Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software, according to recent research from HubSpot. Indeed, respondents to HubSpot's survey ranked word-of-mouth referrals as their top information source when making business purchases.
Mobile devices have reached yet another threshold (after recently hitting e-commerce and digital media consumption milestones), according to the latest quarterly Global Video Index [download page] from Ooyala. The report shows that mobile accounted for a majority (51%) of video plays on Ooyala's platform during the quarter, marking the first time that mobile devices have overtaken desktops.
Only about 1 in 3 American adults trust the mass media to report the news fully, accurately and fairly, according to a new Gallup survey. That's the lowest level in the history of this Gallup survey, which has been fielded annually since 1997 and stretches back to 1972. This year's figure represents a precipitous 8-point drop from last year's low point.
When it comes to emerging ways of getting the news, live video is much more of a consumer preference than chatbots, wearables and virtual reality (VR), according to a Wibbitz survey [download page] of 1,011 US adults aged 18-65. Indeed, 2 in 3 respondents cited live video as the most useful emerging technology for keeping up with the news, and a majority (52%) feel that it's the most entertaining of the new technologies.
American adults are spending 53% more time with digital media than they were 3 years ago, according to comScore's 2016 US Mobile App Report. But how they access the internet has changed markedly over that time frame, per the report's findings. Below, 5 charts detailing the devices and platforms used to access the internet.
Almost 9 in 10 brand and business executives at enterprise organizations in North America (at least $225 million in revenues) say that it's at least a medium priority to provide and maintain an integrated consumer experience across digital media and devices. But far fewer are able to understand their customers' cross-channel and cross-device behaviors, according to an Econsultancy report [download page] in association with Epsilon and Conversant.