Majority of TV Households With Kids Watch OTT Content Via Connected TVs

GfK-Connected-TV-OTT-Viewing-July2015
4 in 10 households stream video via a connected TV.
Continue reading » | July 27, 2015

Print Magazine Reach Twice As Large As Digital Issues Among Connected Adults

Mequoda-US-Connected-Adults-Magazine-Reading-July2015
Digital magazine readers are split on their preferred format.
Continue reading » | July 27, 2015

Global Ad Spend Trends Forecast by Medium, 2015-2016

Warc-Global-Ad-Spend-Trends-Forecast-by-Medium-2015-2016-July2015Source: Warc
    Notes: Global advertising spending will grow by 2.3% this year (current prices), a forecast slashed from December 2014's predicted 4.8% growth, says Warc, based on an analysis of 12 countries that make up 75% of ad expenditures tracked by the company. Online (+16.1%), cinema (3.2%) and outdoor (+0.3%) are the only media expected to see an increase in spend this year. Next year, online ad growth is forecast to be slower (+12.9%), while TV rebounds to positive growth (+2.5%) presumably on the back of Political and Olympic spending.
    Continue reading » | July 24, 2015

    Netflix Paid Streaming Subscriber Count, Q1 2012-Q2 2015

    Netflix-Paid-Streaming-Subscriber-Count-in-Millions-Q12012-Q22015-Jul2015Source: Netflix
      Notes: Netflix turned in another strong quarter in Q2, the company said in a recent release, gaining more than 2 million paid international subscribers. Indeed, Netflix's international paid subscriber base has grown rapidly over the past 3+ years, and is now more than half as large as the US subscriber base for the first time. The company also noted in its earnings release that almost 9 in 10 members have engaged with its original content.
      Continue reading » | July 24, 2015

      B2B Marketers’ Most Exciting Future Opportunity? Customer Experience

      EconsultancyAdobe-B2B-Most-Exciting-Future-Opportunity-July2015Content marketing may be B2B marketers' greatest current opportunity, but its appeal looks set to recede in the years to come in favor of other exciting opportunities, according to a new report [download page] from Econsultancy and Adobe. Instead, it will be customer experience (CX) emerging as the single most exciting opportunity for most B2B - and B2C - marketers.
      Continue reading » | July 23, 2015

      Back to School Stats 2015

      NRF-Back-to-School-Spending-Forecasts-2007-2015-July2015Families with children in grades K-12 will spend an average of $630 this back-to-school (BTS) season on apparel, supplies and electronics, down about 6% from last year and the lowest average since 2011, finds the NRF Total BTS spending is expected to be slightly less than $25 billion, representing a decline of roughly 6% from last year's estimated $26.5 billion. The study is one of many several looking at back-to-school spending trends, including popular shopping destinations and purchases.
      Continue reading » | July 23, 2015

      Social Media Platform Adoption Rates Among US Parents

      Pew-Parents-Use-Social-Media-Platforms-July2015 Source: Pew Research Center's Internet & American Life Project [pdf]
        Notes: Three-quarters of connected parents in the US (defined as survey respondents with children under age 18) use social media, according to the Pew Research Center, with most agreeing that they get useful information from social. Facebook is easily the most popular platform, used by almost three-quarters (74%) of parents surveyed, with mothers (81%) significantly more likely than fathers (66%) to use the platform. Pinterest (28%), LinkedIn (27%), Instagram (25%) and Twitter (23%) all see fairly similar adoption rates, though they differ by gender.
        Continue reading » | July 22, 2015

        Travel Rewards Impact Decisions, Program Members Say

        HarrisPoll-Rewards-Membership-Impact-Travel-ChoicesSource: The Harris Poll
          Notes: Roughly half of American adults say they have membership in a hotel rewards program (31%), membership in an airline rewards program (31%) and/or a credit or payment card with travel rewards (26%), according to a Harris Poll, with membership higher in each among older than younger respondents. A majority of members consider the programs useful, and many also say that they have an impact on their choices, per the study.
          Continue reading » | July 22, 2015

          Keep scrolling for more charts and articles:

          2015 B2B Digital Marketing Insights Report
          Smartphones Now Account For Half of US Adults’ Digital Media Time
          US Brand Buzz Rankings in H1 2015
          Q2 Search Trends
          Friday Research Wrap, 7/17/2015
          Facebook Post Interaction Rates: Links Now Rival Videos
          Marketers: Lead Gen Effectiveness Improves; Email Most Effective
          Consumer Perceptions of Branded Content: Trusted Channels and Leading Influencers
          Smartphone Owners Primarily Rely on Computers for Shopping
          Top-Indexing YouTube Video Categories Among Mothers
          B2B Marketers Struggle to Generate Insights from Social Data
          TV Content Streaming Growing; Pay-TV Adoption Relatively Steady
          How Often Do US Smartphone Owners Check Their Devices?
          Top 10 US – and Global – Market Research Organizations
          US Facebook Advertising Benchmarks, by Industry, in Q1
          Consumers’ Use of Social Media for Customer Service
          Which Digital Tools Impact Online Shoppers?
          Direct Mail A Top Purchase Influencer For Baby Boomers
          Brands’ Influencer Engagement Use Cases
          US Companies With the Best and Worst Web Experience Ratings in 2015
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