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ONLINE MEDIA | July 25, 2014

Top Retail Websites’ Load Times Still Slowing

Radware-Top-Retail-Site-Load-Speeds-July2014
    Source: Radware [download page]
      Notes: The median load time for home pages of the top 100 US retail websites (as ranked by Alexa) has slowed yet again on a year-over-year basis, increasing from 7.2 seconds in Summer 2013 to 10.7 seconds in Summer 2014. Concurrently, the median time to interact (TTI) - which measures the point at which a page displays its primary interactive content - has also slowed from 4.9 seconds to 6.2 seconds. Radware blames increasing page sizes along with a failure to adequately optimize images. Continue reading »
      TRADITIONAL MEDIA | July 25, 2014

      Consumer Spending Trends: Deal-Seeking Behavior Prevalent

      Gallup-Consumer-Spending-and-Saving-Trends-July2014Consumers are more likely to be found shopping around for deals than making impulse purchases and going shopping just for fun, details Gallup in newly-released survey results. Some 83% of respondents reported having purchased generic or store brand goods during the 4 weeks prior to the survey, while roughly 6 in 10 reported having shopped at more than one store for similar items to get the best deal (61%) and having gone online to compare prices and find the best deal (59%). Continue reading »
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      US Marketing Research Industry Seeing Pre-Recession Levels of Activity

      July 25, 2014

      MRA-US-Marketing-Research-Activity-Index-Q42007-Q12014-Jul2014

        Source: Marketing Research Association
          Notes: Business activity in the US marketing research industry just turned in "the most positive 12 month period in the history" of the MRA's report, which dates to the 4th quarter of 2007. The Research Industry Index (RII), an indicator of business activity in the industry, posted a score of 100 in Q1 2014, the 4th consecutive quarter of 100 or higher. Given that Q4 2007 is the baseline, that means that activity is back at pre-recession levels.
            Related: 77% of Market Intelligence Users Say Their Investments Have Paid Off Read more »

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            What Are Personalization’s Biggest Challenges and Opportunities?

            July 24, 2014

            Experian-Challenges-With-Personalization-July2014Personalization is an area of growing importance, recently found to be US digital marketers' most important future area. Yet research indicates that marketers continue to struggle with it, and many industry respondents have trouble linking data to individual customer profiles. A couple of recent studies - one from Experian Data Quality [download page] and the other commissioned by Janrain [download page] and conducted by Forrester Consulting - take a closer look at the use of personalization and its associated challenges. Read more »

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