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: Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research
: Consumers' purchase decisions are influenced far more by communications that show that a company takes care of its employees than they are by messaging about companies donating profits or employee time to charities. Consumers report, though, that the messaging that most influences their purchase decisions relates to companies taking extra efforts to keep their costs low and passing the savings on to customers.
What's the best time of day, day of the week, and month of the year to tweet? ExactTarget has some answers in a new report
[download page] based off more than 3.6 million tweets sent through its platform by companies in 15 industries. The analysis looks at post engagement rates (organic and paid) in the aggregate and across various industries, arriving at some interesting conclusions.
The quality of a company's products and services is by far the most important factor for consumers when they form their impressions about a company, finds a recent study
by Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research. While quality is also the top factor that builds consumer loyalty and influences their purchase decisions, price and customer service switch roles depending on the consumer motivation in question.
: GlobalWebIndex (GWI)
: 1 in 5 internet users around the world aged 16-64 have an Instagram account as of Q2 2014, says GWI, up from 15% in the year-earlier period. Among active Instagram users in that age range, 41% share are in the 16-24 bracket and another 35% share are in the 25-34 demo, per the study. Previous research has found a similar skew towards young adults in the US
, although the age distribution tends to be slightly older among its tablet users
: [Cheat Sheet] Brand Post Engagement on Instagram
: G/O Digital
: Digital circulars have more of an influence on parents' in-store food and beverage product decisions than a variety of other advertising types including newspaper ads, PPC, direct mail, and TV, finds G/O Digital in its latest study. Separately, the survey reveals that that parents want the ability to clip and add deals (like coupons) digitally to their loyalty cards, and that a majority of mothers (79%) and fathers (60%) are more likely to purchase a food or beverage item at their local supermarket when a digital circular provides deals/offers that are locally relevant and personalized.
Email is a powerful form of brand communication and a key purchase influencer. But despite its effectiveness as a digital marketing tactic, many marketers struggle with low subscriber engagement rates, and only half of an average email list is active. So how can email marketers take the first step to conquering the inbox by driving more opens? A new MarketingCharts Debrief, "Why Consumers Open Brand Emails
," provides insights.