Only 53% of Inbound Marketers Measure ROI

HubSpot-Inbound-Challenges-Priorities-Sept2014
While measuring and demonstrating ROI remains a challenge, inbound marketers are more concerned with lead generation and conversion than with proving their inbound success.
Continue reading » | September 16, 2014

Millennials Mostly Talk About Brands Offline. Which Media Drive Their W-O-M Impressions?

KellerFay-Media-Marketing-References-in-Brand-W-O-M-Sept2014
Millennials may be tech-savvy, but they're talking about brands in face-to-face conversations and referencing traditional media to a greater extent than other adults.
Continue reading » | September 16, 2014

Nielsen’s Top 10 DMAs, 2014-2015

Nielsen-Top-10-DMAs-2014-2015-Sept2014Source: Nielsen [pdf]
    Notes: The number of TV homes overall decreased by 1.7% year-over-year to roughly 113.8 million, per Nielsen's estimate. While there was no change in the rankings of the top 10 markets, led by New York (7.4 million), Los Angeles (5.5 million) and Chicago (3.5 million), nine saw a decrease in TV homes from last year. Beyond the top 10, Phoenix (#11) and Detroit (#12) traded spots from last year, as did Tampa-St. Petersburg (#13) and Seattle (#14).
      Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence
      Continue reading » | September 16, 2014

      Advertising and PR Industry Continues to Suffer From Low Public Perception

      Gallup-Americans-Views-of-Business-and-Industry-Sept2014Source: Gallup
        Notes: Just 37% of Americans have a positive view of the advertising and public relations industry, which puts it behind reputationally-challenged industries such as pharma and banking (each at 40%). With 33% of survey respondents having a negative view of the advertising and PR industry, the net positive rating for the industry is just 4%, on par with pharma as the 6th-worst among 25 measured. By comparison, the restaurant industry has the highest net-positive rating, of 60% (67% positive versus just 7% negative), while the retail (40%) and travel (37%) industries also have relatively good reputations.
        Continue reading » | September 16, 2014

        Are Young People Watching Less TV? (Updated – Q2 2014 Data)

        Nielsen-Traditional-TV-Weekly-Viewing-Trends-Among-18-24-Q12011-Q22014-Sept2014The latest TV viewing figures are in, and with more than 3 years' worth of data to examine, it's possible to see some real trends emerging in Americans' TV viewing habits. The short of it? Yes, youth as a whole are watching less TV - and they watch a lot less than older Americans. And, as the data in this latest cross-platform report [download page] from Nielsen attests, the drop-off in viewing by the 18-24 demo is intensifying again.
        Continue reading » | September 15, 2014

        Consumers: Brands’ Online Product Recommendations Spur Purchases

        StrongView-Product-Recommendations-as-Purchase-Drivers-Sept2014Brand enthusiasts find product recommendations based on prior purchase history to be both helpful and influential, details a new report from StrongView and Edison Research. The study analyzes the impact of digital communication from brands on consumers, noting that email is by far the leading online communication channel in terms of influencing purchases, and that relevant communications that meet expectations for a brand can help prompt those decisions.
        Continue reading » | September 15, 2014

        Which Media Budgets Are Being Cannibalized to Fund Video Ad Spending?

        Adap.tv-Budget-Shifts-to-Fund-Video-Ad-Increases-Sept2014Source: Adap.tv [download page]
          Notes: Video ad buyers are most likely to be drawing from display budgets to fund spending increases in the next 12 months, with broadcast and cable TV also under the gun. Interestingly, unlike agencies, trading desks and ad networks, brands are more likely to be cannibalizing cable than broadcast TV budgets, as there has been a significant increase from last year's results in the proportion of brands that will be drawing video ad budgets from cable TV. Also of note, brands are more likely to be pulling funds this year from display and search, but less likely to be diverting funds from print.
          Continue reading » | September 15, 2014

          Top Social Channels Used by SMBs For Advertising and Promotion

          BIAKelsey-Top-Social-Channels-SMBs-Advertising-Promotion-Sept2014Source: BIA/Kelsey
            Notes: Not surprisingly, Facebook tops the list of social channels among SMBs, with 55% having a business page, per BIA/Kelsey's latest report. While LinkedIn is next in adoption, the analysts believe that SMBs' promotional use of the platform is more for recruiting and HR purposes than for business advertising and promotion. Of note, SMBs are as likely to be using Facebook ads or promoted posts as they are to be using Twitter (each at 20%). Also of interest, Instagram (10.6%) and Pinterest (10.3%) show solid levels of adoption in their first year of being tracked in the study.
            Continue reading » | September 15, 2014

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