The US' 11 largest pay-TV providers, which together represent 95% of all subscribers, shed almost 666,000 subscribers in Q2, per Leichtman Research Group (LRG). That's up from their previous Q2 loss of 545,000 subscribers in 2015, and stands in contrast to the continuing addition of broadband subscribers.
The restaurant and computer industries enjoy the best net perception among US adults, reports Gallup in its latest annual look at US business sectors. The restaurant industry supplanted last year's leader, the computer industry, with 66% viewing it favorably as opposed to just 7% seeing it negatively.
Online shoppers believe that the main advantages offered by e-commerce over in-store buying are the ability to take time to think about things, benefit from special offers or better prices, and greater choice. That's according to DigitasLBi's latest annual Connected Commerce study, which surveyed 1,000 internet users aged 18-64 in each of 15 countries.
Polar has released its latest branded content benchmark report [download page], this one covering Q2 2016 but also containing references to earlier quarters. The study shows that average click-through rates are up year-over-year through the first half of 2016, with mobile devices leading the way.
Personalized digital ads deliver 3 times the performance of rich media ads, touts Jivox [download page] in releasing results of an analysis of more than 1 billion of its personalized ad impressions. Comparing the results of its personalized ads to the Google Benchmark for Rich Media Creatives (GBR), Jivox found that the personalized ads excelled in generating high click-through rates.
There's a reason they call it mass media: it has broad appeal. And data highlighted by Nielsen in a recent article indeed shows that traditional media consumption is much less concentrated among the top 20% of users than digital media usage. That's to be expected, given that there are more users of traditional media overall.