Notes: Total magazine media audiences - measured across online and offline channels - grew by 7.1% year-over-year in 2015 to reach almost 1.7 billion, reports the MPA. Magazine brands' mobile web audiences showed the fastest growth, of 53.1%, followed by video audiences, which grew by 13.8%. Print, including digital editions, maintained the largest average audience (of close to 1 billion), but was down slightly, by 3.6%.
Almost half of B2B buyers believe their relationships with vendors are getting either stronger (15%) or slightly stronger (33%) over time, reports LinkedIn in a recent study [download page]. Based on a survey of more than 6,000 buyers, marketers, and salespeople from mid-size or enterprise companies across 7 countries, the study reveals that trust (52%) was the top-cited reason for strengthening relationships, with personal relationships (45%) and responsiveness (45%) next.
Notes: American adults are most open to survey invitations via email and least open to door-to-door solicitations, per results from a recent Accelerant Research survey. While fewer than half of respondents believe that survey invitations printed on retail checkout receipts (47%) and delivered via US mail (44%) are completely acceptable, those are the only methods other than email that respondents were more likely to find completely acceptable than completely unacceptable.
Notes: Some 79.3% of US mobile subscribers aged 13 and older owned a smartphone during the 3-month period ending in December 2015 (Q4), reports comScore. That represents a slight uptick on a quarter-over-quarter basis (from 77.4% in Q3), after growth had slowed through the first 9 months of the year.
Notes: Mobile isn't only accounting for a larger share of Facebook's advertising revenue (now at around 80%), it's also increasingly becoming the only way in which its users access the platform. Indeed, of Facebook's almost 1.6 billion monthly active users (MAUs) in Q4 2015, more than 800 million (or 52%) were mobile-only MAUs. That's more than double the share from 2 years earlier, when mobile-only users represented just 24% of total MAUs.
Note: A slight majority (56%) of SaaS professionals are satisfied with the state of their business metrics, per results from Totango's 5th annual State of SaaS Metrics report. Currently the most commonly tracked customer acquisition metrics are website unique visitors (84%) and the number of new trial or free signups (66%). Churn (80%) is the most commonly tracked metric on existing customers, ahead of customer usage statistics (63%) and add-on/expansion sales (58%).