Mobile Estimated to Represent More Than 4 in 10 US Organic Search Visits

RKG-Mobile-Share-US-Organic-Search-Traffic-Q32013-Q42014-Jan2015
Mobile continues to gain in search traffic share, and now represents a majority of social media visits.
Continue reading » | January 27, 2015

Customer Service Pain Points Still Driving Consumers Away

Accenture-Customers-Main-Reasons-for-Switching-Providers-Jan2015
A majority of customers report having switched providers; many say they won't come back, and that their issues could have been addressed.
Continue reading » | January 27, 2015

Traditional Media No Longer Most Trusted For News and Information

Edelman-Most-Trusted-Sources-General-News-Info-Jan2015Traditional media is no longer the most trusted source of news and information around the world, according to the latest annual Edelman Trust Barometer. The study surveyed 6,000 "informed publics" aged 25-64 across 27 markets, finding that online search engines are now the most trusted source of general news. Search also widened its lead over newspapers and TV as the first source for general information and the source used by most to confirm and validate news.
Continue reading » | January 26, 2015

Top Retailers’ Shopping Cart Recovery Email Cadence

Listrak-Shopping-Cart-Recovery-Campaign-Cadence-Jan2015Source: Listrak [download page]
    Notes: Some 34.3% of the Internet Retailer Top 500 send shopping cart recovery emails in 2014, representing a 45.9% increase from a year earlier, according to Listrak's latest study of the top 1000 retailers' email tactics. Among these top 500, a plurality 47% sent only a single message, while more than one-quarter (26.3%) sent 3 or more. Among those sending a message, two-thirds sent the first within 24 hours of abandonment, including roughly one-quarter sending within one hour of abandonment. The most popular time to send the second message was within 24 hours of the first message, although those sending third and fourth emails tended to space them further apart.
    Continue reading » | January 26, 2015

    B2B Marketers’ Budget Allocations in 2015

    Forrester-B2B-Budget-Allocations-in-2015-Jan2015Source: Forrester Research, Inc. 2015 [download page]
      Notes: B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to just 8% seeing decreases on the horizon, according to a Forrester Research survey of 132 North American B2B senior marketers. In-person trade shows, conferences and events will occupy the largest estimated share of their budgets, at 14%, followed by digital advertising and marketing (10%), content marketing (9%), websites (9%) and direct marketing (9%). But while there will be little change in event budgets (with 18% forecasting an increase versus 19% a decrease), digital advertising/marketing (48% increasing versus 4% decreasing) and content marketing (45% increasing versus 3% decreasing) are set for considerable spending hikes.
      Continue reading » | January 23, 2015

      Most Strategically Important Technologies, According to CEOs

      PwC-CEOs-Most-Strategically-Important-Digital-Technologies-Jan2015Source: PricewaterhouseCoopers (PwC) [pdf]
        Notes: Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization, according to a recently-released survey from PwC. Data mining and analysis (80%) and cyber security (78%) follow closely in consideration, with the Internet of Things (IoT; 65%), socially enabled business processes (61%) and cloud computing (60%) in the next tier of importance. Separately, the study's results indicate that digital technologies are currently producing the most value in the areas of operational efficiency (88% citing "quite" or "very" high value), data and data analytics (85%), internal/external collaboration (77%) and customer experience (77%).
        Continue reading » | January 23, 2015

        Social Sharing Trends in 2014

        ShareThis-Content-Sharing-by-Category-and-SocNet-in-Q4-Jan2015Facebook continues to be the dominant social platform for content sharing, per the latest quarterly report from ShareThis, an unsurprising result given its popularity among American adults. Interestingly, the report finds that of the most prominent social sharing platforms, Facebook's stature rose the most during 2014, while Twitter experienced a decline. And as the report notes, while Facebook is a "fundamental channel," other major channels "serve niche interests."
        Continue reading » | January 22, 2015

        Almost 1 in 3 B2B Marketers Say Their Content Is Company-Focused, Not Customer-Centric

        CorpVisions-B2B-Marketing-Campaigns-Customer-Centricity-Jan2015The biggest way in which B2B content fails to change business executives' perceptions is by too closely resembling a sales pitch, according to a study released last year by the Economist Group and Peppercomm. Yet, a sizable portion of B2B marketers might be falling into that trap, per new survey results [pdf] from Corporate Visions.
        Continue reading » | January 22, 2015

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