Consumers' screen time now totals more than 50 hours a week, says The Diffusion Group (TDG) in announcing the release of new research into smartphone video's future. Legacy TV continues to be the dominant screen activity, averaging more than 31 hours a week, but future growth seems to be concentrated on social and mobile video.
What has the biggest impact on the ability to use data successfully to understand customers? The right technologies for data collection and analysis are paramount, but having the right people to manage and analyze the data is almost as important, according to a new study [download page] from Econsultancy in partnership with IBM.
The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years, according to a study [download page] from Harvard Business Review (HBR) Analytic Services sponsored by Salesforce Pardot. The study adds to a body of recent research emphasizing the importance of analytics skills in the marketing organization.
An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That's according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015 and June 2016, finding that Facebook's dominance as a social sharing destination has grown over the past couple of years.
The technology industry has improved to an overall strong reputation this year, though it continues to trail other industries such as the industrial, retail, and consumer sectors, reports the Reputation Institute [download page] in releasing its 2016 rankings within the tech industry. The industry leader also tops the list of top 100 companies overall, and is a familiar name.
The US' 11 largest pay-TV providers, which together represent 95% of all subscribers, shed almost 666,000 subscribers in Q2, per Leichtman Research Group (LRG). That's up from their previous Q2 loss of 545,000 subscribers in 2015, and stands in contrast to the continuing addition of broadband subscribers.