Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack

IBMMarketingCloud-Email-Open-Rates-by-Region-in-2015-Jul2016
It might be worth setting your sights on the top quartile rather than the average.
Continue reading » | July 26, 2016

These Industries Have the Highest Equity With American Consumers

HarrisPoll-Industries-Ranked-by-Brand-Equity-Jul2016
The retail industry has a strong showing - but it doesn't top the list.
Continue reading » | July 25, 2016

Branded Content Seen More Effective Than Pre-Rolls For Various KPIs

Nielsen-Branded-Content-v-Pre-Roll-Ads-Jul2016Branded content - such as educational online video series or TV show brand integrations - is more effective than pre-rolls in driving a variety of KPIs including brand recall and purchase intent, research from Nielsen has found.
Continue reading » | July 26, 2016

As MarTech Understanding Becomes Critical, Where Will Marketers Invest Next Year?

DataXu-Increasingly-Important-Skills-Senior-Marketers-Jul2016Behold the marketing technologist: about 2 in 3 marketers in the US and Europe believe that understanding marketing technology is becoming increasingly important for successful senior marketers. That's according to a new report from DataXu [download page], which finds 66% of respondents saying that their company currently has a Chief Marketing Technologist in place.
Continue reading » | July 25, 2016

Video Ad Viewability Rates Across Devices And Countries

Google-Video-Ad-Viewability-Rates-by-Device-in-2016-Jul2016Video ad viewability seems to be improving from last year, reports Google in its 2016 Global State of Play report [pdf]. Some 66% of video ads were viewable on the web and in apps (excluding YouTube) across devices in April 2016, up from 54% in the year-earlier period. However, last year's study omitted mobile apps, so it's unclear to what extent their inclusion in this year's edition impacts the findings.
Continue reading » | July 25, 2016

Mobile to Exceed Fixed Devices in Global Video Consumption This Year

Zenith-Global-Online-Video-Consumption-by-Device-2016-2018-Jul2016For the first time, consumers around the world will this year spend more time watching videos on their mobile devices than on fixed devices (desktops and smart TVs), Zenith predicts in a new forecast. Mobile video consumption is expected to reach almost 20 minutes per day, representing a 30% increase from last year, and exceeding the stagnant fixed device video consumption of 16 minutes.
Continue reading » | July 25, 2016

Marketers Finding Email Personalization Effective, Web Content Personalization Difficult

Ascend2-Effective-Difficult-Personalization-Tactics-July2016The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI, according to the latest study [download page] from Ascend2 and its Research Partners. Luckily, with marketers confident in their data-driven strategies, few feel that personalizing the customer experience is a significant barrier.
Continue reading » | July 22, 2016

These Brands Are Enjoying the Best Buzz So Far This Year

YouGov-Top-Brands-Buzz-H1-2016-Jul2016New data from YouGov BrandIndex reveals the brands that had the best "buzz" in the first half of this year. It's a good list to be on, considering that word-of-mouth tops all paid media in purchase influence among American consumers, and has a particularly large impact on youth.
Continue reading » | July 22, 2016

Keep scrolling for more charts and articles:

More Than 1 in 4 Companies Outside the US Claim to be Mobile-First
Most Millennials Are Comfortable Not Carrying Cash
Digital Health Tools Find A Willing Consumer Audience
Getting to Know Gen Z’s Shopping Behaviors
Which Ads Do Internet Users Dislike the Most?
How Many of Your Brand’s Emails Are Actually Read As Opposed to Skimmed?
PR: What Are the Benefits of Top-Tier Feature Coverage?
APAC to be the Regional Leader in Digital Ad Spend, but North America Tops in Per Capita Spend
CMO Role Evolves to More Strategic Business Leadership
Triggered Email Response Rate Benchmarks in 2015
Half of Q2’s “Breakthrough” Video Ads Were Digital-Only Spots
Profiling The 1 in 4 TV Households Without Pay-TV
11 Stats to Inform Your Marketing and Advertising in Canada
Sharing Economy: Travel and Finance Update
One-Fifth of Subscription Business Churn Is Involuntary
Streaming Video Subscriptions Driven by Desire For More Content
Few Young Americans Very Satisfied With the National Media
Social Media Stars Becoming More Influential in Celebrity Marketing
Audio Streams Double in H1, Surpass Music Video Streams For the First Time
How the Socioeconomic Characteristics of Young Adults Have Changed In the Past 40 Years
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