Marketers Rate the Most Valuable – and Difficult – Conversion Rate Optimization Methods

The easiest methods to implement aren't always the most valuable.
Continue reading » | November 25, 2014

7 in 10 Enterprise CEOs Believe They Are Wasting Money on Marketing Initiatives

Despite some concerns about marketing performance, CEOs report strong relationships with CEOs. A good understanding of data, as it turns out, can strengthen that bond.
Continue reading » | November 25, 2014

US Millennials’ Interest in Mobile Healthcare Services

Harris-Millennial-Interest-Mobile-Healthcare-Services-Nov2014Source: Harris Interactive
    Notes: Some 48% of American adults would be extremely (25%) or very (23%) interested in being able to check their blood pressure on a smartphone or tablet were this available to them, according to the Harris survey, with 47% expressing that degree of interest in the ability to check their heart and heartbeat for any irregularities. Among Millennials (18-37), an application that tracks their physical activity (e.g. steps, sleeps) generates the most interest, with 57% reporting being at least very interested in such an app.
    Continue reading » | November 25, 2014

    Finance Advertisers’ Mobile Campaign Goals

    MillennialMedia-Finance-Advertisers-Mobile-Campaign-Goals-Nov2014Source: Millennial Media / comScore [download page]
      Notes: Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals), per Millennial Media's report. But their biggest difference from advertisers overall lies with registrations, the goal for 30% of finance campaigns versus 12% of campaigns overall. (The analysts note that insurance brands used registration campaigns to motivate consumers to sign-up for free quotes or estimates for new service.)
      Continue reading » | November 25, 2014

      Holiday 2014 Data Hub (Updated)

      NRFProsper-Thanksgiving-Weekend-Shopping-Intentions-Nov2014The holiday season - traditionally referred to as the November-December period - is here, and Thanksgiving weekend, replete with Black Friday and Cyber Monday, beckons. That means, among other things, that there's an abundance of holiday data on offer. This article (which is being updated periodically during the holiday period) highlights key points from holiday-related research for what appears to be a fairly bright season in terms of spending.
      Continue reading » | November 24, 2014

      Original Programming Grows in Popularity With Netflix Users

      Centris-Netflix-Users-Original-Programming-Nov2014Source: Centris Marketing Science
        Notes: Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1, per Centris Marketing Science. While 18-34-year-olds (76%) are most likely to have watched any Netflix originals, 6 in 10 subscribers aged 55 and up have also watched them as of Q3. The extent to which Netflix becomes a destination for original programming rather than licensed content has important implications for the future of TV.
          Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence
          Continue reading » | November 24, 2014

          Viewable Video Ad Completion Rate in Q3? Just 20%

          IntegralAdScience-Viewable-Video-Ad-Completions-in-Q3-Nov2014Source: Integral Ad Science
            Notes: While more than three-quarters of video ads were played to completion in Q3, just 1 in 5 overall were actually in view to the users, reports Integral Ad Science in its latest Media Quality Report, based on an analysis of billions of impressions measured daily. Separately, the report notes that viewability for display impressions ranged from 36.7% (networks and exchanges) to 53.4% (publishers), while 3 in 10 video impressions were viewable.
            Continue reading » | November 24, 2014

            How Frequently Are Top Brands Tweeting?

            SimplyMeasured-Tweet-Frequency-Interbrand-100-in-Q3-Nov2014Source: Simply Measured [download page]
              Notes: 98 of the Interbrand 100 companies have a Twitter account, and 94 tweet at least once a day, per Simply Measured. Roughly half tweeted 1-5 times per day (including @replies and Retweets), according to the analysis of Q3 2014 activity, and 29% tweeted more than 10 times daily. Excluding @replies and Retweets, 77% of brands tweeted 1-6 times per day, while only 4% tweeted at least 10 times a day. Are they wasting their time? Forrester Research thinks so, suggesting that marketers concentrate instead on platforms with high engagement rates, such as Instagram.
                Related: [Cheat Sheet] Brand Post Engagement on Instagram
                Continue reading » | November 24, 2014

                Keep scrolling for more charts and articles:

                Weekend Reading, 11/21/14
                The 10 Most Shared Video Ads of 2014
                What Motivates Americans to Engage in Digital Activism?
                What Tech Marketers Want From Their Media Partners – And Why
                Pay-TV Market Shrinks in Q3; Broadband Subs Pick Up Steam
                Growth in Time Spent With Apps Not Being Driven by Top Apps
                Are TV Audiences Really on the Decline?
                Amazon Search: How Important Is The Top Result?
                The Demographics of US High-Speed Internet Users
                American Adults’ Use of Communication Devices, by Age Group
                The Importance of Honesty and Authenticity For Brands
                A Cohesive Customer Journey Is Critical. Which Technologies Help?
                Marketers’ Most Effective Sources of Data
                Most Appealing Mobile Ad Features to Mothers
                How B2B Vendors Are Working to Meet Buyers’ Omni-Channel Desires
                Key Stats About Latinos’ Outlook and Attitudes
                Top 10 “Champion Brands” in 2014
                Digital TV: Authenticated Viewing Continues to Grow
                Weekend Reading, 11/14/2014
                Top Stated Reasons for Cart Abandonment
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