Which Digital Channel Budgets Are Most Affected by Attribution in Europe?

econsultancyadroll-attribution-impact-european-digital-budgets-sept2016
Social media budgets are benefiting from attribution.
Continue reading » | September 29, 2016

Pay-TV Penetration Down Only Slightly From 2015 As Cord-Cutting Rates Remain Flat

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About 6% of TV households say they've never subscribed to a pay-TV service.
Continue reading » | September 29, 2016

Lack of Integrated MarTech Platforms Hurting Omnichannel Activities

econsultancyadobe-biggest-obstacles-integrated-omnichannel-marketing-sept2016Just 5% of digital and e-commerce professionals describe their marketing technology as a single platform that manages data across multiple channels, while 10 times more (51%) say they have separate, non-connected technologies managing data for different channels. Problems integrating platforms can present a serious barrier to omnichannel marketing activities, per the Econsultancy and Adobe report [download page].
Continue reading » | September 28, 2016

Retailers See Poor Marketing Efforts As Big Barrier to Customer Loyalty

forbessailthru-internal-barriers-retail-customer-loyalty-sept2016Engendering retail customer loyalty depends more on consistent marketing efforts than on creating seamless experiences, at least from the perspective of senior retail executives at large companies. That's according to a recent study [download page] on "retentionomics," from Forbes Insights and Sailthru.
Continue reading » | September 28, 2016

Smartphone Share of E-Commerce Visits Grows, but Conversion Rates Still Lag Other Devices

monetate-e-commerce-conversion-rate-by-device-q2-sept2016Smartphones and tablets grew to account for almost half (49%) of global e-commerce site visits in Q2 2016, per a quarterly Monetate analysis [download page] of its clients. In the US, mobile devices reached roughly 48% share of site visits, while in the UK - where mobile recently surpassed 50% of retail e-commerce transactions - these devices grew to almost two-thirds of e-commerce site visits.
Continue reading » | September 27, 2016

What Are Consumers’ Live Video Viewing Motivations and Frustrations?

yahoo-barriers-live-online-video-viewing-sept2016Legacy TV doesn't only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online. Already, live video is getting a position reception from consumers and an enthusiastic outlook from advertisers. Now, new research [download page] from Yahoo delves into what it calls the "live video opportunity."
Continue reading » | September 27, 2016

These Are Our Most Popular Smartphone Activities

forrester-weekly-smartphone-activities-sept2016Almost 8 in 10 Americans who own cell phones own a smartphone, per recent data from comScore, and smartphones' rapid growth in recent years has led to the devices now accounting for half of all time spent online. So what are the most popular activities on smartphones? A recent report from Forrester Research offers some insights.
Continue reading » | September 26, 2016

Inbound Marketing Priorities Center on SEO, Content

hubspot-top-inbound-marketing-priorities-sept2016Companies' top inbound marketing priority this year is growing their SEO/organic presence (66%), according to the results of a global HubSpot survey of more than 4,500 respondents from a variety of business types and industries. Blog content creation (60%) and content distribution/amplification (50%) follow, reflecting the importance of content marketing to inbound projects.
Continue reading » | September 26, 2016

Keep scrolling for more charts and articles:

Streaming Services Have Big Impact on Millennials’ Decisions to Forego Pay-TV
US Paid Music Streaming Subscriptions Double Y-O-Y in H1
Word-of-Mouth Key Influence in Business Software Purchase Decisions
Mobile Overtakes Desktops in Online Video Plays
US Adults’ Trust in Mass Media Plunges to Another Low
Live Video Gets Consumers’ Thumbs Up As News Source
5 Charts Detailing the Influence of Mobile Apps on Digital Media Consumption
Minority of North American Enterprises Understand Cross-Channel Buying Journeys
Digital Devices Now Influence the Majority of US In-Store Sales
Search and Email Driving Half of Website Visits in Europe
What Do Marketers Consider to be the Most Effective Email Personalization Tactics?
In Japan and the UK, Mobile Overtakes Desktops in Retail E-Commerce Transactions
US Median Household Income Sees First Rise in Almost A Decade
Mobile Ads Contributing to Long Site Load Times, Affecting Engagement
Advertisers Warm to Podcasts’ Receptive Audiences
Blogs, Videos Most Commonly Produced Content Marketing Types
Social Media Users Give Snapchat Stories the Nod Over Instagram Stories
TV and Video Content Accessibility Becoming More Important
Top 10 Marketing Charts of the Month – August 2016
Global Social Advertising CPM Trends in Q2 2016
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