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: Almost half of marketers report significant pressure to be more data-driven in their efforts, according to a recent report from Teradata, with this aligning with other research similarly showing that marketers are under pressure to become more analytic
. The Teradata survey, fielded late last year among more than 1,500 marketers worldwide, also found that 87% consider data the most underutilized asset in marketing organizations, almost double the share (46%) feeling that way a year earlier. With a majority of respondents ascribed benefits to data-driven marketing such as more accurate (67%) and faster (59%) decisions, the study notes that marketers are currently most able to fully leverage insights from data for customer acquisition and retention (53%) and to prove marketing effectiveness by measuring outcomes and ROI (45%).
: Facebook's advertising revenues grew by 53% year-over-year in Q4 to reach almost $3.6 billion, the social network reported yesterday. Mobile's share of ad revenues climbed yet again, to 69%, up from 53% during the year-earlier period. Some 64% of Facebook's 1.39 billion monthly active users accessed the site daily, with that figure unchanged from a quarter earlier. Nevertheless, that translated to 890 million daily active users (DAUs), of whom roughly 84% were mobile DAUs.
: Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration, with 52% of households in each having access to Netflix, Amazon Instant Video or Hulu Plus as of November 2014. That's according to a recent report from Nielsen, which notes that 42% of US households have access to at least one service, with Netflix remaining easily in the lead (36% of households), ahead of Amazon (13%) and Hulu (6%). Some services are more popular in some markets than others: San Francisco (48%) edges Washington, DC (47%) in Netflix penetration, while Washington, DC (24%) takes the lead over Seattle (23%) in Amazon Instant Prime penetration, with San Francisco further back (18%). Seattle, meanwhile, has the largest share (9%) of homes with access to Hulu Plus.
: Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops, finds Adobe in its most recent quarterly Digital Advertising Report covering Q4 2014. Indeed, almost one-third (32%) of mobile search ad clicks came on the weekend, with Sundays (17%) netting the largest daily share. By comparison (and not altogether unsurprisingly), weekends saw a lower combined share (27%) of desktop text ad clicks, with Monday (16%) seeing the largest daily portion. When it came to interaction rates on Facebook, though, Friday was best for likes and shares from brand Facebook followers.
Some 53% of US customers surveyed last year reported having switched providers during the prior year due to poor service, according to a recently-released Accenture Strategy study
. That 53% figure is up from 51% in 2013 and 46% in 2012
, though the most recent study tracked switching behavior in an additional industry (health care providers), which may have had an impact on the results.
More than 42% of US organic search visits to US sites in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period, details RKG Digital
[download page] in its latest quarterly digital marketing report, which covers a cross-section of industry clients, though leans towards retailers. The study notes that iOS devices' share of mobile search traffic has declined, although they retain a commanding lead over Android devices. Indeed, iOS devices contributed twice as much organic search traffic share (27% share) as did Android devices (13%).