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: Temkin Group
: Of 293 organizations measured across 20 industries, just 6% earned "excellent" (above 70%) trust ratings, according to the latest annual Temkin Trust Ratings, although another 28% earned "good" (60-70%) ratings. H-E-B and credit unions led the pack, with USAA capturing 3 of the next top 4 positions for its bankings, insurance and credit card businesses. Meanwhile, 9% of the companies measured had "very poor" (below 40%) ratings and another 22% were rated as "poor" (40-50%). Comcast languished at the bottom for its TV and internet service businesses, with other TV and internet services also among the worst.
: US Census Bureau
: The national mover rate between 2013 and 2014 was 11.5%, or 37 million people aged 1 and older, according to the latest data from the US Census Bureau. That figure is in line with recent years, hovering between 11.5 and 12.5% since 2008, and is down from about 1 in 5 people when the survey began in 1948. Youth continued to be the most likely to move, as 21.4% of 18-24-year-olds and 20.7% of 25-34-year-olds did so during the 2013-2014 period.
Mobile ad spending in the US will grow by 50% this year to exceed $28.7 billion, representing 49% share of digital ad spending, details eMarketer
in a new forecast. With strong spending growth predicted again next year - of 41% - mobile will overtake desktops and average 60.4% of digital ad spending and more than one-fifth (20.4%) of total media ad spending, per the forecast.
Most B2B records are missing key data such as industry information (72% missing) and phone numbers (54% missing), according to an analysis
of more than 223 million records by Dun & Bradstreet NetProspex. The study evaluated database health across 4 best practice areas - record duplication, record completeness, email deliverability, and phone connectability - determining that the overall "Health Scale Rating" of the records analyzed was "Questionable."
: Recording Industry Association of America (RIAA)
: Digital subscription and streaming revenues grew by almost 29% last year to reach roughly $1.87 billion, surpassing sales of CDs ($1.85 billion) in the process, according to a report from the RIAA. Streaming revenues comprised 27% of all industry revenues, up from 21% a year earlier. Physical shipment revenues (of which CDs represented 82%) accounted for 32% share and digital downloads a leading 37% share. The report notes that paid streaming subscriptions grew by 26% year-over-year to reach 7.7 million.
: Retailers last year saw very little difference in email open and visit-to-conversion rates when sorting by weekday and weekend deployments, according to data provided by Listrak to accompany its recently-released study. That result stands in contrast with other research suggesting that, generally, emails sent at off-peak times
enjoy higher response rates. Meanwhile, the Listrak study also finds that triggered campaigns boasted considerably higher response and conversion rates than broadcast messages, with "back in stock" campaigns averaging a significantly higher revenue per email sent ($6.50) than any other type.