Mobile In-App Ads Expected to Top Desktop Ads in Spend Next Year

eMarketer-US-Digital-Ad-Spend-Forecast-by-Device-2013-2019-Mar2015
Mobile is predicted to capture 60% share of digital ad spending in the US next year, with almost three-quarters of that going to in-app ads.
Continue reading » | March 26, 2015

State of B2B Marketing Data Deemed “Questionable”

NetProspex-State-of-B2B-Marketing-Data-in-2014-Mar2015
More than half of the records analyzed lacked a phone number.
Continue reading » | March 26, 2015

Music Streaming Revenues Up 29% in 2014, Surpass CD Sales

RIAA-US-Music-Indus-Revenues-2014-v-2013-Mar2015Source: Recording Industry Association of America (RIAA) [pdf]
    Notes: Digital subscription and streaming revenues grew by almost 29% last year to reach roughly $1.87 billion, surpassing sales of CDs ($1.85 billion) in the process, according to a report from the RIAA. Streaming revenues comprised 27% of all industry revenues, up from 21% a year earlier. Physical shipment revenues (of which CDs represented 82%) accounted for 32% share and digital downloads a leading 37% share. The report notes that paid streaming subscriptions grew by 26% year-over-year to reach 7.7 million.
    Continue reading » | March 25, 2015

    Retail Email Marketing Benchmarks: No Lift on the Weekend

    Listrak-Retail-Email-Marketing-Benchmarks-in-2014-Mar2015Source: Listrak [download page]
      Notes: Retailers last year saw very little difference in email open and visit-to-conversion rates when sorting by weekday and weekend deployments, according to data provided by Listrak to accompany its recently-released study. That result stands in contrast with other research suggesting that, generally, emails sent at off-peak times enjoy higher response rates. Meanwhile, the Listrak study also finds that triggered campaigns boasted considerably higher response and conversion rates than broadcast messages, with "back in stock" campaigns averaging a significantly higher revenue per email sent ($6.50) than any other type.
      Continue reading » | March 25, 2015

      Why Do Millennials Use Facebook and Twitter?

      MediaInsightProject-Millennials-Main-Reasons-Facebook-Twitter-Use-Mar2015More than 9 in 10 US Millennials (aged 18-34) use Facebook, while fewer than 4 in 10 use Twitter, according to results from a recently-released survey conducted by the Media Insight Project, an initiative of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research. The survey finds that Millennials have different reasons for using each platform, with Facebook use driven primarily by a desire to keep current with friends' lives and Twitter use more to see what's "trending."
      Continue reading » | March 24, 2015

      US Ad Spending Trends in 2014

      Kantar-Ad-Spend-Trends-by-Medium-in-2014-Mar2015After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion, according to the latest figures from Kantar Media. That registers as the 5th consecutive year of gains (which are not adjusted for inflation), though the figure represented a fairly slow rate for a year which featured the World Cup as well as political and Olympic (P&O) spending.
      Continue reading » | March 24, 2015

      Average CMO Tenure Rises Again, Has Doubled In the Past Decade

      SpencerStuart-Average-CMO-Tenure-2004-2014-Mar2015Source: Spencer Stuart
        Notes: CMOs see themselves as having greater responsibility for company strategy in years to come, and one sign of that increasing influence might well be their longer tenures. Indeed, Spencer Stuart's latest annual study of CMO tenure finds that the average tenure for CMOs at leading US consumer brand companies has grown from 23.6 months in 2004 to 48 months last year, still a ways behind the average CEO's tenure of 80 months but nevertheless signaling that "CEOs are confident in giving their CMOs the task of truly leading dramatic change within their organizations."
        Continue reading » | March 23, 2015

        Minorities Reportedly Now Represent A Majority of US Kids Under 10

        Nielsen-American-Diversity-by-Generation-in-2014-Mar2015Source: Nielsen [download page]
          Notes: Fewer than half (49.2%) of children aged 9 and younger last year were non-Hispanic Whites, according to a Nielsen study that demonstrates the growing clout of multicultural consumers, who have represented 92% of the population growth in the US between 2000 and 2014. The study cites data demonstrating that multicultural consumers' higher life expectancies and lower median ages result in significantly more years of effective buying power than their non-Hispanic White counterparts, with Hispanics in particular averaging almost 20 more years of effective buying power.
          Continue reading » | March 23, 2015

          Keep scrolling for more charts and articles:

          Weekend Reading, 3/20/15
          Trends in Key Mobile App Ad Metrics in 2014
          How Are Marketers Optimizing the Customer Experience?
          This Year’s Least Engaging Brands Are…
          Which Emerging Digital Tools and Services Are Consumers Most Interested In?
          Consumers Say Smartphones Top PCs For Local Shopping Research
          Are Young People Watching Less TV? (Updated – Q4 2014 Data)
          Video Considered Difficult – but Effective – Content Marketing Tactic
          SVOD Penetration Tied to Household Income Levels
          Hispanics More Likely to be Influenced by Family, Online Ads
          Mobile Share of Site Visits, by Industry, in 2014
          Number of Millionaire Households in the US Said to Hit New High
          How Do B2B Marketers Choose Their Digital Channel Mix?
          Form Conversion Rates: What’s Working?
          Snapchat Rising in Popularity With Youth
          Hispanics Projected to Comprise One-Third of Under-18s in 2060
          Top 10 Marketing Charts of the Month – February 2015
          Online Radio’s Reach Continues to Grow
          US Instagram User Estimates, by Age Group, 2013-2019
          Broadband Subs Closing the Gap With Pay-TV
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