February 10, 2012
The presence of social media in a purchase path proves to drive higher value orders, in terms of revenue per order, than natural and paid search combined, according to [download page] a study released in February 2012 by ClearSaleing. Examining more than 56 billion impressions, 2.7 billion clicks, and $13 billion in revenue through an array of channels from January 1, 2010 to August 31, 2011, the study found that a conversion occurring after social media exposure delivered more than $280 per order, compared to less than $100 per order for natural search, and more than double the average order size across all digital channels, of $135.37. Continue reading »
February 10, 2012
41% of tablet owners say they use their device to extend their TV experience to various activities such as looking up, posting, and chatting about what they are watching on TV, according to a January 2012 study from Discovery Communications, which surveyed over a thousand Discovery Viewers on their media habits. Additionally, 53% said they use their iPad while watching TV to find other content. In fact, 43% of the device owners surveyed said they watch TV and go online simultaneously either all the time (18%) or some of the time (25%), compared to 33% of the non-iPad owners surveyed. Continue reading »
27% of CIOs say their companies already offer a mobile application, while a further 22% plan to offer one this year, according to a survey released in February 2012 by Robert Half Technology, which polled CIOs from companies across the US with 100 or more employees. This means that by the end of the year, 49% of the respondents expect their companies to have released a mobile app, compared to 43% who currently do not have one and do not plan to offer one this year.
