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North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year, according to BrightLocal's latest annual Local Consumer Review Survey
. The survey - fielded among 2,354 US (90% share) and Canadian (10%) consumers - finds that 92% at least occasionally read customer reviews to judge a business, up from last year's 88% and 71% in 2010.
CMOs in the US expect marketing budgets to rise by 5.5% in the next 12 months, according to the latest edition of the biannual CMO Survey
[pdf] from Duke University's Fuqua School of Business. While CMOs' level of budget optimism is weaker than in the February edition of the study (+8.7%), it's stronger than in August 2014 (+5.1%) and 2013 (+4.3%).
: Pew Research Center's Internet & American Life Project
: Facebook remains the most popular social platform, used by 72% of connected adults, reports the Pew Research Center as part of a recent study. The study breaks down the demographics of 5 major platforms, with some interesting results. Among the highlights: Pinterest's continuing strong skew towards women; Instagram's high usage among Blacks and Hispanics; and LinkedIn's above-average adoption among higher-income respondents.
: [Debrief] US Media Audience Demographics
: American Customer Satisfaction Index (ACSI)
: Customer satisfaction with automobiles has dropped 3 points this year to an index of 79 on the ACSI's 100-point scale, marking its third consecutive year of declines and the lowest rating since 2004 (also 79). In fact, just 2 of the 27 nameplates tracked (Honda Acura and BMW) improved their satisfaction rating from last year. The report traces the drop to higher recalls, with car owners reporting a 40% increase in recalls compared to Q2 2014.
Mobile devices have represented the majority of email opens for some time now
, but studies have shown that PC users tend to click more
than mobile users. That may now be changing, according to the latest quarterly report
[download page] from Yesmail.
Most brand managers and ad agency personnel believe that the quality of creative work in today's advertising is generally good, finds CRN International in a recent survey
[pdf] of 124 respondents working in corporate/brand marketing (54% share) and agency/marketing services (46%). Yet respondents were less likely to rate the quality of the creative at their own brand as being good or excellent.