Ad blocking is a concern for media planners, but it doesn't elicit quite the same level of worry as other more pressing issues, according to a survey from the Digital Place Based Association (DPAA). In its survey of 336 agency planners employed at full-service, media services and digital ad agencies, the DPAA found that the vast majority (86%) are concerned about transparency.
Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.7% and 4.2% this year, forecasts the NRF, which also expects an increase of 8-12% in non-store sales.
The technology industry continues to have the best reputation of any sector in the US, according to the latest annual Harris Poll Reputation Quotient (RQ). But a breakdown of the different facets of corporate reputation reveals that consumer products companies tend to outperform tech companies in the various individual factors involved.
App retention continues to be a major challenge for marketers, according to a recent study [download page] by AppsFlyer which measured 3.5+ billion installs across 5,000+ apps. By day 30 after download, a mere 4.8% of organic users were active within apps on iOS devices, and only 4.5% on Android. Non-organic users were even lower.
Customer and employee communities have quite an impact on the organizations that run them, according to a Leader Networks survey [download page] of 271 marketing and community leaders primarily from B2B (41%) firms and Associations/Non-Profit Organizations (34%). Among the almost three-quarters of respondents with a customer community, customer listening and research emerges as a far bigger goal than sales.