Mobile Now Almost Three-Quarters of Facebook’s Ad Revenues

4 in 10 monthly active users globally were mobile-only in Q1.
Continue reading » | April 24, 2015

2015’s Most Reputable Companies

BMW Group is back on top.
Continue reading » | April 24, 2015

4 Trends in US Online Advertising Spending

IABPwC-Online-Ad-Revenues-2005-2014-Apr2015The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report [pdf] covering Q4 and full-year 2014. The results remain generally consistent with the past couple of years, with overall growth in the double-digits, driven by mobile. The following is a quick look at some of the major takeaways from the report.
Continue reading » | April 23, 2015

Video Consumption, Ad Dollars Continue to Favor TV Over Digital

eMarketer-TV-vs-Digital-Video-Time-Ad-Spend-Apr2015 Source: eMarketer
    Notes: While TV's share of adults' daily media time has shrunk slightly in the past couple of years, the medium continues to pull in a disproportionately high share of ad spending, according to new eMarketer estimates. This year, TV is expected to account for 36.4% of adults' daily major media time, while raking in slightly more than 40% of media ad dollars. And while consumption of - and ad spending on - digital video has been rising quickly, digital is expected to pull in just 4.4% of ad spend versus its 10.9% share of adults' media consumption this year.
    Continue reading » | April 23, 2015

    Two-Thirds of Americans Agree: Brands Must Be Environmentally Responsible

    GfK-Consumer-Attitudes-Environmental-Responsibility-Apr2015Two-thirds of US consumers (aged 15 and older) agree that brands must be environmentally responsible, but that level of agreement is trumped by several other countries tracked in a recently-released GfK survey. In fact, an average of 76% of respondents across the 23 countries surveyed agreed with the statement regarding brands' environmental responsibility.
    Continue reading » | April 22, 2015

    B2B Media Industry Revenues Grow by 3.3% in 2014

    SIAA-ABM-B2B-Media-Industry-Revenues-2008-2014-Apr2015Source: SIIA / ABM Business Information Network
      Notes: B2B media and information industry revenues grew by 3.3% to $27.6 billion last year (unadjusted for inflation), with digital advertising providing the bulk of the almost $1 billion in year-over-year growth, per the ABM's latest BIN Report. Events remain the largest revenue stream, at roughly 44% of 2014 revenues, with print the next-largest (24% share). In fact, print had its smallest contraction in several years, with B2B print ad revenue actually growing by 7% in Q4. Meanwhile, data and business information revenues continue to grow, up by 4.2% to $2.8 billion in 2014.
      Continue reading » | April 22, 2015

      Senior Digital Marketers’ Top Priorities and Challenges

      Experian-Senior-Digital-Marketing-Leaders-Top-Priorities-Apr2015Storytelling is both a top priority and a top challenge for senior marketers, finds Experian Marketing Services in its latest annual Digital Marketer Report [download page]. The survey results also suggest that profiling customers remains a challenge, although overcoming organizational silos is surprisingly not viewed as much of a priority.
      Continue reading » | April 21, 2015

      Teens & Social: What’s the Latest?

      PiperJaffray-Teens-Most-Important-Social-Network-Apr2015Instagram remains the most important social network to teens, widening its lead over Facebook and Instagram, according to the latest semi-annual teen survey from Piper Jaffray. But recent data [pdf] from the Pew Internet & American Life Project suggests that Facebook is still the most popular and frequently-used platform by this demographic.
      Continue reading » | April 21, 2015

      Keep scrolling for more charts and articles:

      US Adults’ Daily Major Media Consumption Estimates, 2011-2015
      A/B Testing Considered Most Effective Landing Page Optimization Method
      Weekend Reading, 4/17/15
      iOS App Push Notification Opt-in Benchmarks, by Industry, in 2014
      B2B Vendor Websites: What’s Important, and What’s Lacking?
      Are Marketers Using Insights Gleaned From Phone Calls?
      Video Ad Completion Rates, by Device Type, in 2014
      B2B Marketers on Their Most Important Go-to-Market Strategies
      Direct Media Response Rate, CPA and ROI Benchmarks
      US Teens’ Device Access, by Demographic
      Financial Services Marketers Keep CX Focus on Desktop Sites
      Q1 2015 Social Logins: Facebook Extends Overall Lead, Back on Top in B2B
      How Do Americans Feel About Receiving Direct Mail?
      AM/FM Radio Still Consumers’ First Choice For In-Car Audio
      Retail E-Commerce Roundup: Market Shares, Attractiveness, and More
      Asian and Hispanic Households “Worth More”
      What Information Will Consumers Share for Better Service?
      Top Social Video Advertising Metrics
      Top 10 Marketing Charts of the Month – March 2015
      More Loyalty Program Members Modifying Shopping Habits to Maximize Benefits
      1 2 3 1,124 page: 0