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: E-commerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14% and ranking as the fastest-growing spending category, according to a comScore report. Digital spending in the consumer packaged goods (21%), apparel & accessories (20%) and sport & fitness (17%) categories also saw high rates of growth, while the jewelry & watches (-1%) and computer software (-4%) categories were the only to see declines in spending. Separate results from the report indicate that e-commerce (desktop) spending grew by 12.5% year-over-year (to $236.9 billion), with mobile commerce spending up by 27.5% (to $31.5 billion).
: Global Retail and E-Commerce Sales Forecast, 2013-2018
: Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on the web on a smartphone (124 million), according to media universe estimates released by Nielsen. The data also shows that almost 200 million use the internet on a computer monthly, while 164 million use apps or the web on a smartphone. On the traditional media front, 285 million watched traditional TV each month during Q4 2014, while AM/FM radio reaches 258 million listeners per month.
: Temkin Group
: Of 293 organizations measured across 20 industries, just 6% earned "excellent" (above 70%) trust ratings, according to the latest annual Temkin Trust Ratings, although another 28% earned "good" (60-70%) ratings. H-E-B and credit unions led the pack, with USAA capturing 3 of the next top 4 positions for its bankings, insurance and credit card businesses. Meanwhile, 9% of the companies measured had "very poor" (below 40%) ratings and another 22% were rated as "poor" (40-50%). Comcast languished at the bottom for its TV and internet service businesses, with other TV and internet services also among the worst.
: US Census Bureau
: The national mover rate between 2013 and 2014 was 11.5%, or 37 million people aged 1 and older, according to the latest data from the US Census Bureau. That figure is in line with recent years, hovering between 11.5 and 12.5% since 2008, and is down from about 1 in 5 people when the survey began in 1948. Youth continued to be the most likely to move, as 21.4% of 18-24-year-olds and 20.7% of 25-34-year-olds did so during the 2013-2014 period.
Mobile ad spending in the US will grow by 50% this year to exceed $28.7 billion, representing 49% share of digital ad spending, details eMarketer
in a new forecast. With strong spending growth predicted again next year - of 41% - mobile will overtake desktops and average 60.4% of digital ad spending and more than one-fifth (20.4%) of total media ad spending, per the forecast.
Most B2B records are missing key data such as industry information (72% missing) and phone numbers (54% missing), according to an analysis
of more than 223 million records by Dun & Bradstreet NetProspex. The study evaluated database health across 4 best practice areas - record duplication, record completeness, email deliverability, and phone connectability - determining that the overall "Health Scale Rating" of the records analyzed was "Questionable."