ONLINE MEDIA | July 23, 2014

Consumers: Email Marketing Success Depends on Brand Trust, Relevance

SilverPop-Trust-Relevance-Email-Marketing-July2014Consumers only have 4-5 brands that they always open emails from, details Silverpop [download page] in a study based on a survey of close to 4,000 consumers in the US, UK and Germany. With respondents averaging online purchases from only 3 brands every 3 months, it's especially important for brands to break through the clutter and establish a relationship with consumers. According to the study, trust and relevance are the two key factors consumers consider when they receive email correspondence from brands. Continue reading »

How CMOs and CIOs Feel About Collaboration

Accenture-CMO-Perspectives-IT-Collaboration-July2014Last year, 44% of global CMOs surveyed by Accenture felt that there was no need for alignment with CIOs. This year's Accenture study of the CMO-CIO relationship finds a rapprochement of sorts, with 83% of IT executives feeling a need to align and interact with marketing (up from 77% in 2012) and 69% of marketing executives feeling the same way about IT (up from 56% in 2012). But while many see the relationship improving, 45% of CMOs believe more collaboration is needed, and some problems persist. Continue reading »

Social Media Sites Ranked by User Satisfaction

July 23, 2014


    Source: American Customer Satisfaction Index (ACSI) [download page]
      Notes: Customer satisfaction with social media websites improved by 3 points year-over-year to an average score of 71 on the ACSI's 100-point scale, which nevertheless ranks 4th-lowest of the 43 industries measured. This year, Pinterest led the social rankings with its users giving it an average score of 76. Despite each improving by 5 points, LinkedIn and Facebook (both with a score of 67) had the lowest ratings (the survey was conducted before news of Facebook's emotion study). Meanwhile, social media users were most satisfied with site performance (index score of 84) and least satisfied with the amount of ads on the sites (75). Read more »


      Global B2C E-Commerce Sales Forecast to Grow by 19.3% This Year

      July 23, 2014


        Source: eMarketer
          Notes: B2C e-commerce sales will grow by 19.3% this year to reach $1.47 trillion, per eMarketer's estimates. Growth rates will slow beginning next year through the end of the forecast period (2018), for an overall compound annual growth rate of 13.8% for 2013 through 2018. While North America will account for the largest share - 32.9% - of B2C e-commerce sales this year, Asia-Pacific will take the top position next year and extend its lead through 2018, when it is projected to comprise 37.4% of total sales. Read more »

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