How Marketers Are Planning to Accelerate Personalization Strategies

Only 1 in 4 senior marketers are totally confident in their current personalization strategies.
Continue reading » | February 12, 2016

Friday Research Wrap, 2/12/16

A list of intriguing data points from recent research.
Continue reading » | February 12, 2016

Which Activities Do Smartphone Owners Prioritize on Their Devices?

GfK-Daily-Smartphone-Use-by-Activity-Feb2016Adult smartphone users in the US estimate spending as much time texting as talking on their devices, per results from a GfK survey of almost 6,000 adult smartphone users aged 18-64. On average, respondents estimated spending 22% of their daily smartphone time on each of these activities, although separately 2 in 3 agreed that they text more than they talk.
Continue reading » | February 11, 2016

4 in 5 TV Households Now Using At Least One On-Demand Service

LRG-On-Demand-Services-in-TV-Households-2013-v-2015-Feb2016Some 81% of US households with a TV set have a DVR, get Netflix or use video on-demand (VOD) from a provider, according to the latest annual study of on-demand usage by the Leichtman Research Group (LRG). That represents an increase from 76% of households last year and 70% the year prior.
Continue reading » | February 11, 2016

Majority of Americans Projected to Watch Streaming TV This Year

eMarketer-US-Digital-TV-Viewership-Forecast-2014-2020-Feb2016Source: eMarketer
    Notes: Digital TV viewing is projected to exceed half of the internet-using population this year for the first time, forecasts eMarketer. Some 164.5 million Americans are expected to watch TV shows online via any device at least once a month, representing 50.8% of the population. That figure is forecast to climb to 183.6 million in 2020, or 54.9% of the population.
    Continue reading » | February 10, 2016

    Magazine Media Audiences Grew by More Than 7% in 2015

    MPA-US-Magazine-Brand-Audiences-in-2015-Feb2016Source: The Association of Magazine Media (MPA)
      Notes: Total magazine media audiences - measured across online and offline channels - grew by 7.1% year-over-year in 2015 to reach almost 1.7 billion, reports the MPA. Magazine brands' mobile web audiences showed the fastest growth, of 53.1%, followed by video audiences, which grew by 13.8%. Print, including digital editions, maintained the largest average audience (of close to 1 billion), but was down slightly, by 3.6%.
      Continue reading » | February 10, 2016

      Top 10 Marketing Charts of the Month – January 2016

      MCTop10Jan-16-EntryThis month's quick-hit set of top charts includes the following topics: 2016 budget shifts by channel; email marketers' top initiatives; why consumers share content online; top app download motivations; brands' most important core values; trends in customer engagement; leading content creation challenges; most common B2B marketing video types; data-driven advertising performance; and size of the media universe across devices.
      Continue reading » | February 9, 2016

      Trust and Responsiveness Key to B2B Buyers’ Perception of Vendor Relationships

      LinkedIn-B2B-Buyers-Vendors-Strengthening-Relationships-Reasons-Feb2016Almost half of B2B buyers believe their relationships with vendors are getting either stronger (15%) or slightly stronger (33%) over time, reports LinkedIn in a recent study [download page]. Based on a survey of more than 6,000 buyers, marketers, and salespeople from mid-size or enterprise companies across 7 countries, the study reveals that trust (52%) was the top-cited reason for strengthening relationships, with personal relationships (45%) and responsiveness (45%) next.
      Continue reading » | February 9, 2016

      Keep scrolling for more charts and articles:

      Which Survey Invitation Methods Do Consumers Find Most – And Least – Acceptable?
      Smartphone Penetration Nears 80% of the US Mobile Market
      Majority of Facebook’s Monthly Active Users Are Now Mobile-Only
      Most Commonly Used Metrics by SaaS Companies
      Super Bowl 2016 Data
      What Times of Day Are Key Social and Messaging Apps Most Heavily Used?
      The World’s “Most Powerful” Brands in 2016
      Paid Search Trends in Q4 2015
      Where Do Marketers See Their Most Exciting Digital Opportunities Today And in 5 Years?
      Americans’ Financial Resolutions for 2016
      Mobile Devices Reportedly Account For Almost Half of Search Ad Clicks in Q4
      Who and What Do Consumers Feel Define A Company’s Core Values?
      Friday Research Wrap, 1/29/16
      Which Experiences Are Customers Most Satisfied With?
      The Core Values Consumers Feel Are Most Important For Brands to Embody
      How Are Companies Building Content Personalization Capabilities?
      Impact of Trust in Businesses on Consumer Actions
      Which Social Platforms Do Users Feel Are Best for Keeping Up With the News?
      2016 Marketing Budget Trends, by Channel
      Which Sectors, News Sources and Spokespeople Do Consumers Trust the Most?
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