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China (71%) and Brazil (66%) are the two emerging markets clearly most favored as being "very attractive" to US marketers, per results
[download page] from a survey conducted by Charney Research and Research Now and commissioned by the NY American Marketing Association. Interestingly, the survey of 315 brand owners (61% of respondents) and agencies (39%) finds that small companies (sales under $100 million) are about twice as likely as large ones (62% vs. 32%) to be planning to enter one or more emerging markets this year.
: The Harris Poll
: Consumer experience with various types of mobile payment opportunities is rising, per findings from a recent Harris Poll, although interest in "tap-for-pay" among smartphone users remains unchanged from late 2013. Privacy concerns and the absence of a compelling motivation are the top reasons given for the lack of interest in using a smartphone to process in-person transactions. Asked at which of various points-of-purchase it might be useful to replace cash or a card with mobile payments, adults surveyed pointed first to public transit (61%), followed by movie theaters (59%), big box retailers (59%) and gas stations/convenience stores (59%).
Forget proving ROI. That's a headache, but not a "migraine-inducing" one, according to results from a new survey
[download page] from Econsultancy and SmartFocus. Instead, the biggest pain point for client-side marketers today - of those identified - is the major bottleneck presented by IT and web development teams, per the study.
Some 31% of US and Canadian adults (18+) say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on Facebook, Twitter and other social networks, according to the latest quarterly video trends report
[download page] from Digitalsmiths. But growth in this area appears to have slowed, based on a review of past editions of the study.
: Virtually all (95% of) commercial emails generate some forwarding behavior, according to a Litmus analysis of more than 400,000 commercial sends with at least 500 opens between January 2013 and March 2015. The median email (by forward-to-open rate) generated 1 forward for every 370 opens, or a 0.27% forward-to-open rate, per the analysis. However, there is exponential growth in this rate when looking at the top percentiles, with the top 1% being 17.6 times more likely to be forwarded than the median, generating 1 forward for every 21 opens.
: Borrell Associates
: More than 7 in 10 US SMBs are buying some type of digital services today, reports Borrell Associates by way of a survey of 7,224 SMBs in the US, and SMBs are more likely to be planning to spend on digital services than on digital advertising this year, per the study's results. The services most commonly planned for purchase this year revolve around the website - design and maintenance (39%), hosting and support (38%) and SEO (29%). Still, more than one-quarter plan to invest in social media management services, and more than 1 in 10 will purchase mobile media management (12%) and online video production (11%) services.