Social Up, Search Down in User Satisfaction Ratings

Social media users this year reported greater satisfaction with privacy and freshness of content.
Continue reading » | July 28, 2015

Content Strategies Not Optimized For High-Quality Lead Generation, Say B2B Marketers

The top factor derailing lead flow success is content not developed for target audiences.
Continue reading » | July 28, 2015

Print Magazine Reach Twice As Large As Digital Issues Among Connected Adults

Mequoda-US-Connected-Adults-Magazine-Reading-July2015Source: Mequoda [download page]
    Notes: Among US adults with internet access, 7 in 10 surveyed report having read a print magazine issue in the past 30 days, almost twice the proportion (37%) who have read a digital magazine issue, according to a Mequoda study. Digital magazine readers are split on their favorite format, though, with web editions (37%) slightly preferred over tablet (32%) and print (31%) editions. The most important functionalities of a digital magazine, per readers, are readable (79% very important) and scrollable (56% very important) text.
    Continue reading » | July 27, 2015

    Majority of TV Households With Kids Watch OTT Content Via Connected TVs

    GfK-Connected-TV-OTT-Viewing-July2015Source: GfK
      Notes: 4 in 10 US TV households stream video over connected TVs, most commonly via an internet-connected media player (23%), reveals GfK in a recent study. The results indicate that TV households with kids under 18 (54%) are far more likely than those without kids (34%) to watch OTT content via a connected TV, with the former particularly apt to watch via an internet-connected VGS console (32%). Not too surprisingly, TV households with at least one Millennial (18-34; 58%) and those with at least one Gen Xer (35-49; 53%) also demonstrate an above-average likelihood to watch OTT content via a connected TV.
      Continue reading » | July 27, 2015

      Global Ad Spend Trends Forecast by Medium, 2015-2016

      Warc-Global-Ad-Spend-Trends-Forecast-by-Medium-2015-2016-July2015Source: Warc
        Notes: Global advertising spending will grow by 2.3% this year (current prices), a forecast slashed from December 2014's predicted 4.8% growth, says Warc, based on an analysis of 12 countries that make up 75% of ad expenditures tracked by the company. Online (+16.1%), cinema (3.2%) and outdoor (+0.3%) are the only media expected to see an increase in spend this year. Next year, online ad growth is forecast to be slower (+12.9%), while TV rebounds to positive growth (+2.5%) presumably on the back of Political and Olympic spending.
        Continue reading » | July 24, 2015

        Netflix Paid Streaming Subscriber Count, Q1 2012-Q2 2015

        Netflix-Paid-Streaming-Subscriber-Count-in-Millions-Q12012-Q22015-Jul2015Source: Netflix
          Notes: Netflix turned in another strong quarter in Q2, the company said in a recent release, gaining more than 2 million paid international subscribers. Indeed, Netflix's international paid subscriber base has grown rapidly over the past 3+ years, and is now more than half as large as the US subscriber base for the first time. The company also noted in its earnings release that almost 9 in 10 members have engaged with its original content.
          Continue reading » | July 24, 2015

          B2B Marketers’ Most Exciting Future Opportunity? Customer Experience

          EconsultancyAdobe-B2B-Most-Exciting-Future-Opportunity-July2015Content marketing may be B2B marketers' greatest current opportunity, but its appeal looks set to recede in the years to come in favor of other exciting opportunities, according to a new report [download page] from Econsultancy and Adobe. Instead, it will be customer experience (CX) emerging as the single most exciting opportunity for most B2B - and B2C - marketers.
          Continue reading » | July 23, 2015

          Back to School Stats 2015

          NRF-Back-to-School-Spending-Forecasts-2007-2015-July2015Families with children in grades K-12 will spend an average of $630 this back-to-school (BTS) season on apparel, supplies and electronics, down about 6% from last year and the lowest average since 2011, finds the NRF Total BTS spending is expected to be slightly less than $25 billion, representing a decline of roughly 6% from last year's estimated $26.5 billion. The study is one of many several looking at back-to-school spending trends, including popular shopping destinations and purchases.
          Continue reading » | July 23, 2015

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          2015 B2B Digital Marketing Insights Report
          Smartphones Now Account For Half of US Adults’ Digital Media Time
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