North American Digital Marketers Rank Key Goals and Challenges

Forrester-NA-Digital-Marketers-Top-Challenges-Aug2014
Personalization of customer experiences isn't a top goal for North American digital marketers, but it is one of their biggest challenges.
Continue reading » | August 27, 2014

Agencies’ Traditional New Biz Tactics Remain Effective

RSW:US-Agencies-Most-Effective-New-Biz-Tools-Aug2014
In ranking their most effective new business tools, agencies show that traditional tactics such as referrals and networking still work.
Continue reading » | August 27, 2014

Top Mobile Apps by Share of Time Spent

comScore-Top-Mobile-Apps-by-Consumption-Age-Group-Aug2014Source: comScore [download page]
    Notes: Facebook is the top mobile application for each age group, ranging from a low of 14.8% of time spent with mobile apps among 18-24-year-olds to a high of 18.5% share among 25-34-year-olds. The analysis of mobile app consumption in June also finds that Pandora Radio is a top-3 app among each age group, while YouTube is among each bracket's top 5. Twitter only ranks among the top 10 for the 18-24 group, and trails Snapchat among that demographic.
    Continue reading » | August 27, 2014

    B2B Marketers Weigh In On Their Data-Driven Performance

    Bizo-B2B-Marketers-Satisfaction-Data-Driven-Tactics-Aug2014Slightly more than two-thirds of B2B marketers are using data to analyze customers, finds Bizo in a recent report [download page], and a slim majority also use data to identify prospects, segment, and measure marketing performance. While few are very confident in their use of data-driven marketing, a plurality feel that they're on the path. Even so, they remain generally dissatisfied with their data-driven marketing in several areas.
    Continue reading » | August 27, 2014

    Digital Marketing Evolution: How Enterprise Leaders Differ From Followers

    EpsilonEconsultancy-Digital-Evolution-Leaders-Followers-Aug2014Almost all - 96% of - executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital, but some are more prepared than others, according to a new report [download page] from Econsultancy and Epsilon. The study outlines a variety of differences between those companies that identify their response as "changing our sector" (Leaders: 19% of respondents) and those that are "under pressure / vulnerable" (Followers: 36% of respondents).
    Continue reading » | August 26, 2014

    B2B Marketers on Popular Lead Gen Channels and Successful Tactics

    ChiefMarketer-Most-Effective-B2B-Lead-Gen-Tactics-Aug2014Content marketing, online registrations and webinars are some of the fastest-growing lead generation channels among B2B marketers this year, details Chief Marketer in its annual B2B Lead Generation Survey [download page]. Email remains the most popular lead generation channel, though, with 87% of survey respondents planning its use this year. It's also among the most highly rated when it comes to sources of qualified leads.
    Continue reading » | August 26, 2014

    CSR Reputation Affects Purchase Decisions, Millennials Say

    Harris-CSR-Effect-Purchase-Decisions-Aug2014Source: Harris Interactive Notes: Millennials are more likely than other generations to take a company's reputation for social responsibility into account when making purchase decisions, finds a new survey by Harris Interactive. A majority 55% indicated that this consideration sometimes affects (34%) or has a strong effect (17%) on their decisions, compared to roughly half of respondents belonging to older generations. Overall, though, the stated influence of corporate social responsibility (CSR) on purchase decisions hasn't changed over the past 5 years, per the report.
    Continue reading » | August 26, 2014

    6 in 10 Netflix Subscribers Have Watched Its Original Programming

    Centris-SVOD-Subscribers-Original-Programming-Aug2014Source: Centris Marketing Science Notes: Netflix's acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service. While this figure is higher among Millennial subscribers (18-34; 68%), a majority of subscribers aged 55 and older have also watched original programming. Meanwhile, fewer Hulu Plus (46%) and Amazon Prime (27%) subscribers have watched original programming on those services.
    Continue reading » | August 26, 2014

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