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Some 35% of CEOs at large organizations believe that their marketing's sales performance is exceeding expectations, while fewer CMOs (26%) agree, according to a Forbes Insights study
[download page] conducted in association with Rocket Fuel and Spencer Stuart. The survey - conducted among 296 global senior executives, 80% of whom hail from companies with more than $1 billion in revenues - suggests that CEOs may simply have lower expectations of marketing, as many believe their investments are wasted.
: Harris Interactive
: Some 48% of American adults would be extremely (25%) or very (23%) interested in being able to check their blood pressure on a smartphone or tablet were this available to them, according to the Harris survey, with 47% expressing that degree of interest in the ability to check their heart and heartbeat for any irregularities. Among Millennials (18-37), an application that tracks their physical activity (e.g. steps, sleeps) generates the most interest, with 57% reporting being at least very interested in such an app.
: Millennial Media / comScore
: Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals), per Millennial Media's report. But their biggest difference from advertisers overall lies with registrations, the goal for 30% of finance campaigns versus 12% of campaigns overall. (The analysts note that insurance brands used registration campaigns to motivate consumers to sign-up for free quotes or estimates for new service.)
The holiday season - traditionally referred to as the November-December period - is here, and Thanksgiving weekend, replete with Black Friday and Cyber Monday, beckons. That means, among other things, that there's an abundance of holiday data on offer. This article (which is being updated periodically during the holiday period) highlights key points from holiday-related research for what appears to be a fairly bright season in terms of spending.
: Centris Marketing Science
: Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2
and 57% in Q1, per Centris Marketing Science. While 18-34-year-olds (76%) are most likely to have watched any Netflix originals, 6 in 10 subscribers aged 55 and up have also watched them as of Q3. The extent to which Netflix becomes a destination for original programming rather than licensed content has important implications for the future of TV.
: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence
: Integral Ad Science
: While more than three-quarters of video ads were played to completion in Q3, just 1 in 5 overall were actually in view to the users, reports Integral Ad Science in its latest Media Quality Report, based on an analysis of billions of impressions measured daily. Separately, the report notes that viewability for display impressions ranged from 36.7% (networks and exchanges) to 53.4% (publishers), while 3 in 10 video impressions were viewable.