How Do US Consumers Discover Online Information and Websites?

Forrester-How-US-Consumers-Discover-Websites-Dec2014
Facebook and TV are prominent discovery methods, but one channel continues to lead the pack.
Continue reading » | December 22, 2014

Consumers Still Have Little Trust in Advertising Practitioners’ Honesty

Gallup-Consumer-Views-Honesty-in-Professions-Dec2014
42% of US adults rate advertising practitioners' honesty and ethical standards as "low" or "very low" - while just 10% rate them as "high" or "very high."
Continue reading » | December 22, 2014

Weekend Data Points, 12/19/14

Centris-New-Pay-TV-Packages-Dec2014How much would consumers pay for alternative pay-TV packages that combine basic service with streaming options from Netflix and from HBO (which recently announced that it will launch a standalone OTT service)? The good news for pay-TV providers, according to survey results from Centris Marketing Science, is that consumers seem willing to pay extra to add OTT to a basic internet + pay-TV package. The bad news, though, is that they'd expect this bundle to come at a significant discount. More interesting data points for the weekend follow.
Continue reading » | December 19, 2014

US Online Ad Revenue Growth Continues Unabated in Q3

IABPwC-Q3-Online-Ad-Revenues-2005-2014-Dec2014Source: IAB / PricewaterhouseCoopers (PwC)
    Notes: Online ad revenues in the US have set yet another peak after growing 17% year-over-year in Q3 to reach $12.4 billion. That outpaces the previous high of $12.1 billion set in Q4 2013; expect this current quarter to set yet another record when the figures come out in a few months, given the Continue reading » | December 19, 2014

    Online-Offline Integration Among Digital Marketers’ Top Priorities For the Year Ahead

    MarinSoftware-Digital-Marketers-Top-Priorities-Dec2014What are digital marketers' top priorities for the next 12 months? A new survey [download page] from Marin Software sheds some light on what to expect in the year ahead, showing that while a better understanding of audiences (51%) ranks as the top priority, better integration of various channels and disciplines will also be a key area of focus.
    Continue reading » | December 18, 2014

    Almost 1 in 5 Adults to Buy A Wearable Device in the Next Year. Where Does That Fit in the CE Spectrum?

    Ipsos-CE-Purchase-Intent-US-Adults-Dec20148 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them, details Ipsos in a new study. The report indicates that some 18% of US adults intend to purchase a wearable device within the next 12 months. That puts wearables ahead of streaming media devices (16%) and e-readers (15%) in purchase intent, per the survey.
    Continue reading » | December 18, 2014

    What’s the “Hottest Topic” in Retargeting?

    AdRoll-Hottest-Topic-in-Retargeting-Dec2014Source: AdRoll [download page]
      Notes: Social media retargeting is the "hottest topic" in retargeting, according to an AdRoll survey of 1,000 US marketers hailing from a range of industries and company sizes. Indeed, social networks are among the top properties where respondents would like to see retargeting over the next 3 years, with Instagram (48%) and Pinterest (46%) behind only Amazon (73%). Another hot topic in the space, per the survey, is mobile and cross-device, with 57% of B2B respondents and 51% of B2C marketers currently retargeting on mobile.
      Continue reading » | December 17, 2014

      Who Spends the Most on a Daily Basis? Hispanics

      Gallup-Daily-Spending-by-Race-Ethnicity-and-Kids-Dec2014Source: Gallup
        Notes: Hispanics report $96 per day in discretionary spending ("yesterday" spending excluding major purchases and normal household bills), edging Asians ($95) for the most among major races and ethnicities, and well above the $90 adult average, according to a Gallup survey. The report ties this higher spend to Hispanics' likelihood of having children under 18 in the home: 50% report having kids living in the household, compared to one-third of adults overall.
        Continue reading » | December 17, 2014

        Keep scrolling for more charts and articles:

        2015 Marketing Budget Trends, by Channel
        Majority of Pay-TV Subscribers Also Report Having Netflix Subscriptions
        Streaming Services Grow in Popularity With Smartphone Users
        US Population Projections by Age Group, 2015-2060
        Where Upscale Boomers Notice Advertising
        What Are Shoppers Doing in Their First Hour on An E-Commerce Site?
        Email Engagement By Device: PC Users Click Most
        Twitter Users Seen Avid Consumers of TV Shows Across Sources
        Desktops Still Rule the American Workplace
        B2B Marketers on the Most Effective Channels Used to Promote Events
        Staying Ahead of the (Media) Curve With Affluents
        How Marketers Plan to Improve Email’s ROI in 2015
        Are Young People Watching Less TV? (Updated – Q3 2014 Edition)
        How Global Media Advertising Dollars Will Be Spent in 2017
        Could Mobile Overtake Desktops in US Search Ad Spend Next Year?
        Customer Satisfaction With the Finance and Insurance Sector
        Baby Boomers Comprise 41% of the Adult Mass Affluent Population
        Which Days of the Week Yield the Best Mobile In-App Ad eCPMs?
        Top 10 Marketing Charts of the Month – November 2014
        Cyber Monday Results: Heaviest E-Commerce Day Yet
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