Just 5% of digital and e-commerce professionals describe their marketing technology as a single platform that manages data across multiple channels, while 10 times more (51%) say they have separate, non-connected technologies managing data for different channels. Problems integrating platforms can present a serious barrier to omnichannel marketing activities, per the Econsultancy and Adobe report [download page].
Engendering retail customer loyalty depends more on consistent marketing efforts than on creating seamless experiences, at least from the perspective of senior retail executives at large companies. That's according to a recent study [download page] on "retentionomics," from Forbes Insights and Sailthru.
Companies' top inbound marketing priority this year is growing their SEO/organic presence (66%), according to the results of a global HubSpot survey of more than 4,500 respondents from a variety of business types and industries. Blog content creation (60%) and content distribution/amplification (50%) follow, reflecting the importance of content marketing to inbound projects.