What Are Gen Z’s Top Spare-Time Activities?

Listening to music is a more popular spare-time activity among Gen Z consumers than older generations.
Continue reading » | December 1, 2015

Top 10 Marketing Charts of the Month – November 2015

Our top 10 charts of the month, as determined by you, our readers.
Continue reading » | December 1, 2015

One-Quarter of US E-Commerce Traffic Came From Smartphones in Q3

Monetate-Share-US-E-Commerce-Site-Visits-by-Device-Q32015-Nov2015Source: Monetate
    Notes: A growing share of US e-commerce traffic is coming from smartphones, reports Monetate in its latest quarterly study. During this past quarter, smartphones comprised 24.8% of traffic for the e-commerce sites analyzed, up from 17.9% during the year-earlier period. But the devices continue to lag in other metrics: traffic from computers (3.71%) and tablets (3.4%), for example, converts at a rate almost three times higher than smartphones (1.3%).
    Continue reading » | November 30, 2015

    Globally, TV Tops Search and Social as News Source

    Nielsen-Consumers-Preferred-News-Sources-Nov2015Source: Nielsen [download page]
      Notes: Globally, more consumers turn to TV (53%) than search engine sites (38%) and social media sites (33%) to get the news, according to a Nielsen survey fielded among 30,000 online respondents in 60 countries. While TV is a much more popular source of news among older than younger generations, it's a preferred source for almost half of Gen Z (45%) and Millennial (48%) respondents, topping search (34% and 42%, respectively) in both instances.
      Continue reading » | November 30, 2015

      Mobile Accounted For Almost One-Sixth of Retail E-Commerce Spending in Q3

      comScore-US-Digital-Retail-Spending-Q12012-Q32015-Nov2015Source: comScore
        Notes: US retail e-commerce spending grew by 15% year-over-year in Q3, marking the 20th consecutive quarter of double-digit growth, per comScore data. Mobile continued to grow at a much faster clip (70%) than desktop (8%), with the latter seeing growth below 10% for the third consecutive quarter. In sum, mobile accounted for slightly more than 16% of the total retail e-commerce sales of $69.7 billion, up from 14.7% share in Q1.
        Continue reading » | November 25, 2015

        How Many Segments Should B2B Marketers Target in Their Communications?

        Iris-Optimal-Number-Segments-B2B-Communications-Nov2015Source: iris
          Notes: Some 56% of B2B marketers feel that using 3-4 target segments in their communications is manageable in order to see a return on both time and money, per results from an iris survey of 200 B2B marketers, the vast majority (83%) of whom are from companies with at least 1,000 employees. Separately, the study indicates that marketers feel communications should be: more serious/no-nonsense (42%) than humorous/fun (20%); more fact & figure-focused (49%) than benefit-focused (22%); more example-driven (70%) than advice-driven (10%); and more professional (66%) than friendly (15%).
          Continue reading » | November 25, 2015

          Thanksgiving Weekend 2015 Stats

          NRF-Thanksgiving-Weekend-Shopping-Intentions-by-Age-Nov2015Almost 6 in 10 US adults say they either definitely will (28%) or may (30%) shop this Thanksgiving weekend (Thursday through Sunday), with that figure rising to more than three-quarters of 18-24-year-olds (78%) and 25-34-year-olds (77%), per the NRF. Among those adults who plan to or may shop online or in-store this weekend, Black Friday (74%) is the most popular day, followed by Saturday (49%), Sunday (23%) and Thanksgiving (22%).
          Continue reading » | November 24, 2015

          How Are Senior Marketers Acting on Data-Driven Audience Insights?

          ForbesTurn-Acting-on-Data-Driven-Audience-Insights-Nov2015Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study [download page] released by Forbes Insights in association with Turn. While senior marketers are most apt to believe that data-driven marketing drives profitability (60%) and sales (54%), they also see it having a strong impact on creative and messaging.
          Continue reading » | November 24, 2015

          Keep scrolling for more charts and articles:

          What Benefits Do Advocates Receive From Employee Advocacy?
          Traditional Media Consumption Estimates, by Generation
          Friday Research Wrap, 11/20/15
          The Most Shared Video Ads of 2015
          B2B Marketers Turn to Buyer’s Journey Maps to Craft Better Content
          How Are Large Companies Measuring the ROI of Their TV Campaigns?
          How Long Goes By Before An Internet Radio Listener Hears An Ad?
          Q3 Pay-TV Subscriber Trends
          Customer Journey Analysis A Rising Force In Conversion Rate Optimization
          What Drives Sponsored Social Messaging Effectiveness for Consumers?
          For Enterprise-Class Advertisers, Mobile Outpacing Desktop in Click Rates
          In-Person Customer Service Ratings Higher Among Older Generations
          Americans’ Views of the Impact of Technology on Everyday Life
          What Service Factors Matter Most to Banking Customers?
          What Drives Supplier Loyalty For Enterprise B2B Buyers?
          Which Brands Are Offering Consumers the Simplest Experiences?
          US Smartphone Penetration Growth Slow Again in Q3
          Top Objectives and Challenges for Data-Driven Marketing
          Mobile, IoT Top List of CMOs’ Most Important Future Technologies
          For ROI Proof, Paid Search Tops the Digital List Again
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