One-Quarter of US E-Commerce Traffic Came From Smartphones in Q3

Smartphones continue to lag in other metrics such as conversion rates and add-to-cart rates, though.
Continue reading » | November 30, 2015

Globally, TV Tops Search and Social as News Source

TV beats search as a news source among Millennials.
Continue reading » | November 30, 2015

Mobile Accounted For Almost One-Sixth of Retail E-Commerce Spending in Q3

comScore-US-Digital-Retail-Spending-Q12012-Q32015-Nov2015Source: comScore
    Notes: US retail e-commerce spending grew by 15% year-over-year in Q3, marking the 20th consecutive quarter of double-digit growth, per comScore data. Mobile continued to grow at a much faster clip (70%) than desktop (8%), with the latter seeing growth below 10% for the third consecutive quarter. In sum, mobile accounted for slightly more than 16% of the total retail e-commerce sales of $69.7 billion, up from 14.7% share in Q1.
    Continue reading » | November 25, 2015

    How Many Segments Should B2B Marketers Target in Their Communications?

    Iris-Optimal-Number-Segments-B2B-Communications-Nov2015Source: iris
      Notes: Some 56% of B2B marketers feel that using 3-4 target segments in their communications is manageable in order to see a return on both time and money, per results from an iris survey of 200 B2B marketers, the vast majority (83%) of whom are from companies with at least 1,000 employees. Separately, the study indicates that marketers feel communications should be: more serious/no-nonsense (42%) than humorous/fun (20%); more fact & figure-focused (49%) than benefit-focused (22%); more example-driven (70%) than advice-driven (10%); and more professional (66%) than friendly (15%).
      Continue reading » | November 25, 2015

      Thanksgiving Weekend 2015 Stats

      NRF-Thanksgiving-Weekend-Shopping-Intentions-by-Age-Nov2015Almost 6 in 10 US adults say they either definitely will (28%) or may (30%) shop this Thanksgiving weekend (Thursday through Sunday), with that figure rising to more than three-quarters of 18-24-year-olds (78%) and 25-34-year-olds (77%), per the NRF. Among those adults who plan to or may shop online or in-store this weekend, Black Friday (74%) is the most popular day, followed by Saturday (49%), Sunday (23%) and Thanksgiving (22%).
      Continue reading » | November 24, 2015

      How Are Senior Marketers Acting on Data-Driven Audience Insights?

      ForbesTurn-Acting-on-Data-Driven-Audience-Insights-Nov2015Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study [download page] released by Forbes Insights in association with Turn. While senior marketers are most apt to believe that data-driven marketing drives profitability (60%) and sales (54%), they also see it having a strong impact on creative and messaging.
      Continue reading » | November 24, 2015

      What Benefits Do Advocates Receive From Employee Advocacy?

      HingeSocialMediaToday-Benefits-Received-Employee-Advocates-Nov2015Source: Hinge Research Institute / Social Media Today [pdf]
        Notes: The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%), per results from a Hinge Research Institute and Social Media Today survey of 588 professionals (primarily B2B) who use social media for business purposes. But there are benefits for advocates, too, as more than two-thirds said that involvement on social media for professional purposes has helped their careers. The top-stated benefits advocates receive are an expanded professional network (87%) and keeping up with industry trends (76%), per respondents.
        Continue reading » | November 23, 2015

        Traditional Media Consumption Estimates, by Generation

        TNS-Online-Adults-Traditional-Media-Consumption-Nov2015Source: TNS
          Notes: Among online US adults, Baby Boomers (46-65) spend almost twice as much time on a daily basis with TV, radio and print as do Millennials (16-3) per newly-released data from a TNS study. In fact, while Baby Boomers report spending more than double the time with TV (3.4 hours per day) as with TV and video online (1.3 hours), Millennial estimate spending more time with digital than offline TV (2.7 vs. 1.9 hours per day).
          Continue reading » | November 23, 2015

          Keep scrolling for more charts and articles:

          Friday Research Wrap, 11/20/15
          The Most Shared Video Ads of 2015
          B2B Marketers Turn to Buyer’s Journey Maps to Craft Better Content
          How Are Large Companies Measuring the ROI of Their TV Campaigns?
          How Long Goes By Before An Internet Radio Listener Hears An Ad?
          Q3 Pay-TV Subscriber Trends
          Customer Journey Analysis A Rising Force In Conversion Rate Optimization
          What Drives Sponsored Social Messaging Effectiveness for Consumers?
          For Enterprise-Class Advertisers, Mobile Outpacing Desktop in Click Rates
          In-Person Customer Service Ratings Higher Among Older Generations
          Americans’ Views of the Impact of Technology on Everyday Life
          What Service Factors Matter Most to Banking Customers?
          What Drives Supplier Loyalty For Enterprise B2B Buyers?
          Which Brands Are Offering Consumers the Simplest Experiences?
          US Smartphone Penetration Growth Slow Again in Q3
          Top Objectives and Challenges for Data-Driven Marketing
          Mobile, IoT Top List of CMOs’ Most Important Future Technologies
          For ROI Proof, Paid Search Tops the Digital List Again
          Speed-to-Call Important in Converting New Leads
          Friday Research Wrap, 11/6/15
          1 2 3 1,160 page: 0