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: Kantar Media
: Ad spending was down by 4% to $37.4 billion in Q1 2015, a fairly unsurprising result given that last year's Q1
results were boosted by ad spend on the Sochi Olympics. Indeed, of the various media types examined, only outdoor advertising grew, by 2.9%, with radio (-0.1%) and digital media (0%) flat. For the first time, Kantar's figures included paid search spending, which grew by 7%, as opposed to desktop display, which declined by 8.7% (with the analysts noting this is "likely attributable to mobile devices siphoning some desktop usage". Meanwhile, print spend continued to plummet, as magazine media spend dropped by 8.7% and newspaper media spend by a more precipitous 15.4%.
: Millennial Media / Opinium Research
: Among mobile users (smartphone and/or tablet), Millennials (16-34) are far more likely than Gen Xers (35-54) to say they respond to mobile ads in a variety of ways, according to a survey of 4,018 mobile owners aged 16+ in the US, UK, France, and Germany. In fact, almost one-quarter (23%) of Millennials surveyed said that an ad had prompted them to make a purchase, compared to 14% of respondents overall and 13% of Gen Xers. Of note, the survey results indicated that tablets were more likely than smartphones to generate a response from Gen Xers, with the opposite true for Millennials.
The latest quarterly TV viewing figures are in, and with another quarter's worth of data to examine, it's possible to see some real trends continuing to emerge in Americans' TV viewing habits. The short of it? Yes, youth as a whole are watching less TV - and the decline appears to be accelerating. Indeed, as the data in the Q1 2015 total audience report
[download page] from Nielsen attests, the drop-off in viewing by the 18-24 demo isn't showing any signs of reversing.
The Pew Internet & American Life Project has released its latest report
on internet access in the US, detailing the substantial growth in adoption across various demographic groups over the past 15 years. The overall adoption rate among US adults stands at 84% this year as it has since 2013, and is up from 52% in 2000.
: Brand Keys
: Jeep is the most patriotic brand in the US for the third consecutive year, being the closely associated with the value of "patriotism," according to Brand Keys' latest analysis, which is based on a survey of 5,427 consumers aged 16-65. Among the top 50 brands, Jack Daniels had the biggest lift year-over-year (+18% points to 93%), with its patriotic resonance with consumers carrying it into the top 10. Other brands absent from last year's top 10 but cracking it this year are Coors, American Express, and Gatorade.
: Simply Measured
: All of the Interbrand Top 100 global brands have an account on YouTube and 92 posted content on the platform in April, according to a recent report from Simply Measured. Activity was highest on Twitter, however, which saw each of the 98 brands with an account also active during April. Of note, some 79% of the top brands were active on Instagram, and almost two-thirds were active on Google+. While two-thirds had an account on Pinterest, only 41% posted content on the platform in April.