Easy-to-Use, Feature-Rich Apps Valued by Smartphone Users

Push notifications are also valued for transactional purposes.
Continue reading » | December 9, 2016

CSR Reputation Has Strong Impact on Purchase Decisions For 1 in 6 Americans

A company's reputation for social responsibility seems to have a greater impact on parents' decisions.
Continue reading » | December 8, 2016

Social Media Gets the Nod for Product Launches

fivebyfive-top-product-launch-communication-channels-dec2016Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches, according to a study [download page] from Five by Five. Indeed, social media figured among the top 5 channels (of more than a dozen listed) for about three-quarters of the survey's respondents.
Continue reading » | December 9, 2016

How Local Advertisers’ Best Customer Acquisition Sources Have Changed in the Past 5 Years

borrell-local-advertisers-top-sources-new-customers-dec2016Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011, according to a new report [download page] from Borrell Associates. However websites have declined as an effective source over the years, and are now being challenged by social media, per the report.
Continue reading » | December 8, 2016

Top 10 Marketing Charts of the Month – November 2016

mctop10nov-16-entryThis month's quick-hit set of top charts includes the following topics: social network user demographics; product discovery on social; digital display ad benchmarks; reducing email list churn; what finance wants from marketing; B2B social content effectiveness; constructing B2B buyer personas; content strategists' top initiatives; top trends in marketing technology; and holiday 2016 retail spending forecast.
Continue reading » | December 7, 2016

Marketers Rank Their Top-Performing Automation Journeys

autopilot-top-performing-marketing-automation-journeys-dec2016The main barrier to marketing automation implementation has shifted over the past couple of years from lack of awareness to lack of budget, reports Autopilot in a recent study [download page], suggesting that as lower-cost options become available, marketing automation adoption will continue to increase. The report indicates that high-performing marketers regularly send automated emails to their contacts, more so than other marketers.
Continue reading » | December 7, 2016

What Brings Shoppers to Stores – And Keeps Them Coming Back?

ksm-most-influential-channels-driving-in-store-visits-dec2016Surprise! Not only is TV advertising an effective way of driving consumers into stores, but it's also a top factor for Millennials, according to research from Kelly Scott Madison (KSM) [pdf]. Based on a survey of more than 1,000 US adults, KSM found 30% of US adults stating that TV ads are extremely or very influential in encouraging them to shop in stores rather than online. That trailed only store circular ads (40%) and email ads/coupons (37%).
Continue reading » | December 6, 2016

What Features Do Members Want From Retail Loyalty Programs?

nielsen-most-appealing-retail-loyalty-program-features-dec2016Retail loyalty program members value flexibility over personalization in their programs, according to a Nielsen survey [download page] of more than 30,000 internet users across 63 countries. Indeed, the most appealing features among program members are points or rewards for purchases made across various channels (81%) and the ability to choose among several types of rewards (79%).
Continue reading » | December 6, 2016

Keep scrolling for more charts and articles:

Marketers: How Much Will These Consumer Trends Impact You in the Next Decade?
Good Design Aids Marketing Success, Consumers Say
Programmatic Expected to Become Primary Global Method for Trading Digital Display This Year
Transaction Rates Higher Among Customers Receiving Multiple Abandon Cart Emails
Smartphones Now Virtually Ubiquitous Among Millennial Mobile Subscribers
Cyber Week Shopping Recap
Mobile and Desktop Email Click-to-Open Rates Approach Parity
More SMBs Say They Advertise on Facebook Than Use Twitter
Email Reigns As Most Popular B2B Customer Acquisition Channel, But W-O-M Has Biggest Revenue Impact
Mobile App Launch Growth Outpacing App Install Growth
Average US Household Size Declines Again As More Americans Live Alone
Consumers Say Product Quality, Value Key to Brand Loyalty
Digital Display Ad Benchmarks in H1 2016, by Vertical and Region
Majority of Consumers Will Take Action on Unwanted Emails
How Are Marketers Using Location Data?
How Are Consumers Finding and Watching Their New Favorite TV Shows?
Enterprise Social Business Goals and Initiatives Focus on the Customer
Please Take Our Reader Survey!
Mobile Said to Overtake Desktops in Global E-Commerce Traffic Share
Almost Half of US Adults Say They Watch Branded Videos on Social Media
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