There's no consensus view of the Millennial age bracket, but most research simply describes them as being 18-34-years old (though that doesn't seem to change from one year to the next!). But an 18-24-year-old might have a very different lifestyle and outlook than a 30-34-year-olds - and new research from Fluent [download page] suggests that social media preferences differ within the wider Millennial bracket.
There's been some buzz about the death of email among America's youth, but there's also data to contradict that notion. Here's one such stat, courtesy of a new Fluent study [download page]: Millennials (18-34) are 63% more likely than their older counterparts to say that promotional emails impact their purchase decisions most or all of the time.
There may be more than 50 years separating them in age, but Generation Z (born 1996 and onwards) and the Greatest Generation (born prior to 1946) share at least one similar characteristic: their top reason for taking action on a smartphone ad. Indeed, recent Nielsen data shows that the generations bookending the adult age groups are both motivated most by ads targeted to what they're searching for.
Keeping track of the customer journey has become more complicated in recent years with the proliferation of devices and channels, such that the ability to analyze the customer journey has become one of the most valuable conversion rate optimization methods. In fact, new research [download page] from Econsultancy in partnership with IBM suggests that 30% of enterprise companies in North America have mastered their understanding of the customer journey, with these top-performers averaging conversion rates more than double the rest.
Local media users in the US tend to view print ads as more useful than annoying, but aren't quite as sure about digital ads, according to a study [pdf] from AMG/Parade. Point-of-sale circulars are among the most positively viewed ads, with 52% seeing them as useful compared to just 6% finding them annoying.