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CPG and retail advertisers among the top 500 advertisers boosted Hispanic media spend by 67% between 2010 and 2014, far above the 20% aggregate growth in spend during the prior 5-year period of 2006-2010, reports AHAA
[pdf]. The study indicates that 28% of these companies' growth in top-line revenues between 2010 and 2014 is the result of the shift in spending from English to Hispanic media.
: Opera Mediaworks
: Android mobile devices continued to lead iOS devices in mobile ad traffic (63.7% vs. 21.7%) and share of revenue (47.7% vs. 47.2%) in Q2, reports Opera, though iOS devices were clearly ahead yet again in revenue per impression. The iPad sets the standard on this measure, per the report, accounting for 15.5% of ad revenues against just 3.5% of traffic.
Mobile advertising is either a significant aspect or a top priority in the overall marketing plan for a majority of consumer-facing brand marketers and agencies. That's according to a recent report
[download page] from xAd, which found more than 8 in 10 respondents from each group saying that mobile ads play at least some role in their marketing plans.
Affluent Millennials are open to non-financial brands, finds a report from LinkedIn
[download page] conducted by Ipsos that looks specifically at affluents in the US. At the same time, once they become customers with a financial institution, they're considerably more likely than their Gen X counterparts to claim loyalty to it.
: Facebook's mobile ad revenues grew by 74% year-over-year in Q2 to represent an impressive 76% share of the social network's total ad revenues. To put that figure in perspective, just 2 years ago (in Q2 2013), mobile captured less than one-quarter (23%) of Facebook's ad revenues.
: Self-reported alcoholic consumption is far higher among Americans from high-income households ($75k+) than lower-income households (<$30k), with 78% of the former and 45% of the latter occasionally drinking, per a Gallup survey. Similar discrepancies were also found by education level, and among drinkers, those with higher annual household incomes and education levels reported being more frequent drinkers. Interestingly, middle- and lower-income drinkers favor beer over wine and liquor, though wine edges beer as the most common alcoholic beverage among higher-income Americans.