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: For the second consecutive year
, local SEOs report on-site SEO is the service most in demand from their customers. Google+ optimization and website development are the next-most in demand, per the survey, with citation building taking a step up from last year's results. Separately, 39% of respondents believe that social media is a very powerful marketing channel for local businesses and 49% believe it works for some. Those figures compare with 25% and 57%, respectively, last year.
: CMO Council / Business Performance Innovation (BPI) Network
: Some 85% of survey respondents report that strategic partnerships and alliances are at least important to their business, although 43% say that less than 60% of their partnerships have been successful. Effective partnerships are most beneficial in acquiring new customers (68%) and increasing revenue (66%), per the report, and respondents most commonly seek them out to gain access to new ideas, insights and innovations (44%) and because of the complexity and pace of business (35%).
Quality content creation is considered the most effective SEO tactic
(and also the most difficult to execute) per recent Ascend2 research, and a new Google search rankings study from SearchMetrics
[download page] gives further weight to the importance of quality, relevant content. Indeed, the study notes that "content is no longer an addition to, but is the main focus of, SEO."
There's no substitute for relevance, as numerous studies attest
, and new research from Epsilon and Wylei Research finds yet again that communications containing relevant information and offers are most likely to impact consumers' purchase decisions. The data indicates that communications including personal information are significantly influential; while discounts may fuel email-driven purchases
, this new study shows that those promotions need to be relevant in order to have an impact.
: Spending on market research grew by 2.8% year-over-year in 2013 (0.7% after adjusting for inflation) to exceed US$ 40B, reports ESOMAR, with the broader "business intelligence" market growing by 50% to surpass $US 60B. Within the traditional market research sector, the North American market grew most rapidly on a inflation-adjusted basis for the first time since 2000, with a 2.9% increase to more than $15.7 billion in spending. At 39% share of global market research revenues, North America is now almost on par with Europe (40% share) in spending.
: Some 88% of expectant women and mothers with children up to 8 years old own a smartphone, reports BabyCenter, with the most common activities being texting and social media. The study finds that roughly one-third of smartphone-owning mothers surveyed watch videos on their devices daily: the most commonly viewed videos are short clips for entertainment, with how-to/tutorial videos also popular. Among how-to or tutorial videos, cooking, DIY home improvement and crafts are the most commonly viewed.