Top 10 Marketing Charts of the Month – January 2016

Our top 10 charts of the month, as determined by you, our readers.
Continue reading » | February 9, 2016

Trust and Responsiveness Key to B2B Buyers’ Perception of Vendor Relationships

How do marketers, salespeople and buyers differ regarding effective content types?
Continue reading » | February 9, 2016

Which Survey Invitation Methods Do Consumers Find Most – And Least – Acceptable?

AccelerantResearch-Consumer-Receptiveness-Survey-Invitation-Methods-Feb2016Source: Accelerant Research
    Notes: American adults are most open to survey invitations via email and least open to door-to-door solicitations, per results from a recent Accelerant Research survey. While fewer than half of respondents believe that survey invitations printed on retail checkout receipts (47%) and delivered via US mail (44%) are completely acceptable, those are the only methods other than email that respondents were more likely to find completely acceptable than completely unacceptable.
    Continue reading » | February 8, 2016

    Smartphone Penetration Nears 80% of the US Mobile Market

    comScore-Smartphone-Share-of-Mobile-Subscriber-Market-Q12012-Q42015-Feb2016Source: comScore
      Notes: Some 79.3% of US mobile subscribers aged 13 and older owned a smartphone during the 3-month period ending in December 2015 (Q4), reports comScore. That represents a slight uptick on a quarter-over-quarter basis (from 77.4% in Q3), after growth had slowed through the first 9 months of the year.
      Continue reading » | February 8, 2016

      Majority of Facebook’s Monthly Active Users Are Now Mobile-Only

      Facebook-Mobile-Only-User-Share-Q42013-Q42015-Feb2016Source: Facebook
        Notes: Mobile isn't only accounting for a larger share of Facebook's advertising revenue (now at around 80%), it's also increasingly becoming the only way in which its users access the platform. Indeed, of Facebook's almost 1.6 billion monthly active users (MAUs) in Q4 2015, more than 800 million (or 52%) were mobile-only MAUs. That's more than double the share from 2 years earlier, when mobile-only users represented just 24% of total MAUs.
        Continue reading » | February 5, 2016

        Most Commonly Used Metrics by SaaS Companies

        Totango-Metrics-Tracked-by-SaaS-Companies-Feb2016Source: Totango
          Note: A slight majority (56%) of SaaS professionals are satisfied with the state of their business metrics, per results from Totango's 5th annual State of SaaS Metrics report. Currently the most commonly tracked customer acquisition metrics are website unique visitors (84%) and the number of new trial or free signups (66%). Churn (80%) is the most commonly tracked metric on existing customers, ahead of customer usage statistics (63%) and add-on/expansion sales (58%).
          Continue reading » | February 5, 2016

          Super Bowl 2016 Data

          NRF-Opinions-About-Super-Bowl-TV-Ads-Feb2016Close to 190 million Americans are expected to watch Super Bowl 50 on Sunday, reports the NRF, based on a survey of more than 7,000 adults. The 77% of respondents planning to watch the game is the highest percentage in at least the past decade. This year almost one-quarter (23%) of viewers said that the commercials are the most important part of the Super Bowl, while 45% feel that the game itself is most important.
          Continue reading » | February 4, 2016

          What Times of Day Are Key Social and Messaging Apps Most Heavily Used?

          Nielsen-Daily-Multipurpose-App-Usage-Trends-Feb2016Facebook Messenger, Instagram and Twitter all show similar usage curves during a typical day, though Tumblr tends to see heavier usage in the late evening and early morning hours, reveals Nielsen in a recent analysis. The figures indicate that 6PM is the peak hour for Facebook Messenger, while Twitter and Instagram usage are highest at 7PM and 8PM, respectively.
          Continue reading » | February 4, 2016

          Keep scrolling for more charts and articles:

          The World’s “Most Powerful” Brands in 2016
          Paid Search Trends in Q4 2015
          Where Do Marketers See Their Most Exciting Digital Opportunities Today And in 5 Years?
          Americans’ Financial Resolutions for 2016
          Mobile Devices Reportedly Account For Almost Half of Search Ad Clicks in Q4
          Who and What Do Consumers Feel Define A Company’s Core Values?
          Friday Research Wrap, 1/29/16
          Which Experiences Are Customers Most Satisfied With?
          The Core Values Consumers Feel Are Most Important For Brands to Embody
          How Are Companies Building Content Personalization Capabilities?
          Impact of Trust in Businesses on Consumer Actions
          Which Social Platforms Do Users Feel Are Best for Keeping Up With the News?
          2016 Marketing Budget Trends, by Channel
          Which Sectors, News Sources and Spokespeople Do Consumers Trust the Most?
          Most Effective – and Difficult – Tactics Used in Email List Strategies
          Holiday 2015 Data Hub (Updated)
          Netflix Paid Streaming Subscriber Count, Q1 2012 – Q4 2015
          Audio Brands Factor Into New Car Purchase Decisions. Which Brands Have the Highest Awareness?
          How Has Marketers’ Ability to Reach and Engage Customers Changed?
          Enterprise Marketers Confident in Their Effectiveness Telling Brand Stories
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