Inbound Marketing Prioritizes SEO as Traffic Generation Proves Challenging

Marketers are focused on generating traffic and leads, but are the leads high quality?
Continue reading » | May 22, 2017

Security Breach Would Cause Many Youth to Lose Faith in A Company

Unexpected fees or charges would also lead to customer defections.
Continue reading » | May 22, 2017

1 in Every 6 Retail Dollars Spent Online Goes to Apparel & Accessories

Apparel & Accessories in 2016 consolidated its position as the top e-commerce product category, and new data from comScore [download page] shows how it has slowly gained a progressively larger share of online retail dollars in the last few years, up to 17% in 2016 from 15.4% in 2013. In fact, the category has enjoyed a growth rate exceeding the overall e-commerce average in all but 2 quarters since 2014.
Continue reading » | May 22, 2017

6 in 10 Interested in Virtual Reality Presentations When Researching Vehicles

Roughly 6 in 10 consumers surveyed across 8 countries say that besides traditional methods of research, they'd like to use Virtual Reality presentations when searching for information about vehicles. That's according to Capgemini's Cars Online 2017 study [download page], which found respondents in Emerging Markets showing more interest in additional features than those from Mature Markets.
Continue reading » | May 22, 2017

Top 10 Marketing Charts of the Month – April 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges; youths' purchase influencers; teens' top social platforms; businesses' use of social listening tools; marketing ROI headaches; most important PR trends; and fastest-growing e-commerce categories.
Continue reading » | May 19, 2017

When Boomers Buy Alcohol, They Typically Have A Specific Brand in Mind

While roughly three-quarters of Boomers (76%) and Millennials (73%) plan their alcohol purchases ahead of time, some 18% of Boomers (vs. 11% of Millennials) buy impulsively and 16% of Millennials (vs. 7% of Boomers) say they're reminded while shopping in stores, according to data released by Nielsen. More than half of Baby Boomers (52%) say they have a specific brand in mind when making a shopping trip, compared to only one-quarter of Millennials.
Continue reading » | May 19, 2017

Most Americans Still Prefer Saving to Spending

Some 59% of Americans say they prefer saving money to spending money, compared with 38% who favor spending, according to the latest Gallup survey on financial habits, fielded among 1,019 adults. This represents a 6-point drop in the share of savers from last year's high of 65%, and a corresponding 5-point increase in spenders.
Continue reading » | May 18, 2017

Consumers Say They’re Most Likely to Make Aspirational Purchases in Apparel and Tech

While quality may be key to loyalty, consumers also are very focused on prices when making retail purchase decisions, according to a survey of 1,000 adults from Ask Your Target Market (AYTM). In an environment where consumers prefer to save rather than spend, it looks like brand names have their biggest impact in apparel and electronics.
Continue reading » | May 18, 2017

Keep scrolling for more charts and articles:

Email in Q1: Consumers Engage on Friday, Convert on Saturday
AM/FM Radio Listeners Mostly Undeterred by On-Demand, Streaming Options
How Are B2B Firms Measuring Account-Based Marketing?
Social Now Seen As Top Distribution Platform for Digital Video Campaigns
So How Many Millennials Are There in the US, Anyway? (Updated)
B2B Marketers Keep the Focus on Content
Local Programming A Key Differentiator for Pay-TV
Retail Brand Equity: Millennials More Favorable Than Boomers
These Charts Show How Facebook’s Ad Revenue Growth is Far Outpacing its Audience Growth
Cell-Only Households Now the Majority As Landline Owners Continue to Recede
Majority of TV Dollars to Soon Be Traded Programmatically, Advertisers Predict
Heavy Online Media Consumers More Open to Targeted Ads
Latest Media Consumption Estimates Show Expected Trends
Audience Monetization: Who’s Doing it Best? (Hint: Google > Facebook)
Data Illustrates the Impact of Load Times on Conversion Rates
Collect This Type of Data And You’ll Upset A Majority of Consumers
Here Are The Advertising Types That Consumers Say They Tolerate the Most
B2B Marketers and Salespeople Point to Problems with Lead Management
US Retailers Are Now Getting A Majority of Their Google Search Ad Clicks From PLAs
Non-Profits Upped Their Email Volume in 2016
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