What’s the “Hottest Topic” in Retargeting?

Brand awareness is the top objective for retargeting. Which hot topics will help fill that objective?
Continue reading » | December 17, 2014

Who Spends the Most on a Daily Basis? Hispanics

Hispanics' above-average spending is tied to their likelihood of having kids in the home.
Continue reading » | December 17, 2014

2015 Marketing Budget Trends, by Channel

StrongView-2015-Marketing-Budget-Plans-by-Program-Dec2014Business leaders are generally optimistic about the direction their marketing budgets will take next year, according to a StrongView survey [pdf]. Indeed, 54% expect their budgets to grow next year (up from 46% in last year's survey), with one-third of those forecasting budget growth of at least 10%. So which channels are slated for increases - and which will see budget cuts?
Continue reading » | December 16, 2014

Majority of Pay-TV Subscribers Also Report Having Netflix Subscriptions

PwC-Share-Pay-TV-Subscribers-With-Netflix-2014-2013-Dec2014Source: PricewaterhouseCoopers (PwC) [pdf] Notes: Pay-TV, it seems, is no longer enough: roughly two-thirds of pay-TV subscribers between the ages of 18-49 also have Netflix subscriptions, according to a recent PwC survey, which notes that Netflix penetration among pay-TV subscribers isn't confined to youth. In fact, almost 6 in 10 subscribers aged 50-59 double as Netflix subscribers, triple the share from last year. Overall, 65% of pay-TV subscribers surveyed have Netflix and 32% Amazon Prime, up from 41% and 18% last year, respectively.
Continue reading » | December 16, 2014

Streaming Services Grow in Popularity With Smartphone Users

Deloitte-US-Smartphone-Owners-Streaming-Activities-by-Age-Dec2014Source: Deloitte
    Notes: Some 43% of US smartphone-owning adults report having used their device to stream music and listen to online radio during the week prior to Deloitte's survey, with this figure up from 26% in the prior year's survey. While fewer (16%) said they had streamed or watched TV or movies online using their devices, that was almost double the figure from a year earlier. Predictably, use of streaming services is highest among youth. Interestingly, though, 35-44-year-olds were the most likely to report playing games on their smartphones, with 47% claiming to have done so within the prior week.
    Continue reading » | December 15, 2014

    US Population Projections by Age Group, 2015-2060

    CensusBureau-Pop-Projections-by-Age-Group-2015-2060-Dec2014Source: U.S. Census Bureau
      Notes: The first population projections released by the US Census Bureau in 14 years show an aging population distribution in the US: by 2060, slightly fewer than 1 in 5 (19.8%) of Americans will be younger than 18, down from an estimated 22.9% next year. By contrast, by the end of the forecast period, the 65+ crowd will account for 23.6% of the population, up from 14.9% next year. Indeed, the 65+ bracket will grow to outnumber under-18s some time between 2030 and 2035. Something to think about, given the complaints that advertisers aren't doing a good job catering to older Americans.
      Continue reading » | December 15, 2014

      Where Upscale Boomers Notice Advertising

      ShullmanResearchCenter-Top-Ad-Channels-Among-Upscale-Boomers-Dec2014Source: Shullman Research Center
        Notes: TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k), according to new data released by the Shullman Research Center that segments previously-released data by generation. Three-quarters of upscale Boomers reporting having seen TV ads during the 30 days prior to the survey, with a majority also reported having seen or heard advertising in mail sent to their home (53%) and in newspapers (printed or digital; 51%).
        Continue reading » | December 12, 2014

        What Are Shoppers Doing in Their First Hour on An E-Commerce Site?

        Monetate-Online-Shoppers-Behavior-by-Time-on-Site-Dec2014Source: Monetate [download page]
          Notes: "You have 60 minutes to capture your website visitor's attention," declares Monetate in a new study, noting that three-quarters of consumers will visit, make a decision, and either complete their purchase or move on within that timeframe. The analysis notes that a slight majority of purchases are made within the first 15 minutes of a shopping session. With roughly two-thirds of purchases having been made by the 45-minute mark, conversion rates of those remaining visitors start to drop-off in relation to the general population.
          Continue reading » | December 12, 2014

          Keep scrolling for more charts and articles:

          Email Engagement By Device: PC Users Click Most
          Twitter Users Seen Avid Consumers of TV Shows Across Sources
          Desktops Still Rule the American Workplace
          B2B Marketers on the Most Effective Channels Used to Promote Events
          Staying Ahead of the (Media) Curve With Affluents
          How Marketers Plan to Improve Email’s ROI in 2015
          Are Young People Watching Less TV? (Updated – Q3 2014 Edition)
          How Global Media Advertising Dollars Will Be Spent in 2017
          Could Mobile Overtake Desktops in US Search Ad Spend Next Year?
          Customer Satisfaction With the Finance and Insurance Sector
          Baby Boomers Comprise 41% of the Adult Mass Affluent Population
          Which Days of the Week Yield the Best Mobile In-App Ad eCPMs?
          Top 10 Marketing Charts of the Month – November 2014
          Cyber Monday Results: Heaviest E-Commerce Day Yet
          Most Influential Advertising Media Among Young Hispanic Online Shoppers
          Travel Content Sharing Skews Young
          What Types of Data Are Marketers Using For Personalization – And What’s Their Impact on ROI?
          Are Men or Women More Brand-Loyal?
          Digital Media Players’ Threat to Regular TV Viewing
          Content Sharing on Dark Social Channels, by Category
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