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Facebook continues to be the dominant social platform for content sharing, per the latest quarterly report
from ShareThis, an unsurprising result given its popularity among American adults
. Interestingly, the report finds that of the most prominent social sharing platforms, Facebook's stature rose the most during 2014, while Twitter experienced a decline. And as the report notes, while Facebook is a "fundamental channel," other major channels "serve niche interests."
The biggest way in which B2B content fails to change business executives' perceptions is by too closely resembling a sales pitch
, according to a study released last year by the Economist Group and Peppercomm. Yet, a sizable portion of B2B marketers might be falling into that trap, per new survey results
[pdf] from Corporate Visions.
: Netflix yesterday reported better-than-expected subscriber growth in Q4 2014, adding almost 4 million paid streaming subscribers quarter-over-quarter to reach nearly 54.5 million worldwide (versus its forecast 54.1 million). In the US, Netflix reported 37.7 million paid streaming members, up from 31.71 million in Q4 2013 (19% year-over-year growth) and 25.47 million in Q4 2012. It had a particularly strong quarterly internationally, however, adding more than 2 million paid streaming subscribers, a quarterly increase that appears to be the largest in its history.
: While Amazon.com topped the brand buzz rankings
among US adults overall last year, Netflix topped the charts among Millennials, according to YouGov's segment rankings. Of note, while Nike didn't crack the top 10 among the adult population at-large, it came in 5th among Millennials while taking the top ranking among African-Americans and the second spot with Hispanics. Also interesting: YouTube's ranking among the Millennial generation (#4) was actually 2 spots lower its overall standing among adults.
Roughly three-quarters of marketers, sales and business professionals around the world report that their email lists are growing, but for the vast majority of those (61% of respondents overall), that growth is coming slowly. As such, list growth emerges as one of the top email marketing objectives for the year ahead, per the latest survey findings
[download page] from Ascend2 and its Research Partners.
YouGov has released its US Buzz Rankings list for 2014
, revealing that Amazon enjoys the best public perception for the second consecutive year
. The study, which measures consumer perceptions of brands, asks respondents whether they have heard anything about the brand during the prior 2 weeks and subtracts the percentage who answer they have heard something negative from the proportion who have heard something positive.