These Are Our Most Popular Smartphone Activities

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Gen Y is the most likely to research and purchase products on smartphones.
Continue reading » | September 26, 2016

Streaming Services Have Big Impact on Millennials’ Decisions to Forego Pay-TV

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9 in 10 Millennial cord-never who subscribe to a streaming service say that it's enough to meet their needs.
Continue reading » | September 26, 2016

Inbound Marketing Priorities Center on SEO, Content

hubspot-top-inbound-marketing-priorities-sept2016Companies' top inbound marketing priority this year is growing their SEO/organic presence (66%), according to the results of a global HubSpot survey of more than 4,500 respondents from a variety of business types and industries. Blog content creation (60%) and content distribution/amplification (50%) follow, reflecting the importance of content marketing to inbound projects.
Continue reading » | September 26, 2016

US Paid Music Streaming Subscriptions Double Y-O-Y in H1

riaa-us-paid-music-streaming-subscriptions-h1-2013-h1-2016-sept2016The number of paid subscriptions to on-demand music services has grown to 18.3 million in the first half of this year, more than twice the amount from H1 2015, according to [pdf] the Recording Industry Association of America (RIAA). First-half revenues from paid subscriptions also soared, more than doubling to surpass $1 billion for the first time.
Continue reading » | September 26, 2016

Word-of-Mouth Key Influence in Business Software Purchase Decisions

hubspot-business-software-purchase-decision-information-sources-sept2016Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software, according to recent research from HubSpot. Indeed, respondents to HubSpot's survey ranked word-of-mouth referrals as their top information source when making business purchases.
Continue reading » | September 23, 2016

Mobile Overtakes Desktops in Online Video Plays

ooyala-mobile-share-video-plays-q12014-q12016-sept2016Mobile devices have reached yet another threshold (after recently hitting e-commerce and digital media consumption milestones), according to the latest quarterly Global Video Index [download page] from Ooyala. The report shows that mobile accounted for a majority (51%) of video plays on Ooyala's platform during the quarter, marking the first time that mobile devices have overtaken desktops.
Continue reading » | September 23, 2016

US Adults’ Trust in Mass Media Plunges to Another Low

gallup-us-adults-trust-mass-media-2001-2016-sept2016Only about 1 in 3 American adults trust the mass media to report the news fully, accurately and fairly, according to a new Gallup survey. That's the lowest level in the history of this Gallup survey, which has been fielded annually since 1997 and stretches back to 1972. This year's figure represents a precipitous 8-point drop from last year's low point.
Continue reading » | September 22, 2016

Live Video Gets Consumers’ Thumbs Up As News Source

wibbitz-emerging-news-technology-perceptions-sept2016When it comes to emerging ways of getting the news, live video is much more of a consumer preference than chatbots, wearables and virtual reality (VR), according to a Wibbitz survey [download page] of 1,011 US adults aged 18-65. Indeed, 2 in 3 respondents cited live video as the most useful emerging technology for keeping up with the news, and a majority (52%) feel that it's the most entertaining of the new technologies.
Continue reading » | September 22, 2016

Keep scrolling for more charts and articles:

5 Charts Detailing the Influence of Mobile Apps on Digital Media Consumption
Minority of North American Enterprises Understand Cross-Channel Buying Journeys
Digital Devices Now Influence the Majority of US In-Store Sales
Search and Email Driving Half of Website Visits in Europe
What Do Marketers Consider to be the Most Effective Email Personalization Tactics?
In Japan and the UK, Mobile Overtakes Desktops in Retail E-Commerce Transactions
US Median Household Income Sees First Rise in Almost A Decade
Mobile Ads Contributing to Long Site Load Times, Affecting Engagement
Advertisers Warm to Podcasts’ Receptive Audiences
Blogs, Videos Most Commonly Produced Content Marketing Types
Social Media Users Give Snapchat Stories the Nod Over Instagram Stories
TV and Video Content Accessibility Becoming More Important
Top 10 Marketing Charts of the Month – August 2016
Global Social Advertising CPM Trends in Q2 2016
Confidence in Data-Driven Marketing’s Growth Prospects Reaches New High
Use of Facebook’s New Reactions Gradually Rising
What Motivates Consumers to Engage With Online Content?
For Enterprise Advertisers, Smartphones Grow to 2 in 3 Display Conversions
Who Reads Books in the US?
Smartphones Driving More Traffic in APAC Than in US or Europe
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