Global Mobile Ad Spending Grows Rapidly; Majority Goes to Display

Global mobile ad spending rose by 68% last year, with display seeing the fastest rate of growth.
Continue reading » | September 30, 2016

Live Music Sponsorship Gets Spending Hike, Credited With Brand Favorability Lift

Live music sponsorship finds a receptive audience in Hispanics, festival-goers and teens.
Continue reading » | September 30, 2016

Which Digital Channel Budgets Are Most Affected by Attribution in Europe?

econsultancyadroll-attribution-impact-european-digital-budgets-sept2016Companies in the UK, France and Germany are more likely to decrease (46%) than increase (28%) spending across digital channels as a result of attribution, per results from an Econsultancy report [download page] produced in association with AdRoll. However, this masks distinct regional differences, with the opposite pattern seen in UK.
Continue reading » | September 29, 2016

Pay-TV Penetration Down Only Slightly From 2015 As Cord-Cutting Rates Remain Flat

lrg-pay-tv-penetration-rate-2010-2016-sept2016Some 82% of TV households in the US subscribe to a pay-TV service, reports the Leichtman Research Group (LRG) in a new study, down only slightly from 83% last year. In fact, while pay-TV adoption is down from 87% as recently as 2011, it remains on par with levels from 2005.
Continue reading » | September 29, 2016

Lack of Integrated MarTech Platforms Hurting Omnichannel Activities

econsultancyadobe-biggest-obstacles-integrated-omnichannel-marketing-sept2016Just 5% of digital and e-commerce professionals describe their marketing technology as a single platform that manages data across multiple channels, while 10 times more (51%) say they have separate, non-connected technologies managing data for different channels. Problems integrating platforms can present a serious barrier to omnichannel marketing activities, per the Econsultancy and Adobe report [download page].
Continue reading » | September 28, 2016

Retailers See Poor Marketing Efforts As Big Barrier to Customer Loyalty

forbessailthru-internal-barriers-retail-customer-loyalty-sept2016Engendering retail customer loyalty depends more on consistent marketing efforts than on creating seamless experiences, at least from the perspective of senior retail executives at large companies. That's according to a recent study [download page] on "retentionomics," from Forbes Insights and Sailthru.
Continue reading » | September 28, 2016

Smartphone Share of E-Commerce Visits Grows, but Conversion Rates Still Lag Other Devices

monetate-e-commerce-conversion-rate-by-device-q2-sept2016Smartphones and tablets grew to account for almost half (49%) of global e-commerce site visits in Q2 2016, per a quarterly Monetate analysis [download page] of its clients. In the US, mobile devices reached roughly 48% share of site visits, while in the UK - where mobile recently surpassed 50% of retail e-commerce transactions - these devices grew to almost two-thirds of e-commerce site visits.
Continue reading » | September 27, 2016

What Are Consumers’ Live Video Viewing Motivations and Frustrations?

yahoo-barriers-live-online-video-viewing-sept2016Legacy TV doesn't only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online. Already, live video is getting a position reception from consumers and an enthusiastic outlook from advertisers. Now, new research [download page] from Yahoo delves into what it calls the "live video opportunity."
Continue reading » | September 27, 2016

Keep scrolling for more charts and articles:

These Are Our Most Popular Smartphone Activities
Inbound Marketing Priorities Center on SEO, Content
Streaming Services Have Big Impact on Millennials’ Decisions to Forego Pay-TV
US Paid Music Streaming Subscriptions Double Y-O-Y in H1
Word-of-Mouth Key Influence in Business Software Purchase Decisions
Mobile Overtakes Desktops in Online Video Plays
US Adults’ Trust in Mass Media Plunges to Another Low
Live Video Gets Consumers’ Thumbs Up As News Source
5 Charts Detailing the Influence of Mobile Apps on Digital Media Consumption
Minority of North American Enterprises Understand Cross-Channel Buying Journeys
Digital Devices Now Influence the Majority of US In-Store Sales
Search and Email Driving Half of Website Visits in Europe
What Do Marketers Consider to be the Most Effective Email Personalization Tactics?
In Japan and the UK, Mobile Overtakes Desktops in Retail E-Commerce Transactions
US Median Household Income Sees First Rise in Almost A Decade
Mobile Ads Contributing to Long Site Load Times, Affecting Engagement
Advertisers Warm to Podcasts’ Receptive Audiences
Blogs, Videos Most Commonly Produced Content Marketing Types
Social Media Users Give Snapchat Stories the Nod Over Instagram Stories
TV and Video Content Accessibility Becoming More Important
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