Advertisement
ONLINE MEDIA | May 21, 2013

Marketers Keep Saying They’re Going to Up Their YouTube Efforts, But Adoption Isn’t Moving

SocialMediaExaminer-Marketers-Future-Social-Media-Plans-May2013For the third consecutive year, YouTube is the channel where most marketers plan on increasing their social media efforts, according to survey results from Social Media Examiner's latest annual "Social Media Marketing Report" [download page].This year, 69% plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don't have any plans to utilize the platform. Last year, 76% planned to increase their YouTube efforts, against 33% who didn't plan any such marketing activities, while the year before, 77% planned to increase their efforts versus 10% who had no YouTube marketing plans. But YouTube adoption has remained flat: it stood at 56% in 2011, 57% in 2012, and is once again at 56% this year. Continue reading »
TRADITIONAL MEDIA | May 21, 2013

Social Followers of Local Media Exhibit Varying Patterns of Engagement

TVB-Social-Media-Behaviors-Local-Media-Type-May2013What kind of social behaviors do local media fans exhibit on Facebook and Twitter? It depends on the medium, says TVB [pdf] in a study conducted in conjunction with Colligent, that combines Nielsen Media Research and Kantar Media data with social media behaviors. The "Cultural Currency" study analyzes the social media behaviors of 167 million Facebook and Twitter users across a range of legacy media, finding that overall, local broadcast TV viewers tend to be most heavily engaged socially with their stations. For advertisers, understanding how social behaviors vary among fans of various local media is an important consideration when crafting social calls to action to accompany their local media buys. Continue reading »
Advertisement

44% of Millennial Women “Love to Shop”

May 21, 2013

ULI-Millennials-Attitudes-to-Shopping-May2013Millennial (18-35) women are 52% more likely than their male counterparts to agree that they "love to shop" (44% vs. 29%), per results [pdf] from an Urban Land Institute (ULI) survey conducted with Lachman Associates. While young men are more likely than young women to say that shopping is a necessary chore that they can deal with (15% vs. 9%), they're also more likely to say they shop when it's necessary, and enjoy it when they do (51% vs. 45%). Overall, the study indicates that America's youth enjoy shopping on the whole, which might explain why they're more likely than other generations to identify as "spenders" rather than "savers." Read more »

Advertisement

Customer Satisfaction With Pay TV Services Improves Slightly, Remains Low

May 21, 2013

ACSI-customer-satisfaction-information-sector-may2013Customer satisfaction with pay TV providers remains relatively low, although it has increased slightly after remaining flat for 3 consecutive years, according to the American Customer Satisfaction Index (ACSI). The index for subscription TV services rose a couple of points from last year's 66 to 68 on ASCI's 100-point scale. By comparison, satisfaction with cell phone manufacturers stands at 76, fixed line phone service providers are at 74, and wireless phone service providers are at 72. Among the information sector categories, only Internet Service Providers (ISPs) have a lower score than pay TV services this year, debuting on the index at a score of just 65. Read more »

Keep scrolling for more charts and articles:

1 2 3 888 page: 0