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: Pew Research Center's Internet & American Life Project
: Facebook remains the most popular social platform, used by 72% of connected adults, reports the Pew Research Center as part of a recent study. The study breaks down the demographics of 5 major platforms, with some interesting results. Among the highlights: Pinterest's continuing strong skew towards women; Instagram's high usage among Blacks and Hispanics; and LinkedIn's above-average adoption among higher-income respondents.
: [Debrief] US Media Audience Demographics
: American Customer Satisfaction Index (ACSI)
: Customer satisfaction with automobiles has dropped 3 points this year to an index of 79 on the ACSI's 100-point scale, marking its third consecutive year of declines and the lowest rating since 2004 (also 79). In fact, just 2 of the 27 nameplates tracked (Honda Acura and BMW) improved their satisfaction rating from last year. The report traces the drop to higher recalls, with car owners reporting a 40% increase in recalls compared to Q2 2014.
Mobile devices have represented the majority of email opens for some time now
, but studies have shown that PC users tend to click more
than mobile users. That may now be changing, according to the latest quarterly report
[download page] from Yesmail.
Most brand managers and ad agency personnel believe that the quality of creative work in today's advertising is generally good, finds CRN International in a recent survey
[pdf] of 124 respondents working in corporate/brand marketing (54% share) and agency/marketing services (46%). Yet respondents were less likely to rate the quality of the creative at their own brand as being good or excellent.
: A majority (56%) of US smartphone owning adults have abandoned a mobile transaction, according to Jumio, though this figure is down from 66% in a similar survey conducted in 2013
. Among those who have abandoned a mobile transaction, purchase uncertainty (45%) was the top reason cited, followed by slow load times (36%) and difficulty with navigation (31%). These usability concerns appear to outweigh security concerns around payment (27%) and personal (26%) information, per the survey's results, though other research suggests security concerns are still prevalent
: Leichtman Research Group (LRG)
: The 13 largest pay-TV providers in the US, which represent roughly 95% of the market, together shed nearly half a million subscribers in Q2, per LRG data. While the second quarter is a traditionally slow one, this year's net loss is larger than the previous "low-water mark" from Q2 2013 (~ -360,000). Interestingly, cable companies suffered their smallest subscriber losses since Q2 2008; by contrast, telephone companies' net addition of just 4,000 subscribers was their worst performance for any quarter.