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The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report
[pdf] covering Q4 and full-year 2014. The results remain generally consistent with the past couple of years
, with overall growth in the double-digits, driven by mobile. The following is a quick look at some of the major takeaways from the report.
: While TV's share of adults' daily media time has shrunk slightly in the past couple of years, the medium continues to pull in a disproportionately high share of ad spending, according to new eMarketer estimates. This year, TV is expected to account for 36.4% of adults' daily major media time, while raking in slightly more than 40% of media ad dollars. And while consumption of - and ad spending on - digital video has been rising quickly, digital is expected to pull in just 4.4% of ad spend versus its 10.9% share of adults' media consumption this year.
Two-thirds of US consumers (aged 15 and older) agree that brands must be environmentally responsible, but that level of agreement is trumped by several other countries tracked in a recently-released GfK survey
. In fact, an average of 76% of respondents across the 23 countries surveyed agreed with the statement regarding brands' environmental responsibility.
: SIIA / ABM Business Information Network
: B2B media and information industry revenues grew by 3.3% to $27.6 billion last year (unadjusted for inflation), with digital advertising providing the bulk of the almost $1 billion in year-over-year growth, per the ABM's latest BIN Report. Events remain the largest revenue stream, at roughly 44% of 2014 revenues, with print the next-largest (24% share). In fact, print had its smallest contraction in several years, with B2B print ad revenue actually growing by 7% in Q4. Meanwhile, data and business information revenues continue to grow, up by 4.2% to $2.8 billion in 2014.
Storytelling is both a top priority and a top challenge for senior marketers, finds Experian Marketing Services in its latest annual Digital Marketer Report
[download page]. The survey results also suggest that profiling customers remains a challenge, although overcoming organizational silos is surprisingly not viewed as much of a priority.
Instagram remains the most important social network to teens, widening its lead over Facebook and Instagram, according to the latest semi-annual teen survey
from Piper Jaffray. But recent data
[pdf] from the Pew Internet & American Life Project suggests that Facebook is still the most popular and frequently-used platform by this demographic.