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More than 9 in 10 senior technology marketers believe that it's critical or very important that their media partners deliver on promises (92%) and demonstrate reach into key targets (91%), according to a new study from IDG Research Services. Beyond those top values, tech marketers are also looking for competitive pricing and demonstrated ROI (86%) as well as high quality premium audiences (84%). These attributes reflect the priorities of tech marketers today, as detailed in the study.
: Americans spent almost 3 hours per day with mobile apps and the mobile web during Q3 2014, reports Flurry, up by 15 minutes a day from Q1. Increasing time spent with mobile apps (155 minutes in Q3, up from 139 in Q1) accounted for all of the growth in time spent with mobile, as mobile web consumption was flat. Interestingly, the data indicates that time spent with the top 25 apps (ranked by time spent according to comScore) was flat, and it was the "torso & tail" apps (those below the top 25) that were responsible for the increase in app time. In fact, during Q3, mobile users spent more daily time with "torso & tail" apps (85 minutes) than with the top 25 (70 minutes).
The topics of TV consumption and cord-cutting have been back in the national conversation with the recent rash of announcements regarding stand-alone streaming services from the likes of HBO and CBS. MarketingCharts has been tracking trends in traditional TV consumption on an age basis
for several quarters; now new data
from Rentrak's Chief Research Officer Bruce Goerlich adds another dynamic to the discussion.
Various pieces of research have illustrated the extent to which search rankings affect click-through rates, with a recent study from Marin Software demonstrating that the top result garners at least 30% of clicks across devices
. But what about product searches on Amazon? A new analysis
from Compete takes a look, noting that Amazon represented an impressive 22% of consumers' desktop visits to any online retailer in September.
: US Census Bureau
: Last year, 83.8% of US households reported computer ownership, with 78.5% having a desktop or laptop computer and 63.6% having a handheld computer such as a smartphone. Overall, 74.4% reported using the internet (most commonly via a cable modem - 42.8%) and 73.4% a high-speed connection. Looking at individual characteristics, high-speed connections were most prevalent among Americans aged 35-44 (82.7%), Asians (89.3%), and those in the Northeast (81.7%).
: [Debrief] US Media Audience Demographics
: Asked how frequently they used each of 7 modes of communication "yesterday," (with the surveys conducted on a Tuesday and Wednesday), adult respondents under the age of 50 reported that texting was the form of communication they most frequently used, followed by emails for those aged 30-49 and phone calls using a cellphone for those aged 18-29. Some 38% of 18-29-year-olds said they had posted or read messages on a social media site "a lot," while 14% had frequently used Twitter the previous day. Both figures were far higher for the 18-29 bracket than for older age groups.