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: Daily time spent by adults with the mobile internet will grow by 11.3% this year, predicts eMarketer, but growth rates will then drop below the double-digits for the first time, with this attributed to fewer new mobile device users and a limit to the number of activities possible on mobile. Still, with time spent with traditional media generally declining, by the end of next year adults are projected to spend more time solely with mobile social media than they are with print.
: Hanapin Marketing
: PPC advertisers believe that conversion rate optimization (75%) and social advertising (74%) will be the most important aspects of the digital marketing industry for them in the next 12 months, according to Hanapin Marketing's latest annual survey. These were also the most important aspects for brands over the last 12 months, although for agencies social ads and specialized targeting were most important. The results also indicate a heavier focus on social commerce for agencies than brands.
Sunday Night Football remains the most expensive TV show on broadcast for advertisers, carrying a price tag of slightly more than $600,000 per 30 second spot, details Ad Age in its annual look at broadcast's costliest ads. Sunday Night Football has been the most expensive for several years now
, with pricing gradually rising over the years.
: The number of over-the-top (OTT) video service users in the US is expected to grow from 181 million this year to almost 200 (199.6) million in 2019, at which point some 72% of internet users will be video service users. The eMarketer forecast indicates that while YouTube boasts the largest number of OTT viewers, estimated at 170.7 million this year (or 94.3% of the OTT user total), its growth is expected to slow to a crawl over the next few years (due to almost fully penetrating the market).
This month's quick-hit set of top charts
includes the following topics: identification with generational traits; American affluents, by generation; youths' traditional TV viewing; trust in digital brands; effective video marketing types; apps' share of mobile time; concentration of mobile app use; US media ad spend forecasts and Q2 results; and important B2B technologies.
Consumers' decision to use mobile applications or browsers may boil down in large part to the task at hand, with browsers preferred for research-intensive tasks and apps more commonly used in industries where regular engagement occurs. That's according to findings from a new Millward Brown Digital study
[download page] that looks into the rationale behind app and browser preferences.