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: There are now more mobile-only than desktop-only adult internet users in the US, says comScore, as the former accounted for 11.3% share of connected adults in March, versus 10.6% share for the latter. Interestingly, the milestone was reached as a result of an uptick in multi-platform users rather than a hike in mobile-only users, which had been in the 11-12% range for the 6 months prior. Instead, the share of adult internet users who access the internet using only desktops almost halved over the space of year, from 19.1% in March 2014 to 10.6% in March of this year.
: Almost three-quarters of consumers feel OK with scanning a product on their mobile device to see product reviews and recommendations, but their attitudes swing decidedly to the "creepy" side of things when it comes to personalization tactics that use facial recognition technology, according to a RichRelevance survey. Indeed, it seems that tactics that identify shoppers by name or other personally identifiable information are generally considered "creepy."
The Pew Research Center has released its latest annual "State of the News Media
" report, a wide-ranging and comprehensive summary of news media trends across various platforms. While one of the highlights relates to mobile comprising a majority of visits to 39 of the top 50 digital news websites, the report also points to legacy platforms being "by no means abandoned," with an uptick in network and local TV news audiences.
: Facebook represented 84% of content shared to social channels in Q1, reports ShareThis, with its strength more evident on mobiles (87%) than desktops (79%). For the quarter, almost two-thirds of sharing came via a mobile device, up from 52% in the year-earlier period
. In fact, more sharing activity occurred on smartphones (40%) than on desktops (35%), with smartphones particularly popular for health content sharing.
When it comes to influencing consumers' purchases, word-of-mouth continues to outperform all paid media, finds Deloitte in recently-released survey results
[pdf], which show 8 in 10 Americans aged 14+ saying recommendations have a medium (43%) or high (38%) influence on their purchase decisions. But among paid media, TV still commands the broadest degree of influence, cited by almost two-thirds of respondents.
AM/FM radio continues to be the preferred medium among core radio listeners, with 81% of weekly radio station listening taking place on an AM/FM radio in a vehicle (51%) or at home, work, or school (30%), according to the latest annual TechSurvey
from Jacobs Media. Consistent with recent research
, AM/FM radio continues to benefit from the in-car environment, with roughly half of respondents saying that most or all of their radio listening takes place in the car.