Most Strategically Important Technologies, According to CEOs

The vast majority of CMOs find that digital technologies are driving operational efficiencies.
Continue reading » | January 23, 2015

B2B Marketers’ Budget Allocations in 2015

In-person events enjoy the largest budget share, but digital and content marketing are the areas set for the biggest changes.
Continue reading » | January 23, 2015

Social Sharing Trends in 2014

ShareThis-Content-Sharing-by-Category-and-SocNet-in-Q4-Jan2015Facebook continues to be the dominant social platform for content sharing, per the latest quarterly report from ShareThis, an unsurprising result given its popularity among American adults. Interestingly, the report finds that of the most prominent social sharing platforms, Facebook's stature rose the most during 2014, while Twitter experienced a decline. And as the report notes, while Facebook is a "fundamental channel," other major channels "serve niche interests."
Continue reading » | January 22, 2015

Almost 1 in 3 B2B Marketers Say Their Content Is Company-Focused, Not Customer-Centric

CorpVisions-B2B-Marketing-Campaigns-Customer-Centricity-Jan2015The biggest way in which B2B content fails to change business executives' perceptions is by too closely resembling a sales pitch, according to a study released last year by the Economist Group and Peppercomm. Yet, a sizable portion of B2B marketers might be falling into that trap, per new survey results [pdf] from Corporate Visions.
Continue reading » | January 22, 2015

Netflix Paid Streaming Subscriber Count, Q1 2012-Q4 2014

Netflix-Paid-Streaming-Subscriber-Count-in-Millions-Q12012-Q12014-Jan2015Source: Netflix
    Notes: Netflix yesterday reported better-than-expected subscriber growth in Q4 2014, adding almost 4 million paid streaming subscribers quarter-over-quarter to reach nearly 54.5 million worldwide (versus its forecast 54.1 million). In the US, Netflix reported 37.7 million paid streaming members, up from 31.71 million in Q4 2013 (19% year-over-year growth) and 25.47 million in Q4 2012. It had a particularly strong quarterly internationally, however, adding more than 2 million paid streaming subscribers, a quarterly increase that appears to be the largest in its history.
    Continue reading » | January 21, 2015

    2014’s Best-Perceived Brands Among US Millennials and Minorities

    YouGov-Brand-Buzz-Rankings-Millennials-Minorities-in-2014-Jan2015Source: YouGov
      Notes: While topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials, according to YouGov's segment rankings. Of note, while Nike didn't crack the top 10 among the adult population at-large, it came in 5th among Millennials while taking the top ranking among African-Americans and the second spot with Hispanics. Also interesting: YouTube's ranking among the Millennial generation (#4) was actually 2 spots lower its overall standing among adults.
      Continue reading » | January 21, 2015

      Which Email List Growth Tactics Are Proving Effective For Marketers?

      Ascend2-Most-Effective-Difficult-Email-List-Growth-Tactics-Jan2015Roughly three-quarters of marketers, sales and business professionals around the world report that their email lists are growing, but for the vast majority of those (61% of respondents overall), that growth is coming slowly. As such, list growth emerges as one of the top email marketing objectives for the year ahead, per the latest survey findings [download page] from Ascend2 and its Research Partners.
      Continue reading » | January 20, 2015

      Amazon Tops US Brand Buzz Rankings, Again

      YouGov-Top-US-Brand-Buzz-Rankings-in-2014-Jan2015YouGov has released its US Buzz Rankings list for 2014, revealing that Amazon enjoys the best public perception for the second consecutive year. The study, which measures consumer perceptions of brands, asks respondents whether they have heard anything about the brand during the prior 2 weeks and subtracts the percentage who answer they have heard something negative from the proportion who have heard something positive.
      Continue reading » | January 20, 2015

      Keep scrolling for more charts and articles:

      2014’s Most Memorable Ads Among Millennials
      Smartphone Internet Users’ Leading Mobile Website Access Methods
      Weekend Reading, 1/16/15
      Email Marketers Generally Optimistic About Channel’s Future Role
      SMBs Still Consider W-O-M Most Effective, But Online Marketing Perceptions Improve
      Social Logins in Q4: Google Gains on Facebook; LinkedIn Takes B2B Lead
      Email Marketers on the Most Useful Ways to Improve Deliverability
      Millennial Women’s Differing Fashion Attitudes, by Age Cohort
      Assessing the State of Digital Marketing
      Trends in American Adults’ Social Networking Use
      Young Adults’ Changing Socioeconomic Characteristics, 1980-2013
      Consumers’ Most Popular Product Recommendation Types
      North American Email Engagement Trends: Open Rates Up; Click Rates Down
      Holiday Desktop E-Commerce Sales Grew by 15%
      How Data Analytics Changes Marketing Campaigns
      Top TV and Video Advertisers of 2014
      2 in 3 Senior Marketers Plan Tech Spending Increases
      Few Consumers See Pay-TV As Their Dominant Video Content Source in 2020
      Top 20 Marketing Charts of 2014
      Number of Mobile App Sessions Grew by 76% Y-O-Y in 2014
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