North American Digital Marketers Rank Key Goals and Challenges

Personalization of customer experiences isn't a top goal for North American digital marketers, but it is one of their biggest challenges.
Continue reading » | August 27, 2014

Agencies’ Traditional New Biz Tactics Remain Effective

In ranking their most effective new business tools, agencies show that traditional tactics such as referrals and networking still work.
Continue reading » | August 27, 2014

Top Mobile Apps by Share of Time Spent

comScore-Top-Mobile-Apps-by-Consumption-Age-Group-Aug2014Source: comScore [download page]
    Notes: Facebook is the top mobile application for each age group, ranging from a low of 14.8% of time spent with mobile apps among 18-24-year-olds to a high of 18.5% share among 25-34-year-olds. The analysis of mobile app consumption in June also finds that Pandora Radio is a top-3 app among each age group, while YouTube is among each bracket's top 5. Twitter only ranks among the top 10 for the 18-24 group, and trails Snapchat among that demographic.
    Continue reading » | August 27, 2014

    B2B Marketers Weigh In On Their Data-Driven Performance

    Bizo-B2B-Marketers-Satisfaction-Data-Driven-Tactics-Aug2014Slightly more than two-thirds of B2B marketers are using data to analyze customers, finds Bizo in a recent report [download page], and a slim majority also use data to identify prospects, segment, and measure marketing performance. While few are very confident in their use of data-driven marketing, a plurality feel that they're on the path. Even so, they remain generally dissatisfied with their data-driven marketing in several areas.
    Continue reading » | August 27, 2014

    Digital Marketing Evolution: How Enterprise Leaders Differ From Followers

    EpsilonEconsultancy-Digital-Evolution-Leaders-Followers-Aug2014Almost all - 96% of - executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital, but some are more prepared than others, according to a new report [download page] from Econsultancy and Epsilon. The study outlines a variety of differences between those companies that identify their response as "changing our sector" (Leaders: 19% of respondents) and those that are "under pressure / vulnerable" (Followers: 36% of respondents).
    Continue reading » | August 26, 2014

    B2B Marketers on Popular Lead Gen Channels and Successful Tactics

    ChiefMarketer-Most-Effective-B2B-Lead-Gen-Tactics-Aug2014Content marketing, online registrations and webinars are some of the fastest-growing lead generation channels among B2B marketers this year, details Chief Marketer in its annual B2B Lead Generation Survey [download page]. Email remains the most popular lead generation channel, though, with 87% of survey respondents planning its use this year. It's also among the most highly rated when it comes to sources of qualified leads.
    Continue reading » | August 26, 2014

    CSR Reputation Affects Purchase Decisions, Millennials Say

    Harris-CSR-Effect-Purchase-Decisions-Aug2014Source: Harris Interactive Notes: Millennials are more likely than other generations to take a company's reputation for social responsibility into account when making purchase decisions, finds a new survey by Harris Interactive. A majority 55% indicated that this consideration sometimes affects (34%) or has a strong effect (17%) on their decisions, compared to roughly half of respondents belonging to older generations. Overall, though, the stated influence of corporate social responsibility (CSR) on purchase decisions hasn't changed over the past 5 years, per the report.
    Continue reading » | August 26, 2014

    6 in 10 Netflix Subscribers Have Watched Its Original Programming

    Centris-SVOD-Subscribers-Original-Programming-Aug2014Source: Centris Marketing Science Notes: Netflix's acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service. While this figure is higher among Millennial subscribers (18-34; 68%), a majority of subscribers aged 55 and older have also watched original programming. Meanwhile, fewer Hulu Plus (46%) and Amazon Prime (27%) subscribers have watched original programming on those services.
    Continue reading » | August 26, 2014

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