Mobile Overtakes Desktops in Online Video Plays

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Smartphones alone accounted for 43% of all online video plays during the second quarter.
Continue reading » | September 23, 2016

Word-of-Mouth Key Influence in Business Software Purchase Decisions

hubspot-business-software-purchase-decision-information-sources-sept2016
Media coverage is also important, particularly to C-level executives.
Continue reading » | September 23, 2016

US Adults’ Trust in Mass Media Plunges to Another Low

gallup-us-adults-trust-mass-media-2001-2016-sept2016Only about 1 in 3 American adults trust the mass media to report the news fully, accurately and fairly, according to a new Gallup survey. That's the lowest level in the history of this Gallup survey, which has been fielded annually since 1997 and stretches back to 1972. This year's figure represents a precipitous 8-point drop from last year's low point.
Continue reading » | September 22, 2016

Live Video Gets Consumers’ Thumbs Up As News Source

wibbitz-emerging-news-technology-perceptions-sept2016When it comes to emerging ways of getting the news, live video is much more of a consumer preference than chatbots, wearables and virtual reality (VR), according to a Wibbitz survey [download page] of 1,011 US adults aged 18-65. Indeed, 2 in 3 respondents cited live video as the most useful emerging technology for keeping up with the news, and a majority (52%) feel that it's the most entertaining of the new technologies.
Continue reading » | September 22, 2016

5 Charts Detailing the Influence of Mobile Apps on Digital Media Consumption

comscore-digital-media-consumption-trends-sept2016American adults are spending 53% more time with digital media than they were 3 years ago, according to comScore's 2016 US Mobile App Report. But how they access the internet has changed markedly over that time frame, per the report's findings. Below, 5 charts detailing the devices and platforms used to access the internet.
Continue reading » | September 21, 2016

Minority of North American Enterprises Understand Cross-Channel Buying Journeys

econsultancyepsilonconversant-enterprise-org-data-related-capabilities-sept2016Almost 9 in 10 brand and business executives at enterprise organizations in North America (at least $225 million in revenues) say that it's at least a medium priority to provide and maintain an integrated consumer experience across digital media and devices. But far fewer are able to understand their customers' cross-channel and cross-device behaviors, according to an Econsultancy report [download page] in association with Epsilon and Conversant.
Continue reading » | September 21, 2016

Digital Devices Now Influence the Majority of US In-Store Sales

deloitte-digital-influence-in-store-retail-sales-2013-2016-sept2016Digital devices - or rather their use by US shoppers - now influence a majority (56%) of US in-store sales, up from 49% last year, according to the latest digital influence study from Deloitte. Digital's influence on in-store sales has quadruped since 2013, per the study.
Continue reading » | September 20, 2016

Search and Email Driving Half of Website Visits in Europe

adi-european-website-traffic-sources-in-q2-sept2016Direct visits only accounted for about one-third of website visits in Europe in Q2 2016, with the remaining two-thirds coming from brand-driven tactics such as search, email and display, according to Adobe Digital Insights' Advertising Demand Report 2016: Europe. These brand-driven tactics also drove about two-thirds of smartphone traffic in Q2, up from 50% three years earlier.
Continue reading » | September 20, 2016

Keep scrolling for more charts and articles:

What Do Marketers Consider to be the Most Effective Email Personalization Tactics?
In Japan and the UK, Mobile Overtakes Desktops in Retail E-Commerce Transactions
US Median Household Income Sees First Rise in Almost A Decade
Mobile Ads Contributing to Long Site Load Times, Affecting Engagement
Advertisers Warm to Podcasts’ Receptive Audiences
Blogs, Videos Most Commonly Produced Content Marketing Types
Social Media Users Give Snapchat Stories the Nod Over Instagram Stories
TV and Video Content Accessibility Becoming More Important
Top 10 Marketing Charts of the Month – August 2016
Global Social Advertising CPM Trends in Q2 2016
Confidence in Data-Driven Marketing’s Growth Prospects Reaches New High
Use of Facebook’s New Reactions Gradually Rising
What Motivates Consumers to Engage With Online Content?
For Enterprise Advertisers, Smartphones Grow to 2 in 3 Display Conversions
Who Reads Books in the US?
Smartphones Driving More Traffic in APAC Than in US or Europe
What Tech Challenges Do Growing Small Businesses Face?
Mobile Up to One-Third of Email-Driven Revenues
Mobile Shopping Research Most Often Takes Place At Home
TV Universe Expands to 118.4 Million Homes for Upcoming Season
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