Stats Show List Segmentation Tools Provide Significant Lift in Email Clicks

List segmentation appears to have its greatest effect on click rates.
Continue reading » | February 24, 2017

Boomers and Silents Represent 70% of the Wealth and Affluent Market

The top 1% of wealthiest households now controls 24% of total liquid wealth in the US. The 70% of households who aren't affluent? Just 9%.
Continue reading » | February 24, 2017

Facebook User-Generated Content Engagement Reportedly Down in 2016

Facebook users averaged far fewer original posts in 2016 than they did the year prior, according to a Mavrck analysis [download page]. While the trends identified in the report point to a general decrease in earned engagements, the study also demonstrated the continuing power of word-of-mouth.
Continue reading » | February 23, 2017

1 in 3 Insurance Policyholders Go Hunting For A Better Deal At Renewal Time

For the most part, insurance policyholders are more likely to simply renew a policy without much effort when it comes up for renewal than to actively search for a better deal, according to new data from YouGov. However, close to 1 in 3 policyholders will use that time to look, typically using friends and family and price comparison sites for information.
Continue reading » | February 23, 2017

How Brands Are Using Snapchat And Gaining Followers

Most new followers of brands on Snapchat discover those brands by searching for their usernames, though a fractional but growing number are added through deeplinks, according to a recently-released analysis [download page] of Q4 brand activity from Snaplytics.
Continue reading » | February 22, 2017

America’s Favorite Fashion Retailers Are…

Nordstrom might not be the current administration's favorite, but it reigns as America's favorite fashion retailer for the 5th consecutive year, research from Market Force Information has found.
Continue reading » | February 22, 2017

Transparency Tops List of Media Planners’ Online Ad Concerns

Ad blocking is a concern for media planners, but it doesn't elicit quite the same level of worry as other more pressing issues, according to a survey from the Digital Place Based Association (DPAA). In its survey of 336 agency planners employed at full-service, media services and digital ad agencies, the DPAA found that the vast majority (86%) are concerned about transparency.
Continue reading » | February 21, 2017

US Retail Sales Forecast to Grow by 3.7-4.2% This Year

Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.7% and 4.2% this year, forecasts the NRF, which also expects an increase of 8-12% in non-store sales.
Continue reading » | February 21, 2017

Keep scrolling for more charts and articles:

B2B Marketers Say Email Delivers the Highest ROI Leads
How Do Industries Score on Corporate Reputation Factors?
App Retention Rates Still Low, But Improving
Customer Communities Used Primarily for Listening, Research
Super Bowl 2017 Data [Updated]
Which Account-Based Marketing Tactics Seem to be Working?
Inc. 500 Execs See Social’s Potential in Driving Sales, But Fret About ROI
Paid Search Trends in Q4 2016
What Types of Experiences Influence Millennials’ Brand Loyalty?
Improving the Customer Experience Proves The Top Opportunity for 2017 And Beyond
Which Industries Are Offering Consumers the Simplest Experiences?
Most Shoppers Continue to Engage in Deal-Seeking Behavior
2017 Marketing Budget Trends, by Channel
The World’s “Most Powerful” Brands in 2017
Apple’s The Top Platform For US Digital Music Consumers, But…
How Companies Plan to Boost Marketing Agility
Top 10 Marketing Charts of the Month – January 2017
The Biggest Challenges to Contact Data Accuracy
Which Industries Had the Highest Cart Abandonment Rates in Q4?
Valentine’s Day Spending to Drop From 2016 Record
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