What’s the General Sentiment of the Most-Shared Articles on Social Networks?

FractlBuzzSumo-Emotional-Sentiment-Most-Shared-Articles-SocNets-Aug2014
The overall emotional sentiment of the most-shared articles on social networks differs widely from one platform to the next.
Continue reading » | August 28, 2014

Top Sources of OTC Information, by Generation

AccentHealth-Top-Sources-OTC-Info-by-Generation-Aug2014
Healthcare practitioners are the most common - and most trusted - source of OTC information. But beyond practitioners, top sources differ by generation.
Continue reading » | August 29, 2014

Social Ads Continue to Efficiently Reach New Audiences

NeustarAK-Media-Spend-Efficiency-Comparison-in-Q2-Aug2014Social ads continue to outperform portals, networks, and exchanges in cost-effectively reaching new and exclusive audiences, although the data may be skewed by social users who use private browsing, details Neustar Aggregate Knowledge in its latest quarterly "Media Intelligence Report" [download page] covering Q2 activity. The study reveals that social ads performed 167% better than the 4-channel average in reaching new and exclusive users at a low cost.
Continue reading » | August 28, 2014

Few Investors Seek Financial Advice Online

WellsFargoGallup-Financial-Advice-Resources-Used-by-US-Investors-Aug2014Source: Wells Fargo / Gallup
    Notes: While 8 in 10 investors (people in households with total savings and investments of at least $10,000) receive financial advice in some form, they're far more likely to say they get it from a dedicated personal financial advisor (44%) or advisory firm (35%) than from an online financial planning or investing website (20%). Interestingly, though, survey respondents with at least $100,000 in investments are more likely than those with less than that amount to seek out advice on financial websites.
    Continue reading » | August 28, 2014

    US Ad Spending Forecast to Reach New Peak Next Year

    MAGNAGLOBAL-US-Ad-Spend-Growth-in-2015-Aug2014Source: MAGNA GLOBAL
      Notes: US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005. That would bring core media advertising revenues to $172 billion, a new peak. Digital media ad sales are predicted to grow by 15.7%, fueled by social media (+32%) and video (+31%). Meanwhile, this year's ad revenue growth forecast has been downgraded from the prior forecast of 6% to 5.1%, due in part to macro-economic conditions and to lower incremental P&O spending estimates.
      Continue reading » | August 28, 2014

      North American Digital Marketers Rank Key Goals and Challenges

      Forrester-NA-Digital-Marketers-Top-Goals-Aug2014North American digital marketing decision-makers are more focused on winning new customers than they are on retaining existing ones, according to [download page] a study conducted by Forrester Consulting on behalf of Salesforce ExactTarget Marketing Cloud. Interestingly, few identified the orchestration of personalized customer experiences across multiple digital touch points to be a top-3 goal.
      Continue reading » | August 27, 2014

      Top Mobile Apps by Share of Time Spent

      comScore-Top-Mobile-Apps-by-Consumption-Age-Group-Aug2014Source: comScore [download page]
        Notes: Facebook is the top mobile application for each age group, ranging from a low of 14.8% of time spent with mobile apps among 18-24-year-olds to a high of 18.5% share among 25-34-year-olds. The analysis of mobile app consumption in June also finds that Pandora Radio is a top-3 app among each age group, while YouTube is among each bracket's top 5. Twitter only ranks among the top 10 for the 18-24 group, and trails Snapchat among that demographic.
        Continue reading » | August 27, 2014

        B2B Marketers Weigh In On Their Data-Driven Performance

        Bizo-B2B-Marketers-Satisfaction-Data-Driven-Tactics-Aug2014Slightly more than two-thirds of B2B marketers are using data to analyze customers, finds Bizo in a recent report [download page], and a slim majority also use data to identify prospects, segment, and measure marketing performance. While few are very confident in their use of data-driven marketing, a plurality feel that they're on the path. Even so, they remain generally dissatisfied with their data-driven marketing in several areas.
        Continue reading » | August 27, 2014

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