North American Digital Marketers Rank Key Goals and Challenges

Personalization of customer experiences isn't a top goal for North American digital marketers, but it is one of their biggest challenges.
Continue reading » | August 27, 2014

Few Investors Seek Financial Advice Online

Investors are significantly more likely to seek financial advice from people than from financial websites.
Continue reading » | August 28, 2014

US Ad Spending Forecast to Reach New Peak Next Year

MAGNAGLOBAL-US-Ad-Spend-Growth-in-2015-Aug2014Source: MAGNA GLOBAL
    Notes: US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005. That would bring core media advertising revenues to $172 billion, a new peak. Digital media ad sales are predicted to grow by 15.7%, fueled by social media (+32%) and video (+31%). Meanwhile, this year's ad revenue growth forecast has been downgraded from the prior forecast of 6% to 5.1%, due in part to macro-economic conditions and to lower incremental P&O spending estimates.
    Continue reading » | August 28, 2014

    Top Mobile Apps by Share of Time Spent

    comScore-Top-Mobile-Apps-by-Consumption-Age-Group-Aug2014Source: comScore [download page]
      Notes: Facebook is the top mobile application for each age group, ranging from a low of 14.8% of time spent with mobile apps among 18-24-year-olds to a high of 18.5% share among 25-34-year-olds. The analysis of mobile app consumption in June also finds that Pandora Radio is a top-3 app among each age group, while YouTube is among each bracket's top 5. Twitter only ranks among the top 10 for the 18-24 group, and trails Snapchat among that demographic.
      Continue reading » | August 27, 2014

      B2B Marketers Weigh In On Their Data-Driven Performance

      Bizo-B2B-Marketers-Satisfaction-Data-Driven-Tactics-Aug2014Slightly more than two-thirds of B2B marketers are using data to analyze customers, finds Bizo in a recent report [download page], and a slim majority also use data to identify prospects, segment, and measure marketing performance. While few are very confident in their use of data-driven marketing, a plurality feel that they're on the path. Even so, they remain generally dissatisfied with their data-driven marketing in several areas.
      Continue reading » | August 27, 2014

      Agencies’ Traditional New Biz Tactics Remain Effective

      RSW:US-Agencies-Most-Effective-New-Biz-Tools-Aug2014Source: RSW/US [download page]
        Notes: Referrals and networking remain the best ways of generating new business from client marketers, much as they have been for several years now, finds the latest new business survey from RSW/US. In comparison, few believe that phone calls or social networks have been effective. Senior-level marketers separately surveyed for the study reported that, aside from referrals, they most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%). Meanwhile, they express a clear preference for email as a method of contact when agencies are trying to reach out to them.
        Continue reading » | August 27, 2014

        Digital Marketing Evolution: How Enterprise Leaders Differ From Followers

        EpsilonEconsultancy-Digital-Evolution-Leaders-Followers-Aug2014Almost all - 96% of - executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital, but some are more prepared than others, according to a new report [download page] from Econsultancy and Epsilon. The study outlines a variety of differences between those companies that identify their response as "changing our sector" (Leaders: 19% of respondents) and those that are "under pressure / vulnerable" (Followers: 36% of respondents).
        Continue reading » | August 26, 2014

        B2B Marketers on Popular Lead Gen Channels and Successful Tactics

        ChiefMarketer-Most-Effective-B2B-Lead-Gen-Tactics-Aug2014Content marketing, online registrations and webinars are some of the fastest-growing lead generation channels among B2B marketers this year, details Chief Marketer in its annual B2B Lead Generation Survey [download page]. Email remains the most popular lead generation channel, though, with 87% of survey respondents planning its use this year. It's also among the most highly rated when it comes to sources of qualified leads.
        Continue reading » | August 26, 2014

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