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: MAGNA GLOBAL
: US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005. That would bring core media advertising revenues to $172 billion, a new peak. Digital media ad sales are predicted to grow by 15.7%, fueled by social media (+32%) and video (+31%). Meanwhile, this year's ad revenue growth forecast has been downgraded from the prior forecast of 6%
to 5.1%, due in part to macro-economic conditions and to lower incremental P&O spending estimates.
: Facebook is the top mobile application for each age group, ranging from a low of 14.8% of time spent with mobile apps among 18-24-year-olds to a high of 18.5% share among 25-34-year-olds. The analysis of mobile app consumption in June also finds that Pandora Radio is a top-3 app among each age group, while YouTube is among each bracket's top 5. Twitter only ranks among the top 10 for the 18-24 group, and trails Snapchat among that demographic.
Slightly more than two-thirds of B2B marketers are using data to analyze customers, finds Bizo in a recent report
[download page], and a slim majority also use data to identify prospects, segment, and measure marketing performance. While few are very confident in their use of data-driven marketing, a plurality feel that they're on the path. Even so, they remain generally dissatisfied with their data-driven marketing in several areas.
: Referrals and networking remain the best ways of generating new business from client marketers, much as they have been for several years now
, finds the latest new business survey from RSW/US. In comparison, few believe that phone calls or social networks have been effective. Senior-level marketers separately surveyed for the study reported that, aside from referrals, they most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%). Meanwhile, they express a clear preference for email as a method of contact when agencies are trying to reach out to them.
Almost all - 96% of - executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital, but some are more prepared than others, according to a new report
[download page] from Econsultancy and Epsilon. The study outlines a variety of differences between those companies that identify their response as "changing our sector" (Leaders: 19% of respondents) and those that are "under pressure / vulnerable" (Followers: 36% of respondents).
Content marketing, online registrations and webinars are some of the fastest-growing lead generation channels among B2B marketers this year, details Chief Marketer in its annual B2B Lead Generation Survey
[download page]. Email remains the most popular lead generation channel, though, with 87% of survey respondents planning its use this year. It's also among the most highly rated when it comes to sources of qualified leads.