Top 10 Marketing Charts of the Month – January 2016

Our top 10 charts of the month, as determined by you, our readers.
Continue reading » | February 9, 2016

Majority of Americans Projected to Watch Streaming TV This Year

Traditional TV retains its wider reach among US adults for the time being.
Continue reading » | February 10, 2016

Magazine Media Audiences Grew by More Than 7% in 2015

MPA-US-Magazine-Brand-Audiences-in-2015-Feb2016Source: The Association of Magazine Media (MPA)
    Notes: Total magazine media audiences - measured across online and offline channels - grew by 7.1% year-over-year in 2015 to reach almost 1.7 billion, reports the MPA. Magazine brands' mobile web audiences showed the fastest growth, of 53.1%, followed by video audiences, which grew by 13.8%. Print, including digital editions, maintained the largest average audience (of close to 1 billion), but was down slightly, by 3.6%.
    Continue reading » | February 10, 2016

    Trust and Responsiveness Key to B2B Buyers’ Perception of Vendor Relationships

    LinkedIn-B2B-Buyers-Vendors-Strengthening-Relationships-Reasons-Feb2016Almost half of B2B buyers believe their relationships with vendors are getting either stronger (15%) or slightly stronger (33%) over time, reports LinkedIn in a recent study [download page]. Based on a survey of more than 6,000 buyers, marketers, and salespeople from mid-size or enterprise companies across 7 countries, the study reveals that trust (52%) was the top-cited reason for strengthening relationships, with personal relationships (45%) and responsiveness (45%) next.
    Continue reading » | February 9, 2016

    Which Survey Invitation Methods Do Consumers Find Most – And Least – Acceptable?

    AccelerantResearch-Consumer-Receptiveness-Survey-Invitation-Methods-Feb2016Source: Accelerant Research
      Notes: American adults are most open to survey invitations via email and least open to door-to-door solicitations, per results from a recent Accelerant Research survey. While fewer than half of respondents believe that survey invitations printed on retail checkout receipts (47%) and delivered via US mail (44%) are completely acceptable, those are the only methods other than email that respondents were more likely to find completely acceptable than completely unacceptable.
      Continue reading » | February 8, 2016

      Smartphone Penetration Nears 80% of the US Mobile Market

      comScore-Smartphone-Share-of-Mobile-Subscriber-Market-Q12012-Q42015-Feb2016Source: comScore
        Notes: Some 79.3% of US mobile subscribers aged 13 and older owned a smartphone during the 3-month period ending in December 2015 (Q4), reports comScore. That represents a slight uptick on a quarter-over-quarter basis (from 77.4% in Q3), after growth had slowed through the first 9 months of the year.
        Continue reading » | February 8, 2016

        Majority of Facebook’s Monthly Active Users Are Now Mobile-Only

        Facebook-Mobile-Only-User-Share-Q42013-Q42015-Feb2016Source: Facebook
          Notes: Mobile isn't only accounting for a larger share of Facebook's advertising revenue (now at around 80%), it's also increasingly becoming the only way in which its users access the platform. Indeed, of Facebook's almost 1.6 billion monthly active users (MAUs) in Q4 2015, more than 800 million (or 52%) were mobile-only MAUs. That's more than double the share from 2 years earlier, when mobile-only users represented just 24% of total MAUs.
          Continue reading » | February 5, 2016

          Most Commonly Used Metrics by SaaS Companies

          Totango-Metrics-Tracked-by-SaaS-Companies-Feb2016Source: Totango
            Note: A slight majority (56%) of SaaS professionals are satisfied with the state of their business metrics, per results from Totango's 5th annual State of SaaS Metrics report. Currently the most commonly tracked customer acquisition metrics are website unique visitors (84%) and the number of new trial or free signups (66%). Churn (80%) is the most commonly tracked metric on existing customers, ahead of customer usage statistics (63%) and add-on/expansion sales (58%).
            Continue reading » | February 5, 2016

            Keep scrolling for more charts and articles:

            Super Bowl 2016 Data
            What Times of Day Are Key Social and Messaging Apps Most Heavily Used?
            The World’s “Most Powerful” Brands in 2016
            Paid Search Trends in Q4 2015
            Where Do Marketers See Their Most Exciting Digital Opportunities Today And in 5 Years?
            Americans’ Financial Resolutions for 2016
            Mobile Devices Reportedly Account For Almost Half of Search Ad Clicks in Q4
            Who and What Do Consumers Feel Define A Company’s Core Values?
            Friday Research Wrap, 1/29/16
            Which Experiences Are Customers Most Satisfied With?
            The Core Values Consumers Feel Are Most Important For Brands to Embody
            How Are Companies Building Content Personalization Capabilities?
            Impact of Trust in Businesses on Consumer Actions
            Which Social Platforms Do Users Feel Are Best for Keeping Up With the News?
            2016 Marketing Budget Trends, by Channel
            Which Sectors, News Sources and Spokespeople Do Consumers Trust the Most?
            Most Effective – and Difficult – Tactics Used in Email List Strategies
            Holiday 2015 Data Hub (Updated)
            Netflix Paid Streaming Subscriber Count, Q1 2012 – Q4 2015
            Audio Brands Factor Into New Car Purchase Decisions. Which Brands Have the Highest Awareness?
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