Tablets Now Reportedly in a Majority of US Households

Tablet penetration hit 51% of US households as of February, says Nielsen, up by 13 percentage points year-over-year.
Continue reading » | April 28, 2015

So How Many Millennials Are There in the US, Anyway? (Updated)

Americans aged 18-34 comprised an estimated 23.5% of the total population as of July 1, 2014.
Continue reading » | April 28, 2015

US TV Multitasking Behavior, by Generation

Deloitte-TV-Multitasking-Behavior-by-Generation-Apr2015Source: Deloitte [pdf]
    Notes: 9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago, per Deloitte's latest Digital Democracy survey. In fact, 96% of Leading Millennials (26-31) are now regularly multitasking while watching TV, with their most common activities being browsing the web (45%) and text messaging (41%). Among the youngest crowd (14-25), 94% of whom at least almost always multitask, text messaging (53%) and using a social network (47%) are the most common activities.
    Continue reading » | April 27, 2015

    Estimated Mobile Share of US Organic Search Traffic, by Engine

    MerkleRKG-Mobile-Share-US-Organic-Search-Traffic-Q32013-Q12015-Apr2015Source: Merkle|RKG [download page]
      Notes: Mobile has grown to account for an estimated 45% share of US organic search traffic in Q1, according to a Merkle | RKG analysis of a cross-section of its clients (most heavily represented by the retail sector). The iPhone (18%) and iPad (12%) alone contributed a combined 30% of organic search traffic, per the report, more than double the share (13%) from Android devices. Separately, mobile's share of Yahoo search traffic dropped from 50% in Q4 2014 to 43% in Q1, mainly due to increased desktop traffic resulting from the Yahoo-Firefox deal.
      Continue reading » | April 27, 2015

      2015’s Most Reputable Companies

      ReputationInstitute-Most-Reputable-Companies-Apr2015Source: Reputation Institute [download page]
        Notes: The BMW Group is this year's most reputable company, reports the Reputation Group, rising a couple of spots from last year and overtaking The Walt Disney Company (#6, down from #1) and Google (steady at #2) in the process. Interestingly, LEGO Group (#5 globally) is the most reputable company in North America, while The BMW Group takes top billing in Europe, Google in Latin America, and Daimler (#3 globally) in the Asia-Pacific region. The BMW Group made the top 10 ranking in 12 of the 15 countries surveyed, with Sony in the top 10 in 10 markets. Only 9 of the 100 companies measured made the top 10 rankings in 6 or more of the 15 markets.
        Continue reading » | April 24, 2015

        Mobile Now Almost Three-Quarters of Facebook’s Ad Revenues

        Facebook-Mobile-MAUs-Ad-Revenues-Q12013-Q12015-Apr2015Source: Facebook
          Notes: Facebook's advertising revenues grew by 42% year-over-year in Q1 to reach $3.54 billion, the social network reported on Wednesday, although that was slightly below analysts' estimates. Mobile's share of ad revenues climbed yet again, to 73%, up from 59% during the year-earlier period. Some 65% of Facebook's 1.44 billion monthly active users accessed the site daily, with that figure up a couple of points from Q1 2014. That translated to 936 million daily active users (DAUs), of whom roughly 85% were mobile DAUs. Meanwhile, some 40% of Facebook's total monthly active users were mobile-only in Q1.
          Continue reading » | April 24, 2015

          4 Trends in US Online Advertising Spending

          IABPwC-Online-Ad-Revenues-2005-2014-Apr2015The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report [pdf] covering Q4 and full-year 2014. The results remain generally consistent with the past couple of years, with overall growth in the double-digits, driven by mobile. The following is a quick look at some of the major takeaways from the report.
          Continue reading » | April 23, 2015

          Video Consumption, Ad Dollars Continue to Favor TV Over Digital

          eMarketer-TV-vs-Digital-Video-Time-Ad-Spend-Apr2015 Source: eMarketer
            Notes: While TV's share of adults' daily media time has shrunk slightly in the past couple of years, the medium continues to pull in a disproportionately high share of ad spending, according to new eMarketer estimates. This year, TV is expected to account for 36.4% of adults' daily major media time, while raking in slightly more than 40% of media ad dollars. And while consumption of - and ad spending on - digital video has been rising quickly, digital is expected to pull in just 4.4% of ad spend versus its 10.9% share of adults' media consumption this year.
            Continue reading » | April 23, 2015

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