iPad Leads Mobile Devices in Revenue per Ad Impression

Social networking applications are the most common first app of the day.
Continue reading » | July 31, 2015

Friday Research Wrap, 7/31/2015

A collection of intriguing data points.
Continue reading » | July 31, 2015

What Do B2C Marketers and Agencies See As Mobile Advertising’s Top Challenges?

xAd-Top-Mobile-Advertising-Challenges-July2015Mobile advertising is either a significant aspect or a top priority in the overall marketing plan for a majority of consumer-facing brand marketers and agencies. That's according to a recent report [download page] from xAd, which found more than 8 in 10 respondents from each group saying that mobile ads play at least some role in their marketing plans.
Continue reading » | July 30, 2015

Affluent Millennials Say They’re Loyal to Their Financial Institutions

LinkedInIpsos-Affluent-Loyalty-Financial-Institutions-July2015Affluent Millennials are open to non-financial brands, finds a report from LinkedIn [download page] conducted by Ipsos that looks specifically at affluents in the US. At the same time, once they become customers with a financial institution, they're considerably more likely than their Gen X counterparts to claim loyalty to it.
Continue reading » | July 30, 2015

Mobile Now More Than Three-Quarters of Facebook’s Ad Revenues

Facebook-Mobile-MAUs-Ad-Revenues-Q12013-Q22015-July2015Source: Facebook
    Notes: Facebook's mobile ad revenues grew by 74% year-over-year in Q2 to represent an impressive 76% share of the social network's total ad revenues. To put that figure in perspective, just 2 years ago (in Q2 2013), mobile captured less than one-quarter (23%) of Facebook's ad revenues.
    Continue reading » | July 30, 2015

    Americans’ Alcohol Preferences, by Education and Income Level

    Gallup-Alcohol-Preferences-Income-Education-Level-July2015Source: Gallup
      Notes: Self-reported alcoholic consumption is far higher among Americans from high-income households ($75k+) than lower-income households (<$30k), with 78% of the former and 45% of the latter occasionally drinking, per a Gallup survey. Similar discrepancies were also found by education level, and among drinkers, those with higher annual household incomes and education levels reported being more frequent drinkers. Interestingly, middle- and lower-income drinkers favor beer over wine and liquor, though wine edges beer as the most common alcoholic beverage among higher-income Americans.
      Continue reading » | July 29, 2015

      Top Reasons Why Consumers Don’t Watch TV on the Go

      Arris-Top-Reasons-Not-Watching-TV-On-the-Go-July2015Source: Arris [download page]
        Notes: Mobile TV - defined as watching TV services while away from home on a smartphone, tablet or laptop - is growing in frequency, says Arris in its latest global Consumer Entertainment Index report. While youth are the most likely to watch on-the-go, the biggest year-over-year increase came among older consumers. For example, 30% of those aged 65 and older reported watching at least sometimes, up from 19% the previous year. Among those not watching, the screen being too small (26%) was the leading reason, though youth were most likely to complain about mobile data costs being too expensive.
        Continue reading » | July 29, 2015

        Content Strategies Not Optimized For High-Quality Lead Generation, Say B2B Marketers

        CMOCouncilNetline-Top-Factors-Derailing-B2B-Lead-Flow-Success-July2015Just 15% of senior marketers in North America consider their demand generation strategies to be highly (2%) or very (13%) effective, being instead more likely to perceive them as moderately effective (29%) or someplace in the middle (32%), according to a report [download page] from The CMO Council and Netline. One of the key problems appears to be a conflict between content strategies that lack targeting and the definition of a high-quality lead that requires more intentional engagement on the prospect's part.
        Continue reading » | July 28, 2015

        Keep scrolling for more charts and articles:

        Social Up, Search Down in User Satisfaction Ratings
        Print Magazine Reach Twice As Large As Digital Issues Among Connected Adults
        Majority of TV Households With Kids Watch OTT Content Via Connected TVs
        Global Ad Spend Trends Forecast by Medium, 2015-2016
        Netflix Paid Streaming Subscriber Count, Q1 2012-Q2 2015
        B2B Marketers’ Most Exciting Future Opportunity? Customer Experience
        Back to School Stats 2015
        Social Media Platform Adoption Rates Among US Parents
        Travel Rewards Impact Decisions, Program Members Say
        2015 B2B Digital Marketing Insights Report
        Smartphones Now Account For Half of US Adults’ Digital Media Time
        US Brand Buzz Rankings in H1 2015
        Q2 Search Trends
        Friday Research Wrap, 7/17/2015
        Facebook Post Interaction Rates: Links Now Rival Videos
        Marketers: Lead Gen Effectiveness Improves; Email Most Effective
        Consumer Perceptions of Branded Content: Trusted Channels and Leading Influencers
        Smartphone Owners Primarily Rely on Computers for Shopping
        Top-Indexing YouTube Video Categories Among Mothers
        B2B Marketers Struggle to Generate Insights from Social Data
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