Top 10 Marketing Charts of the Month – August 2014

MarketingCharts-Top-10-Charts-of-August-2014-entry
This month's top charts include the changing marketing media mix, content marketing's effectiveness, and digital marketing goals and metrics.
Continue reading » | August 29, 2014

College Students’ Purchase Influencers and Favorite “Splurge” Categories

Fluent-Undergrad-Back-to-School-Purchase-Influencers-Aug2014
Word-of-mouth and deals are among the biggest back-to-school purchase influencers for undergraduates, many of whom are likely to "splurge" on clothing.
Continue reading » | August 29, 2014

Top Devices Used to Stream Video

TNS-Top-Devices-Used-to-Stream-Video-Aug2014Source: TNS ReQuest
    Notes: While the laptop computer is the most common device used by US streaming households, streamers are also using game consoles (21%), Blu-ray or DVD players (12%), Roku boxes (11%) and smart TVs (10%) to stream video, suggesting that TVs remain a popular form factor for video, no matter the content source. While more streaming households use smartphones (34%) than tablets (29%) as a streaming device, it's likely that tablets are the choice for long-form content.
    Continue reading » | August 29, 2014

    Top Sources of OTC Information, by Generation

    AccentHealth-Top-Sources-OTC-Info-by-Generation-Aug2014Source: AccentHealth [pdf]
      Notes: Family and friends are a much larger source of OTC information for Millennials (18-34) than for Gen Xers (35-49) and Baby Boomers (50+), per the study, with word-of-mouth rivaling healthcare practitioners as a resource for the younger generation. By contrast, Baby Boomers - who are the most apt to use OTC drugs - are more likely to rely on product advertising, a result which aligns with prior research on purchase influencers by generation. Overall, healthcare practitioners are the most trusted source of OTC information for each generation.
      Continue reading » | August 29, 2014

      What’s the General Sentiment of the Most-Shared Articles on Social Networks?

      FractlBuzzSumo-Emotional-Sentiment-Most-Shared-Articles-SocNets-Aug2014A recent study from ShareThis found significant differences in the types of content categories most likely to be shared on various social networks. Now, a new study [download page] from Fractl - in collaboration with BuzzSumo - analyzes the million most-shared articles from the first half of 2014 to identify the emotional sentiment of the top articles being shared on major social networks, with some intriguing discrepancies.
      Continue reading » | August 28, 2014

      Social Ads Continue to Efficiently Reach New Audiences

      NeustarAK-Media-Spend-Efficiency-Comparison-in-Q2-Aug2014Social ads continue to outperform portals, networks, and exchanges in cost-effectively reaching new and exclusive audiences, although the data may be skewed by social users who use private browsing, details Neustar Aggregate Knowledge in its latest quarterly "Media Intelligence Report" [download page] covering Q2 activity. The study reveals that social ads performed 167% better than the 4-channel average in reaching new and exclusive users at a low cost.
      Continue reading » | August 28, 2014

      Few Investors Seek Financial Advice Online

      WellsFargoGallup-Financial-Advice-Resources-Used-by-US-Investors-Aug2014Source: Wells Fargo / Gallup
        Notes: While 8 in 10 investors (people in households with total savings and investments of at least $10,000) receive financial advice in some form, they're far more likely to say they get it from a dedicated personal financial advisor (44%) or advisory firm (35%) than from an online financial planning or investing website (20%). Interestingly, though, survey respondents with at least $100,000 in investments are more likely than those with less than that amount to seek out advice on financial websites.
        Continue reading » | August 28, 2014

        US Ad Spending Forecast to Reach New Peak Next Year

        MAGNAGLOBAL-US-Ad-Spend-Growth-in-2015-Aug2014Source: MAGNA GLOBAL
          Notes: US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005. That would bring core media advertising revenues to $172 billion, a new peak. Digital media ad sales are predicted to grow by 15.7%, fueled by social media (+32%) and video (+31%). Meanwhile, this year's ad revenue growth forecast has been downgraded from the prior forecast of 6% to 5.1%, due in part to macro-economic conditions and to lower incremental P&O spending estimates.
          Continue reading » | August 28, 2014

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