Teens & Social: What’s the Latest?

Instagram is most important to teens, or is it?
Continue reading » | April 21, 2015

US Adults’ Daily Major Media Consumption Estimates, 2011-2015

Adults' daily time spent with media continues to rise, propelled by mobile devices.
Continue reading » | April 20, 2015

A/B Testing Considered Most Effective Landing Page Optimization Method

Ascend2-Most-Effective-Difficult-LPO-Methods-Apr2015Source: Ascend2 [download page]
    Notes: When it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute, according to a survey of 342 marketing, sales and business professionals from around the world, about three-quarters of whom are primarily B2B-focused. Surprisingly, the survey finds the fewest respondents tabbing multivariate testing as effective, a result that may be tied to its standing as the most difficult to execute. Prior research from Econsultancy has similarly shown that marketers find multivariate testing to be quite difficult, although that survey also found them considering it to be one of the most valuable for conversion rate optimization.
    Continue reading » | April 20, 2015

    Weekend Reading, 4/17/15

    AceMetrix-Top-TV-Advertisers-in-Q12015-Apr2015Five national TV ads scored at least 20% higher than their respective categories' 12-month norm during Q1, reports Ace Metrix, led by Google-owned Android's "Peaceful Co-Existence" spot, which fetched an Ace Score of 647, 28.4% higher than the software and website category norm. Two of the 5 ads scoring at least 20% higher than the norm were Super Bowl ads, with Budweiser's "Lost Dog" performing well in the beer category and McDonald's "Pay With Lovin'" topping the QSR category. Likeability was a common trait behind all the Super Bowl spots that topped their respective categories.
    Continue reading » | April 17, 2015

    iOS App Push Notification Opt-in Benchmarks, by Industry, in 2014

    UrbanAirship-Push-Notification-Opt-in-Rates-by-Indus-in-2014-Apr2015Source: Urban Airship
      Notes: Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014, according to an analysis of almost 3,000 apps and 100 billion push notifications sent to to more than 500 million users. Median rates were highest for charity/non-profit/foundation (58%) and business (54%) apps, and lowest for gaming (33%) apps. Top-performing apps (those in the 90th percentile in their categories) had opt-in rates above 50% in each industry, highest for travel apps (78%) and lowest for food & drink apps (51%). Of note, retail (46% to 36%) and media and entertainment (50% to 42%) had the biggest year-over-year declines in median opt-in rates.
      Continue reading » | April 17, 2015

      B2B Vendor Websites: What’s Important, and What’s Lacking?

      KoMarketingHuff-B2B-Form-Downloads-Content-Apr2015B2B vendor websites are often lacking the content elements buyers perceive as most important, according to a report [pdf] from KoMarketing, Huff Industrial Marketing and BuyerZone. As with last year's survey, the results suggest that vendors sometimes miss the basic information that can help establish credibility and move a buyer to request a quote.
      Continue reading » | April 16, 2015

      Are Marketers Using Insights Gleaned From Phone Calls?

      EconsultancyResponseTap-Use-of-Phone-Channel-Data-Apr2015Few marketers and e-commerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content (40%) or off-site advertising (27%), according to results from an Econsultancy study [download page] produced in association with ResponseTap. The survey data also shows that fewer than half track the sales or lead value of the call (44%) or how callers have engaged online (43%).
      Continue reading » | April 16, 2015

      Video Ad Completion Rates, by Device Type, in 2014

      Vindico-Streaming-Video-Ad-Completion-Rate-by-Device-in-2014-Apr2015Source: Vindico [download page]
        Notes: Video ad completion rates were lower on devices with smaller screens last year, reports Vindico, as smartphone (46%) and tablet (54%) viewers completed ads at roughly half the rate of those watching on gaming consoles (95%) and OTT boxes (99%). The overall video ad completion rate stood at 78%, but just 37% of video impressions were both viewable and viewed to completion. (Completion rate figures exclude skippable ad impressions from Google/YouTube.) Separately, the average click-through rate for video ads was 0.62%, with that figure highest for tablets (3.62%) and smartphones (2.36%) and lowest for OTT boxes (0.01%) and game consoles (0.11%).
        Continue reading » | April 15, 2015

        Keep scrolling for more charts and articles:

        B2B Marketers on Their Most Important Go-to-Market Strategies
        Direct Media Response Rate, CPA and ROI Benchmarks
        US Teens’ Device Access, by Demographic
        Financial Services Marketers Keep CX Focus on Desktop Sites
        Q1 2015 Social Logins: Facebook Extends Overall Lead, Back on Top in B2B
        How Do Americans Feel About Receiving Direct Mail?
        AM/FM Radio Still Consumers’ First Choice For In-Car Audio
        Retail E-Commerce Roundup: Market Shares, Attractiveness, and More
        Asian and Hispanic Households “Worth More”
        What Information Will Consumers Share for Better Service?
        Top Social Video Advertising Metrics
        Top 10 Marketing Charts of the Month – March 2015
        More Loyalty Program Members Modifying Shopping Habits to Maximize Benefits
        US Smartphone Ownership and Leading Activities
        Globally, 6 in 10 Say Biggest Screen is Best Screen For Video Viewing
        Weekend Reading, 4/3/15
        Messaging Apps Significantly Outperform Average in Retention Rates
        Consumers on the Ideal Customer Experience
        More Mobile Phone Users Report Having Made Mobile Payments
        Mobile Email CTO Rates 40% Higher For Brands Using Responsive Design
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