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: Facebook is the top mobile application for each age group, ranging from a low of 14.8% of time spent with mobile apps among 18-24-year-olds to a high of 18.5% share among 25-34-year-olds. The analysis of mobile app consumption in June also finds that Pandora Radio is a top-3 app among each age group, while YouTube is among each bracket's top 5. Twitter only ranks among the top 10 for the 18-24 group, and trails Snapchat among that demographic.
Slightly more than two-thirds of B2B marketers are using data to analyze customers, finds Bizo in a recent report
[download page], and a slim majority also use data to identify prospects, segment, and measure marketing performance. While few are very confident in their use of data-driven marketing, a plurality feel that they're on the path. Even so, they remain generally dissatisfied with their data-driven marketing in several areas.
Almost all - 96% of - executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital, but some are more prepared than others, according to a new report
[download page] from Econsultancy and Epsilon. The study outlines a variety of differences between those companies that identify their response as "changing our sector" (Leaders: 19% of respondents) and those that are "under pressure / vulnerable" (Followers: 36% of respondents).
Content marketing, online registrations and webinars are some of the fastest-growing lead generation channels among B2B marketers this year, details Chief Marketer in its annual B2B Lead Generation Survey
[download page]. Email remains the most popular lead generation channel, though, with 87% of survey respondents planning its use this year. It's also among the most highly rated when it comes to sources of qualified leads.
Source: Harris Interactive
: Millennials are more likely than other generations to take a company's reputation for social responsibility into account when making purchase decisions, finds a new survey by Harris Interactive. A majority 55% indicated that this consideration sometimes affects (34%) or has a strong effect (17%) on their decisions, compared to roughly half of respondents belonging to older generations. Overall, though, the stated influence of corporate social responsibility (CSR) on purchase decisions hasn't changed over the past 5 years, per the report.
: Centris Marketing Science
: Netflix's acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service. While this figure is higher among Millennial subscribers (18-34; 68%), a majority of subscribers aged 55 and older have also watched original programming. Meanwhile, fewer Hulu Plus (46%) and Amazon Prime (27%) subscribers have watched original programming on those services.