What’s the General Sentiment of the Most-Shared Articles on Social Networks?

The overall emotional sentiment of the most-shared articles on social networks differs widely from one platform to the next.
Continue reading » | August 28, 2014

Few Investors Seek Financial Advice Online

Investors are significantly more likely to seek financial advice from people than from financial websites.
Continue reading » | August 28, 2014

Social Ads Continue to Efficiently Reach New Audiences

NeustarAK-Media-Spend-Efficiency-Comparison-in-Q2-Aug2014Social ads continue to outperform portals, networks, and exchanges in cost-effectively reaching new and exclusive audiences, although the data may be skewed by social users who use private browsing, details Neustar Aggregate Knowledge in its latest quarterly "Media Intelligence Report" [download page] covering Q2 activity. The study reveals that social ads performed 167% better than the 4-channel average in reaching new and exclusive users at a low cost.
Continue reading » | August 28, 2014

US Ad Spending Forecast to Reach New Peak Next Year

MAGNAGLOBAL-US-Ad-Spend-Growth-in-2015-Aug2014Source: MAGNA GLOBAL
    Notes: US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005. That would bring core media advertising revenues to $172 billion, a new peak. Digital media ad sales are predicted to grow by 15.7%, fueled by social media (+32%) and video (+31%). Meanwhile, this year's ad revenue growth forecast has been downgraded from the prior forecast of 6% to 5.1%, due in part to macro-economic conditions and to lower incremental P&O spending estimates.
    Continue reading » | August 28, 2014

    North American Digital Marketers Rank Key Goals and Challenges

    Forrester-NA-Digital-Marketers-Top-Goals-Aug2014North American digital marketing decision-makers are more focused on winning new customers than they are on retaining existing ones, according to [download page] a study conducted by Forrester Consulting on behalf of Salesforce ExactTarget Marketing Cloud. Interestingly, few identified the orchestration of personalized customer experiences across multiple digital touch points to be a top-3 goal.
    Continue reading » | August 27, 2014

    Top Mobile Apps by Share of Time Spent

    comScore-Top-Mobile-Apps-by-Consumption-Age-Group-Aug2014Source: comScore [download page]
      Notes: Facebook is the top mobile application for each age group, ranging from a low of 14.8% of time spent with mobile apps among 18-24-year-olds to a high of 18.5% share among 25-34-year-olds. The analysis of mobile app consumption in June also finds that Pandora Radio is a top-3 app among each age group, while YouTube is among each bracket's top 5. Twitter only ranks among the top 10 for the 18-24 group, and trails Snapchat among that demographic.
      Continue reading » | August 27, 2014

      B2B Marketers Weigh In On Their Data-Driven Performance

      Bizo-B2B-Marketers-Satisfaction-Data-Driven-Tactics-Aug2014Slightly more than two-thirds of B2B marketers are using data to analyze customers, finds Bizo in a recent report [download page], and a slim majority also use data to identify prospects, segment, and measure marketing performance. While few are very confident in their use of data-driven marketing, a plurality feel that they're on the path. Even so, they remain generally dissatisfied with their data-driven marketing in several areas.
      Continue reading » | August 27, 2014

      Agencies’ Traditional New Biz Tactics Remain Effective

      RSW:US-Agencies-Most-Effective-New-Biz-Tools-Aug2014Source: RSW/US [download page]
        Notes: Referrals and networking remain the best ways of generating new business from client marketers, much as they have been for several years now, finds the latest new business survey from RSW/US. In comparison, few believe that phone calls or social networks have been effective. Senior-level marketers separately surveyed for the study reported that, aside from referrals, they most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%). Meanwhile, they express a clear preference for email as a method of contact when agencies are trying to reach out to them.
        Continue reading » | August 27, 2014

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