So What Do Marketers Think Is the Ideal Channel Mix?

Half of the senior executives surveyed lack confidence that their organization has the optimal media mix between traditional and digital.
Continue reading » | August 22, 2016

Which Tech Companies Have the Strongest Reputations?

It's a familiar name at the top.
Continue reading » | August 23, 2016

Pay-TV Subscriber Losses Widen in Q2

LRG-Pay-TV-Subscriber-Trends-Aug2016The US' 11 largest pay-TV providers, which together represent 95% of all subscribers, shed almost 666,000 subscribers in Q2, per Leichtman Research Group (LRG). That's up from their previous Q2 loss of 545,000 subscribers in 2015, and stands in contrast to the continuing addition of broadband subscribers.
Continue reading » | August 23, 2016

US Consumers’ Perception of the Advertising & PR Industry Worsens

Gallup-Consumer-Ratings-Industries-Sectors-Aug2016The restaurant and computer industries enjoy the best net perception among US adults, reports Gallup in its latest annual look at US business sectors. The restaurant industry supplanted last year's leader, the computer industry, with 66% viewing it favorably as opposed to just 7% seeing it negatively.
Continue reading » | August 22, 2016

Which Categories Are Most Popular With Online Shoppers Across the World?

Digitas-Top-E-Commerce-Categories-by-Country-Aug2016Online shoppers believe that the main advantages offered by e-commerce over in-store buying are the ability to take time to think about things, benefit from special offers or better prices, and greater choice. That's according to DigitasLBi's latest annual Connected Commerce study, which surveyed 1,000 internet users aged 18-64 in each of 15 countries.
Continue reading » | August 22, 2016

Around Half of Branded Content Views Occur Within the First Week of A Campaign

Polar-Distribution-Branded-Content-Views-Aug2016Polar has released its latest branded content benchmark report [download page], this one covering Q2 2016 but also containing references to earlier quarters. The study shows that average click-through rates are up year-over-year through the first half of 2016, with mobile devices leading the way.
Continue reading » | August 22, 2016

Which Digital Ad Personalization Triggers Perform Best?

Jivox-Performance-Personalized-Digital-Ads-by-Trigger-Aug2016Personalized digital ads deliver 3 times the performance of rich media ads, touts Jivox [download page] in releasing results of an analysis of more than 1 billion of its personalized ad impressions. Comparing the results of its personalized ads to the Google Benchmark for Rich Media Creatives (GBR), Jivox found that the personalized ads excelled in generating high click-through rates.
Continue reading » | August 19, 2016

Digital Media Consumption Much More Highly Concentrated Among Heavy Users Than Traditional Media

Nielsen-Concentration-US-Media-Consumption-Aug2016There's a reason they call it mass media: it has broad appeal. And data highlighted by Nielsen in a recent article indeed shows that traditional media consumption is much less concentrated among the top 20% of users than digital media usage. That's to be expected, given that there are more users of traditional media overall.
Continue reading » | August 19, 2016

Keep scrolling for more charts and articles:

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Uh Oh. Mobile App User Retention Rates May Be Worsening.
US Print Magazine Audience Stays Steady, Outnumbers Digital Readership
Top 10 Marketing Charts of the Month – July 2016
TV Tops Social As Enterprise Marketers’ Leading Near-Term Priority
Digital Customer Service Channels Lagging, Consumers Say
1 in 2 Mobile Users Say They’ve Deleted An App Over Privacy Concerns
Back-to-School Stats & Research Reference
More Than 30% of US Marketers’ Emails This Year Have Not Reached Inboxes
Customer-Centricity At the Heart of Digital Strategies, Say Global Execs
Premium Publishers See Ad Blocking As Major Mobile Challenge
Thought Leadership Content: Standing Out in A Sea of Noise
Almost 1 in 5 Americans Visit A Company Page on Facebook Every Day
Beer Remains Americans’ Favorite Alcoholic Beverage
Digital Video Ad Budgets Are Rising And Social Platforms Look Set to Reap the Rewards
These Are the Marketing Analytics Tools Senior B2B Marketers Want to Pay More Attention to This Year
The US Companies With the Best – and Worst – Web Experience Ratings
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