Google’s Top Search Trends of 2014, and Other Year-in-Review Lists

Highlights from a variety of year-in-review lists.
Continue reading » | December 23, 2014

Consumers Still Have Little Trust in Advertising Practitioners’ Honesty

42% of US adults rate advertising practitioners' honesty and ethical standards as "low" or "very low" - while just 10% rate them as "high" or "very high."
Continue reading » | December 22, 2014

Top Drivers of Increased Spending on Digital Brand Advertising

NielsenCMOCouncil-Drivers-Increased-Digital-Brand-Ad-Spend-Dec2014Source: Nielsen / CMO Council
    Notes: Marketers are shifting their digital campaigns from direct response to brand advertising, according to a Nielsen survey conducted in conjunction with the CMO Council. Budgets continued to rise for digital brand advertising campaigns, with 7 in 10 marketers increasing their funding, up 15% year-over-year. The study notes that further growth is being hindered by the lack of relevant metrics: 95% said they would increase their digital brand advertising spending if they could verify that it created the desired result; and 82% would do so if they had the ability to verify that the advertising was actually delivered to their intended audience.
    Continue reading » | December 23, 2014

    How Do US Consumers Discover Online Information and Websites?

    Forrester-How-US-Consumers-Discover-Websites-Dec2014Source: Forrester Research, Inc. 2014 [download page]
      Notes: Organic search remains the leading method by which US adults find online information and websites, per results from a Forrester Research survey. Some 36% of respondents indicated that they typically found the online information or websites they visited during the prior month through organic search results, beating out Facebook (25%), TV ads (23%) and TV shows or news stories (21%). The study notes that TV ads and news stories have risen in prominence from years past as online information discovery methods.
      Continue reading » | December 22, 2014

      Weekend Data Points, 12/19/14

      Centris-New-Pay-TV-Packages-Dec2014How much would consumers pay for alternative pay-TV packages that combine basic service with streaming options from Netflix and from HBO (which recently announced that it will launch a standalone OTT service)? The good news for pay-TV providers, according to survey results from Centris Marketing Science, is that consumers seem willing to pay extra to add OTT to a basic internet + pay-TV package. The bad news, though, is that they'd expect this bundle to come at a significant discount. More interesting data points for the weekend follow.
      Continue reading » | December 19, 2014

      US Online Ad Revenue Growth Continues Unabated in Q3

      IABPwC-Q3-Online-Ad-Revenues-2005-2014-Dec2014Source: IAB / PricewaterhouseCoopers (PwC)
        Notes: Online ad revenues in the US have set yet another peak after growing 17% year-over-year in Q3 to reach $12.4 billion. That outpaces the previous high of $12.1 billion set in Q4 2013; expect this current quarter to set yet another record when the figures come out in a few months, given the Continue reading » | December 19, 2014

        Online-Offline Integration Among Digital Marketers’ Top Priorities For the Year Ahead

        MarinSoftware-Digital-Marketers-Top-Priorities-Dec2014What are digital marketers' top priorities for the next 12 months? A new survey [download page] from Marin Software sheds some light on what to expect in the year ahead, showing that while a better understanding of audiences (51%) ranks as the top priority, better integration of various channels and disciplines will also be a key area of focus.
        Continue reading » | December 18, 2014

        Almost 1 in 5 Adults to Buy A Wearable Device in the Next Year. Where Does That Fit in the CE Spectrum?

        Ipsos-CE-Purchase-Intent-US-Adults-Dec20148 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them, details Ipsos in a new study. The report indicates that some 18% of US adults intend to purchase a wearable device within the next 12 months. That puts wearables ahead of streaming media devices (16%) and e-readers (15%) in purchase intent, per the survey.
        Continue reading » | December 18, 2014

        Keep scrolling for more charts and articles:

        What’s the “Hottest Topic” in Retargeting?
        Who Spends the Most on a Daily Basis? Hispanics
        2015 Marketing Budget Trends, by Channel
        Majority of Pay-TV Subscribers Also Report Having Netflix Subscriptions
        Streaming Services Grow in Popularity With Smartphone Users
        US Population Projections by Age Group, 2015-2060
        Where Upscale Boomers Notice Advertising
        What Are Shoppers Doing in Their First Hour on An E-Commerce Site?
        Email Engagement By Device: PC Users Click Most
        Twitter Users Seen Avid Consumers of TV Shows Across Sources
        Desktops Still Rule the American Workplace
        B2B Marketers on the Most Effective Channels Used to Promote Events
        Staying Ahead of the (Media) Curve With Affluents
        How Marketers Plan to Improve Email’s ROI in 2015
        Are Young People Watching Less TV? (Updated – Q3 2014 Edition)
        How Global Media Advertising Dollars Will Be Spent in 2017
        Could Mobile Overtake Desktops in US Search Ad Spend Next Year?
        Customer Satisfaction With the Finance and Insurance Sector
        Baby Boomers Comprise 41% of the Adult Mass Affluent Population
        Which Days of the Week Yield the Best Mobile In-App Ad eCPMs?
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