Almost 1 in 5 Adults to Buy A Wearable Device in the Next Year. Where Does That Fit in the CE Spectrum?

Ipsos-CE-Purchase-Intent-US-Adults-Dec2014
Who's looking to buy wearables, and which brands are top of mind?
Continue reading » | December 18, 2014

Who Spends the Most on a Daily Basis? Hispanics

Gallup-Daily-Spending-by-Race-Ethnicity-and-Kids-Dec2014
Hispanics' above-average spending is tied to their likelihood of having kids in the home.
Continue reading » | December 17, 2014

What’s the “Hottest Topic” in Retargeting?

AdRoll-Hottest-Topic-in-Retargeting-Dec2014Source: AdRoll [download page]
    Notes: Social media retargeting is the "hottest topic" in retargeting, according to an AdRoll survey of 1,000 US marketers hailing from a range of industries and company sizes. Indeed, social networks are among the top properties where respondents would like to see retargeting over the next 3 years, with Instagram (48%) and Pinterest (46%) behind only Amazon (73%). Another hot topic in the space, per the survey, is mobile and cross-device, with 57% of B2B respondents and 51% of B2C marketers currently retargeting on mobile.
    Continue reading » | December 17, 2014

    2015 Marketing Budget Trends, by Channel

    StrongView-2015-Marketing-Budget-Plans-by-Program-Dec2014Business leaders are generally optimistic about the direction their marketing budgets will take next year, according to a StrongView survey [pdf]. Indeed, 54% expect their budgets to grow next year (up from 46% in last year's survey), with one-third of those forecasting budget growth of at least 10%. So which channels are slated for increases - and which will see budget cuts?
    Continue reading » | December 16, 2014

    Majority of Pay-TV Subscribers Also Report Having Netflix Subscriptions

    PwC-Share-Pay-TV-Subscribers-With-Netflix-2014-2013-Dec2014Source: PricewaterhouseCoopers (PwC) [pdf] Notes: Pay-TV, it seems, is no longer enough: roughly two-thirds of pay-TV subscribers between the ages of 18-49 also have Netflix subscriptions, according to a recent PwC survey, which notes that Netflix penetration among pay-TV subscribers isn't confined to youth. In fact, almost 6 in 10 subscribers aged 50-59 double as Netflix subscribers, triple the share from last year. Overall, 65% of pay-TV subscribers surveyed have Netflix and 32% Amazon Prime, up from 41% and 18% last year, respectively.
    Continue reading » | December 16, 2014

    Streaming Services Grow in Popularity With Smartphone Users

    Deloitte-US-Smartphone-Owners-Streaming-Activities-by-Age-Dec2014Source: Deloitte
      Notes: Some 43% of US smartphone-owning adults report having used their device to stream music and listen to online radio during the week prior to Deloitte's survey, with this figure up from 26% in the prior year's survey. While fewer (16%) said they had streamed or watched TV or movies online using their devices, that was almost double the figure from a year earlier. Predictably, use of streaming services is highest among youth. Interestingly, though, 35-44-year-olds were the most likely to report playing games on their smartphones, with 47% claiming to have done so within the prior week.
      Continue reading » | December 15, 2014

      US Population Projections by Age Group, 2015-2060

      CensusBureau-Pop-Projections-by-Age-Group-2015-2060-Dec2014Source: U.S. Census Bureau
        Notes: The first population projections released by the US Census Bureau in 14 years show an aging population distribution in the US: by 2060, slightly fewer than 1 in 5 (19.8%) of Americans will be younger than 18, down from an estimated 22.9% next year. By contrast, by the end of the forecast period, the 65+ crowd will account for 23.6% of the population, up from 14.9% next year. Indeed, the 65+ bracket will grow to outnumber under-18s some time between 2030 and 2035. Something to think about, given the complaints that advertisers aren't doing a good job catering to older Americans.
        Continue reading » | December 15, 2014

        Where Upscale Boomers Notice Advertising

        ShullmanResearchCenter-Top-Ad-Channels-Among-Upscale-Boomers-Dec2014Source: Shullman Research Center
          Notes: TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k), according to new data released by the Shullman Research Center that segments previously-released data by generation. Three-quarters of upscale Boomers reporting having seen TV ads during the 30 days prior to the survey, with a majority also reported having seen or heard advertising in mail sent to their home (53%) and in newspapers (printed or digital; 51%).
          Continue reading » | December 12, 2014

          Keep scrolling for more charts and articles:

          What Are Shoppers Doing in Their First Hour on An E-Commerce Site?
          Email Engagement By Device: PC Users Click Most
          Twitter Users Seen Avid Consumers of TV Shows Across Sources
          Desktops Still Rule the American Workplace
          B2B Marketers on the Most Effective Channels Used to Promote Events
          Staying Ahead of the (Media) Curve With Affluents
          How Marketers Plan to Improve Email’s ROI in 2015
          Are Young People Watching Less TV? (Updated – Q3 2014 Edition)
          How Global Media Advertising Dollars Will Be Spent in 2017
          Could Mobile Overtake Desktops in US Search Ad Spend Next Year?
          Customer Satisfaction With the Finance and Insurance Sector
          Baby Boomers Comprise 41% of the Adult Mass Affluent Population
          Which Days of the Week Yield the Best Mobile In-App Ad eCPMs?
          Top 10 Marketing Charts of the Month – November 2014
          Cyber Monday Results: Heaviest E-Commerce Day Yet
          Most Influential Advertising Media Among Young Hispanic Online Shoppers
          Travel Content Sharing Skews Young
          What Types of Data Are Marketers Using For Personalization – And What’s Their Impact on ROI?
          Are Men or Women More Brand-Loyal?
          Digital Media Players’ Threat to Regular TV Viewing
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