Marketers’ Favorite Way to Keep Track of Their Competitors’ Email Programs Is…

Close to 4 in 10 say they use a competitive intelligence application.
Continue reading » | October 25, 2016

Broadcast TV Ad Spend Focused on Black Audiences Surges

The success of broadcast TV shows with predominantly Black casts is fueling an increase in ad spending focused on African-American audiences.
Continue reading » | October 25, 2016

Snapchat Cements Its Position As Teens’ Favorite Social Network

piperjaffray-teens-favorite-social-platform-oct2016Snapchat is separating itself from the pack and establishing itself as the social network for teens, at least according to recent survey results from Piper Jaffray. In its latest bi-annual teen survey, Piper Jaffray found 35% of respondents naming Snapchat their favorite social platform, well ahead of the next-closest competitor, Instagram (24%).
Continue reading » | October 24, 2016

Here Are 2016’s Top Brands Ranked by Customer Loyalty

brandkeys-customer-loyalty-leaders-oct2016Google has taken over as this year's brand loyalty leader, rising 5 spots from last year's results to take the mantle from Netflix, which fell to 4th. That's according to the latest annual loyalty study [pdf] from Brand Keys, which ranked customer engagement and loyalty for 635 brands across 72 categories.
Continue reading » | October 24, 2016

European Marketers See Critical Future Role of Data and Technology

adobe-critical-future-tactics-european-marketers-oct2016Almost 3 in 4 marketers in the UK, France and Germany agree that marketers need to be prepared to implement new technology in order to succeed, and an equal percentage (73%) agree that marketers are expected to adapt to tech advancements to keep pace with the industry. Trouble is, only about 1 in 4 consider themselves tech savvy, according to an Adobe report [pdf].
Continue reading » | October 24, 2016

Netflix’s International Paid Streaming Subscriber Count Up >50% Y-O-Y

netflix-paid-streaming-subscriber-count-in-millions-q12012-q32016-oct2016Netflix soars shared after it released its Q3 earnings report, and here we've charted its paid streaming subscriber growth over a period totaling almost 5 years. As the chart (click to enlarge) demonstrates, the number of paid streaming subscribers outside the US has grown by more than 50% year-over-year in Q3, and by a factor of 2.5 in just 2 years.
Continue reading » | October 24, 2016

3rd Gen Hispanics Want More Relatable Advertising. Here Are the Top 10 Ad Elements That Resonate

yahoo-important-ad-elements-3rd-gen-hispanics-oct2016A majority of 2nd (63%) and 3rd (65%) gen Hispanics agree that there should be more ads in English that speak specifically to Hispanics and Latinos, according to a new study [download page] from Yahoo Advertising and Audience Theory. While a majority of survey respondents believe that an ad showing multiple cultures is more likely to connect with Hispanic consumers, most also say that ads targeted to them don't reflect their experience.
Continue reading » | October 21, 2016

Half of Marketers Say Personalization Provides Major Uplift to Search Marketing Conversions

econsultancyredeye-impact-personalization-conversion-rates-oct2016Roughly 2 in 3 client-side marketers (predominantly from the UK and Europe) engage in some form of personalization in their marketing activity, according to a report from Econsultancy and RedEye [download page]. While few are personalizing channels beyond email, those who have implemented personalization in other channels are reporting sizable benefits from doing so.
Continue reading » | October 21, 2016

Keep scrolling for more charts and articles:

Global Market Research Industry Registers Growth Uptick
Halloween Spending Expected to Reach New High
Which Conversion Rate Optimization Method Is Trending Most This Year?
Why Word-of-Mouth Should Be A Key Focus of Your Hispanic Marketing Strategy
What Incentives Would Drive Use of Mobile-Only Banks?
Do Men and Women Have Differing Approaches to Loyalty Programs?
Data-Backed Insights to Increase Video Ad Effectiveness
Sales Isn’t Taking Advantage of Content. Here’s How Marketing Can Improve Its Efforts.
Is There Any Early Consumer Interest in Snapchat’s Spectacles?
Which Types of Personal Data Are Top Internet Retailers Requesting in Email Sign-Ups?
Heavy Internet Users Say Content & UX Drive Repeat Site Visits
Push Notification Opt-In and Open Rate Benchmarks, by Vertical and Operating System
How Many Sites Do We Visit On Our Smartphones Each Month?
Long-Form Ads Pepper List of Q3’s Breakthrough TV/Video Ads
Email Remains Consumers’ Preferred Brand Communication Method. What Could Go Wrong?
Digital Sees Audience Gains, But Traditional Media Still Influential For America’s Affluents
Social Ads, Influencer Marketing and Employee Advocacy Programs Get Marketing Leaders’ Attention
The World’s 10 Most Valuable Brands in 2016
B2B Content Marketing: What’s Trending?
Digital Media Buyers Evaluate Their Most Important Ad Tech Criteria
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