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: US adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer's latest estimates. The majority (2:51) of that time will be spent with the mobile internet, which will have seen a compound annual growth rate of 37.2% between 2011 and 2015. TV will occupy the second-largest chunk of adults' daily media time, at 4-and-a-quarter hours this year, down less than 20 minutes from 2011. By year's end, print newspapers will have seen the largest decline in daily time, although newspaper ads continue to have a sizable influence on consumers' purchases
: When it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute, according to a survey of 342 marketing, sales and business professionals from around the world, about three-quarters of whom are primarily B2B-focused. Surprisingly, the survey finds the fewest respondents tabbing multivariate testing as effective, a result that may be tied to its standing as the most difficult to execute. Prior research from Econsultancy has similarly shown that marketers find multivariate testing to be quite difficult, although that survey also found them considering it to be one of the most valuable for conversion rate optimization
Five national TV ads scored at least 20% higher than their respective categories' 12-month norm during Q1, reports Ace Metrix
, led by Google-owned Android's "Peaceful Co-Existence" spot, which fetched an Ace Score of 647, 28.4% higher than the software and website category norm. Two of the 5 ads scoring at least 20% higher than the norm were Super Bowl ads, with Budweiser's "Lost Dog" performing well in the beer category and McDonald's "Pay With Lovin'" topping the QSR category. Likeability was a common trait behind all the Super Bowl spots that topped their respective categories.
: Urban Airship
: Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014, according to an analysis of almost 3,000 apps and 100 billion push notifications sent to to more than 500 million users. Median rates were highest for charity/non-profit/foundation (58%) and business (54%) apps, and lowest for gaming (33%) apps. Top-performing apps (those in the 90th percentile in their categories) had opt-in rates above 50% in each industry, highest for travel apps (78%) and lowest for food & drink apps (51%). Of note, retail (46% to 36%) and media and entertainment (50% to 42%) had the biggest year-over-year declines in median opt-in rates.
B2B vendor websites are often lacking the content elements buyers perceive as most important, according to a report
[pdf] from KoMarketing, Huff Industrial Marketing and BuyerZone. As with last year's survey
, the results suggest that vendors sometimes miss the basic information that can help establish credibility and move a buyer to request a quote.
Few marketers and e-commerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content (40%) or off-site advertising (27%), according to results from an Econsultancy study
[download page] produced in association with ResponseTap. The survey data also shows that fewer than half track the sales or lead value of the call (44%) or how callers have engaged online (43%).