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ONLINE MEDIA | August 1, 2014

Almost Half of Desktop Video Viewers Watched Content on Facebook in June

comScore-Top-10-Online-Video-Properties-in-June-Aug2014
    Source: comScore
      Notes: Roughly 186.9 million Americans watched online content videos in June, per comScore figures, and almost half of them (91.5 million) viewed content on Facebook, the second-largest video content property by unique viewers. The top property was Google Sites - dominated by YouTube - which boasted 153.3 million unique viewers in June. Separately, BrightRoll ranked as the top video ad property when measured by reach, delivering ads to 43.9% of the US population. Continue reading »
      TRADITIONAL MEDIA | August 1, 2014

      Back to School Stats 2014

      NRF-Back-to-School-Spending-2004-2014-Aug2014Families with children in grades K-12 will spend an average of $699.28 this back-to-school season on apparel, shoes, supplies and electronics, finds the NRF in a recent survey. While that represents a 5% increase from last year's average per-family spend, total spending is expected to remain mostly flat at $26.5 billion due to fewer students in households. The study is one of many looking at back-to-school spending trends, including popular shopping destinations and purchases. Continue reading »
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      2 in 3 American Adults Are Concerned That Social Networks Sell Their Personal Data

      August 1, 2014

      RadLincolnParkCraigNewmark-Personal-Data-Concerns-Aug2014

        Source: Rad Campaign, Lincoln Park Strategies, and Craig Newmark of craigconnects
          Notes: 3 in 4 American adults claim to be very or somewhat concerned about having too much personal information about them online. The majority of respondents have little to no trust in social media sites, and 6 in 10 believe it likely than social networks sell their contact information. About two-thirds are concerned that social networks sell their personal data; similar proportions are concerned that websites (70%), online service providers (63%) and apps (67%) sell their information. Read more »

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          Minority of B2B Salespeople Find Marketing Assets Effective

          July 31, 2014

          DemandMetric-Marketing-Asset-Effectiveness-Perceptions-July20143 in 4 marketers believe that marketing assets are somewhat (67%) or very (9%) effective, but only 46% of salespeople concur, finds a new study [download page] released by Demand Metric. The survey - fielded mostly among B2B respondents - focuses on the causes and impacts of "bad" sales interactions, finding numerous instances of disagreement between sales and marketing teams, with each seeing problems with the other. Read more »

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