As Digital Ads Become More Expensive, How Can They Be Improved?

An in-depth look at the main complaints with digital advertising.
Continue reading » | March 29, 2017

Would Consumers Save Money With À-La-Carte TV Packages?

When TV viewers were asked to build a bundle with hypothetical prices attached to each network, how much did they spend?
Continue reading » | March 30, 2017

Here’s How Marketers Are Measuring the Success of Their Brand Marketing Efforts

Marketers are using a variety of metrics and KPIs to measure the impact of their brand marketing activities, per results from an OnBrand Magazine study [download page]. In surveying more than 560 global brand managers and CMOs, the report finds that new customer acquisition (75%) and social media engagement (72%) are the primary means used to determine the success of brand marketing activities.
Continue reading » | March 30, 2017

Only 1 in 3 B2B Buyers Willing to Share Phone Number in Exchange for Content

B2B buyers are, in large part, willing to share their name, company and email address in exchange for content (95%), and even their job title or industry (85%), per results from a Demand Gen Report (DGR) study [download page]. But getting them to divulge their phone number is a different story, as just one-third of respondents reported a willingness to do so for content.
Continue reading » | March 29, 2017

Surprise: Trust in Advertising on the Rise?

In a somewhat surprising twist given what seemed to be current attitudes towards advertising, new survey data suggests a large shift towards greater trust in ads! To wit, a 2014 survey from YouGov found a little over half the general population (56%) believing that the ads they saw, read or heard were honest. In the same survey conducted this year, that figure has shot up to almost three quarters of respondents (72%). Correspondingly, the proportion of respondents who claim to trust the ads that they see, read or hear has also risen from 50% in 2014 to 61% this year.
Continue reading » | March 28, 2017

Smartphones Overtake Desktops in Global AVOD Plays

Globally, consumers are now more likely to play advertising-video-on-demand (AVOD) content on smartphones (45%) than on desktops (44%), per a recent report [download page] from Ooyala. The analysis, covering Q4 2016, marks the first time in which smartphones have overtaken desktops in AVOD video plays.
Continue reading » | March 28, 2017

For Youth, Social Media Preferences Increasingly Limited to Top Platforms

We've been keeping score of teens' changing social media preferences over the past few years as they've switched from Facebook to Twitter, Instagram and now Snapchat. How about the broader 12-24 age group? The latest edition of The Infinite Dial report from Edison Research and Triton Digital shows that social media use among this group is increasingly limited to three top platforms.
Continue reading » | March 27, 2017

How to Upgrade Your B2B Content to Meet Buyers’ Changing Preferences

Three-quarters of B2B buyers strongly agree that they have placed a higher emphasis on the trustworthiness of content sources over the past year, though only about one-third are more willing to consider vendor-related content as trustworthy, according to a new Demand Gen Report survey [download page].
Continue reading » | March 27, 2017

Keep scrolling for more charts and articles:

1 in 5 Online Video Customers Paying for At Least 3 Streaming Services
The Channels Customers Want to Use to Engage With Your Brand
Programmatic Digital Ad Buyers Key In On “Brand Safe” Environments
Native Ad Spend Poised for Continued Growth, Majority Share of Digital Display Market
Which Components Are Essential to Marketers’ Brand Strategies?
Number of Broadband Households Foregoing Legacy Pay-TV Continues to Rise
New Milestone for Millennials’ Media Time: Smartphone Web+Apps Tops Traditional TV
Budgets, Cultures Holding Back Data-Driven Strategies
Online Radio and Podcast Audiences Continue to Broaden
Which Content Assets Do Sales Request Most From Marketing?
What Are Marketers Finding to be the Most Effective Email List Growth Tactics?
Should Brands Take Public Stances on Social Issues? Consumers Weigh In.
Spotify Rapidly Growing in Popularity with Youth
How Do Viewers Discover Video Content?
Here Are Your Latest App Engagement and Retention Benchmarks
US Companies With the Best and Worst Customer Experience Ratings in 2017
Magazine Media Audiences Grew by More Than 6% Last Year
What Are Teens’ Primary News Sources?
Here’s How Marketers Fared Last Year in the Metrics That Impact Email Deliverability
Gen Z Yet to Form Strong Retail Store Loyalties
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