Which Account-Based Marketing Tactics Seem to be Working?

Personalizing content and messaging is effective, but requires some effort.
Continue reading » | February 17, 2017

Super Bowl 2017 Data [Updated]

Who won Super Bowl advertising? Depends who you ask...
Continue reading » | February 17, 2017

Inc. 500 Execs See Social’s Potential in Driving Sales, But Fret About ROI

A majority of Inc. 500 companies are using various social platforms including LinkedIn (94%), Facebook (88%), Twitter (79%) and Google+ (53%), while Instagram (46%) is growing quickly and nearing majority adoption, according to the latest annual study of this topic from the University of Massachusetts Dartmouth. Inc. 500 executives surveyed as part of the study feel that social networking platforms have a greater role to play than other channels in increasing sales.
Continue reading » | February 16, 2017

Paid Search Trends in Q4 2016

Q4 was a strong quarter for search advertising spend, according to a MarketingCharts review of several recent reports. In fact, spending was up by double-digits among clients of IgnitionOne [download page], Merkle [download page] and Kenshoo, with each also reporting a double-digit increase in clicks.
Continue reading » | February 16, 2017

What Types of Experiences Influence Millennials’ Brand Loyalty?

Almost two-thirds of American adults feel that the types of experiences that make them loyal to a particular brand or provider have changed to some degree over the past 3 years, research from Accenture Strategy has found. For youth, product and service experiences are becoming more important drivers, as is trust in data privacy.
Continue reading » | February 15, 2017

Improving the Customer Experience Proves The Top Opportunity for 2017 And Beyond

Improving the customer experience will continue to be a top opportunity in the coming years, according to a recent study [download page] from Econsultancy and Adobe. A leading 22% share of company marketers surveyed indicated that optimizing the customer experience would be their most important opportunity this year.
Continue reading » | February 15, 2017

Which Industries Are Offering Consumers the Simplest Experiences?

Almost two-thirds (64%) of consumers around the world are willing to pay more for simpler experiences, a figure which has remained quite steady over the past few years, according to Siegel+Gale's latest annual "Global Brand Simplicity Index" report [pdf]. The simplicity premium is greatest in India (92%) and China (85%), while being lower in the US (46%).
Continue reading » | February 14, 2017

Most Shoppers Continue to Engage in Deal-Seeking Behavior

Shoppers late last year were feeling optimistic about their finances this year, reports IRI in newly-released data, noting that 70% of those surveyed in Q4 felt that their household finances would improve in the coming 6 months. But that hasn't stopped them from planning various ways to keep spending in check, according to the study.
Continue reading » | February 14, 2017

Keep scrolling for more charts and articles:

2017 Marketing Budget Trends, by Channel
The World’s “Most Powerful” Brands in 2017
Apple’s The Top Platform For US Digital Music Consumers, But…
How Companies Plan to Boost Marketing Agility
Top 10 Marketing Charts of the Month – January 2017
The Biggest Challenges to Contact Data Accuracy
Which Industries Had the Highest Cart Abandonment Rates in Q4?
Valentine’s Day Spending to Drop From 2016 Record
The Channels and Content Types B2B Marketers Say Are Generating Leads and Revenue
Global Sponsorship Spending Set For 4.5% Rise This Year
Are Viewers Watching Business-Related Videos to Completion?
Which Emotions Do Consumers Identify With Positive Experiences and Loyalty?
US Ad Spend Trends, by Medium, in 2016
Enterprise Organizations Focus on Personalized Marketing to Meet Customers’ Needs
How Are Mobile Owners Making Purchases Using Their Devices?
Fast-Growing Professional Services Firms See Results From Partnership Marketing
These Information Sources Are Considered Most Trustworthy by B2B Buyers
Online Shoppers Say Search Is The Most Important Factor in A Great Digital User Experience
AI, IoT Among Top Trends Seen Affecting the User Experience Over the Next 5 Years
What’s the Read Rate for Emails in Gmail’s Promotions Tab?
1 2 3 1,239 page: 0