Content Engagement Higher on Desktops Than Mobiles

Consumers reportedly engage with an average 20% of B2C web content.
Continue reading » | August 3, 2015

Top-Indexing Retail Spending Categories Among LGBT Households

LGBT households more likely to shop in a variety of specialty channels such as book stores and beverage stores.
Continue reading » | August 3, 2015

Friday Research Wrap, 7/31/2015

AHAA-Retail-CPG-Hispanic-Media-Ad-Spend-Trends-July2015CPG and retail advertisers among the top 500 advertisers boosted Hispanic media spend by 67% between 2010 and 2014, far above the 20% aggregate growth in spend during the prior 5-year period of 2006-2010, reports AHAA [pdf]. The study indicates that 28% of these companies' growth in top-line revenues between 2010 and 2014 is the result of the shift in spending from English to Hispanic media.
Continue reading » | July 31, 2015

iPad Leads Mobile Devices in Revenue per Ad Impression

Opera-Mobile-Ad-Monetization-by-OS-Device-in-Q2-July2015Source: Opera Mediaworks
    Notes: Android mobile devices continued to lead iOS devices in mobile ad traffic (63.7% vs. 21.7%) and share of revenue (47.7% vs. 47.2%) in Q2, reports Opera, though iOS devices were clearly ahead yet again in revenue per impression. The iPad sets the standard on this measure, per the report, accounting for 15.5% of ad revenues against just 3.5% of traffic.
    Continue reading » | July 31, 2015

    What Do B2C Marketers and Agencies See As Mobile Advertising’s Top Challenges?

    xAd-Top-Mobile-Advertising-Challenges-July2015Mobile advertising is either a significant aspect or a top priority in the overall marketing plan for a majority of consumer-facing brand marketers and agencies. That's according to a recent report [download page] from xAd, which found more than 8 in 10 respondents from each group saying that mobile ads play at least some role in their marketing plans.
    Continue reading » | July 30, 2015

    Affluent Millennials Say They’re Loyal to Their Financial Institutions

    LinkedInIpsos-Affluent-Loyalty-Financial-Institutions-July2015Affluent Millennials are open to non-financial brands, finds a report from LinkedIn [download page] conducted by Ipsos that looks specifically at affluents in the US. At the same time, once they become customers with a financial institution, they're considerably more likely than their Gen X counterparts to claim loyalty to it.
    Continue reading » | July 30, 2015

    Mobile Now More Than Three-Quarters of Facebook’s Ad Revenues

    Facebook-Mobile-MAUs-Ad-Revenues-Q12013-Q22015-July2015Source: Facebook
      Notes: Facebook's mobile ad revenues grew by 74% year-over-year in Q2 to represent an impressive 76% share of the social network's total ad revenues. To put that figure in perspective, just 2 years ago (in Q2 2013), mobile captured less than one-quarter (23%) of Facebook's ad revenues.
      Continue reading » | July 30, 2015

      Americans’ Alcohol Preferences, by Education and Income Level

      Gallup-Alcohol-Preferences-Income-Education-Level-July2015Source: Gallup
        Notes: Self-reported alcoholic consumption is far higher among Americans from high-income households ($75k+) than lower-income households (<$30k), with 78% of the former and 45% of the latter occasionally drinking, per a Gallup survey. Similar discrepancies were also found by education level, and among drinkers, those with higher annual household incomes and education levels reported being more frequent drinkers. Interestingly, middle- and lower-income drinkers favor beer over wine and liquor, though wine edges beer as the most common alcoholic beverage among higher-income Americans.
        Continue reading » | July 29, 2015

        Keep scrolling for more charts and articles:

        Top Reasons Why Consumers Don’t Watch TV on the Go
        Content Strategies Not Optimized For High-Quality Lead Generation, Say B2B Marketers
        Social Up, Search Down in User Satisfaction Ratings
        Print Magazine Reach Twice As Large As Digital Issues Among Connected Adults
        Majority of TV Households With Kids Watch OTT Content Via Connected TVs
        Global Ad Spend Trends Forecast by Medium, 2015-2016
        Netflix Paid Streaming Subscriber Count, Q1 2012-Q2 2015
        B2B Marketers’ Most Exciting Future Opportunity? Customer Experience
        Back to School Stats 2015
        Social Media Platform Adoption Rates Among US Parents
        Travel Rewards Impact Decisions, Program Members Say
        2015 B2B Digital Marketing Insights Report
        Smartphones Now Account For Half of US Adults’ Digital Media Time
        US Brand Buzz Rankings in H1 2015
        Q2 Search Trends
        Friday Research Wrap, 7/17/2015
        Facebook Post Interaction Rates: Links Now Rival Videos
        Marketers: Lead Gen Effectiveness Improves; Email Most Effective
        Consumer Perceptions of Branded Content: Trusted Channels and Leading Influencers
        Smartphone Owners Primarily Rely on Computers for Shopping
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