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A slim majority of marketers and salespeople from around the world say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening, finds Ascend2 and its Research Partners in a new study
[download page]. While that may be the case, respondents (chiefly B2B-focused) were more likely to say that their costs-per-lead are increasing (25%) than decreasing (19%).
: The retail industry topped all others tracked in Q3 post interaction rates (comments, likes, shares, and other interactions), with its 4.18% average representing a 13% increase over the year-earlier period. No other industry experienced an increase in post engagement rates. Separately, the study notes that average organic impressions on Facebook decreased by 50% year-over-year in September, while paid impressions grew by 5%.
With the TV industry rocked by big news in successive days this week (standalone streaming services planned by HBO and CBS), it's well worth taking a look at what content is most important to pay-TV subscribers. According to a recently-released study
[download page] from comScore, the two most important genres for pay-TV and
non-pay-TV subscribers are news and prime-time shows. The real gap is for live sports, which pay-TV subscribers are twice as likely to consider important as their non-subscriber counterparts.
: Economist Intelligence Unit / Peppercomm
: Online search tools are more important to B2B executives than company websites and recommendations when it comes to finding content from companies that is credible and trustworthy, according to a recent survey. Separately, when asked how they use various sources to find content created by a particular organization, 63% of respondents said they use search often, far ahead of the proportion saying they often consult the official online presence of the company (42%).
Although most consumers continue to watch original TV series on traditional TV
, many are time-shifting their TV viewing, and this desire to watch on their own schedule is one of the primary drivers of online video viewing. That's one of the chief takeaways from a new comScore report
[download page] based on a survey of more than 1,100 online adults.
Fewer than 1 in 5 companies around the world (19% in the US) meet their sales lead generation targets, reports 360 Leads
in a recently-released study. The research examines the use of various lead generation channels, finding that different groups rate them in different ways depending on their performance, size, and function. In fact, about the only thing that respondents agree on is that internal issues are an impediment to meeting targets.