Almost 3 in 4 marketers in the UK, France and Germany agree that marketers need to be prepared to implement new technology in order to succeed, and an equal percentage (73%) agree that marketers are expected to adapt to tech advancements to keep pace with the industry. Trouble is, only about 1 in 4 consider themselves tech savvy, according to an Adobe report [pdf].
Netflix soars shared after it released its Q3 earnings report, and here we've charted its paid streaming subscriber growth over a period totaling almost 5 years. As the chart (click to enlarge) demonstrates, the number of paid streaming subscribers outside the US has grown by more than 50% year-over-year in Q3, and by a factor of 2.5 in just 2 years.
A majority of 2nd (63%) and 3rd (65%) gen Hispanics agree that there should be more ads in English that speak specifically to Hispanics and Latinos, according to a new study [download page] from Yahoo Advertising and Audience Theory. While a majority of survey respondents believe that an ad showing multiple cultures is more likely to connect with Hispanic consumers, most also say that ads targeted to them don't reflect their experience.
Roughly 2 in 3 client-side marketers (predominantly from the UK and Europe) engage in some form of personalization in their marketing activity, according to a report from Econsultancy and RedEye [download page]. While few are personalizing channels beyond email, those who have implemented personalization in other channels are reporting sizable benefits from doing so.
The global market research industry grew by 2.2% to in 2015 after adjusting for inflation, according to ESOMAR's latest annual Global Market Research report. That 2.2% growth rate was the highest since 2010, and comes after net growth was essentially at a standstill the previous year.
Almost 7 in 10 American adults plan to celebrate Halloween this year, according to a recent report from the NRF. Total Halloween-related spending is expected to reach $8.4 billion, the highest amount in the NRF survey's history, and representing a more than 20% increase from last year's expected total of $6.9 billion.