Mobile’s Share of Facebook Ad Revenues Continues to Rise

Mobile represented almost 7 in every $10 spent by advertisers on Facebook during Q4.
Continue reading » | January 28, 2015

Super Bowl 2015 Advertising: Viewer Attitudes and Spending Trends

A quick look at some Super Bowl advertising-related data that has been released in the lead-up to the game.
Continue reading » | January 29, 2015

Top US Markets by SVOD Penetration

Nielsen-Top-US-Markets-by-SVOD-Penetration-Jan2015Source: Nielsen [download page]
    Notes: Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration, with 52% of households in each having access to Netflix, Amazon Instant Video or Hulu Plus as of November 2014. That's according to a recent report from Nielsen, which notes that 42% of US households have access to at least one service, with Netflix remaining easily in the lead (36% of households), ahead of Amazon (13%) and Hulu (6%). Some services are more popular in some markets than others: San Francisco (48%) edges Washington, DC (47%) in Netflix penetration, while Washington, DC (24%) takes the lead over Seattle (23%) in Amazon Instant Prime penetration, with San Francisco further back (18%). Seattle, meanwhile, has the largest share (9%) of homes with access to Hulu Plus.
    Continue reading » | January 28, 2015

    Which Day of the Week Nets The Highest Share of Search Ad Clicks?

    Adobe-Global-Daily-Share-of-Search-Ad-Clicks-in-Q4-Jan2015Source: Adobe [pdf]
      Notes: Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops, finds Adobe in its most recent quarterly Digital Advertising Report covering Q4 2014. Indeed, almost one-third (32%) of mobile search ad clicks came on the weekend, with Sundays (17%) netting the largest daily share. By comparison (and not altogether unsurprisingly), weekends saw a lower combined share (27%) of desktop text ad clicks, with Monday (16%) seeing the largest daily portion. When it came to interaction rates on Facebook, though, Friday was best for likes and shares from brand Facebook followers.
      Continue reading » | January 28, 2015

      Customer Service Pain Points Still Driving Consumers Away

      Accenture-Customers-Main-Reasons-for-Switching-Providers-Jan2015Some 53% of US customers surveyed last year reported having switched providers during the prior year due to poor service, according to a recently-released Accenture Strategy study. That 53% figure is up from 51% in 2013 and 46% in 2012, though the most recent study tracked switching behavior in an additional industry (health care providers), which may have had an impact on the results.
      Continue reading » | January 27, 2015

      Mobile Estimated to Represent More Than 4 in 10 US Organic Search Visits

      RKG-Mobile-Share-US-Organic-Search-Traffic-Q32013-Q42014-Jan2015More than 42% of US organic search visits to US sites in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period, details RKG Digital [download page] in its latest quarterly digital marketing report, which covers a cross-section of industry clients, though leans towards retailers. The study notes that iOS devices' share of mobile search traffic has declined, although they retain a commanding lead over Android devices. Indeed, iOS devices contributed twice as much organic search traffic share (27% share) as did Android devices (13%).
      Continue reading » | January 27, 2015

      Traditional Media No Longer Most Trusted For News and Information

      Edelman-Most-Trusted-Sources-General-News-Info-Jan2015Traditional media is no longer the most trusted source of news and information around the world, according to the latest annual Edelman Trust Barometer. The study surveyed 6,000 "informed publics" aged 25-64 across 27 markets, finding that online search engines are now the most trusted source of general news. Search also widened its lead over newspapers and TV as the first source for general information and the source used by most to confirm and validate news.
      Continue reading » | January 26, 2015

      Top Retailers’ Shopping Cart Recovery Email Cadence

      Listrak-Shopping-Cart-Recovery-Campaign-Cadence-Jan2015Source: Listrak [download page]
        Notes: Some 34.3% of the Internet Retailer Top 500 send shopping cart recovery emails in 2014, representing a 45.9% increase from a year earlier, according to Listrak's latest study of the top 1000 retailers' email tactics. Among these top 500, a plurality 47% sent only a single message, while more than one-quarter (26.3%) sent 3 or more. Among those sending a message, two-thirds sent the first within 24 hours of abandonment, including roughly one-quarter sending within one hour of abandonment. The most popular time to send the second message was within 24 hours of the first message, although those sending third and fourth emails tended to space them further apart.
        Continue reading » | January 26, 2015

        Keep scrolling for more charts and articles:

        B2B Marketers’ Budget Allocations in 2015
        Most Strategically Important Technologies, According to CEOs
        Social Sharing Trends in 2014
        Almost 1 in 3 B2B Marketers Say Their Content Is Company-Focused, Not Customer-Centric
        Netflix Paid Streaming Subscriber Count, Q1 2012-Q4 2014
        2014’s Best-Perceived Brands Among US Millennials and Minorities
        Which Email List Growth Tactics Are Proving Effective For Marketers?
        Amazon Tops US Brand Buzz Rankings, Again
        2014’s Most Memorable Ads Among Millennials
        Smartphone Internet Users’ Leading Mobile Website Access Methods
        Weekend Reading, 1/16/15
        Email Marketers Generally Optimistic About Channel’s Future Role
        SMBs Still Consider W-O-M Most Effective, But Online Marketing Perceptions Improve
        Social Logins in Q4: Google Gains on Facebook; LinkedIn Takes B2B Lead
        Email Marketers on the Most Useful Ways to Improve Deliverability
        Millennial Women’s Differing Fashion Attitudes, by Age Cohort
        Assessing the State of Digital Marketing
        Trends in American Adults’ Social Networking Use
        Young Adults’ Changing Socioeconomic Characteristics, 1980-2013
        Consumers’ Most Popular Product Recommendation Types
        1 2 3 1,109 page: 0