Inc. 500 Execs See Value in Online Advertising

UMassDartmouth-Inc500-Promotional-Strategies-Driving-Sales-Mar2015
More than 9 in 10 Inc. 500 companies are using social media, which they see as being on par with traditional media for increasing sales.
Continue reading » | March 2, 2015

Industries With the Worst Customer Service, According to US Adults

Ipsos-Industries-With-Worst-Customer-Service-Mar2015
American adults aren't enamored with the telecom industry's customer service.
Continue reading » | March 2, 2015

The Most Important Elements of the Digital Experience, Per UK Consumers and Marketers

EconsultancySitecore-Most-Important-Elements-of-Digital-Experience-in-UK-Feb2015Source: Econsultancy / Sitecore [download page]
    Notes: Ease of usage ("easy to find what you're looking for") counts as the most important aspect of a digital experience for both UK consumers and marketers, according to a recent study from Econsultancy in association with Sitecore. The study identified 17 aspects of the digital experience and used a maximum difference scaling technique to show how, on average, respondents would have allocated 100 points across all attributes. The results show that while both groups value ease of usage, marketers were far more likely than consumers to rate the importance of mobile optimization. Consumers, by contrast, valued useful and tailored information to a much greater degree.
    Continue reading » | February 27, 2015

    Customers Prioritize Service Over Price and Brand, CMOs Say

    DukeCMOSurvey-Customers-Top-Priorities-Feb2015Source: Duke University's CMO Survey [pdf]
      Notes: CMOs narrowly give the edge to excellent service (23%) over product quality (22%) and a trusting relationship (21%) when it comes to their customers' top priorities in the next 12 months, according to the latest edition of the CMO Survey from Duke University's Fuqua School of Business. Over the past couple of years (analyzing only February editions of the bi-annual study), fewer CMOs have cited low price and brand as their customers' top priorities.
      Continue reading » | February 27, 2015

      Luxury. Which Brands Spring to Mind?

      Shullman-Higher-Income-Consumers-Top-Luxury-Brands-Feb2015Higher-income adults (those with household income of at least $75,000) aged 18-68 tend to associate the word "luxury" with descriptive adjectives such as "expensive," "quality," and "high-end," according to a new brief from the Shullman Research Center set for release on Monday. However, not all generations hold the same ideas of luxury - and differences of opinion also abound in their top luxury brands.
      Continue reading » | February 26, 2015

      OTT Streaming Devices Overtake Tablets in Digital Video Ad Views

      FreeWheel-Share-Digital-Video-Ad-Views-by-Device-Q42014-v-Q42013-Feb2015Tablets are popular devices for video viewing and have been for some time, but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization, reveals FreeWheel in its Q4 2014 Video Monetization Report [download page]. During the quarter, OTT devices accounted for 8% of ad views for professional, rights-managed video content, up from just 2% during the year-earlier period and moving ahead of tablets (7% share) in the process.
      Continue reading » | February 26, 2015

      Almost Half of Young Mobile Phone Users Report Regularly Comparing Prices In-Store

      GfK-Mobile-Phone-Users-Regular-In-Store-Activities-Feb2015Source: GfK [pdf]
        Notes: 40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store, according to a GfK survey, with this activity slightly more prevalent among men (42%) than women (37%). Among age groups, 20-29-year-olds are the most likely (49%) to report regularly comparing prices using their mobile phones, with the 15-19 and 30-39 age brackets not far behind, each at 45%. Within the US, 37% of respondents claimed to compare prices in-store, slightly behind the global average.
        Continue reading » | February 25, 2015

        The Risks of A Wrong Purchase Decision, According to B2B Buyers

        SAP-B2B-Buyers-Biggest-Purchase-Decision-Risks-Feb2015Source: SAP [download page]
          Notes: More than three-quarters of business buyers are concerned with wasting company money, and this counts as easily their single biggest risk among 5 identified in a recent SAP study. Of note, B2B buyers are more concerned with losing credibility internally than wasting their time. That result emphasizes the emotional nature of B2B buying, which has been found in previous studies. For example, a Google study released in 2013 discovered that perceived personal value has twice the impact of perceived business value for buyers across a range of business outcomes, while a study released last year by gyro and FORTUNE found a majority of business decision-makers saying that positive feelings such as ambition, hope, and desire for admiration are the most motivating to decisions in all business contexts.
          Continue reading » | February 25, 2015

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