B2B Content Marketing: What’s Changed, and What Hasn’t?

A comprehensive review of the latest annual Content Marketing Institute and MarketingProfs report.
Continue reading » | October 1, 2014

US College Student Demographics in 2013

The number of Americans enrolled in college dropped by almost half-a-million last year; women continue to outpace men in enrollment across most races and ethnicities.
Continue reading » | October 1, 2014

US E-Commerce Benchmarks, by Device, in Q2 2014

Monetate-E-Commerce-Benchmarks-by-Device-in-Q2-Oct2014Source: Monetate
    Notes: Tablets (2.67%) continued to far outpace smartphones (0.94%) in conversion rates in Q2 (as they did in Q1), with the average conversion rate for tablet visitors being almost as high as the rate for desktop visitors (2.98%). Of note, though, smartphone traffic exceeded tablet traffic for the first time in Q2, at 15.6% share and 13.9% share of total e-commerce site visits, respectively. Globally, average order values were highest on desktops ($181), followed by tablets ($150) and smartphones ($116).
    Continue reading » | October 1, 2014

    Most Influential Company Communications Surrounding Positive Societal Impact

    SNCR-Companies-CSR-Messaging-Oct2014Source: Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research
      Notes: Consumers' purchase decisions are influenced far more by communications that show that a company takes care of its employees than they are by messaging about companies donating profits or employee time to charities. Consumers report, though, that the messaging that most influences their purchase decisions relates to companies taking extra efforts to keep their costs low and passing the savings on to customers.
      Continue reading » | October 1, 2014

      Twitter Engagement Rates: Which Post Times Are Best?

      ExactTarget-Twitter-Engagement-Rates-by-Day-of-Week-Sept2014What's the best time of day, day of the week, and month of the year to tweet? ExactTarget has some answers in a new report [download page] based off more than 3.6 million tweets sent through its platform by companies in 15 industries. The analysis looks at post engagement rates (organic and paid) in the aggregate and across various industries, arriving at some interesting conclusions.
      Continue reading » | September 30, 2014

      How Consumers Form Their Impressions of Companies

      SNCR-How-Consumers-For-Impressions-Companies-Sept2014The quality of a company's products and services is by far the most important factor for consumers when they form their impressions about a company, finds a recent study by Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research. While quality is also the top factor that builds consumer loyalty and influences their purchase decisions, price and customer service switch roles depending on the consumer motivation in question.
      Continue reading » | September 30, 2014

      Instagram Use Remains Heavily Concentrated Among Youth

      GWI-Age-Distribution-Active-Instagram-Users-Sept2014Source: GlobalWebIndex (GWI)
        Notes: 1 in 5 internet users around the world aged 16-64 have an Instagram account as of Q2 2014, says GWI, up from 15% in the year-earlier period. Among active Instagram users in that age range, 41% share are in the 16-24 bracket and another 35% share are in the 25-34 demo, per the study. Previous research has found a similar skew towards young adults in the US, although the age distribution tends to be slightly older among its tablet users.
          Related: [Cheat Sheet] Brand Post Engagement on Instagram
          Continue reading » | September 30, 2014

          Digital Circulars Said Top Ad Channel Influencing Parents’ In-Store CPG Decisions

          GODigital-Ads-and-Parents-In-Store-CPG-Decisions-Sept2014Source: G/O Digital [download page]
            Notes: Digital circulars have more of an influence on parents' in-store food and beverage product decisions than a variety of other advertising types including newspaper ads, PPC, direct mail, and TV, finds G/O Digital in its latest study. Separately, the survey reveals that that parents want the ability to clip and add deals (like coupons) digitally to their loyalty cards, and that a majority of mothers (79%) and fathers (60%) are more likely to purchase a food or beverage item at their local supermarket when a digital circular provides deals/offers that are locally relevant and personalized.
            Continue reading » | September 30, 2014

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