Mobile In-App Ads Expected to Top Desktop Ads in Spend Next Year

Mobile is predicted to capture 60% share of digital ad spending in the US next year, with almost three-quarters of that going to in-app ads.
Continue reading » | March 26, 2015

The Most – and Least – Trusted Companies in America

TV and internet service providers are the least trusted industries.
Continue reading » | March 27, 2015

National Mover Rate Remains Steady; Still Highest Among Youth

CensusBureau-National-Mover-Rate-by-Age-Group-2013-2014-Mar2015Source: US Census Bureau
    Notes: The national mover rate between 2013 and 2014 was 11.5%, or 37 million people aged 1 and older, according to the latest data from the US Census Bureau. That figure is in line with recent years, hovering between 11.5 and 12.5% since 2008, and is down from about 1 in 5 people when the survey began in 1948. Youth continued to be the most likely to move, as 21.4% of 18-24-year-olds and 20.7% of 25-34-year-olds did so during the 2013-2014 period.
    Continue reading » | March 27, 2015

    State of B2B Marketing Data Deemed “Questionable”

    NetProspex-State-of-B2B-Marketing-Data-in-2014-Mar2015Most B2B records are missing key data such as industry information (72% missing) and phone numbers (54% missing), according to an analysis of more than 223 million records by Dun & Bradstreet NetProspex. The study evaluated database health across 4 best practice areas - record duplication, record completeness, email deliverability, and phone connectability - determining that the overall "Health Scale Rating" of the records analyzed was "Questionable."
    Continue reading » | March 26, 2015

    Music Streaming Revenues Up 29% in 2014, Surpass CD Sales

    RIAA-US-Music-Indus-Revenues-2014-v-2013-Mar2015Source: Recording Industry Association of America (RIAA) [pdf]
      Notes: Digital subscription and streaming revenues grew by almost 29% last year to reach roughly $1.87 billion, surpassing sales of CDs ($1.85 billion) in the process, according to a report from the RIAA. Streaming revenues comprised 27% of all industry revenues, up from 21% a year earlier. Physical shipment revenues (of which CDs represented 82%) accounted for 32% share and digital downloads a leading 37% share. The report notes that paid streaming subscriptions grew by 26% year-over-year to reach 7.7 million.
      Continue reading » | March 25, 2015

      Retail Email Marketing Benchmarks: No Lift on the Weekend

      Listrak-Retail-Email-Marketing-Benchmarks-in-2014-Mar2015Source: Listrak [download page]
        Notes: Retailers last year saw very little difference in email open and visit-to-conversion rates when sorting by weekday and weekend deployments, according to data provided by Listrak to accompany its recently-released study. That result stands in contrast with other research suggesting that, generally, emails sent at off-peak times enjoy higher response rates. Meanwhile, the Listrak study also finds that triggered campaigns boasted considerably higher response and conversion rates than broadcast messages, with "back in stock" campaigns averaging a significantly higher revenue per email sent ($6.50) than any other type.
        Continue reading » | March 25, 2015

        Why Do Millennials Use Facebook and Twitter?

        MediaInsightProject-Millennials-Main-Reasons-Facebook-Twitter-Use-Mar2015More than 9 in 10 US Millennials (aged 18-34) use Facebook, while fewer than 4 in 10 use Twitter, according to results from a recently-released survey conducted by the Media Insight Project, an initiative of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research. The survey finds that Millennials have different reasons for using each platform, with Facebook use driven primarily by a desire to keep current with friends' lives and Twitter use more to see what's "trending."
        Continue reading » | March 24, 2015

        US Ad Spending Trends in 2014

        Kantar-Ad-Spend-Trends-by-Medium-in-2014-Mar2015After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion, according to the latest figures from Kantar Media. That registers as the 5th consecutive year of gains (which are not adjusted for inflation), though the figure represented a fairly slow rate for a year which featured the World Cup as well as political and Olympic (P&O) spending.
        Continue reading » | March 24, 2015

        Keep scrolling for more charts and articles:

        Average CMO Tenure Rises Again, Has Doubled In the Past Decade
        Minorities Reportedly Now Represent A Majority of US Kids Under 10
        Weekend Reading, 3/20/15
        Trends in Key Mobile App Ad Metrics in 2014
        How Are Marketers Optimizing the Customer Experience?
        This Year’s Least Engaging Brands Are…
        Which Emerging Digital Tools and Services Are Consumers Most Interested In?
        Consumers Say Smartphones Top PCs For Local Shopping Research
        Are Young People Watching Less TV? (Updated – Q4 2014 Data)
        Video Considered Difficult – but Effective – Content Marketing Tactic
        SVOD Penetration Tied to Household Income Levels
        Hispanics More Likely to be Influenced by Family, Online Ads
        Mobile Share of Site Visits, by Industry, in 2014
        Number of Millionaire Households in the US Said to Hit New High
        How Do B2B Marketers Choose Their Digital Channel Mix?
        Form Conversion Rates: What’s Working?
        Snapchat Rising in Popularity With Youth
        Hispanics Projected to Comprise One-Third of Under-18s in 2060
        Top 10 Marketing Charts of the Month – February 2015
        Online Radio’s Reach Continues to Grow
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