ONLINE MEDIA | July 22, 2014

Marketing Automation: Top Objectives and Most Useful Metrics

Ascend2-Most-Important-Marketing-Automation-Objectives-July2014Marketing automation tools are being used with a number of important objectives in mind, and have been generally successful in achieving those objectives, according to a new report [download page] from Ascend2 and its Research Partners based on a survey of 291 marketing, sales and business professionals from around the world, three-quarters of whom are B2B-focused. The most commonly-cited objectives were improving marketing productivity (45%), increasing sales revenue (44%), increasing lead generation (42%) and improving lead nurturing (41%); only 7% rated marketing automation as not being successful in meeting their objectives. Continue reading »

Which Practices Are B2B Content Marketers Focusing On?

ForresterBMAOMI-B2B-Content-Marketing-Practices-July2014Only 1 in 7 B2B marketing leaders believe that their content marketing efforts have very effectively delivered business value during the past 12 months, with a slight majority 51% feeling instead that their efforts have only been somewhat effective, finds a recent study [download page] from Forrester Research, the Business Marketing Association (BMA), and the Online Marketing Institute (OMI). Part of the problem identified in the study is an outsized focus on content production that isn't optimized for the buyer's full journey. Continue reading »

Search Engines Ranked by User Satisfaction

July 22, 2014


    Source: American Customer Satisfaction Index (ACSI) [download page]
      Notes: Customer satisfaction with internet portals and search engines improved by 4 points year-over-year to reach an index score of 80 (on a 100-point scale), considered the threshold of excellence by the ACSI. Google led all search engines with a score of 83, representing a 6-point improvement from last year and driving the overall sector gains. By contrast, Yahoo! dropped 5 points to a score of 71, above only AOL (70). Search engine users reported being most satisfied with site performance (index score of 84) and least satisfied with the amount of ads on the sites (75). Read more »


      Facebook’s Share of Referral Traffic to Publishers Continues to Grow

      July 22, 2014


        Source: Shareaholic
          Notes: Facebook continues to cement its position as the leading social referrer of website traffic, referring a new high of 23.4% share of traffic to Shareaholic's network of publishers in June, up from 9.3% share in June 2013, although the sample set used is continuously expanding, which may influence the longitudinal trends. While Pinterest has emerged as a solid second, its share of referral traffic declined during Q2, from 7.1% share in March to 5.7% in June. Meanwhile, Twitter continues to hover around the 1% share mark, which remains more than the combination of StumbleUpon (0.6%), Reddit (0.2%), YouTube (0.06%), Google+ (0.06%) and LinkedIn (0.02%). Read more »

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