B2B Media & Information Industry Revenues Up 2.7% in 2015

Digital has almost caught up to print in B2B media ad spend.
Continue reading » | July 28, 2016

Which Customization Method Should Your Brand Use?

RadiusGMR-Popular-Customization-Methods-Jul2016More than 6 in 10 US consumers are aware of companies customizing product and services to individual preferences, with this awareness higher among younger than older adults, a new study has found. Based on a survey of 1,300 consumers in the US and UK, the Radius Global Market Research report indicates that while there are various ways to customize, some are more desirable than others.
Continue reading » | July 28, 2016

Marketers Struggling to Optimize the Marketing Mix, Quantify ROI

DataXu-Marketers-Biggest-Challenge-July2016Marketers in the US and Europe are having a much harder time quantifying the impact of their efforts than they are figuring out how to master today's array of marketing technologies, a report from DataXu [download page] reveals. Indeed, of 7 challenges identified, marketers were by far the most likely to say that creating the most efficient results-driven marketing mix across channels was problematic.
Continue reading » | July 27, 2016

Ad Volume Hurting the Social Media Customer Experience

ACSI-Social-Customer-Experience-Benchmarks-2016-v-2015-Jul2016Consumer satisfaction with social media platforms has dipped slightly this year, and the amount of advertising on social sites is likely at least in part to blame, according to an American Customer Satisfaction Index (ACSI) report [download page]. Despite just a modest 1-point slip to a score of 73 (on a 100-point scale), social media sites are on the lower tier of the industries measured.
Continue reading » | July 27, 2016

Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack

IBMMarketingCloud-Email-Open-Rates-by-Region-in-2015-Jul2016Marketers often pay attention to benchmarks, which are useful to get a sense of what one might expect from a campaign (though individual results almost always vary from the average!). But as a recent study [download page] from IBM Marketing Cloud demonstrates, it might be worth shooting for the top, rather than the average.
Continue reading » | July 26, 2016

Branded Content Seen More Effective Than Pre-Rolls For Various KPIs

Nielsen-Branded-Content-v-Pre-Roll-Ads-Jul2016Branded content - such as educational online video series or TV show brand integrations - is more effective than pre-rolls in driving a variety of KPIs including brand recall and purchase intent, research from Nielsen has found.
Continue reading » | July 26, 2016

As MarTech Understanding Becomes Critical, Where Will Marketers Invest Next Year?

DataXu-Increasingly-Important-Skills-Senior-Marketers-Jul2016Behold the marketing technologist: about 2 in 3 marketers in the US and Europe believe that understanding marketing technology is becoming increasingly important for successful senior marketers. That's according to a new report from DataXu [download page], which finds 66% of respondents saying that their company currently has a Chief Marketing Technologist in place.
Continue reading » | July 25, 2016

Keep scrolling for more charts and articles:

Video Ad Viewability Rates Across Devices And Countries
These Industries Have the Highest Equity With American Consumers
Mobile to Exceed Fixed Devices in Global Video Consumption This Year
Marketers Finding Email Personalization Effective, Web Content Personalization Difficult
These Brands Are Enjoying the Best Buzz So Far This Year
More Than 1 in 4 Companies Outside the US Claim to be Mobile-First
Most Millennials Are Comfortable Not Carrying Cash
Digital Health Tools Find A Willing Consumer Audience
Getting to Know Gen Z’s Shopping Behaviors
Which Ads Do Internet Users Dislike the Most?
How Many of Your Brand’s Emails Are Actually Read As Opposed to Skimmed?
PR: What Are the Benefits of Top-Tier Feature Coverage?
APAC to be the Regional Leader in Digital Ad Spend, but North America Tops in Per Capita Spend
CMO Role Evolves to More Strategic Business Leadership
Triggered Email Response Rate Benchmarks in 2015
Half of Q2’s “Breakthrough” Video Ads Were Digital-Only Spots
Profiling The 1 in 4 TV Households Without Pay-TV
11 Stats to Inform Your Marketing and Advertising in Canada
Sharing Economy: Travel and Finance Update
One-Fifth of Subscription Business Churn Is Involuntary
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