ONLINE MEDIA | July 25, 2014

Top Retail Websites’ Load Times Still Slowing

    Source: Radware [download page]
      Notes: The median load time for home pages of the top 100 US retail websites (as ranked by Alexa) has slowed yet again on a year-over-year basis, increasing from 7.2 seconds in Summer 2013 to 10.7 seconds in Summer 2014. Concurrently, the median time to interact (TTI) - which measures the point at which a page displays its primary interactive content - has also slowed from 4.9 seconds to 6.2 seconds. Radware blames increasing page sizes along with a failure to adequately optimize images. Continue reading »
      TRADITIONAL MEDIA | July 25, 2014

      US Marketing Research Industry Seeing Pre-Recession Levels of Activity

        Source: Marketing Research Association
          Notes: Business activity in the US marketing research industry just turned in "the most positive 12 month period in the history" of the MRA's report, which dates to the 4th quarter of 2007. The Research Industry Index (RII), an indicator of business activity in the industry, posted a score of 100 in Q1 2014, the 4th consecutive quarter of 100 or higher. Given that Q4 2007 is the baseline, that means that activity is back at pre-recession levels.
            Related: 77% of Market Intelligence Users Say Their Investments Have Paid Off Continue reading »

            What Are Personalization’s Biggest Challenges and Opportunities?

            July 24, 2014

            Experian-Challenges-With-Personalization-July2014Personalization is an area of growing importance, recently found to be US digital marketers' most important future area. Yet research indicates that marketers continue to struggle with it, and many industry respondents have trouble linking data to individual customer profiles. A couple of recent studies - one from Experian Data Quality [download page] and the other commissioned by Janrain [download page] and conducted by Forrester Consulting - take a closer look at the use of personalization and its associated challenges. Read more »


            The Best Times to Prospect to IT Executives

            July 24, 2014

            LeadJen-Best-Day-of-Week-Reach-IT-Prospects-July2014It takes a substantial amount of persistence to get a qualified appointment with an IT executive, details a study by LeadJen [download page] of lead generation campaigns targeting lists of IT executives over a three-year period from 2011 through 2013. The analysis indicates that it takes 222 calls or emails on average to secure a qualified appointment, more than the 169 on average it takes to reach marketers. Analyzing appointment-setting by time of year, week, and day, the study offers some insights into the best times to prospect to IT executives. Read more »

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