Estimated Mobile Share of US Organic Search Traffic, by Engine

MerkleRKG-Mobile-Share-US-Organic-Search-Traffic-Q32013-Q12015-Apr2015
Mobile is nearing half of Google's organic search visits, according to Merkle | RKG.
Continue reading » | April 27, 2015

US TV Multitasking Behavior, by Generation

Deloitte-TV-Multitasking-Behavior-by-Generation-Apr2015
Text messaging, browsing the web, and using social networks are common multitasking activities among youth.
Continue reading » | April 27, 2015

2015’s Most Reputable Companies

ReputationInstitute-Most-Reputable-Companies-Apr2015Source: Reputation Institute [download page]
    Notes: The BMW Group is this year's most reputable company, reports the Reputation Group, rising a couple of spots from last year and overtaking The Walt Disney Company (#6, down from #1) and Google (steady at #2) in the process. Interestingly, LEGO Group (#5 globally) is the most reputable company in North America, while The BMW Group takes top billing in Europe, Google in Latin America, and Daimler (#3 globally) in the Asia-Pacific region. The BMW Group made the top 10 ranking in 12 of the 15 countries surveyed, with Sony in the top 10 in 10 markets. Only 9 of the 100 companies measured made the top 10 rankings in 6 or more of the 15 markets.
    Continue reading » | April 24, 2015

    Mobile Now Almost Three-Quarters of Facebook’s Ad Revenues

    Facebook-Mobile-MAUs-Ad-Revenues-Q12013-Q12015-Apr2015Source: Facebook
      Notes: Facebook's advertising revenues grew by 42% year-over-year in Q1 to reach $3.54 billion, the social network reported on Wednesday, although that was slightly below analysts' estimates. Mobile's share of ad revenues climbed yet again, to 73%, up from 59% during the year-earlier period. Some 65% of Facebook's 1.44 billion monthly active users accessed the site daily, with that figure up a couple of points from Q1 2014. That translated to 936 million daily active users (DAUs), of whom roughly 85% were mobile DAUs. Meanwhile, some 40% of Facebook's total monthly active users were mobile-only in Q1.
      Continue reading » | April 24, 2015

      4 Trends in US Online Advertising Spending

      IABPwC-Online-Ad-Revenues-2005-2014-Apr2015The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report [pdf] covering Q4 and full-year 2014. The results remain generally consistent with the past couple of years, with overall growth in the double-digits, driven by mobile. The following is a quick look at some of the major takeaways from the report.
      Continue reading » | April 23, 2015

      Video Consumption, Ad Dollars Continue to Favor TV Over Digital

      eMarketer-TV-vs-Digital-Video-Time-Ad-Spend-Apr2015 Source: eMarketer
        Notes: While TV's share of adults' daily media time has shrunk slightly in the past couple of years, the medium continues to pull in a disproportionately high share of ad spending, according to new eMarketer estimates. This year, TV is expected to account for 36.4% of adults' daily major media time, while raking in slightly more than 40% of media ad dollars. And while consumption of - and ad spending on - digital video has been rising quickly, digital is expected to pull in just 4.4% of ad spend versus its 10.9% share of adults' media consumption this year.
        Continue reading » | April 23, 2015

        Two-Thirds of Americans Agree: Brands Must Be Environmentally Responsible

        GfK-Consumer-Attitudes-Environmental-Responsibility-Apr2015Two-thirds of US consumers (aged 15 and older) agree that brands must be environmentally responsible, but that level of agreement is trumped by several other countries tracked in a recently-released GfK survey. In fact, an average of 76% of respondents across the 23 countries surveyed agreed with the statement regarding brands' environmental responsibility.
        Continue reading » | April 22, 2015

        B2B Media Industry Revenues Grow by 3.3% in 2014

        SIAA-ABM-B2B-Media-Industry-Revenues-2008-2014-Apr2015Source: SIIA / ABM Business Information Network
          Notes: B2B media and information industry revenues grew by 3.3% to $27.6 billion last year (unadjusted for inflation), with digital advertising providing the bulk of the almost $1 billion in year-over-year growth, per the ABM's latest BIN Report. Events remain the largest revenue stream, at roughly 44% of 2014 revenues, with print the next-largest (24% share). In fact, print had its smallest contraction in several years, with B2B print ad revenue actually growing by 7% in Q4. Meanwhile, data and business information revenues continue to grow, up by 4.2% to $2.8 billion in 2014.
          Continue reading » | April 22, 2015

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