US Now Sees More Mobile-Only Than Desktop-Only Adult Internet Users

comScore-Mobile-v-Desktop-Only-Adult-Web-Users-May2015
The share of adult internet users accessing via desktop only almost halved between March 2014 and March 2015.
Continue reading » | May 4, 2015

Consumers Rate In-Store Personalization Tactics as “Cool” or “Creepy”

RichRelevance-Creepy-Cool-Retail-Personalization-Tactics-May2015
Tactics based on facial recognition technology go too far, consumers say.
Continue reading » | May 4, 2015

Weekend Reading, 5/1/15

Pew-Key-News-Media-Audience-Trends-May2015The Pew Research Center has released its latest annual "State of the News Media" report, a wide-ranging and comprehensive summary of news media trends across various platforms. While one of the highlights relates to mobile comprising a majority of visits to 39 of the top 50 digital news websites, the report also points to legacy platforms being "by no means abandoned," with an uptick in network and local TV news audiences.
Continue reading » | May 1, 2015

Facebook Commands Vast Majority of Social Sharing Activity in Q1

ShareThis-Top-Content-Sharing-Channels-by-Device-in-Q1-May2015Source: ShareThis
    Notes: Facebook represented 84% of content shared to social channels in Q1, reports ShareThis, with its strength more evident on mobiles (87%) than desktops (79%). For the quarter, almost two-thirds of sharing came via a mobile device, up from 52% in the year-earlier period. In fact, more sharing activity occurred on smartphones (40%) than on desktops (35%), with smartphones particularly popular for health content sharing.
    Continue reading » | May 1, 2015

    Consumers: W-O-M, TV Ads Have Broadest Purchase Influence

    Deloitte-US-Consumers-Purchase-Influencers-Apr2015When it comes to influencing consumers' purchases, word-of-mouth continues to outperform all paid media, finds Deloitte in recently-released survey results [pdf], which show 8 in 10 Americans aged 14+ saying recommendations have a medium (43%) or high (38%) influence on their purchase decisions. But among paid media, TV still commands the broadest degree of influence, cited by almost two-thirds of respondents.
    Continue reading » | April 30, 2015

    Radio Listeners: AM/FM Still Strong; Digital Platforms Key for Youths’ Music Discovery

    JacobsMedia-Primary-Platforms-for-New-Music-Discovery-Apr2015AM/FM radio continues to be the preferred medium among core radio listeners, with 81% of weekly radio station listening taking place on an AM/FM radio in a vehicle (51%) or at home, work, or school (30%), according to the latest annual TechSurvey from Jacobs Media. Consistent with recent research, AM/FM radio continues to benefit from the in-car environment, with roughly half of respondents saying that most or all of their radio listening takes place in the car.
    Continue reading » | April 30, 2015

    US Facebook Brand Post Interaction Rates, by Post Type, in Q1

    Adobe-Facebook-Brand-Post-Interaction-Rates-by-Post-Type-in-Q1-Apr2015Source: Adobe [pdf]
      Notes: Algorithm changes enacted by Facebook in Q1 led to interaction rate declines across most post types, details Adobe, which notes that algorithm changes in Q3 2014 have boosted link posts' interaction rates. Although recent data from Socialbakers suggests that videos now have the widest reach, Adobe's data indicates that image posts continue to be the Facebook post type generating the highest interaction rates. In fact, link posts' interaction rates (1.8%) - which have grown for two consecutive quarters - now rival video posts' rates (2%).
      Continue reading » | April 29, 2015

      Benefits of Card-Linked Marketing, According to Online Banking Users

      Cardlytics-Benefits-of-Card-Linked-Marketing-Apr2015Source: Cardlytics
        Notes: More than 8 in 10 US adults who use mobile or online banking applications see some benefits to using card-linked marketing (e.g. special offers such as coupons or discounts, via email or text on mobile or online banking applications), details Cardlytics in a new survey. While it should be noted that Cardlytics has an interest in that figure being high, respondents' ranking of the benefits is interesting, as they were as likely to say that it would give them new choices on where to shop (42%) as they were to say that it would let them shop their favorite brands more (40%).
        Continue reading » | April 29, 2015

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