YouTube Stars More Influential Than Big-Screen Ones, Youth Say

More than 6 in 10 youth say they'd try a product or brand suggested by a YouTube star.
Continue reading » | March 5, 2015

As TV Viewers Time-Shift, What’s the Implication for Ad Avoidance?

Ad avoidance may not be considered the primary benefit of time-shifting, but most VOD and DVR users skip ads.
Continue reading » | March 5, 2015

Average Ad Spending Per Capita: US Tops List

StrategyAnalytics-Average-Ad-Spend-per-Capita-in-2014-Mar2015Source: Strategy Analytics
    Notes: Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics' calculations, with this topping the list of global markets analyzed, ahead of Australia ($486) and Norway ($472). By comparison, ad spend per capita is much smaller in China ($35 per capita) and India ($5), such that per capita spending in the US appears to be 16 times larger than in China. The report also finds that TV continues to capture the largest share (43%) of ad dollars in the US, while Australia leads in digital ad spend per internet user, a measure that has risen quickly in the US.
    Continue reading » | March 4, 2015

    Connected TV Owners’ Interest in TV Commerce Activities

    DeliveryAgentNielsen-Interest-in-TV-Commerce-Activities-Mar2015Source: Delivery Agent / Nielsen
      Notes: Roughly 7 in 10 US adults who have a TV or other device (video game console, streaming media player, DVR, DVD) connected to the internet agree that they would be interested in using their remote while watching TV ads to have a sample of a product automatically mailed to them. The survey separately found that, while watching TV programs, more than 6 in 10 18-34-year-olds would be interested in getting information about new products featured in the programs. While there wasn't much generational difference in interest in TV commerce activities while watching TV ads, older respondents were less likely than their younger counterparts to want to engage during TV programs.
      Continue reading » | March 4, 2015

      Which Digital Channels Are Marketers Best Able to Measure for ROI?

      EconsultancyOracle-Ability-to-Measure-Digital-ROI-Mar2015Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities, according to a recent study. Now, a newly-released survey [download page] from Econsultancy and Oracle Marketing Cloud that analyzes global marketers' ability to measure ROI from a variety of digital channels finds that there is only a single discipline that most marketers rate themselves "good" at measuring.
      Continue reading » | March 3, 2015

      US Companies With the Best and Worst Customer Experience Ratings in 2015

      TemkinGroup-Top-and-Bottom-Cos-Cust-Experience-Mar2015Source: Temkin Group [download page]
        Notes: Publix enjoys the best customer experience rating of 293 companies measured by the Temkin Group, narrowly supplanting last year's leader, H-E-B. Indeed, supermarkets occupied 5 of the top 12 positions this year, with retailers and fast food chains also well-represented. Those industries - plus parcel delivery services and banks - comprised the only 5 of 20 measured to average a "good" rating. Meanwhile, on the other end of the spectrum, Coventry Health Care had the worst customer experience rating, as it did last year. Internet service providers, TV service providers and health plans each received "poor" ratings on average.
        Continue reading » | March 3, 2015

        Industries With the Worst Customer Service, According to US Adults

        Ipsos-Industries-With-Worst-Customer-Service-Mar2015Source: Ipsos
          Notes: Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service, according to an Ipsos survey of US adults. The results of the survey, which asked respondents to identify up to 3 industries from 7 identified, are somewhat surprising in that insurance (13%) and airlines (12%) are among the least-cited in terms of bad customer service. According to the American Customer Satisfaction Index, airlines have the third-worst customer satisfaction rating of 43 industries measured. Meanwhile, a new report [download page] from Capgemini notes that fewer than 3 in 10 insurance customers globally report positive experiences. That figure is higher in the US (40.8%), though is down substantially from last year (51.3%).
          Continue reading » | March 2, 2015

          Inc. 500 Execs See Value in Online Advertising

          UMassDartmouth-Inc500-Promotional-Strategies-Driving-Sales-Mar2015Source: Center for Marketing Research at the University of Massachusetts Dartmouth
            Notes: Asked which of several promotional strategies they feel has the most potential to help increase sales, 46% of executives surveyed from the 2014 Inc. 500 cited online advertising, easily outpacing business directory listings (17%), traditional print/broadcast media (13%) and social media platforms (13%). With regards to social media, the study finds that LinkedIn is the platform of choice, used by 94% of the Inc. 500 (up from
            88% last year), ahead of Facebook (80%, down from 84%) and Twitter (79%, up from 74%). Survey respondents were more likely to see the potential for sales growth directly through Facebook (55%) than Twitter (50%) or Pinterest (25%).
            Continue reading » | March 2, 2015

            Keep scrolling for more charts and articles:

            The Most Important Elements of the Digital Experience, Per UK Consumers and Marketers
            Customers Prioritize Service Over Price and Brand, CMOs Say
            Luxury. Which Brands Spring to Mind?
            OTT Streaming Devices Overtake Tablets in Digital Video Ad Views
            Almost Half of Young Mobile Phone Users Report Regularly Comparing Prices In-Store
            The Risks of A Wrong Purchase Decision, According to B2B Buyers
            CMOs See Budget Hikes on the Horizon, But ROI Proof Remains Elusive
            B2B Buyers’ Biggest Frustrations With Vendors
            US CMOs Still Report Making Little Use of Marketing Analytics
            Radio Revenues Dipped Slightly in 2014
            Weekend Reading, 2/20/15
            US E-Commerce Conversion Rates, by Device, Q4 2013-Q4 2014
            Consumers’ Expectations Continue to Grow. Which Brands Are Best at Meeting Them?
            Mid-Size B2B Marketers Focusing More on Customer Acquisition Than Retention
            Customer Satisfaction With the Retail Sector Dips, Though E-Commerce Provides A Bright Spot
            The World’s “Most Powerful” Brands
            Smartphone Penetration, Rising in All Age and Income Demos, Hits 75% of the US Mobile Market
            B2B Content Marketing Update: Goals, Content Types, and More
            Baby Boomers’ Spending Trends, by Category
            US Online Shoppers’ Attitudes to Mobile Commerce
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