1 in 3 Marketers Report “Major Uplift” in SEM Conversion Rates From Personalization

While personalization appears to have the biggest impact on search engine marketing, its broadest impact is reportedly for offline channels.
Continue reading » | November 26, 2014

Global Consumers’ Perceptions of Private Label Products

2 in 3 US consumers agree that most private labels are on par with brand names when it comes to their quality.
Continue reading » | November 26, 2014

3 in 10 American Women Becoming More Careful About Social Posts

IpsosFleishmanHearst-Womens-Growing-Privacy-Concerns-Nov2014Source: Ipsos MediaCT / FleishmanHillard / Hearst Magazines
    Notes: More than one-third (35%) of American women report having become more concerned about their online privacy over the past year, and those security concerns extend to their social sharing behaviors, as 29% report having become more careful about what they share on social media. Those figures are significantly elevated among women in China (52% and 39%, respectively) and Brazil (44% and 61%, respectively). The report notes that 1 in 10 Millennial women have "gotten in trouble" over social media posts, and that many women find topics such as religion, politics and sex to be taboo for sharing.
    Continue reading » | November 26, 2014

    Radio Revenues Dip in Q3 Despite Strong Gains in Digital

    RAB-Radio-Revs-in-Q3-Nov2014Source: Radio Advertising Bureau (RAB) [pdf]
      Notes: US radio industry revenues declined by 2% year-over-year in Q3 following a 3% drop in Q2. Digital (+11%) and off-air (+14%) were bright spots, though they couldn't quite offset the decreases in spot (-3%) and network (-4%) revenues. During the third-quarter, top-tier spenders healthcare (+4%), professional services (+5%) and insurance (+1%) bucked the overall trend by increasing their radio spend, although spending by auto and communications and cellular companies dropped. For the year-to-date, radio revenues are down by 1%.
      Continue reading » | November 26, 2014

      Marketers Rate the Most Valuable – and Difficult – Conversion Rate Optimization Methods

      EconsultancyRedEye-Value-Difficulty-Conversion-Rate-Optimization-Methods-Nov201489% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy, and 87% of agency respondents agree with respect to their clients, according to the latest annual conversation rate optimization study [download page] from Econsultancy and RedEye. The report contains a host of intriguing data points concerning the methods by which marketers are going about improving their conversion rates, also detailing those perceived most effective.
      Continue reading » | November 25, 2014

      7 in 10 Enterprise CEOs Believe They Are Wasting Money on Marketing Initiatives

      Forbes-CEO-CMO-Views-Marketing-Performance-Nov2014Some 35% of CEOs at large organizations believe that their marketing's sales performance is exceeding expectations, while fewer CMOs (26%) agree, according to a Forbes Insights study [download page] conducted in association with Rocket Fuel and Spencer Stuart. The survey - conducted among 296 global senior executives, 80% of whom hail from companies with more than $1 billion in revenues - suggests that CEOs may simply have lower expectations of marketing, as many believe their investments are wasted.
      Continue reading » | November 25, 2014

      US Millennials’ Interest in Mobile Healthcare Services

      Harris-Millennial-Interest-Mobile-Healthcare-Services-Nov2014Source: Harris Interactive
        Notes: Some 48% of American adults would be extremely (25%) or very (23%) interested in being able to check their blood pressure on a smartphone or tablet were this available to them, according to the Harris survey, with 47% expressing that degree of interest in the ability to check their heart and heartbeat for any irregularities. Among Millennials (18-37), an application that tracks their physical activity (e.g. steps, sleeps) generates the most interest, with 57% reporting being at least very interested in such an app.
        Continue reading » | November 25, 2014

        Finance Advertisers’ Mobile Campaign Goals

        MillennialMedia-Finance-Advertisers-Mobile-Campaign-Goals-Nov2014Source: Millennial Media / comScore [download page]
          Notes: Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals), per Millennial Media's report. But their biggest difference from advertisers overall lies with registrations, the goal for 30% of finance campaigns versus 12% of campaigns overall. (The analysts note that insurance brands used registration campaigns to motivate consumers to sign-up for free quotes or estimates for new service.)
          Continue reading » | November 25, 2014

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