Digital Marketers Report Limited Channel Integration

ExperianForrester-Digital-Marketers-Channel-Integration-Levels-Oct2014
Email should be the foundation of cross-channel marketing, argues a new study.
Continue reading » | October 30, 2014

How Search Results Can Drive In-Store Visits

GoogleIpsosSterling-Helpful-Search-Result-Info-Oct2014
Study recommends that stores optimize their search results and provide a "smarter" in-store experience.
Continue reading » | October 30, 2014

Trust in News Media Types, by Generation

Harris-Trust-in-News-Media-Types-by-Generation-Oct2014Source: Harris Interactive
    Notes: American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately. Local newspapers (76%) and radio (73%) follow closely, while online-only news sites such as the Huffington Post are trusted by the fewest (61%) respondents, chiefly due to a lack of trust among Matures (69+). Interestingly, Baby Boomers (50-68) have the most trust in each news media type save for online-only news sites, where they trail Gen Xers (38-49) by a slight margin.
    Continue reading » | October 30, 2014

    US Omni-Channel Shopping Behavior, by Category

    GfK-US-Omni-Channel-Shopping-Activity-by-Category-Oct2014Source: GfK [download page]
      Notes: On average, 44% of US shoppers combine online and in-person shopping activities ("omni-channel shopping") across 15 product and service categories, reports GfK in a recent study. Omni-channel shopping is most popular for consumer electronics (65%), apparel (64%) and toys (63%), while being least common in categories such as restaurant meals (20%), cleaning (21%), and food and beverage (22%). Compared to last year's results, the biggest percentage point increases in omni-channel shopping were observed for the home improvement (+19% points) and auto (+14% points) categories.
      Continue reading » | October 30, 2014

      Holiday 2014 Data Hub

      NRFProsper-Holiday-Related-Retail-Spending-2004-2014-Oct2014The holiday season - traditionally referred to as the November-December period - is almost here. That means, among other things, that there's an abundance of holiday data on offer. This article (which will be updated periodically during the holiday period) highlights key points from holiday-related research for what appears to be a fairly bright season in terms of spending.
      Continue reading » | October 29, 2014

      Email Open and Click Rates, by Subject Line Length

      MailerMailer-Email-Response-Rates-by-Subject-Line-Length-in-2013-Oct2014Source: MailerMailer
        Notes: Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year, according to a MailerMailer analysis of almost 1.2 billion emails, with longer subject lines generally tied to lower open rates. That same pattern extended to click rates, which were highest for emails with the shortest subject lines.
        Continue reading » | October 29, 2014

        Online Adults Report Spending Close to 3 Hours a Day Using the Internet At Home

        LRG-Time-Spent-Online-at-Home-Oct2014Source: Leichtman Research Group
          Notes: The average time spent by an individual with internet service at home is 2.8 hours, finds the Leichtman Research Group, up from 2.2 hours in 2009. That 2.8-hour average rises to 3.3 hours among Millennials (18-34), who, for the first time, are spending more time online at home than watching TV, per the report. Separately, the study indicates that 79% of US households get broadband internet service at home, up a point from last year.
          Continue reading » | October 29, 2014

          Mobile Now Two-Thirds of Facebook’s Ad Revenues

          Facebook-Mobile-MAUs-Ad-Revenues-Q32012-Q32014-Oct2014Source: Facebook [pdf]
            Notes: Facebook's advertising revenues grew by 64% year-over-year in Q3 to $3.2 billion, of which mobile comprised 66% share, up from 49% share a year ago. Some 64% of Facebook's 1.35 billion monthly active users accessed the site daily, translating to 864 million daily active users (DAUs). Roughly 81% of those were mobile DAUs.
            Continue reading » | October 29, 2014

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