How Should You Advertise to Gen Z?

A dive into Millward Brown's AdReaction study, looking at receptiveness, preferred formats, best times, and many more advertising factors.
Continue reading » | January 18, 2017

How Consumers Think Brands Can Use Virtual Reality For Marketing

Despite a high degree of interest in using virtual reality to watch movies, there's not much interest on the part of consumers when it comes to brands and advertisers using virtual reality (VR) to provide exclusive content and trailers, finds YuMe [download page] in a survey of more than 800 adults aged 18-54. But, there's reason to believe that virtual reality can be used effectively to demo products.
Continue reading » | January 17, 2017

Which Emerging Market Research Methods Are Gaining Favor?

Emerging market research methods such as mobile surveys and online communities may no longer be deemed "emerging," having well and truly broken into the mainstream, according to the latest edition of the GreenBook Research Industry Trends (GRIT) Report. By comparison, despite some gains in use, methods such as neuromarketing and wearables-based research remain niche.
Continue reading » | January 17, 2017

Pair Data-Driven Content With Paid Distribution for Effectiveness, Marketers Say

The top content formats produced by content marketers in the US are research/original data, infographics and product reviews, each created by 74% of respondents to a survey from Clutch. These were also the top 3 content types in terms of effectiveness, per the study, with research/original data leading the way.
Continue reading » | January 16, 2017

Which Customer Marketing Activities Are Most Broadly Used by B2B Firms?

B2B companies are relying more on customer references and testimonials than on any other type of customer marketing activity, details a report [download page] from Influitive and Koyne Marketing. Based on a survey of 202 respondents, largely from B2B (77%) and hybrid B2B and B2C (16%) companies, the study indicates that this is the only activity with majority (62%) adoption.
Continue reading » | January 16, 2017

US Music Biz Up in 2016 on Strength of Streaming

It was a positive year in the end for the music business, declares Nielsen in the Nielsen Music Year End Report for 2016 [download page], as strong growth in on-demand streaming more than offset sales declines. In fact, on-demand streaming grew to account for 38% of all audio consumption, becoming the single largest consumption format for the first time in the process.
Continue reading » | January 16, 2017

Marketing and Sales Measurement Data Cleanliness Remains A Challenge

Marketing is becoming more data-driven, but the extent to which such efforts can achieve results is very dependent on the quality of the data at hand. According to new research from Allocadia [download page], some companies have it figured out, but many are still struggling with messy or silo'd data.
Continue reading » | January 16, 2017

Keep scrolling for more charts and articles:

Political Advertising in 2016 Showed Sizable Channel Shifts
The 10 Fastest-Growing Grocery Categories in 2016
Half of Connected Teens Globally Say They’re Using Voice-Enabled Digital Assistants
These Brands Topped the Viral Video Charts in 2016
The State of Traditional TV: Updated With Q3 2016 Data
What Are Small Businesses’ Most Important Factors When Making Tech Purchase Decisions?
Moms’ Media Diet: TV & Smartphones Tops for Time; Radio for Reach
The 10 Most Valuable Global Retail Brands in 2016/2017
4 in 10 Adults Say They’ve Bought Something They Saw on Social Media
The World’s 10 Most-Purchased FMCG Brands Are…
US Adults Lack Confidence in Social Networking Platforms
These 20 Conditions Reportedly Account for the Bulk of US Healthcare Spending
For Smartphone Owners, Mobile Ads’ Relevance Less Important Than Level of Disruption
6 in 10 Say It’s Important to Buy From Socially Responsible Companies
Which Connected Devices Have the Highest Rates of Ownership – and Purchase Intent?
What Makes A Premium Product?
More Than 3 in 4 Millennials Have Made Purchases Using Their Phones
What Were 2016’s Most Popular Radio Formats?
Half of Newspaper Readers Stick Exclusively to Print
US Online Ad Spending Maintained Its Rapid Growth Rate in Q3 2016
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