Mobile Internet Access Grows Across Age Groups

Almost 9 in 10 online adults are using mobile devices to access the internet - either solely or in combination with desktop access.
Continue reading » | March 31, 2015

How Do Millennial B2B Buyers Research and Select Vendors?

Survey results suggest that Millennials rely on in-person interactions for vendor research and purchase decisions.
Continue reading » | March 31, 2015

Fastest-Growing Retail Digital Commerce Categories in 2014

comScore-Fastest-Growing-Retail-Digital-Commerce-Categories-in-2014-Mar2015Source: comScore [download page]
    Notes: E-commerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14% and ranking as the fastest-growing spending category, according to a comScore report. Digital spending in the consumer packaged goods (21%), apparel & accessories (20%) and sport & fitness (17%) categories also saw high rates of growth, while the jewelry & watches (-1%) and computer software (-4%) categories were the only to see declines in spending. Separate results from the report indicate that e-commerce (desktop) spending grew by 12.5% year-over-year (to $236.9 billion), with mobile commerce spending up by 27.5% (to $31.5 billion).
      Related: Global Retail and E-Commerce Sales Forecast, 2013-2018
      Continue reading » | March 30, 2015

      Sizing Up US Media Reach

      Nielsen-US-Media-Reach-Mar2015Source: Nielsen
        Notes: Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on the web on a smartphone (124 million), according to media universe estimates released by Nielsen. The data also shows that almost 200 million use the internet on a computer monthly, while 164 million use apps or the web on a smartphone. On the traditional media front, 285 million watched traditional TV each month during Q4 2014, while AM/FM radio reaches 258 million listeners per month.
        Continue reading » | March 30, 2015

        The Most – and Least – Trusted Companies in America

        TemkinGroup-Top-and-Bottom-Cos-Trust-Ratings-Mar2015Source: Temkin Group
          Notes: Of 293 organizations measured across 20 industries, just 6% earned "excellent" (above 70%) trust ratings, according to the latest annual Temkin Trust Ratings, although another 28% earned "good" (60-70%) ratings. H-E-B and credit unions led the pack, with USAA capturing 3 of the next top 4 positions for its bankings, insurance and credit card businesses. Meanwhile, 9% of the companies measured had "very poor" (below 40%) ratings and another 22% were rated as "poor" (40-50%). Comcast languished at the bottom for its TV and internet service businesses, with other TV and internet services also among the worst.
          Continue reading » | March 27, 2015

          National Mover Rate Remains Steady; Still Highest Among Youth

          CensusBureau-National-Mover-Rate-by-Age-Group-2013-2014-Mar2015Source: US Census Bureau
            Notes: The national mover rate between 2013 and 2014 was 11.5%, or 37 million people aged 1 and older, according to the latest data from the US Census Bureau. That figure is in line with recent years, hovering between 11.5 and 12.5% since 2008, and is down from about 1 in 5 people when the survey began in 1948. Youth continued to be the most likely to move, as 21.4% of 18-24-year-olds and 20.7% of 25-34-year-olds did so during the 2013-2014 period.
            Continue reading » | March 27, 2015

            Mobile In-App Ads Expected to Top Desktop Ads in Spend Next Year

            eMarketer-US-Digital-Ad-Spend-Forecast-by-Device-2013-2019-Mar2015Mobile ad spending in the US will grow by 50% this year to exceed $28.7 billion, representing 49% share of digital ad spending, details eMarketer in a new forecast. With strong spending growth predicted again next year - of 41% - mobile will overtake desktops and average 60.4% of digital ad spending and more than one-fifth (20.4%) of total media ad spending, per the forecast.
            Continue reading » | March 26, 2015

            State of B2B Marketing Data Deemed “Questionable”

            NetProspex-State-of-B2B-Marketing-Data-in-2014-Mar2015Most B2B records are missing key data such as industry information (72% missing) and phone numbers (54% missing), according to an analysis of more than 223 million records by Dun & Bradstreet NetProspex. The study evaluated database health across 4 best practice areas - record duplication, record completeness, email deliverability, and phone connectability - determining that the overall "Health Scale Rating" of the records analyzed was "Questionable."
            Continue reading » | March 26, 2015

            Keep scrolling for more charts and articles:

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            Retail Email Marketing Benchmarks: No Lift on the Weekend
            Why Do Millennials Use Facebook and Twitter?
            US Ad Spending Trends in 2014
            Average CMO Tenure Rises Again, Has Doubled In the Past Decade
            Minorities Reportedly Now Represent A Majority of US Kids Under 10
            Weekend Reading, 3/20/15
            Trends in Key Mobile App Ad Metrics in 2014
            How Are Marketers Optimizing the Customer Experience?
            This Year’s Least Engaging Brands Are…
            Which Emerging Digital Tools and Services Are Consumers Most Interested In?
            Consumers Say Smartphones Top PCs For Local Shopping Research
            Are Young People Watching Less TV? (Updated – Q4 2014 Data)
            Video Considered Difficult – but Effective – Content Marketing Tactic
            SVOD Penetration Tied to Household Income Levels
            Hispanics More Likely to be Influenced by Family, Online Ads
            Mobile Share of Site Visits, by Industry, in 2014
            Number of Millionaire Households in the US Said to Hit New High
            How Do B2B Marketers Choose Their Digital Channel Mix?
            Form Conversion Rates: What’s Working?
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