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When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus, according to a recently-released study
[pdf] from IBM. While the two younger generations are also more likely to see the benefits of data and analytics in decision-making, they differ in their approach to vendor research and also seek out different attributes from vendors.
Some 21% of online US adults aged 18-34 accessed the internet using only mobile devices in December 2014, up from 18% doing so last year, according to a recently-released report
[download page] from comScore. The study also demonstrates that multi-platform use is growing across age groups, with three-quarters of online Americans aged 55 and older accessing the internet either through mobiles only (6%) or through a combination of mobiles and desktops (68%).
: E-commerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14% and ranking as the fastest-growing spending category, according to a comScore report. Digital spending in the consumer packaged goods (21%), apparel & accessories (20%) and sport & fitness (17%) categories also saw high rates of growth, while the jewelry & watches (-1%) and computer software (-4%) categories were the only to see declines in spending. Separate results from the report indicate that e-commerce (desktop) spending grew by 12.5% year-over-year (to $236.9 billion), with mobile commerce spending up by 27.5% (to $31.5 billion).
: Global Retail and E-Commerce Sales Forecast, 2013-2018
: Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on the web on a smartphone (124 million), according to media universe estimates released by Nielsen. The data also shows that almost 200 million use the internet on a computer monthly, while 164 million use apps or the web on a smartphone. On the traditional media front, 285 million watched traditional TV each month during Q4 2014, while AM/FM radio reaches 258 million listeners per month.
: Temkin Group
: Of 293 organizations measured across 20 industries, just 6% earned "excellent" (above 70%) trust ratings, according to the latest annual Temkin Trust Ratings, although another 28% earned "good" (60-70%) ratings. H-E-B and credit unions led the pack, with USAA capturing 3 of the next top 4 positions for its bankings, insurance and credit card businesses. Meanwhile, 9% of the companies measured had "very poor" (below 40%) ratings and another 22% were rated as "poor" (40-50%). Comcast languished at the bottom for its TV and internet service businesses, with other TV and internet services also among the worst.
: US Census Bureau
: The national mover rate between 2013 and 2014 was 11.5%, or 37 million people aged 1 and older, according to the latest data from the US Census Bureau. That figure is in line with recent years, hovering between 11.5 and 12.5% since 2008, and is down from about 1 in 5 people when the survey began in 1948. Youth continued to be the most likely to move, as 21.4% of 18-24-year-olds and 20.7% of 25-34-year-olds did so during the 2013-2014 period.