OTT Streaming Devices Overtake Tablets in Digital Video Ad Views

Live streaming is growing rapidly, and a significant chunk of live viewing is occurring via OTT devices.
Continue reading » | February 26, 2015

Luxury. Which Brands Spring to Mind?

Higher-income consumers' top brands differ by generation.
Continue reading » | February 26, 2015

Almost Half of Young Mobile Phone Users Report Regularly Comparing Prices In-Store

GfK-Mobile-Phone-Users-Regular-In-Store-Activities-Feb2015Source: GfK [pdf]
    Notes: 40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store, according to a GfK survey, with this activity slightly more prevalent among men (42%) than women (37%). Among age groups, 20-29-year-olds are the most likely (49%) to report regularly comparing prices using their mobile phones, with the 15-19 and 30-39 age brackets not far behind, each at 45%. Within the US, 37% of respondents claimed to compare prices in-store, slightly behind the global average.
    Continue reading » | February 25, 2015

    The Risks of A Wrong Purchase Decision, According to B2B Buyers

    SAP-B2B-Buyers-Biggest-Purchase-Decision-Risks-Feb2015Source: SAP [download page]
      Notes: More than three-quarters of business buyers are concerned with wasting company money, and this counts as easily their single biggest risk among 5 identified in a recent SAP study. Of note, B2B buyers are more concerned with losing credibility internally than wasting their time. That result emphasizes the emotional nature of B2B buying, which has been found in previous studies. For example, a Google study released in 2013 discovered that perceived personal value has twice the impact of perceived business value for buyers across a range of business outcomes, while a study released last year by gyro and FORTUNE found a majority of business decision-makers saying that positive feelings such as ambition, hope, and desire for admiration are the most motivating to decisions in all business contexts.
      Continue reading » | February 25, 2015

      CMOs See Budget Hikes on the Horizon, But ROI Proof Remains Elusive

      DukeCMOSurvey-Expected-Budget-Changes-Feb2015American CMOs are more optimistic about the overall economy than they have been in years, and with that optimism comes renewed enthusiasm with respect to marketing budgets, finds the latest edition of the biannual CMO Survey [pdf] from Duke University's Fuqua School of Business. Indeed, respondents expect budgets to increase by 8.7% over the next year, the highest percentage change forecast since August 2011.
      Continue reading » | February 24, 2015

      B2B Buyers’ Biggest Frustrations With Vendors

      SAP-B2B-Buyers-Biggest-Frustrations-With-Vendors-Feb2015Source: SAP [download page]
        Notes: Business buyers report receiving an average of 64 approaches from salespeople every week, according to a recent SAP survey, so it may not be too surprising that the most commonly cited frustration they have with vendors is aggressive salespeople (48%). Closely behind, though, 46% cite frustrations with salespeople who lack relevant knowledge and subject matter expertise about their needs. As such, the report separately finds that salespeople are most likely to earn a buyer's trust by demonstrating high levels of knowledge about their products and services (74%) and the buyer's organization (52%). That's important, as respondents rated trust the single most important factor when buying from vendors, beating out experience and cost.
        Continue reading » | February 24, 2015

        US CMOs Still Report Making Little Use of Marketing Analytics

        DukeCMOSurvey-Share-Budget-Spend-Marketing-Analytics-Feb2015US CMOs remain bullish about marketing analytics spending but appear to be failing to keep pace with their own projections, according to the latest installment of the CMO Survey [pdf] from Duke University's Fuqua School of Business. Indeed, while CMOs expect to almost double the share of their budgets spent on marketing analytics over the next 3 years (from 6.4% to 11.7%), current levels of spending are actually down.
        Continue reading » | February 23, 2015

        Radio Revenues Dipped Slightly in 2014

        RAB-Radio-Revs-in-2014-Feb2015Source: Radio Advertising Bureau (RAB) [pdf]
          Notes: Increases in off-air (+16%) and digital (+9%) revenues were almost enough to offset decreases in spot (-3%) and network (-4%) revenues last year, as overall radio revenues slipped by 1% to slightly more than $17.5 billion, per the RAB. Auto dealers/dealer groups/manufacturers comprised the top-spending category, but cut spending by 2%. Four of the top 10 categories increased spending: #2 communications/cellular (+1%); #4 healthcare (+4%); #5 professional services (+4%); and #8 insurance companies (+3%). Meanwhile, AT&T ranked as the top-spending advertiser, followed by Comcast Xfinity Cable Services, T-Mobile, McDonald's and Verizon Wireless.
          Continue reading » | February 23, 2015

          Keep scrolling for more charts and articles:

          Weekend Reading, 2/20/15
          US E-Commerce Conversion Rates, by Device, Q4 2013-Q4 2014
          Consumers’ Expectations Continue to Grow. Which Brands Are Best at Meeting Them?
          Mid-Size B2B Marketers Focusing More on Customer Acquisition Than Retention
          Customer Satisfaction With the Retail Sector Dips, Though E-Commerce Provides A Bright Spot
          The World’s “Most Powerful” Brands
          Smartphone Penetration, Rising in All Age and Income Demos, Hits 75% of the US Mobile Market
          B2B Content Marketing Update: Goals, Content Types, and More
          Baby Boomers’ Spending Trends, by Category
          US Online Shoppers’ Attitudes to Mobile Commerce
          Total Consumer Savings From CPG Coupons Increased by 2.9% in 2014
          Super Bowl 2015 Data (Updated)
          Most Valuable Features of a Marketing Automation System
          US Mobile App Use, by Time of Day
          Valentine’s Day Spending Set to Grow This Year
          Top 10 Marketing Charts of the Month – January 2015
          B2B and B2C Digital Marketing Tactics, Compared
          Generational Differences in Consumers’ Screen Preferences
          Marketers’ Top Strategies For Impacting Email Efforts
          Weekend Reading 2/6/15
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