Companies' top inbound marketing priority this year is growing their SEO/organic presence (66%), according to the results of a global HubSpot survey of more than 4,500 respondents from a variety of business types and industries. Blog content creation (60%) and content distribution/amplification (50%) follow, reflecting the importance of content marketing to inbound projects.
The number of paid subscriptions to on-demand music services has grown to 18.3 million in the first half of this year, more than twice the amount from H1 2015, according to [pdf] the Recording Industry Association of America (RIAA). First-half revenues from paid subscriptions also soared, more than doubling to surpass $1 billion for the first time.
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software, according to recent research from HubSpot. Indeed, respondents to HubSpot's survey ranked word-of-mouth referrals as their top information source when making business purchases.
Mobile devices have reached yet another threshold (after recently hitting e-commerce and digital media consumption milestones), according to the latest quarterly Global Video Index [download page] from Ooyala. The report shows that mobile accounted for a majority (51%) of video plays on Ooyala's platform during the quarter, marking the first time that mobile devices have overtaken desktops.