Personalization Efforts Mainly Limited to Email and Website Home Pages

Close to 3 in 4 believe personalization should be a higher priority, and close to half will vote for it with their wallets.
Continue reading » | April 26, 2017

Few B2B Marketers Feel That Their Company Is Effective At Maximizing Potential Revenue from Major Accounts

Sales has a pretty dim view of marketing's value, as it turns out.
Continue reading » | April 26, 2017

Mobile Marketing ROI Has Come A Long Way in the Past Decade, But Email’s Still Tops

Email marketing continues to provide the best ROI of any digital channel, closely followed by SEO, according to Adestra and Econsultancy in their latest Email Marketing Industry Census [download page]. The survey of almost 700 in-house marketers - the majority of whom are UK-based - found close to three-quarters (73%) reporting that email offers a good or excellent return on investment, with SEO (72%) also highly regarded.
Continue reading » | April 25, 2017

Where is Digital Ad Fraud Having Its Biggest Local Impact?

Fraud accounts for an estimated 6.4% of all digital ad spending in the US - or roughly $8 billion, according to a new report [download page] from Borrell Associates. But ad fraud has a bigger effect in some markets than others: in fact, it represents almost one-tenth of digital ad spending in some local markets, including New Haven, CT (9.8%) and Hagerstown, MD (9.6%).
Continue reading » | April 25, 2017

Do Consumers Think Brands Are Endorsing Ads Appearing Alongside Offensive Content?

Brands that advertise online have growing concerns that their brand's image may be adversely affected by the placement of ads near certain types of offensive content. How bad is the risk? A new YouGov survey of more than 2,000 US adults reveals that almost one-third of US adults who see an ad alongside offensive content believe that the brand being advertised is endorsing that content.
Continue reading » | April 24, 2017

The State of Traditional TV: Updated With Q4 2016 Data

[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen were recently released, and we now have 6 years' worth of data on Americans' traditional TV viewing habits to examine. If you've been keeping track of these quarterly updates, you're well aware that youth as a whole are watching less traditional TV. So what might be new in this latest study [download page], covering Q4 2016? Let's take a look.
Continue reading » | April 24, 2017

Consumer Willingness to Pay A Premium for “Green” Products Climbs, Albeit Slowly

Consumers seem more willing to pay a premium and inconvenience themselves for environmentally friendly products in comparison to 2010, says GfK in a new release. But it's a minor change at best, suggesting that for some, environmental friendliness might hit the heart more than the wallet.
Continue reading » | April 24, 2017

Here’s When the Top Internet Retailers Are Most Active With Emails

The top internet retailers moved away slightly from Friday sends in Q1 2017 relative to the year-earlier period, according to an analysis from Email Aptitude. The distribution of sends by day of the week was relatively stable on a year-over-year basis, with Monday remaining the most active day for emails from the IR 1000.
Continue reading » | April 24, 2017

Keep scrolling for more charts and articles:

Retail Site Search Queries Are Getting Shorter; Most Are A Single Word
How Do Marketing and PR Pros Think Their Roles Will Converge?
Social’s Fairly Big in the US, But Messaging is Yet to Take Off
What Are the Essential Features of a Primary Credit Card?
What’s the Biggest Challenge in Proving Marketing ROI?
The Most Important Trends Impacting the Future of Public Relations
How Do Americans Feel About Their Retirement Years?
Email Click Rates Continued Their Slow Decline in Q4 2016
Teens’ Favorite Social Platform Is… Still Snapchat
Millennial Investors, Skeptical of Human Advisors, Prefer Hybrid Traditional and Robo-Advice
US Mobile App Time Expected to Continue Growing
Internet Users Are Increasingly Paying for Both Traditional TV and SVOD Services
Average CMO Tenure Drops Again: Half at Top-Advertised US Brands Have Been in Position For ≤2 Years
Marketer Are Prioritizing Implementation Considerations When Evaluating Automation Systems
Consumers Have Mixed Feeling About AI’s Potential for Customer Service
Retail Spending Surrounding Easter Forecast to Reach New Heights
The Biggest Challenge for Video Advertising Today is the Consumer Experience
Who’s Making Agency Selection Decisions, Anyway?
What Do B2B Marketers Enjoy Most About Their Jobs?
The US Out-of-Home Ad Market Continued to Grow Last Year
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