Email Subject Lines: The Latest Data

ReturnPath-Email-Read-Rates-Subject-Line-Length-May2015
Which terms are linked to higher - and lower - read rates?
Continue reading » | May 5, 2015

Top 10 Marketing Charts of the Month – April 2015

MC-Top-10-Charts-Apr-2015-Entry
Our top 10 charts of the month, as determined by you, our readers.
Continue reading » | May 5, 2015

US Now Sees More Mobile-Only Than Desktop-Only Adult Internet Users

comScore-Mobile-v-Desktop-Only-Adult-Web-Users-May2015Source: comScore
    Notes: There are now more mobile-only than desktop-only adult internet users in the US, says comScore, as the former accounted for 11.3% share of connected adults in March, versus 10.6% share for the latter. Interestingly, the milestone was reached as a result of an uptick in multi-platform users rather than a hike in mobile-only users, which had been in the 11-12% range for the 6 months prior. Instead, the share of adult internet users who access the internet using only desktops almost halved over the space of year, from 19.1% in March 2014 to 10.6% in March of this year.
    Continue reading » | May 4, 2015

    Consumers Rate In-Store Personalization Tactics as “Cool” or “Creepy”

    RichRelevance-Creepy-Cool-Retail-Personalization-Tactics-May2015Source: RichRelevance
      Notes: Almost three-quarters of consumers feel OK with scanning a product on their mobile device to see product reviews and recommendations, but their attitudes swing decidedly to the "creepy" side of things when it comes to personalization tactics that use facial recognition technology, according to a RichRelevance survey. Indeed, it seems that tactics that identify shoppers by name or other personally identifiable information are generally considered "creepy."
      Continue reading » | May 4, 2015

      Weekend Reading, 5/1/15

      Pew-Key-News-Media-Audience-Trends-May2015The Pew Research Center has released its latest annual "State of the News Media" report, a wide-ranging and comprehensive summary of news media trends across various platforms. While one of the highlights relates to mobile comprising a majority of visits to 39 of the top 50 digital news websites, the report also points to legacy platforms being "by no means abandoned," with an uptick in network and local TV news audiences.
      Continue reading » | May 1, 2015

      Facebook Commands Vast Majority of Social Sharing Activity in Q1

      ShareThis-Top-Content-Sharing-Channels-by-Device-in-Q1-May2015Source: ShareThis
        Notes: Facebook represented 84% of content shared to social channels in Q1, reports ShareThis, with its strength more evident on mobiles (87%) than desktops (79%). For the quarter, almost two-thirds of sharing came via a mobile device, up from 52% in the year-earlier period. In fact, more sharing activity occurred on smartphones (40%) than on desktops (35%), with smartphones particularly popular for health content sharing.
        Continue reading » | May 1, 2015

        Consumers: W-O-M, TV Ads Have Broadest Purchase Influence

        Deloitte-US-Consumers-Purchase-Influencers-Apr2015When it comes to influencing consumers' purchases, word-of-mouth continues to outperform all paid media, finds Deloitte in recently-released survey results [pdf], which show 8 in 10 Americans aged 14+ saying recommendations have a medium (43%) or high (38%) influence on their purchase decisions. But among paid media, TV still commands the broadest degree of influence, cited by almost two-thirds of respondents.
        Continue reading » | April 30, 2015

        Radio Listeners: AM/FM Still Strong; Digital Platforms Key for Youths’ Music Discovery

        JacobsMedia-Primary-Platforms-for-New-Music-Discovery-Apr2015AM/FM radio continues to be the preferred medium among core radio listeners, with 81% of weekly radio station listening taking place on an AM/FM radio in a vehicle (51%) or at home, work, or school (30%), according to the latest annual TechSurvey from Jacobs Media. Consistent with recent research, AM/FM radio continues to benefit from the in-car environment, with roughly half of respondents saying that most or all of their radio listening takes place in the car.
        Continue reading » | April 30, 2015

        Keep scrolling for more charts and articles:

        US Facebook Brand Post Interaction Rates, by Post Type, in Q1
        Benefits of Card-Linked Marketing, According to Online Banking Users
        So How Many Millennials Are There in the US, Anyway? (Updated)
        Tablets Now Reportedly in a Majority of US Households
        US TV Multitasking Behavior, by Generation
        Estimated Mobile Share of US Organic Search Traffic, by Engine
        2015’s Most Reputable Companies
        Mobile Now Almost Three-Quarters of Facebook’s Ad Revenues
        4 Trends in US Online Advertising Spending
        Video Consumption, Ad Dollars Continue to Favor TV Over Digital
        Two-Thirds of Americans Agree: Brands Must Be Environmentally Responsible
        B2B Media Industry Revenues Grow by 3.3% in 2014
        Senior Digital Marketers’ Top Priorities and Challenges
        Teens & Social: What’s the Latest?
        US Adults’ Daily Major Media Consumption Estimates, 2011-2015
        A/B Testing Considered Most Effective Landing Page Optimization Method
        Weekend Reading, 4/17/15
        iOS App Push Notification Opt-in Benchmarks, by Industry, in 2014
        B2B Vendor Websites: What’s Important, and What’s Lacking?
        Are Marketers Using Insights Gleaned From Phone Calls?
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