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ONLINE MEDIA | July 24, 2014

What Are Personalization’s Biggest Challenges and Opportunities?

Experian-Challenges-With-Personalization-July2014Personalization is an area of growing importance, recently found to be US digital marketers' most important future area. Yet research indicates that marketers continue to struggle with it, and many industry respondents have trouble linking data to individual customer profiles. A couple of recent studies - one from Experian Data Quality [download page] and the other commissioned by Janrain [download page] and conducted by Forrester Consulting - take a closer look at the use of personalization and its associated challenges. Continue reading »
TRADITIONAL MEDIA | July 24, 2014

The Best Times to Prospect to IT Executives

LeadJen-Best-Day-of-Week-Reach-IT-Prospects-July2014It takes a substantial amount of persistence to get a qualified appointment with an IT executive, details a study by LeadJen [download page] of lead generation campaigns targeting lists of IT executives over a three-year period from 2011 through 2013. The analysis indicates that it takes 222 calls or emails on average to secure a qualified appointment, more than the 169 on average it takes to reach marketers. Analyzing appointment-setting by time of year, week, and day, the study offers some insights into the best times to prospect to IT executives. Continue reading »
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Broadband Users’ Mobile Video App Use, by Age Group

July 24, 2014

TDG-Mobile-Video-App-Use-July2014

    Source: The Diffusion Group (TDG)
      Notes: Not surprisingly, late Millennials (18-24) are the most likely to be using a mobile video application at least once a month, with 63% reporting doing so, per TDG's research. A majority in the 25-34 (56%) and 35-44 (55%) brackets also use mobile video apps monthly, with 49% of adult broadband users overall engaging with them on a monthly basis. The study also finds that online service apps are the most popular, used by 40% of adult broadband users, follows by broadcast network apps (25%), cable network apps (19%) and TV operate apps (16%). Read more »

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      Facebook in Q2: Mobile Accounts For 62% of Ad Revenues; 81% of MAUs

      July 24, 2014

      Facebook-Mobile-MAUs-Ad-Revenues-Q32012-Q22014-Jul2014

        Source: Facebook [pdf]
          Notes: Facebook's advertising revenues grew by 67% year-over-year in Q2 to almost $2.7 billion, of which mobile comprised 62%, up from 41% share a year ago. Some 63% of Facebook's more than 1.3 billion monthly active users accessed the site daily, translating to 829 million daily active users (DAUs); roughly 79% of those were mobile DAUs.
            Related: Facebook Ad CTRs Up in Q2

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