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Online Media

Drop in Online Advertising Network Rates, Publisher Monetization

The US economic slowdown is having a notable impact on online ad network rates, resulting in a 23% drop in website monetization - with the average eCPM (effective cost per thousand impressions) falling from 49 cents in March to 38 cents in April - according to the PubMatic AdPrice Index. more »

May 14-08

Traditional Media

Differences in Media Consumption among Racial Groups

Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch. more »

May 14-08

Wealthy Women Flex Their Financial Muscles

Married wealthy women on average make almost two-thirds (64%) of a family’s purchase decisions, according to a Luxury...

May 14-08

All-Time High of US Search Market Share for Google

Google accounted for 67.90% of US searches in the four weeks ended April 26 - up 4% from...

May 14-08

Top 100 Most Influential Technology Vendors of 2008 Named

The top 3 technology vendors from among software, hardware, and service providers are Microsoft, Oracle, and SAP, according...

May 13-08

US Business Elite Embracing Online Media

To meet their information needs, America’s senior executives are voracious users of all media channels - including, increasingly,...

May 13-08

Most Gay-Friendly Brands: Bravo, Apple, Showtime, HBO, Absolut, Levi’s

Bravo, Apple, Showtime, HBO, Absolut and Levi’s are the gay-friendliest brands, whereas Wal-Mart, Dunkin’ Donuts, Cracker Barrel, Exxon...

May 13-08

Consumers Turning More to Internet to Purchase Auto Insurance

Consumers are turning to the internet to purchase auto insurance policies, with some 15% of respondents to a...

May 13-08