Top-Performing Enterprise Organizations Track These Components of the Customer Journey

Only 30% of enterprise organizations have a thorough understanding of the customer journey.
Continue reading » | August 26, 2016

Which Local Ad Channels Are Considered Useful, Annoying, and Influential?

Circulars remain influential for local media users.
Continue reading » | August 26, 2016

Legacy TV Remains Dominant Screen Activity; Mobile Video to Grow

TDG-Consumer-Screen-Activity-Aug2016Consumers' screen time now totals more than 50 hours a week, says The Diffusion Group (TDG) in announcing the release of new research into smartphone video's future. Legacy TV continues to be the dominant screen activity, averaging more than 31 hours a week, but future growth seems to be concentrated on social and mobile video.
Continue reading » | August 25, 2016

The Right People Seen As Important As the Right Technology For Customer Analytics

EconsultancyIBM-Customer-Data-Use-Success-Factors-Aug2016What has the biggest impact on the ability to use data successfully to understand customers? The right technologies for data collection and analysis are paramount, but having the right people to manage and analyze the data is almost as important, according to a new study [download page] from Econsultancy in partnership with IBM.
Continue reading » | August 25, 2016

Execs Say The Most Critical Success Factors For Effective Marketing Are…

HBRPardot-Critical-Success-Factors-Effective-Marketing-Aug2016The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years, according to a study [download page] from Harvard Business Review (HBR) Analytic Services sponsored by Salesforce Pardot. The study adds to a body of recent research emphasizing the importance of analytics skills in the marketing organization.
Continue reading » | August 24, 2016

Facebook Grows As Dominant Content Sharing Destination

FractlBuzzSumo-Distribution-Article-Sharing-Social-Platforms-Aug2016An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That's according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015 and June 2016, finding that Facebook's dominance as a social sharing destination has grown over the past couple of years.
Continue reading » | August 24, 2016

Which Tech Companies Have the Strongest Reputations?

ReputationInstitute-Most-Reputable-Tech-Companies-US-Aug2016The technology industry has improved to an overall strong reputation this year, though it continues to trail other industries such as the industrial, retail, and consumer sectors, reports the Reputation Institute [download page] in releasing its 2016 rankings within the tech industry. The industry leader also tops the list of top 100 companies overall, and is a familiar name.
Continue reading » | August 23, 2016

Pay-TV Subscriber Losses Widen in Q2

LRG-Pay-TV-Subscriber-Trends-Aug2016The US' 11 largest pay-TV providers, which together represent 95% of all subscribers, shed almost 666,000 subscribers in Q2, per Leichtman Research Group (LRG). That's up from their previous Q2 loss of 545,000 subscribers in 2015, and stands in contrast to the continuing addition of broadband subscribers.
Continue reading » | August 23, 2016

Keep scrolling for more charts and articles:

So What Do Marketers Think Is the Ideal Channel Mix?
US Consumers’ Perception of the Advertising & PR Industry Worsens
Which Categories Are Most Popular With Online Shoppers Across the World?
Around Half of Branded Content Views Occur Within the First Week of A Campaign
Which Digital Ad Personalization Triggers Perform Best?
Digital Media Consumption Much More Highly Concentrated Among Heavy Users Than Traditional Media
Here Are The Top Education Keywords in Paid Search
US Digital Out-of-Home Media Spending Shows Strong Growth
What’s Better: A DIY MarTech Stack, or An All-in-One Solution?
Email and Content Marketing Perceived to be Top Lead Gen Tactics
Uh Oh. Mobile App User Retention Rates May Be Worsening.
US Print Magazine Audience Stays Steady, Outnumbers Digital Readership
Top 10 Marketing Charts of the Month – July 2016
TV Tops Social As Enterprise Marketers’ Leading Near-Term Priority
Digital Customer Service Channels Lagging, Consumers Say
1 in 2 Mobile Users Say They’ve Deleted An App Over Privacy Concerns
Back-to-School Stats & Research Reference
More Than 30% of US Marketers’ Emails This Year Have Not Reached Inboxes
Customer-Centricity At the Heart of Digital Strategies, Say Global Execs
Premium Publishers See Ad Blocking As Major Mobile Challenge
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