Top Reasons Why Consumers Don’t Watch TV on the Go

Data costs are the prime barrier for youth.
Continue reading » | July 29, 2015

Americans’ Alcohol Preferences, by Education and Income Level

Almost two-thirds (64%) of adults drink occasionally, with this figure higher among the upper-income and highly-educated.
Continue reading » | July 29, 2015

Content Strategies Not Optimized For High-Quality Lead Generation, Say B2B Marketers

CMOCouncilNetline-Top-Factors-Derailing-B2B-Lead-Flow-Success-July2015Just 15% of senior marketers in North America consider their demand generation strategies to be highly (2%) or very (13%) effective, being instead more likely to perceive them as moderately effective (29%) or someplace in the middle (32%), according to a report [download page] from The CMO Council and Netline. One of the key problems appears to be a conflict between content strategies that lack targeting and the definition of a high-quality lead that requires more intentional engagement on the prospect's part.
Continue reading » | July 28, 2015

Social Up, Search Down in User Satisfaction Ratings

ACSI-Social-Search-User-Experience-Benchmarks-July2015Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites. That's according to the American Customer Satisfaction Index (ACSI), which released its latest annual E-business report [download page] this morning.
Continue reading » | July 28, 2015

Print Magazine Reach Twice As Large As Digital Issues Among Connected Adults

Mequoda-US-Connected-Adults-Magazine-Reading-July2015Source: Mequoda [download page]
    Notes: Among US adults with internet access, 7 in 10 surveyed report having read a print magazine issue in the past 30 days, almost twice the proportion (37%) who have read a digital magazine issue, according to a Mequoda study. Digital magazine readers are split on their favorite format, though, with web editions (37%) slightly preferred over tablet (32%) and print (31%) editions. The most important functionalities of a digital magazine, per readers, are readable (79% very important) and scrollable (56% very important) text.
    Continue reading » | July 27, 2015

    Majority of TV Households With Kids Watch OTT Content Via Connected TVs

    GfK-Connected-TV-OTT-Viewing-July2015Source: GfK
      Notes: 4 in 10 US TV households stream video over connected TVs, most commonly via an internet-connected media player (23%), reveals GfK in a recent study. The results indicate that TV households with kids under 18 (54%) are far more likely than those without kids (34%) to watch OTT content via a connected TV, with the former particularly apt to watch via an internet-connected VGS console (32%). Not too surprisingly, TV households with at least one Millennial (18-34; 58%) and those with at least one Gen Xer (35-49; 53%) also demonstrate an above-average likelihood to watch OTT content via a connected TV.
      Continue reading » | July 27, 2015

      Global Ad Spend Trends Forecast by Medium, 2015-2016

      Warc-Global-Ad-Spend-Trends-Forecast-by-Medium-2015-2016-July2015Source: Warc
        Notes: Global advertising spending will grow by 2.3% this year (current prices), a forecast slashed from December 2014's predicted 4.8% growth, says Warc, based on an analysis of 12 countries that make up 75% of ad expenditures tracked by the company. Online (+16.1%), cinema (3.2%) and outdoor (+0.3%) are the only media expected to see an increase in spend this year. Next year, online ad growth is forecast to be slower (+12.9%), while TV rebounds to positive growth (+2.5%) presumably on the back of Political and Olympic spending.
        Continue reading » | July 24, 2015

        Netflix Paid Streaming Subscriber Count, Q1 2012-Q2 2015

        Netflix-Paid-Streaming-Subscriber-Count-in-Millions-Q12012-Q22015-Jul2015Source: Netflix
          Notes: Netflix turned in another strong quarter in Q2, the company said in a recent release, gaining more than 2 million paid international subscribers. Indeed, Netflix's international paid subscriber base has grown rapidly over the past 3+ years, and is now more than half as large as the US subscriber base for the first time. The company also noted in its earnings release that almost 9 in 10 members have engaged with its original content.
          Continue reading » | July 24, 2015

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