Retail Marketers Using AI Most Commonly For Search & Recommendations

Personalization tops AI as retail marketers' most exciting area of innovation this year, though.
Continue reading » | February 28, 2017

Today’s CMO: Relatively Young, With the Shortest Tenure in the C-Suite

CMOs stay on about half as long as CEOs.
Continue reading » | February 27, 2017

9 in 10 Digital Marketers Include Video in Their Mobile Marketing Plans

Seeking to capitalize on a growing consumer trend in mobile video viewership identified in a recent AOL survey, some 89% of digital marketers use or plan to use video for mobile marketing, according to a new YouAppi study. The most common uses are video for social media and in-app videos (each by 48% of respondents), while close to 4 in 10 will use brand video advertising.
Continue reading » | February 27, 2017

Analysis Reveals Generational Differences in Brand Engagement on Social

It's probably not too surprising to learn that Millennials (49%) are twice as likely as Boomers (25%) to follow brands on social media. But it is more interesting to see that different age groups hold different reasons for following brands, as well as for unfollowing them. A new report from Sprout Social sheds some light on these generational differences.
Continue reading » | February 27, 2017

B2B Firms Upping Brand Investments, Committed to Brand-Related Research

The vast majority (87%) of B2B companies have increased their brand investments over the past 5 years, with most (82%) of those seeing those investments pay off, most commonly in the form of increased sales and customer acquisition. That's according to a recent report [download page] from Spencer Brenneman LLC, which also found virtually all (97%) respondents allocating some resources to brand research.
Continue reading » | February 27, 2017

Boomers and Silents Represent 70% of the Wealth and Affluent Market

Today's marketers very much hold a focus on Millennials - and even Gen Z. But when it comes to wealth in the US, younger generations distantly trail their older counterparts, despite some gains. In fact, new data from Phoenix Marketing International (PMI) indicates that roughly 70% of the wealth and affluent market (those with investable assets of at least $100k) is made up of Americans born before 1965.
Continue reading » | February 24, 2017

Stats Show List Segmentation Tools Provide Significant Lift in Email Clicks

Email marketers have long looked at segmentation as a leading way to increase email response rates and have made it one of their top email priorities. Recently, MailChimp dove into its customer data to provide stats demonstrating that segmentation does actually work.
Continue reading » | February 24, 2017

Facebook User-Generated Content Engagement Reportedly Down in 2016

Facebook users averaged far fewer original posts in 2016 than they did the year prior, according to a Mavrck analysis [download page]. While the trends identified in the report point to a general decrease in earned engagements, the study also demonstrated the continuing power of word-of-mouth.
Continue reading » | February 23, 2017

Keep scrolling for more charts and articles:

1 in 3 Insurance Policyholders Go Hunting For A Better Deal At Renewal Time
How Brands Are Using Snapchat And Gaining Followers
America’s Favorite Fashion Retailers Are…
Transparency Tops List of Media Planners’ Online Ad Concerns
US Retail Sales Forecast to Grow by 3.7-4.2% This Year
B2B Marketers Say Email Delivers the Highest ROI Leads
How Do Industries Score on Corporate Reputation Factors?
App Retention Rates Still Low, But Improving
Customer Communities Used Primarily for Listening, Research
Super Bowl 2017 Data [Updated]
Which Account-Based Marketing Tactics Seem to be Working?
Inc. 500 Execs See Social’s Potential in Driving Sales, But Fret About ROI
Paid Search Trends in Q4 2016
What Types of Experiences Influence Millennials’ Brand Loyalty?
Improving the Customer Experience Proves The Top Opportunity for 2017 And Beyond
Which Industries Are Offering Consumers the Simplest Experiences?
Most Shoppers Continue to Engage in Deal-Seeking Behavior
2017 Marketing Budget Trends, by Channel
The World’s “Most Powerful” Brands in 2017
Apple’s The Top Platform For US Digital Music Consumers, But…
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