Transparency Tops List of Media Planners’ Online Ad Concerns

Viewability and brand safety are also concerns held by the vast majority of media planners.
Continue reading » | February 21, 2017

US Retail Sales Forecast to Grow by 3.7-4.2% This Year

Retail sales growth in 2016 appears to have outpaced expectations.
Continue reading » | February 21, 2017

B2B Marketers Say Email Delivers the Highest ROI Leads

Score another one for email. On the heels of recent research showing that email is the top lead- and revenue-producing vehicle for B2B marketers, a newly-released study [download page] from Chief Marketer reveals that email is also the channel producing the highest ROI leads in the B2B space.
Continue reading » | February 20, 2017

How Do Industries Score on Corporate Reputation Factors?

The technology industry continues to have the best reputation of any sector in the US, according to the latest annual Harris Poll Reputation Quotient (RQ). But a breakdown of the different facets of corporate reputation reveals that consumer products companies tend to outperform tech companies in the various individual factors involved.
Continue reading » | February 20, 2017

App Retention Rates Still Low, But Improving

App retention continues to be a major challenge for marketers, according to a recent study [download page] by AppsFlyer which measured 3.5+ billion installs across 5,000+ apps. By day 30 after download, a mere 4.8% of organic users were active within apps on iOS devices, and only 4.5% on Android. Non-organic users were even lower.
Continue reading » | February 20, 2017

Customer Communities Used Primarily for Listening, Research

Customer and employee communities have quite an impact on the organizations that run them, according to a Leader Networks survey [download page] of 271 marketing and community leaders primarily from B2B (41%) firms and Associations/Non-Profit Organizations (34%). Among the almost three-quarters of respondents with a customer community, customer listening and research emerges as a far bigger goal than sales.
Continue reading » | February 20, 2017

Super Bowl 2017 Data [Updated]

It was a thrilling Super Bowl comeback. But how about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here's a look at some of the winners and losers, mostly from research examining the digital reverberation or impact of the commercials (it'll take time to see what type of broader impact the commercials had for advertising brands).
Continue reading » | February 17, 2017

Which Account-Based Marketing Tactics Seem to be Working?

Not surprisingly, the leading objective of account-based marketing (ABM) is to grow revenues per existing account, although many marketers are also hoping that ABM will increase their number of new accounts, according to a new study [download page] from Ascend2 and its Research Partners. The survey delves into the tactics marketers are finding effective as well as those requiring the most effort.
Continue reading » | February 17, 2017

Keep scrolling for more charts and articles:

Inc. 500 Execs See Social’s Potential in Driving Sales, But Fret About ROI
Paid Search Trends in Q4 2016
What Types of Experiences Influence Millennials’ Brand Loyalty?
Improving the Customer Experience Proves The Top Opportunity for 2017 And Beyond
Which Industries Are Offering Consumers the Simplest Experiences?
Most Shoppers Continue to Engage in Deal-Seeking Behavior
2017 Marketing Budget Trends, by Channel
The World’s “Most Powerful” Brands in 2017
Apple’s The Top Platform For US Digital Music Consumers, But…
How Companies Plan to Boost Marketing Agility
Top 10 Marketing Charts of the Month – January 2017
The Biggest Challenges to Contact Data Accuracy
Which Industries Had the Highest Cart Abandonment Rates in Q4?
Valentine’s Day Spending to Drop From 2016 Record
The Channels and Content Types B2B Marketers Say Are Generating Leads and Revenue
Global Sponsorship Spending Set For 4.5% Rise This Year
Are Viewers Watching Business-Related Videos to Completion?
Which Emotions Do Consumers Identify With Positive Experiences and Loyalty?
US Ad Spend Trends, by Medium, in 2016
Enterprise Organizations Focus on Personalized Marketing to Meet Customers’ Needs
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