4 in 10 Senior Execs at Large Organizations Don’t Measure Customer Lifetime Value

Only half of executives are satisfied with their marketing technology's ability to support their customer retention goals.
Continue reading » | September 12, 2014

Are Billion-Dollar Strategic Decisions Being Made on the Basis of Data or Intuition?

Despite the push towards greater use of analytics, most senior executives appear to be relying on intuition and experience to make big decisions.
Continue reading » | September 12, 2014

Services Most In Demand From Local SEOs

BrightLocal-Local-SEOs-Most-In-Demand-Services-Sept2014Source: BrightLocal
    Notes: For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers. Google+ optimization and website development are the next-most in demand, per the survey, with citation building taking a step up from last year's results. Separately, 39% of respondents believe that social media is a very powerful marketing channel for local businesses and 49% believe it works for some. Those figures compare with 25% and 57%, respectively, last year.
    Continue reading » | September 12, 2014

    Companies’ Top Strategic Partnership Drivers

    CMOCouncil-Strategic-Partnership-Drivers-Sept2014Source: CMO Council / Business Performance Innovation (BPI) Network [download page]
      Notes: Some 85% of survey respondents report that strategic partnerships and alliances are at least important to their business, although 43% say that less than 60% of their partnerships have been successful. Effective partnerships are most beneficial in acquiring new customers (68%) and increasing revenue (66%), per the report, and respondents most commonly seek them out to gain access to new ideas, insights and innovations (44%) and because of the complexity and pace of business (35%).
      Continue reading » | September 12, 2014

      Search Ranking Factors Data Points to Importance of Quality Content

      Searchmetrics-Top-Google-Search-Ranking-Factors-Sept2014Quality content creation is considered the most effective SEO tactic (and also the most difficult to execute) per recent Ascend2 research, and a new Google search rankings study from SearchMetrics [download page] gives further weight to the importance of quality, relevant content. Indeed, the study notes that "content is no longer an addition to, but is the main focus of, SEO."
      Continue reading » | September 11, 2014

      Which Types of Brand Communications Most Influence Purchase Decisions?

      Epsilon-Consumers-Most-Influential-Communication-Types-Sept2014There's no substitute for relevance, as numerous studies attest, and new research from Epsilon and Wylei Research finds yet again that communications containing relevant information and offers are most likely to impact consumers' purchase decisions. The data indicates that communications including personal information are significantly influential; while discounts may fuel email-driven purchases, this new study shows that those promotions need to be relevant in order to have an impact.
      Continue reading » | September 11, 2014

      Global Market Research Spending Exceeded $40B Last Year

      ESOMAR-Global-Market-Research-Spending-Trends-in-2013-Sept2014Source: ESOMAR
        Notes: Spending on market research grew by 2.8% year-over-year in 2013 (0.7% after adjusting for inflation) to exceed US$ 40B, reports ESOMAR, with the broader "business intelligence" market growing by 50% to surpass $US 60B. Within the traditional market research sector, the North American market grew most rapidly on a inflation-adjusted basis for the first time since 2000, with a 2.9% increase to more than $15.7 billion in spending. At 39% share of global market research revenues, North America is now almost on par with Europe (40% share) in spending.
        Continue reading » | September 11, 2014

        Most Popular Mobile Videos Watched by Moms

        BabyCenter-Most-Popular-Smartphone-Videos-Among-Mothers-Sept2014Source: BabyCenter [pdf]
          Notes: Some 88% of expectant women and mothers with children up to 8 years old own a smartphone, reports BabyCenter, with the most common activities being texting and social media. The study finds that roughly one-third of smartphone-owning mothers surveyed watch videos on their devices daily: the most commonly viewed videos are short clips for entertainment, with how-to/tutorial videos also popular. Among how-to or tutorial videos, cooking, DIY home improvement and crafts are the most commonly viewed.
          Continue reading » | September 11, 2014

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