Why Do Consumers Open Emails From Brands?

A new MarketingCharts Debrief explores consumers' motivations for opening brand emails and the various factors that influence their preferences.
Continue reading » | September 29, 2014

Netflix Streaming Hours Up, But Users Report No Impact on Regular TV

Netflix users around the world are estimated to be spending 1-and-a-half hours per day streaming. But that's not cutting into regular TV time, say US subscribers.
Continue reading » | September 29, 2014

How Consumers Respond to Irrelevant Brand Communications

Gigya-Consumer-Response-Irrelevant-Brand-Communications-Sept2014Source: Gigya
    Notes: Two-thirds of survey respondents (aged 18-55) said they have at some point unsubscribed from a company's email list after it sent them irrelevant information or products, the leading response among those identified. A significant proportion of consumers also claim to have ignored future communications from a company (43%) or stopped visiting a company's website or mobile app (32%) on the basis of having received irrelevant communication.
    Continue reading » | September 29, 2014

    Music Industry Revenues Dip in H1; Streaming Music Services Rival Physical Sales

    RIAA-Music-Indus-Revenue-Breakdown-in-H1-Sept2014Source: Recording Industry Association of America (RIAA) [pdf]
      Notes: Music streaming service revenues grew by 28% year-over-year and comprised 27% of total industry revenues during the first half of 2014, up from 20% share in H1 2013. As such, streaming revenues are now almost on par with total sales in physical formats (primarily CDs and vinyl), which represented 28% share of total revenues and were down 14% year-over-year. Despite the strong growth in streaming revenue, industry sales dipped (2.5% at wholesale value; 4.9% at retail value).
      Continue reading » | September 29, 2014

      Top Retargeting Channels and Challenges For Enterprise Marketers

      MarinSoftware-Top-Retargeting-Challenges-Sept2014Display and search are the most popular retargeting channels, with their popularity linked to Google's AdWords offering through GDN and RLSA, according to [download page] results from a Marin Software survey of 233 enterprise marketers. Among the 88% of respondents using retargeting, roughly 8 in 10 are retargeting on display (81%) and search (77%), and about 9 in 10 retarget on Google. Social also emerges as a popular channel, with Marin benchmark data suggesting that those retargeting on Facebook and display enjoy better performance than those using only one of those channels.
      Continue reading » | September 26, 2014

      Technology Integration A Key Problem for Marketers

      Signal-Marketing-Technology-Integration-Sept2014The state of integration is poor right now," declares a new study [download page] released by Signal based on a survey of 281 marketers primarily based in the US. Indeed, while respondents recognize a range of benefits to a fully integrated marketing stack, around half of respondents said their marketing data and technology are either managed separately (10%) or that only some tools are integrated (41%). Just 4% reported having a completely integrated stack.
      Continue reading » | September 26, 2014

      3 in 10 TV Sets Globally Forecast to be Internet-Connected by 2020

      DigitalTVResearch-Internet-Connected-TVs-2013-2020-Sept2014Source: Digital TV Research [pdf]
        Notes: The number of TV sets connected to the internet will almost triple between year-end and 2020 to reach almost 965 million, according to a Digital TV Research forecast that covers 51 countries. The forecast notes a shift in the methods by which TV sets will be connected: while gaming consoles represented 51% of the total in 2010, by 2020 they will only represent about one-fifth of connections. The number of smart TVs, meanwhile, is expected to triple between year-end (124.4 million) and 2020 (346.3 million) and be the primary connected device, at 36% share of the total.
        Continue reading » | September 26, 2014

        Minority of Enterprises Feel They Stack Up in Terms of Creativity

        AdobeForrester-Creativity-in-Large-Enterprises-Sept2014Source: Adobe / Forrester Consulting [download page]
          Notes: Fewer than 4 in 10 decision-makers from large enterprises who influence creative software purchases feel that their company compares well with firms recognized for their creativity. Those who do foster creativity, though, are more likely to report significant revenue growth, market share and competitive leadership, and 8 in 10 respondents overall believe that companies that are more creative gain those types of business benefits.
          Continue reading » | September 26, 2014

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