July 25, 2014
: Marketing Research Association
: Business activity in the US marketing research industry just turned in "the most positive 12 month period in the history" of the MRA's report, which dates to the 4th quarter of 2007. The Research Industry Index (RII), an indicator of business activity in the industry, posted a score of 100 in Q1 2014, the 4th consecutive quarter of 100 or higher. Given that Q4 2007 is the baseline, that means that activity is back at pre-recession levels.
: 77% of Market Intelligence Users Say Their Investments Have Paid Off Read more »
July 24, 2014
Personalization is an area of growing importance, recently found to be US digital marketers' most important future area. Yet research indicates that marketers continue to struggle with it, and many industry respondents have trouble linking data to individual customer profiles. A couple of recent studies - one from Experian Data Quality [download page] and the other commissioned by Janrain [download page] and conducted by Forrester Consulting - take a closer look at the use of personalization and its associated challenges. Read more »