Marketers: How Much Will These Consumer Trends Impact You in the Next Decade?

Marketers see a bigger impact from the emergence of Millennials than from an aging population.
Continue reading » | December 5, 2016

Good Design Aids Marketing Success, Consumers Say

A majority of US adults say they judge companies based on the design quality of their marketing materials.
Continue reading » | December 5, 2016

Programmatic Expected to Become Primary Global Method for Trading Digital Display This Year

zenith-programmatic-display-ad-spending-increases-dec2016Programmatic advertising is projected to account for 51% of digital display expenditure worldwide this year, before growing to 57% share next year on the back of a 31% increase in spending. That's according to Zenith's Programmatic Marketing Forecasts, which show programmatic growing faster than both social media (25%) and online video (20%).
Continue reading » | December 5, 2016

Transaction Rates Higher Among Customers Receiving Multiple Abandon Cart Emails

experian-cart-abandon-email-transaction-rates-dec2016Retailers sending cart abandonment emails may want to check the trigger rules they use, according to a recent study [download page] from Experian Marketing Services (EMS). In analyzing more than half a million abandon cart emails sent by brands in July, EMS found that customers receiving multiple emails (4.6%) had more than double the transaction rate of those who received a single email (1.9%).
Continue reading » | December 5, 2016

Smartphones Now Virtually Ubiquitous Among Millennial Mobile Subscribers

nielsen-smartphone-penetration-by-age-group-in-q3-dec2016Almost 9 in every 10 (88% of) US mobile subscribers aged 13 and older owned a smartphone in Q3, reports Nielsen, a 10% year-over-year rise from 80% in Q3 2015. Nielsen's data, based on a monthly survey of more than 30,000 mobile subscribers, shows that feature phones have become essentially extinct among younger subscribers.
Continue reading » | December 2, 2016

Cyber Week Shopping Recap

adobe-cyber-week-e-commerce-stats-dec2016Now that Thanksgiving weekend and Cyber Monday are behind us, results are coming out from several results. Although the precise figures differ from one source to the next, it appears that key takeaways include a new record for e-commerce spending on Cyber Monday and yet more gains in mobile commerce.
Continue reading » | December 2, 2016

Mobile and Desktop Email Click-to-Open Rates Approach Parity

yesmail-mobile-v-desktop-email-cto-rates-in-q3-dec2016It's been a while coming, but click-to-open (CTO) rates on mobile devices look to be finally matching those on desktops, according to the latest quarterly report [download page] from Yesmail Interactive. The convergence owes more to plummeting rates on desktops than big increases on mobiles, though.
Continue reading » | December 1, 2016

More SMBs Say They Advertise on Facebook Than Use Twitter

biakelsey-smb-use-of-social-platforms-dec2016The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow, according to new data released by BIA/Kelsey. In its latest survey of 1,000 SMBs, more than three-quarters (77.6%) reported using social media to promote their businesses, up from 73.2% last year.
Continue reading » | December 1, 2016

Keep scrolling for more charts and articles:

Email Reigns As Most Popular B2B Customer Acquisition Channel, But W-O-M Has Biggest Revenue Impact
Mobile App Launch Growth Outpacing App Install Growth
Average US Household Size Declines Again As More Americans Live Alone
Consumers Say Product Quality, Value Key to Brand Loyalty
Digital Display Ad Benchmarks in H1 2016, by Vertical and Region
Majority of Consumers Will Take Action on Unwanted Emails
How Are Marketers Using Location Data?
How Are Consumers Finding and Watching Their New Favorite TV Shows?
Enterprise Social Business Goals and Initiatives Focus on the Customer
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Mobile Said to Overtake Desktops in Global E-Commerce Traffic Share
Almost Half of US Adults Say They Watch Branded Videos on Social Media
Social Networking Platforms’ User Demographics Update 2016
One-Fifth of US E-Commerce Spending Now Mobile
9 in 10 US Consumers Say They Read Online Reviews About Local Businesses
Half of US Online Travel Bookers Recall Seeing Ads During Path to Purchase
Here’s What Finance Wants From Marketing
Which Emerging Technology Will Have the Biggest Impact on the Customer Experience?
Customer Satisfaction with Retail Banks Improves to New High
Pay-TV Subscriber Churn: What Causes It, And How to Reduce It
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