Confidence in MarTech Effectiveness Rises; Integration Improves

There seems to have been dramatic improvement in martech integration and effectiveness. But differing sample demographics may be the reason.
Continue reading » | October 27, 2016

How Do Americans Feel About FinTech?

A majority of American adults believe that traditional financial institutions - in their current form - will cease to exist during their lifetimes.
Continue reading » | October 27, 2016

What Factors Are Preventing Consumers From Making Purchases on Mobile Devices?

mapp-factors-preventing-consumer-purchases-on-mobile-devices-oct2016Mobile devices are increasingly used for retail research, and now account for about half of visits to e-commerce sites. But conversion rates on mobile devices - and smartphones in particular - continue to lag desktops and computers. A new survey from Mapp [download page] provides some insights as to why this is the case.
Continue reading » | October 26, 2016

1 in 3 Consumers Say Brand Advertising Influences Their Purchases

cmocouncilbazaarvoice-factors-influencing-consumer-purchases-oct2016Some 35% of North American consumers say that ads from brands influence them to make purchases, according to a CMO Council study [download page] sponsored by Bazaarvoice. Once again, word-of-mouth outranks advertising as a purchase influencer, though, in keeping with MarketingCharts' own research into purchase influencers.
Continue reading » | October 26, 2016

Marketers’ Favorite Way to Keep Track of Their Competitors’ Email Programs Is…

edatasource-marketer-views-email-competitive-tactics-oct2016Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors' newsletters, according to a survey from eDataSource and The Relevance Group (TRG) [download page]. This is considered the most important competitive tactic used, edging analyst and market research services and tools that provide engagement and performance data.
Continue reading » | October 25, 2016

Broadcast TV Ad Spend Focused on Black Audiences Surges

nielsen-tv-radio-ad-spend-focused-black-audiences-oct2016Research has shown that media ad spending targeted to Black Americans is disproportionately small relative to their share of the US population. A new report from Nielsen [download page] indicates that while this imbalance appears to persist, there's been one medium in which ad spending focused on black audiences has markedly grown: broadcast TV.
Continue reading » | October 25, 2016

Snapchat Cements Its Position As Teens’ Favorite Social Network

piperjaffray-teens-favorite-social-platform-oct2016Snapchat is separating itself from the pack and establishing itself as the social network for teens, at least according to recent survey results from Piper Jaffray. In its latest bi-annual teen survey, Piper Jaffray found 35% of respondents naming Snapchat their favorite social platform, well ahead of the next-closest competitor, Instagram (24%).
Continue reading » | October 24, 2016

Here Are 2016’s Top Brands Ranked by Customer Loyalty

brandkeys-customer-loyalty-leaders-oct2016Google has taken over as this year's brand loyalty leader, rising 5 spots from last year's results to take the mantle from Netflix, which fell to 4th. That's according to the latest annual loyalty study [pdf] from Brand Keys, which ranked customer engagement and loyalty for 635 brands across 72 categories.
Continue reading » | October 24, 2016

Keep scrolling for more charts and articles:

European Marketers See Critical Future Role of Data and Technology
Netflix’s International Paid Streaming Subscriber Count Up >50% Y-O-Y
3rd Gen Hispanics Want More Relatable Advertising. Here Are the Top 10 Ad Elements That Resonate
Half of Marketers Say Personalization Provides Major Uplift to Search Marketing Conversions
Global Market Research Industry Registers Growth Uptick
Halloween Spending Expected to Reach New High
Which Conversion Rate Optimization Method Is Trending Most This Year?
Why Word-of-Mouth Should Be A Key Focus of Your Hispanic Marketing Strategy
What Incentives Would Drive Use of Mobile-Only Banks?
Do Men and Women Have Differing Approaches to Loyalty Programs?
Data-Backed Insights to Increase Video Ad Effectiveness
Sales Isn’t Taking Advantage of Content. Here’s How Marketing Can Improve Its Efforts.
Is There Any Early Consumer Interest in Snapchat’s Spectacles?
Which Types of Personal Data Are Top Internet Retailers Requesting in Email Sign-Ups?
Heavy Internet Users Say Content & UX Drive Repeat Site Visits
Push Notification Opt-In and Open Rate Benchmarks, by Vertical and Operating System
How Many Sites Do We Visit On Our Smartphones Each Month?
Long-Form Ads Pepper List of Q3’s Breakthrough TV/Video Ads
Email Remains Consumers’ Preferred Brand Communication Method. What Could Go Wrong?
Digital Sees Audience Gains, But Traditional Media Still Influential For America’s Affluents
1 2 3 1,220 page: 0