1 in 6 Commercial Emails Fail to Reach the Inbox. Which Industries Fare Best?

The global inbox placement rate average of 83% masks some significant differences in performance by industry and sender origin.
Continue reading » | September 22, 2014

Global Marketing Budget Sentiment in Q3

Marketers' budget sentiment continues to be positive, with digital media driving the gains.
Continue reading » | September 19, 2014

Local Digital Media Ad Spend Set For Double-Digit Growth

BIAKelsey-Local-Digital-Media-Ad-Spend-Forecast-Sept2014Source: BIA/Kelsey
    Notes: Local digital media (online and mobile) ad spending will grow by 13.1% to $35 billion next year, forecasts BIA/Kelsey. Overall local media ad spend growth is expected to be a more muted 1.6%, as traditional media ad budgets decline by 1.7%. By next year, then, digital will comprise slightly more than one-quarter of local media ad revenues, up from 22.6% this year. Local search ($7.2B) will continue to be the largest component of local digital media ad revenues, but will experience the slowest growth. Local mobile ad spend, however, is expected to shoot up by 54.2% year-over-year to $6.6 billion, outpacing display ($4.9B), social ($3.6B) and video ($3B).
    Continue reading » | September 22, 2014

    Mobile Share of Online Video Views, Q1 2012-Q2 2014

    Ooyala-Mobile-Share-of-Online-Video-Views-Sept2014Source: Ooyala [download page]
      Notes: Mobile now accounts for more than one-quarter of online video views, according to Ooyala's latest report, although it likely comprises a smaller share of time spent with video given smartphone viewers' appetite for snackable content. Nevertheless, the global data indicates that mobile's share of video views has doubled year-over-year and continues to rise quickly, with Ooyala predicting it will pass the majority threshold by the beginning of 2016.
      Continue reading » | September 22, 2014

      Consumers’ Take on the Future of Advertising

      GooTech-Consumer-Views-Future-of-Advertising-Sept2014Consumers are well aware of marketers' increasing data collection practices and focus on audience targeting, according to new survey results from Goo Technologies. Asked in which of various ways they believe advertising will change in the next 10 years, a majority of US adults surveyed indicated that advertisers will have more personal data about consumers (58%) and that advertisers will improve targeted ads towards certain demographic groups (52%).
      Continue reading » | September 19, 2014

      Smartphone Users Estimate That 1 in 6 SMS Exchanges Are With Brands

      SAPLoudhouse-Consumer-SMS-Interactions-With-Brands-Sept2014Some smartphone users are checking their devices "to obsessive levels," says SAP in a new survey conducted by Loudhouse. On average, about two-thirds of respondents - who are aged 18-65 and hail from 12 markets - claimed to check their smartphone for new messages or activity at least every hour, with 1 in 5 doing so at least every 10 minutes. This creates opportunities for brands to interact with consumers, per the study, which notes that on average, 16% of respondents' weekly SMS exchanges are with businesses.
      Continue reading » | September 19, 2014

      Levels of Suspicious US Web and Mobile Traffic Ease in Q2

      SolveMedia-Suspicious-US-Web-and-Mobile-Activity-Q1-2013-Q2-2014-Sept2014Source: Solve Media
        Notes: Some good news on the bot traffic front, as levels of suspicious web activity dropped to 45% - still a high figure, but an improvement nonetheless from the high of 61% in Q4 2013. Levels of suspicious mobile activity in the US also declined quarter-over-quarter, from 24% to 18%, the lowest figure in at least 6 quarters of measurement. Expect those levels to rise again, though, warns Solve Media, as the holiday season approaches and ad spending picks up. Overall, 31% of US web traffic was confirmed as bots, as was 12% of mobile traffic. Separately, Solve Media notes that the CPG vertical is seeing above-average levels of mobile bot traffic, with that attributed to rising mobile ad spend in the sector.
        Continue reading » | September 19, 2014

        How Do Senior Marketers Define Customer Centricity?

        CMOCouncil-Customer-Views-Customer-Centricity-Sept2014The attributes that best define customer centricity are a senior management team committed to understanding the customer, functional alignment in support of a holistic customer experience strategy and a corporate culture that prioritizes customer satisfaction, according to a new study from the CMO Council and SAP. But while organizational processes must be in place to support a customer focus, what does customer centricity mean in the customer's eyes?
        Continue reading » | September 18, 2014

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