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Brands aren't easing up on their email activity, with average volume across industries increasing by 16.1% year-over-year in Q2, per Experian Marketing Services' latest quarterly benchmark report
[download page]. That marks the 11th quarter of increases and the 10th consecutive quarter of double-digit volume increases. In this latest quarter, consumer products and services (+20.7%) and multi-channel retailers (19%) led in year-over-year volume growth, followed by business products and services (15.6%).
: The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view. The resultant net rating (% positive minutes % negative) of +59 points is almost double-digits ahead of restaurants (+50), the next-highest rated. Some other industries with strong net positive perception include travel (+37), retail (+34), automotive (+27) and publishing (+20), while TV and radio (+12) and advertising and public relations (+7) sit further down the list but still in the green.
North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year, according to BrightLocal's latest annual Local Consumer Review Survey
. The survey - fielded among 2,354 US (90% share) and Canadian (10%) consumers - finds that 92% at least occasionally read customer reviews to judge a business, up from last year's 88% and 71% in 2010.
CMOs in the US expect marketing budgets to rise by 5.5% in the next 12 months, according to the latest edition of the biannual CMO Survey
[pdf] from Duke University's Fuqua School of Business. While CMOs' level of budget optimism is weaker than in the February edition of the study (+8.7%), it's stronger than in August 2014 (+5.1%) and 2013 (+4.3%).
: Pew Research Center's Internet & American Life Project
: Facebook remains the most popular social platform, used by 72% of connected adults, reports the Pew Research Center as part of a recent study. The study breaks down the demographics of 5 major platforms, with some interesting results. Among the highlights: Pinterest's continuing strong skew towards women; Instagram's high usage among Blacks and Hispanics; and LinkedIn's above-average adoption among higher-income respondents.
: [Debrief] US Media Audience Demographics
: American Customer Satisfaction Index (ACSI)
: Customer satisfaction with automobiles has dropped 3 points this year to an index of 79 on the ACSI's 100-point scale, marking its third consecutive year of declines and the lowest rating since 2004 (also 79). In fact, just 2 of the 27 nameplates tracked (Honda Acura and BMW) improved their satisfaction rating from last year. The report traces the drop to higher recalls, with car owners reporting a 40% increase in recalls compared to Q2 2014.