Snapchat Cements Its Position As Teens’ Favorite Social Network

Facebook use is declining among teens.
Continue reading » | October 24, 2016

European Marketers See Critical Future Role of Data and Technology

adobe-critical-future-tactics-european-marketers-oct2016Almost 3 in 4 marketers in the UK, France and Germany agree that marketers need to be prepared to implement new technology in order to succeed, and an equal percentage (73%) agree that marketers are expected to adapt to tech advancements to keep pace with the industry. Trouble is, only about 1 in 4 consider themselves tech savvy, according to an Adobe report [pdf].
Continue reading » | October 24, 2016

Netflix’s International Paid Streaming Subscriber Count Up >50% Y-O-Y

netflix-paid-streaming-subscriber-count-in-millions-q12012-q32016-oct2016Netflix soars shared after it released its Q3 earnings report, and here we've charted its paid streaming subscriber growth over a period totaling almost 5 years. As the chart (click to enlarge) demonstrates, the number of paid streaming subscribers outside the US has grown by more than 50% year-over-year in Q3, and by a factor of 2.5 in just 2 years.
Continue reading » | October 24, 2016

3rd Gen Hispanics Want More Relatable Advertising. Here Are the Top 10 Ad Elements That Resonate

yahoo-important-ad-elements-3rd-gen-hispanics-oct2016A majority of 2nd (63%) and 3rd (65%) gen Hispanics agree that there should be more ads in English that speak specifically to Hispanics and Latinos, according to a new study [download page] from Yahoo Advertising and Audience Theory. While a majority of survey respondents believe that an ad showing multiple cultures is more likely to connect with Hispanic consumers, most also say that ads targeted to them don't reflect their experience.
Continue reading » | October 21, 2016

Half of Marketers Say Personalization Provides Major Uplift to Search Marketing Conversions

econsultancyredeye-impact-personalization-conversion-rates-oct2016Roughly 2 in 3 client-side marketers (predominantly from the UK and Europe) engage in some form of personalization in their marketing activity, according to a report from Econsultancy and RedEye [download page]. While few are personalizing channels beyond email, those who have implemented personalization in other channels are reporting sizable benefits from doing so.
Continue reading » | October 21, 2016

Global Market Research Industry Registers Growth Uptick

esomar-global-market-research-revenue-growth-2010-2015-oct2016The global market research industry grew by 2.2% to in 2015 after adjusting for inflation, according to ESOMAR's latest annual Global Market Research report. That 2.2% growth rate was the highest since 2010, and comes after net growth was essentially at a standstill the previous year.
Continue reading » | October 20, 2016

Halloween Spending Expected to Reach New High

nrf-halloween-spending-forecasts-2005-2016-oct2016Almost 7 in 10 American adults plan to celebrate Halloween this year, according to a recent report from the NRF. Total Halloween-related spending is expected to reach $8.4 billion, the highest amount in the NRF survey's history, and representing a more than 20% increase from last year's expected total of $6.9 billion.
Continue reading » | October 20, 2016

Keep scrolling for more charts and articles:

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Why Word-of-Mouth Should Be A Key Focus of Your Hispanic Marketing Strategy
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Do Men and Women Have Differing Approaches to Loyalty Programs?
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Which Types of Personal Data Are Top Internet Retailers Requesting in Email Sign-Ups?
Heavy Internet Users Say Content & UX Drive Repeat Site Visits
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How Many Sites Do We Visit On Our Smartphones Each Month?
Long-Form Ads Pepper List of Q3’s Breakthrough TV/Video Ads
Email Remains Consumers’ Preferred Brand Communication Method. What Could Go Wrong?
Digital Sees Audience Gains, But Traditional Media Still Influential For America’s Affluents
Social Ads, Influencer Marketing and Employee Advocacy Programs Get Marketing Leaders’ Attention
The World’s 10 Most Valuable Brands in 2016
B2B Content Marketing: What’s Trending?
Digital Media Buyers Evaluate Their Most Important Ad Tech Criteria
Here’s When Social Post Engagement Rates Are Highest
How Today’s Parents Are Saving For Their Kids’ College Degrees
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