Fastest-Growing Mobile App Categories, by Time Spent

Localytics-Mobile-App-Consumption-Increases-by-Category-Sept2014
Overall time spent with mobile apps is up by 21% year-over-year, with three categories in particular experiencing a rapid increase.
Continue reading » | September 18, 2014

US Ad Spend Trends, by Medium, in Q2 2014

Kantar-Ad-Spend-Trends-in-Q2-Sept2014
Ad spending grew by just 0.7% year-over-year during Q2, as most all media segments experienced a deceleration in growth rates compared to Q1.
Continue reading » | September 18, 2014

Mobile Video Viewers Spending the Majority of Their Time With Snackable Content

Ooyala-Online-Video-Consumption-by-Length-Device-in-Q2-Sept2014Source: Ooyala [download page]
    Notes: A slim majority of time spent watching video on mobile phones during Q2 was spent with content less than 10 minutes in length, per Ooyala's latest quarterly report. The study shows a correlation between screen size and content preferences, as 81% of time spent watching video on connected TVs was with content longer than 10 minutes. In fact, content at least one hour in length comprised a majority 54% of time spent watching video on connected TVs, versus less than 10% of time spent with mobile video.
    Continue reading » | September 18, 2014

    How Are Enterprises Using Social Marketing – and Where Are They Seeing the Best Results?

    SpredfastForresterConsulting-Enterprise-Use-Social-Marketing-Sept20147 in 10 senior leaders managing or overseeing digital or social marketing at enterprise (at least $1 billion in revenues) companies in the US and Western Europe say that senior management believes in the value of social marketing, reports Spredfast [download page] in a new study conducted by Forrester Consulting. With roughly two-thirds of respondents indicating that social marketing is prioritized at their organization and that it's integrated with broader marketing efforts, it's safe to say that enterprises are paying attention to social marketing.
    Continue reading » | September 17, 2014

    Print Newspaper Ads Seen A Key Influence on Consumer Shopping Behavior

    NAA-Actions-Driven-by-Newspaper-Ads-Sept2014Print newspaper ads are still a powerful medium for influencing consumer purchase behavior, details the Newspaper Association of American (NAA) in a new report. The study notes that 52% of adults use print newspapers - including ads in regular news and classified pages and inserted circulars - on a weekly basis to assist them with their shopping planning and purchase decisions. Many also report having bought something advertised in a print newspaper.
    Continue reading » | September 17, 2014

    Brands Report Adoption of Data-Driven TV Ad Campaigns

    Adap.tv-Data-Driven-Linear-TV-Campaigns-Sept2014Source: Adap.tv [download page]
      Notes: Brands surveyed for the Adap.tv report (limited to video ad buyers) estimate allocating 60% of their video budgets to programmatic channels versus traditional or direct publisher sales. And it appears that they're extending their use of data-driven practices to linear TV, too, as 43% say they currently use some form of automated or data-driven process to drive traditional TV transactions.
        Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence
        Continue reading » | September 17, 2014

        Young Multi-Screeners Continue to See Live TV as Important

        Viacom-Young-Multi-Screeners-Attitudes-to-TV-Sept2014Source: Viacom
          Notes: Multi-screeners are twice as likely as single-screeners to say it's important to watch their favorite shows live (47% vs. 23%), according to a Viacom survey of more than 1,500 Viacom viewers aged 13-44. The survey results also indicate that multi-screeners are more likely to be loyal to a few networks and less likely to give up pay-TV because they rely on DVR. Separately, the Viacom survey finds that live TV retains a key role in viewing behavior across the age groups tracked despite the proliferation of viewing screens and sources.
          Continue reading » | September 17, 2014

          Millennials Mostly Talk About Brands Offline. Which Media Drive Their W-O-M Impressions?

          KellerFay-Media-Marketing-References-in-Brand-W-O-M-Sept2014Online recommendations might be as influential as in-person ones, but the vast majority of word-of-mouth (W-O-M) impressions about brands occur offline, at least among Millennials (18-34). That's according to new figures released by the Keller Fay Group, which show that some 84% of Millennials' word-of-mouth impressions about brands take place offline - with 71% the result of face-to-face conversations (versus just 3% over social media). So which media and marketing content are spurring these conversations?
          Continue reading » | September 16, 2014

          Keep scrolling for more charts and articles:

          1 2 3 1,076 page: 0