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: Two-thirds of survey respondents (aged 18-55) said they have at some point unsubscribed from a company's email list after it sent them irrelevant information or products, the leading response among those identified. A significant proportion of consumers also claim to have ignored future communications from a company (43%) or stopped visiting a company's website or mobile app (32%) on the basis of having received irrelevant communication.
: Recording Industry Association of America (RIAA)
: Music streaming service revenues grew by 28% year-over-year and comprised 27% of total industry revenues during the first half of 2014, up from 20% share in H1 2013. As such, streaming revenues are now almost on par with total sales in physical formats (primarily CDs and vinyl), which represented 28% share of total revenues and were down 14% year-over-year. Despite the strong growth in streaming revenue, industry sales dipped (2.5% at wholesale value; 4.9% at retail value).
Display and search are the most popular retargeting channels, with their popularity linked to Google's AdWords offering through GDN and RLSA, according to
[download page] results from a Marin Software survey of 233 enterprise marketers. Among the 88% of respondents using retargeting, roughly 8 in 10 are retargeting on display (81%) and search (77%), and about 9 in 10 retarget on Google. Social also emerges as a popular channel, with Marin benchmark data suggesting that those retargeting on Facebook and display enjoy better performance than those using only one of those channels.
The state of integration is poor right now," declares a new study
[download page] released by Signal based on a survey of 281 marketers primarily based in the US. Indeed, while respondents recognize a range of benefits to a fully integrated marketing stack, around half of respondents said their marketing data and technology are either managed separately (10%) or that only some tools are integrated (41%). Just 4% reported having a completely integrated stack.
: Digital TV Research
: The number of TV sets connected to the internet will almost triple between year-end and 2020 to reach almost 965 million, according to a Digital TV Research forecast that covers 51 countries. The forecast notes a shift in the methods by which TV sets will be connected: while gaming consoles represented 51% of the total in 2010, by 2020 they will only represent about one-fifth of connections. The number of smart TVs, meanwhile, is expected to triple between year-end (124.4 million) and 2020 (346.3 million) and be the primary connected device, at 36% share of the total.
: Adobe / Forrester Consulting
: Fewer than 4 in 10 decision-makers from large enterprises who influence creative software purchases feel that their company compares well with firms recognized for their creativity. Those who do foster creativity, though, are more likely to report significant revenue growth, market share and competitive leadership, and 8 in 10 respondents overall believe that companies that are more creative gain those types of business benefits.