What Do B2C Marketers and Agencies See As Mobile Advertising’s Top Challenges?

Mobile ad budgets are going up, but marketers are worried about consumers' privacy concerns.
Continue reading » | July 30, 2015

Affluent Millennials Say They’re Loyal to Their Financial Institutions

Affluent Millennials say they're loyal, but there's risk for traditional financial institutions.
Continue reading » | July 30, 2015

Mobile Now More Than Three-Quarters of Facebook’s Ad Revenues

Facebook-Mobile-MAUs-Ad-Revenues-Q12013-Q22015-July2015Source: Facebook
    Notes: Facebook's mobile ad revenues grew by 74% year-over-year in Q2 to represent an impressive 76% share of the social network's total ad revenues. To put that figure in perspective, just 2 years ago (in Q2 2013), mobile captured less than one-quarter (23%) of Facebook's ad revenues.
    Continue reading » | July 30, 2015

    Americans’ Alcohol Preferences, by Education and Income Level

    Gallup-Alcohol-Preferences-Income-Education-Level-July2015Source: Gallup
      Notes: Self-reported alcoholic consumption is far higher among Americans from high-income households ($75k+) than lower-income households (<$30k), with 78% of the former and 45% of the latter occasionally drinking, per a Gallup survey. Similar discrepancies were also found by education level, and among drinkers, those with higher annual household incomes and education levels reported being more frequent drinkers. Interestingly, middle- and lower-income drinkers favor beer over wine and liquor, though wine edges beer as the most common alcoholic beverage among higher-income Americans.
      Continue reading » | July 29, 2015

      Top Reasons Why Consumers Don’t Watch TV on the Go

      Arris-Top-Reasons-Not-Watching-TV-On-the-Go-July2015Source: Arris [download page]
        Notes: Mobile TV - defined as watching TV services while away from home on a smartphone, tablet or laptop - is growing in frequency, says Arris in its latest global Consumer Entertainment Index report. While youth are the most likely to watch on-the-go, the biggest year-over-year increase came among older consumers. For example, 30% of those aged 65 and older reported watching at least sometimes, up from 19% the previous year. Among those not watching, the screen being too small (26%) was the leading reason, though youth were most likely to complain about mobile data costs being too expensive.
        Continue reading » | July 29, 2015

        Content Strategies Not Optimized For High-Quality Lead Generation, Say B2B Marketers

        CMOCouncilNetline-Top-Factors-Derailing-B2B-Lead-Flow-Success-July2015Just 15% of senior marketers in North America consider their demand generation strategies to be highly (2%) or very (13%) effective, being instead more likely to perceive them as moderately effective (29%) or someplace in the middle (32%), according to a report [download page] from The CMO Council and Netline. One of the key problems appears to be a conflict between content strategies that lack targeting and the definition of a high-quality lead that requires more intentional engagement on the prospect's part.
        Continue reading » | July 28, 2015

        Social Up, Search Down in User Satisfaction Ratings

        ACSI-Social-Search-User-Experience-Benchmarks-July2015Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites. That's according to the American Customer Satisfaction Index (ACSI), which released its latest annual E-business report [download page] this morning.
        Continue reading » | July 28, 2015

        Print Magazine Reach Twice As Large As Digital Issues Among Connected Adults

        Mequoda-US-Connected-Adults-Magazine-Reading-July2015Source: Mequoda [download page]
          Notes: Among US adults with internet access, 7 in 10 surveyed report having read a print magazine issue in the past 30 days, almost twice the proportion (37%) who have read a digital magazine issue, according to a Mequoda study. Digital magazine readers are split on their favorite format, though, with web editions (37%) slightly preferred over tablet (32%) and print (31%) editions. The most important functionalities of a digital magazine, per readers, are readable (79% very important) and scrollable (56% very important) text.
          Continue reading » | July 27, 2015

          Keep scrolling for more charts and articles:

          Majority of TV Households With Kids Watch OTT Content Via Connected TVs
          Global Ad Spend Trends Forecast by Medium, 2015-2016
          Netflix Paid Streaming Subscriber Count, Q1 2012-Q2 2015
          B2B Marketers’ Most Exciting Future Opportunity? Customer Experience
          Back to School Stats 2015
          Social Media Platform Adoption Rates Among US Parents
          Travel Rewards Impact Decisions, Program Members Say
          2015 B2B Digital Marketing Insights Report
          Smartphones Now Account For Half of US Adults’ Digital Media Time
          US Brand Buzz Rankings in H1 2015
          Q2 Search Trends
          Friday Research Wrap, 7/17/2015
          Facebook Post Interaction Rates: Links Now Rival Videos
          Marketers: Lead Gen Effectiveness Improves; Email Most Effective
          Consumer Perceptions of Branded Content: Trusted Channels and Leading Influencers
          Smartphone Owners Primarily Rely on Computers for Shopping
          Top-Indexing YouTube Video Categories Among Mothers
          B2B Marketers Struggle to Generate Insights from Social Data
          TV Content Streaming Growing; Pay-TV Adoption Relatively Steady
          How Often Do US Smartphone Owners Check Their Devices?
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