Marketers Finding Email Personalization Effective, Web Content Personalization Difficult

Virtually all marketers surveyed believe that data-driven personalization's effectiveness is increasing to some degree.
Continue reading » | July 22, 2016

These Brands Are Enjoying the Best Buzz So Far This Year

Tech brands are getting great buzz with Millennials and parents.
Continue reading » | July 22, 2016

More Than 1 in 4 Companies Outside the US Claim to be Mobile-First

EconsultancyAdobe-Mobile-First-Orgs-Outside-US-Jul2016Some 27% of company marketers agree that they are mobile-first organizations, up from 19% last year and 13% the year before, new research [download page] from Econsultancy and Adobe has found. Based on a survey of more than 4,000 marketing, digital and e-commerce professionals (96% of whom are based outside North America), the study reveals that most (62%) company marketers believe that mobile devices will deliver a majority of their digital traffic within the next 12 months.
Continue reading » | July 21, 2016

Most Millennials Are Comfortable Not Carrying Cash

Gallup-US-Adults-Tendencies-Carry-Cash-by-Age-Jul2016Almost two-thirds (62%) of American adults feel that it's likely the US will be a cashless society in their lifetime, reports Gallup in recent survey results. Separate results from the study indicate that Millennials will be leading the charge to a cashless society.
Continue reading » | July 21, 2016

Digital Health Tools Find A Willing Consumer Audience

ADI-Comfort-Using-Health-Apps-to-Diagnose-Jul2016Doctors - at least in Europe - have concerns about the potential for consumers to misinterpret digital health data and for digital health tools to fuel hypochondria. But failure to adopt these tools and the data they generate risks leaving doctors alienated, according to Adobe Digital Insights (ADI), which points to survey results showing consumers' comfort using apps for self-diagnosis.
Continue reading » | July 21, 2016

Getting to Know Gen Z’s Shopping Behaviors

RetailPerceptions-Gen-Z-Weekly-Spending-Areas-Jul2016Those poor Millennials. They don't even like their own moniker, and now they're in danger of being supplanted in the marketer popularity stakes by Gen Z. As it stands, though, right after (perhaps) becoming the largest generation in the US, Millennials may be ceding their position as the coveted generation for marketers. So what about Gen Z? A new study [download page] from Retail Perceptions offers some insights into teens' shopping habits.
Continue reading » | July 20, 2016

Which Ads Do Internet Users Dislike the Most?

HubSpotAdblockPlus-Most-Widely-Disliked-Types-of-Ads-Jul2016American adults are almost twice as likely to dislike (61%) as to like (34%) advertising, per recent research from YouGov. So which types of ads get the blood boiling the most? HubSpot has some answers, based on a survey conducted among more than 1,000 online browsers in the US, UK, Germany and France.
Continue reading » | July 20, 2016

How Many of Your Brand’s Emails Are Actually Read As Opposed to Skimmed?

IBMMarketingCloud-Email-Engagement-by-Industry-in-2015-Jul2016Having an email be opened is one thing - and a challenge in its own right. But what happens next? Are emails typically read, skimmed or just glanced at? A new report [download page] from IBM Marketing Cloud examines such engagement metrics based on a review of campaigns sent by a subset of its clients.
Continue reading » | July 19, 2016

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