Fastest-Growing Retail Digital Commerce Categories in 2014

Total retail digital commerce spending increased by 14% last year, with mobile commerce spending growth more than double that of desktop commerce.
Continue reading » | March 30, 2015

Sizing Up US Media Reach

Traditional TV reaches 285 million viewers per month, close to two-thirds of whom (181 million) watch time-shifted TV.
Continue reading » | March 30, 2015

The Most – and Least – Trusted Companies in America

TemkinGroup-Top-and-Bottom-Cos-Trust-Ratings-Mar2015Source: Temkin Group
    Notes: Of 293 organizations measured across 20 industries, just 6% earned "excellent" (above 70%) trust ratings, according to the latest annual Temkin Trust Ratings, although another 28% earned "good" (60-70%) ratings. H-E-B and credit unions led the pack, with USAA capturing 3 of the next top 4 positions for its bankings, insurance and credit card businesses. Meanwhile, 9% of the companies measured had "very poor" (below 40%) ratings and another 22% were rated as "poor" (40-50%). Comcast languished at the bottom for its TV and internet service businesses, with other TV and internet services also among the worst.
    Continue reading » | March 27, 2015

    National Mover Rate Remains Steady; Still Highest Among Youth

    CensusBureau-National-Mover-Rate-by-Age-Group-2013-2014-Mar2015Source: US Census Bureau
      Notes: The national mover rate between 2013 and 2014 was 11.5%, or 37 million people aged 1 and older, according to the latest data from the US Census Bureau. That figure is in line with recent years, hovering between 11.5 and 12.5% since 2008, and is down from about 1 in 5 people when the survey began in 1948. Youth continued to be the most likely to move, as 21.4% of 18-24-year-olds and 20.7% of 25-34-year-olds did so during the 2013-2014 period.
      Continue reading » | March 27, 2015

      Mobile In-App Ads Expected to Top Desktop Ads in Spend Next Year

      eMarketer-US-Digital-Ad-Spend-Forecast-by-Device-2013-2019-Mar2015Mobile ad spending in the US will grow by 50% this year to exceed $28.7 billion, representing 49% share of digital ad spending, details eMarketer in a new forecast. With strong spending growth predicted again next year - of 41% - mobile will overtake desktops and average 60.4% of digital ad spending and more than one-fifth (20.4%) of total media ad spending, per the forecast.
      Continue reading » | March 26, 2015

      State of B2B Marketing Data Deemed “Questionable”

      NetProspex-State-of-B2B-Marketing-Data-in-2014-Mar2015Most B2B records are missing key data such as industry information (72% missing) and phone numbers (54% missing), according to an analysis of more than 223 million records by Dun & Bradstreet NetProspex. The study evaluated database health across 4 best practice areas - record duplication, record completeness, email deliverability, and phone connectability - determining that the overall "Health Scale Rating" of the records analyzed was "Questionable."
      Continue reading » | March 26, 2015

      Music Streaming Revenues Up 29% in 2014, Surpass CD Sales

      RIAA-US-Music-Indus-Revenues-2014-v-2013-Mar2015Source: Recording Industry Association of America (RIAA) [pdf]
        Notes: Digital subscription and streaming revenues grew by almost 29% last year to reach roughly $1.87 billion, surpassing sales of CDs ($1.85 billion) in the process, according to a report from the RIAA. Streaming revenues comprised 27% of all industry revenues, up from 21% a year earlier. Physical shipment revenues (of which CDs represented 82%) accounted for 32% share and digital downloads a leading 37% share. The report notes that paid streaming subscriptions grew by 26% year-over-year to reach 7.7 million.
        Continue reading » | March 25, 2015

        Retail Email Marketing Benchmarks: No Lift on the Weekend

        Listrak-Retail-Email-Marketing-Benchmarks-in-2014-Mar2015Source: Listrak [download page]
          Notes: Retailers last year saw very little difference in email open and visit-to-conversion rates when sorting by weekday and weekend deployments, according to data provided by Listrak to accompany its recently-released study. That result stands in contrast with other research suggesting that, generally, emails sent at off-peak times enjoy higher response rates. Meanwhile, the Listrak study also finds that triggered campaigns boasted considerably higher response and conversion rates than broadcast messages, with "back in stock" campaigns averaging a significantly higher revenue per email sent ($6.50) than any other type.
          Continue reading » | March 25, 2015

          Keep scrolling for more charts and articles:

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          Average CMO Tenure Rises Again, Has Doubled In the Past Decade
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          SVOD Penetration Tied to Household Income Levels
          Hispanics More Likely to be Influenced by Family, Online Ads
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          Number of Millionaire Households in the US Said to Hit New High
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          Form Conversion Rates: What’s Working?
          Snapchat Rising in Popularity With Youth
          Hispanics Projected to Comprise One-Third of Under-18s in 2060
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