The Most Important Elements of the Digital Experience, Per UK Consumers and Marketers

Marketers rate mobile optimization far more highly than do consumers.
Continue reading » | February 27, 2015

Customers Prioritize Service Over Price and Brand, CMOs Say

Superior product quality and a trusting relationship are also viewed as top customer priorities.
Continue reading » | February 27, 2015

Luxury. Which Brands Spring to Mind?

Shullman-Higher-Income-Consumers-Top-Luxury-Brands-Feb2015Higher-income adults (those with household income of at least $75,000) aged 18-68 tend to associate the word "luxury" with descriptive adjectives such as "expensive," "quality," and "high-end," according to a new brief from the Shullman Research Center set for release on Monday. However, not all generations hold the same ideas of luxury - and differences of opinion also abound in their top luxury brands.
Continue reading » | February 26, 2015

OTT Streaming Devices Overtake Tablets in Digital Video Ad Views

FreeWheel-Share-Digital-Video-Ad-Views-by-Device-Q42014-v-Q42013-Feb2015Tablets are popular devices for video viewing and have been for some time, but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization, reveals FreeWheel in its Q4 2014 Video Monetization Report [download page]. During the quarter, OTT devices accounted for 8% of ad views for professional, rights-managed video content, up from just 2% during the year-earlier period and moving ahead of tablets (7% share) in the process.
Continue reading » | February 26, 2015

Almost Half of Young Mobile Phone Users Report Regularly Comparing Prices In-Store

GfK-Mobile-Phone-Users-Regular-In-Store-Activities-Feb2015Source: GfK [pdf]
    Notes: 40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store, according to a GfK survey, with this activity slightly more prevalent among men (42%) than women (37%). Among age groups, 20-29-year-olds are the most likely (49%) to report regularly comparing prices using their mobile phones, with the 15-19 and 30-39 age brackets not far behind, each at 45%. Within the US, 37% of respondents claimed to compare prices in-store, slightly behind the global average.
    Continue reading » | February 25, 2015

    The Risks of A Wrong Purchase Decision, According to B2B Buyers

    SAP-B2B-Buyers-Biggest-Purchase-Decision-Risks-Feb2015Source: SAP [download page]
      Notes: More than three-quarters of business buyers are concerned with wasting company money, and this counts as easily their single biggest risk among 5 identified in a recent SAP study. Of note, B2B buyers are more concerned with losing credibility internally than wasting their time. That result emphasizes the emotional nature of B2B buying, which has been found in previous studies. For example, a Google study released in 2013 discovered that perceived personal value has twice the impact of perceived business value for buyers across a range of business outcomes, while a study released last year by gyro and FORTUNE found a majority of business decision-makers saying that positive feelings such as ambition, hope, and desire for admiration are the most motivating to decisions in all business contexts.
      Continue reading » | February 25, 2015

      CMOs See Budget Hikes on the Horizon, But ROI Proof Remains Elusive

      DukeCMOSurvey-Expected-Budget-Changes-Feb2015American CMOs are more optimistic about the overall economy than they have been in years, and with that optimism comes renewed enthusiasm with respect to marketing budgets, finds the latest edition of the biannual CMO Survey [pdf] from Duke University's Fuqua School of Business. Indeed, respondents expect budgets to increase by 8.7% over the next year, the highest percentage change forecast since August 2011.
      Continue reading » | February 24, 2015

      B2B Buyers’ Biggest Frustrations With Vendors

      SAP-B2B-Buyers-Biggest-Frustrations-With-Vendors-Feb2015Source: SAP [download page]
        Notes: Business buyers report receiving an average of 64 approaches from salespeople every week, according to a recent SAP survey, so it may not be too surprising that the most commonly cited frustration they have with vendors is aggressive salespeople (48%). Closely behind, though, 46% cite frustrations with salespeople who lack relevant knowledge and subject matter expertise about their needs. As such, the report separately finds that salespeople are most likely to earn a buyer's trust by demonstrating high levels of knowledge about their products and services (74%) and the buyer's organization (52%). That's important, as respondents rated trust the single most important factor when buying from vendors, beating out experience and cost.
        Continue reading » | February 24, 2015

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