Which Media Budgets Are Being Used to Fund Increased Mobile Ad Spend?

AdvertiserPerceptions-Funding-Sources-Mobile-Ad-Budgets-Oct2014
Print ad budgets are most susceptible to cannibalization, though many are using a general expansion of advertising funds to increase their mobile advertising spend.
Continue reading » | October 21, 2014

US Millennials Identify Their Favorite Brands

Moosylvania-US-Millennials-Favorite-Brands-Oct2014
Based on an unaided survey, Nike appears to best Apple and Samsung as Millennials' favorite brand.
Continue reading » | October 20, 2014

Online Video Completion Rates, by Device, in Q2 2014

Adobe-Online-Video-Completion-Rates-by-Device-in-Q2-Oct2014Source: Adobe [pdf]
    Notes: Few videos were watched to full completion during Q2, reports Adobe, although videos viewed on desktops were 3 times more likely than those viewed on mobile devices to reach 75% completion. Separately, the study finds that mobile devices were responsible for more than 1 in 4 video starts in Q2 (26.6%), up from 18.6% a year earlier.
    Continue reading » | October 21, 2014

    It’s Q4. Do You Know Where Your Target Demographic Is?

    Experian-Cable-TV-Viewers-by-Age-2014v2009As the end of this year approaches, marketers are already planning forĀ 2015. And as marketing becomes an increasingly audience-focused affair, understanding the demographic profile of media audiences is becoming more critical than ever. A new MarketingCharts Debrief, Media Audience Demographics, provides essential data for marketers by breaking down the demographics of various media channels.
    Continue reading » | October 20, 2014

    4 in 5 Companies Report Steady or Increasing Costs-Per-Lead

    Ascend2-Cost-Per-Lead-Trends-Oct2014A slim majority of marketers and salespeople from around the world say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening, finds Ascend2 and its Research Partners in a new study [download page]. While that may be the case, respondents (chiefly B2B-focused) were more likely to say that their costs-per-lead are increasing (25%) than decreasing (19%).
    Continue reading » | October 20, 2014

    Facebook Post Interaction Rates, by Industry, in Q3 2014

    Adobe-Facebook-Post-Interaction-Rates-by-Industry-in-Q3-Oct2014Source: Adobe
      Notes: The retail industry topped all others tracked in Q3 post interaction rates (comments, likes, shares, and other interactions), with its 4.18% average representing a 13% increase over the year-earlier period. No other industry experienced an increase in post engagement rates. Separately, the study notes that average organic impressions on Facebook decreased by 50% year-over-year in September, while paid impressions grew by 5%.
      Continue reading » | October 20, 2014

      Weekend Reading, 10/17/14

      comScore-Most-Important-TV-Content-Genres-Oct2014With the TV industry rocked by big news in successive days this week (standalone streaming services planned by HBO and CBS), it's well worth taking a look at what content is most important to pay-TV subscribers. According to a recently-released study [download page] from comScore, the two most important genres for pay-TV and non-pay-TV subscribers are news and prime-time shows. The real gap is for live sports, which pay-TV subscribers are twice as likely to consider important as their non-subscriber counterparts.
      Continue reading » | October 17, 2014

      How Do B2B Execs Find Content? Search

      EIUPeppercomm-Top-Content-Sources-for-B2B-Execs-Oct2014Source: Economist Intelligence Unit / Peppercomm
        Notes: Online search tools are more important to B2B executives than company websites and recommendations when it comes to finding content from companies that is credible and trustworthy, according to a recent survey. Separately, when asked how they use various sources to find content created by a particular organization, 63% of respondents said they use search often, far ahead of the proportion saying they often consult the official online presence of the company (42%).
        Continue reading » | October 17, 2014

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