ONLINE MEDIA | July 21, 2014

B2C Content Marketing on LinkedIn: What Younger Members Want

LinkedIn-B2C-Content-Marketing-Topics-July2014Some 47% of young LinkedIn members read news or information from consumer brands on LinkedIn at least once a month, and roughly half trust information about consumer products they see on LinkedIn, according to results from a LinkedIn survey [download page] of 1,841 of its members aged 18-45 from the US, Canada, Brazil, Australia, and the UK. The study finds that the youngest members - aged 18-24 - seek out the most content about B2C brands, and are particularly interested in upcoming innovations from companies. Continue reading »

US Brand Buzz Rankings in H1 2014

    Source: YouGov
      Notes: Amazon topped the buzz rankings for the first half of this year, continuing its success from last year, when it also led the word-of-mouth rankings. In other notable results, Netflix made the list for the first time (#5), Samsung (#6) edged Apple (#8), which had not made the list in 2013, and Google (#10) returned to the list after an 18-month hiatus. Meanwhile, Carnival topped the most-improved list, which also included Facebook at #3. Continue reading »

      Americans’ Most Popular Online and Mobile Purchases

      July 21, 2014

      Harris-Americans-Most-Popular-Online-Purchases-July2014Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories, according to survey results from Harris Interactive. But while clothing is the most popular purchase overall, digital content - such as movies, music and e-books - tops the list for both smartphones and tablets. The study also finds that although Millennials (18-36) lead the way in smartphone and tablet purchases, Gen Xers (37-48) are the most likely to have made an online purchase in most categories. Read more »


      Paid Search Trends in Q2

      July 21, 2014


        Sources: IgnitionOne [download page], The Search Agency [download page], ;RKG; [download page], Covario, Kenshoo
          Notes: Various sources were in agreement that US paid search spending grew in Q2, as did click-through rates and overall clicks, although The Search Agency saw a drop in costs-per-click for its clients while IgnitionOne and RKG reported relatively small increases. Other studies similarly reported increases in global search spending, click-through rates and clicks, although impressions were down on a year-over-year basis.
            Related: One-Third of US Organic Search Traffic Said to be Mobile

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