Friday Research Wrap, 8/28/2015

A collection of intriguing data points.
Continue reading » | August 28, 2015

Which Industries Lead in Consumer Perception?

The advertising and PR industry has a net positive perception, but not by much.
Continue reading » | August 28, 2015

Online Customer Reviews Remain Highly Influential in Consumers’ Local Business Decisions

BrightLocal-Use-of-Online-Customer-Reviews-Aug2015North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year, according to BrightLocal's latest annual Local Consumer Review Survey. The survey - fielded among 2,354 US (90% share) and Canadian (10%) consumers - finds that 92% at least occasionally read customer reviews to judge a business, up from last year's 88% and 71% in 2010.
Continue reading » | August 27, 2015

CMOs: Marketing Budget Growth Expected; ROI Problems Persist

DukeCMOSurvey-Expected-Budget-Changes-Aug2015CMOs in the US expect marketing budgets to rise by 5.5% in the next 12 months, according to the latest edition of the biannual CMO Survey [pdf] from Duke University's Fuqua School of Business. While CMOs' level of budget optimism is weaker than in the February edition of the study (+8.7%), it's stronger than in August 2014 (+5.1%) and 2013 (+4.3%).
Continue reading » | August 27, 2015

Demographics of Social Networking Platform Users

Pew-Demographics-Social-Media-Users-Aug2015Source: Pew Research Center's Internet & American Life Project
    Notes: Facebook remains the most popular social platform, used by 72% of connected adults, reports the Pew Research Center as part of a recent study. The study breaks down the demographics of 5 major platforms, with some interesting results. Among the highlights: Pinterest's continuing strong skew towards women; Instagram's high usage among Blacks and Hispanics; and LinkedIn's above-average adoption among higher-income respondents.
      Related: [Debrief] US Media Audience Demographics
      Continue reading » | August 26, 2015

      Customer Satisfaction With Automobiles Drops to Lowest Point Since 2004

      ACSI-Customer-Satisfaction-Automobiles-Aug2015Source: American Customer Satisfaction Index (ACSI) [download page]
        Notes: Customer satisfaction with automobiles has dropped 3 points this year to an index of 79 on the ACSI's 100-point scale, marking its third consecutive year of declines and the lowest rating since 2004 (also 79). In fact, just 2 of the 27 nameplates tracked (Honda Acura and BMW) improved their satisfaction rating from last year. The report traces the drop to higher recalls, with car owners reporting a 40% increase in recalls compared to Q2 2014.
        Continue reading » | August 26, 2015

        Mobile Email Engagement Grows

        Yesmail-Email-CTO-Rates-Desktop-v-Mobile-Q22013-Q22015-Aug2015Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users. That may now be changing, according to the latest quarterly report [download page] from Yesmail.
        Continue reading » | August 25, 2015

        Ad Creative’s Top Challenge? Better Understanding Consumers

        CRNInternational-Biggest-Obstacle-Quality-Ad-Creative-Aug2015Most brand managers and ad agency personnel believe that the quality of creative work in today's advertising is generally good, finds CRN International in a recent survey [pdf] of 124 respondents working in corporate/brand marketing (54% share) and agency/marketing services (46%). Yet respondents were less likely to rate the quality of the creative at their own brand as being good or excellent.
        Continue reading » | August 25, 2015

        Keep scrolling for more charts and articles:

        Top Stated Reasons For Abandoning A Mobile Transaction
        Pay-TV Net Subscriber Losses Largest For A Q2; Still Minimal
        1 in 3 Marketers Say They Have All The Tech Tools They Need
        What Americans Find Most Important in a New Vehicle, by Generation
        Games and Music the Preferred App Categories Among Older Teens
        What Are Consumers’ Top Customer Service Irritants?
        Mobile Social Media Consumption Grows Across Age Groups
        Smartphone-Owning Millennials Say Most of Their Retail Browsing Occurs In-Store
        Search Ranking Studies: Trends and Important Factors
        Back to School Stats 2015 (Updated)
        Display Overtakes Search in Global Mobile Ad Spending
        US LGBT Media Habits, by Age and Gender
        Friday Research Wrap, 8/14/2015
        How Prevalent is Ad Blocking?
        What are the Biggest Challenges of Lead Nurture Programs?
        Face-to-Face Tops Social As W-O-M Vehicle
        US Smartphone Penetration Growth Stalls in Q2
        Radio’s Weekly Reach Exceeds 90% of Hispanics and African Americans
        B2C Email Marketing Very Much “Alive and Kicking”
        B2B Sales: Pitch Opportunities and Content Problems
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