Email Subject Line Analysis: How Well Do Popular Terms Fare?

Adestra-Retail-B2C-Email-Subject-Line-Keyword-Performance-Aug2015
A look at how the most popular terms in the retail, media and publishing, conference/event and B2B sectors fare.
Continue reading » | August 4, 2015

Senior Marketers Eye Growing Importance of Visual Assets

CMOCouncilPhotoShelter-Growing-Importance-Visual-Assets-Aug2015
Video and infographics are set for increased use in the next year.
Continue reading » | August 4, 2015

Content Engagement Higher on Desktops Than Mobiles

BrightEdge-Web-Content-Engagement-by-Industry-Device-Aug2015Source: BrightEdge [download page]
    Notes: Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%), according to a BrightEdge analysis. Content engagement - defined as traffic, conversions and revenue - differs widely by industry, with hospitality the highest of those measured and retail the lowest, based on varying strategies. In each industry, however, engagement rates are higher on desktop than on mobile, which BrightEdge believes translates into a "massive opportunity for marketers to improve the quality of their mobile content."
    Continue reading » | August 3, 2015

    Top-Indexing Retail Spending Categories Among LGBT Households

    Nielsen-Top-Indexing-Retail-Spending-Categories-LGBT-Households-Aug2015Source: Nielsen [download page]
      Notes: LGBT households (those with at least one member identifying as LGBT) are more likely than non-LGBT households to shop at specialty retail channels such as book stores (index of 172), beverage stores (155), convenience stores (135), pet stores (132) and electronics stores (128) reports Nielsen in a new study. That translates into category spending trends, too: LGBT households spend significantly more annually on wine (index of 148), computer and electronic products (143) and pet care (136).
      Continue reading » | August 3, 2015

      Friday Research Wrap, 7/31/2015

      AHAA-Retail-CPG-Hispanic-Media-Ad-Spend-Trends-July2015CPG and retail advertisers among the top 500 advertisers boosted Hispanic media spend by 67% between 2010 and 2014, far above the 20% aggregate growth in spend during the prior 5-year period of 2006-2010, reports AHAA [pdf]. The study indicates that 28% of these companies' growth in top-line revenues between 2010 and 2014 is the result of the shift in spending from English to Hispanic media.
      Continue reading » | July 31, 2015

      iPad Leads Mobile Devices in Revenue per Ad Impression

      Opera-Mobile-Ad-Monetization-by-OS-Device-in-Q2-July2015Source: Opera Mediaworks
        Notes: Android mobile devices continued to lead iOS devices in mobile ad traffic (63.7% vs. 21.7%) and share of revenue (47.7% vs. 47.2%) in Q2, reports Opera, though iOS devices were clearly ahead yet again in revenue per impression. The iPad sets the standard on this measure, per the report, accounting for 15.5% of ad revenues against just 3.5% of traffic.
        Continue reading » | July 31, 2015

        What Do B2C Marketers and Agencies See As Mobile Advertising’s Top Challenges?

        xAd-Top-Mobile-Advertising-Challenges-July2015Mobile advertising is either a significant aspect or a top priority in the overall marketing plan for a majority of consumer-facing brand marketers and agencies. That's according to a recent report [download page] from xAd, which found more than 8 in 10 respondents from each group saying that mobile ads play at least some role in their marketing plans.
        Continue reading » | July 30, 2015

        Affluent Millennials Say They’re Loyal to Their Financial Institutions

        LinkedInIpsos-Affluent-Loyalty-Financial-Institutions-July2015Affluent Millennials are open to non-financial brands, finds a report from LinkedIn [download page] conducted by Ipsos that looks specifically at affluents in the US. At the same time, once they become customers with a financial institution, they're considerably more likely than their Gen X counterparts to claim loyalty to it.
        Continue reading » | July 30, 2015

        Keep scrolling for more charts and articles:

        Mobile Now More Than Three-Quarters of Facebook’s Ad Revenues
        Americans’ Alcohol Preferences, by Education and Income Level
        Top Reasons Why Consumers Don’t Watch TV on the Go
        Content Strategies Not Optimized For High-Quality Lead Generation, Say B2B Marketers
        Social Up, Search Down in User Satisfaction Ratings
        Print Magazine Reach Twice As Large As Digital Issues Among Connected Adults
        Majority of TV Households With Kids Watch OTT Content Via Connected TVs
        Global Ad Spend Trends Forecast by Medium, 2015-2016
        Netflix Paid Streaming Subscriber Count, Q1 2012-Q2 2015
        B2B Marketers’ Most Exciting Future Opportunity? Customer Experience
        Back to School Stats 2015
        Social Media Platform Adoption Rates Among US Parents
        Travel Rewards Impact Decisions, Program Members Say
        2015 B2B Digital Marketing Insights Report
        Smartphones Now Account For Half of US Adults’ Digital Media Time
        US Brand Buzz Rankings in H1 2015
        Q2 Search Trends
        Friday Research Wrap, 7/17/2015
        Facebook Post Interaction Rates: Links Now Rival Videos
        Marketers: Lead Gen Effectiveness Improves; Email Most Effective
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