Campaigns?
        Global Programmatic Ad Spending and Pricing Trends, by Channel
        Top 500 Traditional Media Advertisers Allocate 1 in Every $12 to Hispanic Efforts
        Mother’s Day Spending Set for Growth This Year
        Consumer Perception of Retailers’ Data Security Impacts Loyalty, W-O-M
        What Motivates Smartphone Users to Download and Use Apps?
        1 in 6 TV Viewers Said to Share Content About Shows Online
        Android Reportedly Passes iOS in Q1 Mobile Ad Revenues, Still Lags in Monetization
        B2B Companies’ Twitter Activity and Engagement, by Day of the Week
        Top 10 Marketing Charts of the Month – April 2015
        Email Subject Lines: The Latest Data
        US Now Sees More Mobile-Only Than Desktop-Only Adult Internet Users
        Consumers Rate In-Store Personalization Tactics as “Cool” or “Creepy”
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