Top US Markets by SVOD Penetration

Nielsen-Top-US-Markets-by-SVOD-Penetration-Jan2015
Subscription video-on-demand penetration has reached or broken the 50% threshold in 3 markets.
Continue reading » | January 28, 2015

Customer Service Pain Points Still Driving Consumers Away

Accenture-Customers-Main-Reasons-for-Switching-Providers-Jan2015
A majority of customers report having switched providers; many say they won't come back, and that their issues could have been addressed.
Continue reading » | January 27, 2015

Which Day of the Week Nets The Highest Share of Search Ad Clicks?

Adobe-Global-Daily-Share-of-Search-Ad-Clicks-in-Q4-Jan2015Source: Adobe [pdf]
    Notes: Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops, finds Adobe in its most recent quarterly Digital Advertising Report covering Q4 2014. Indeed, almost one-third (32%) of mobile search ad clicks came on the weekend, with Sundays (17%) netting the largest daily share. By comparison (and not altogether unsurprisingly), weekends saw a lower combined share (27%) of desktop text ad clicks, with Monday (16%) seeing the largest daily portion. When it came to interaction rates on Facebook, though, Friday was best for likes and shares from brand Facebook followers.
    Continue reading » | January 28, 2015

    Mobile Estimated to Represent More Than 4 in 10 US Organic Search Visits

    RKG-Mobile-Share-US-Organic-Search-Traffic-Q32013-Q42014-Jan2015More than 42% of US organic search visits in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period, details RKG Digital [download page] in its latest quarterly digital marketing report. The study notes that iOS devices' share of mobile search traffic has declined, although they retain a commanding lead over Android devices. Indeed, iOS devices contributed twice as much organic search traffic share (27% share) as Android devices (13%).
    Continue reading » | January 27, 2015

    Traditional Media No Longer Most Trusted For News and Information

    Edelman-Most-Trusted-Sources-General-News-Info-Jan2015Traditional media is no longer the most trusted source of news and information around the world, according to the latest annual Edelman Trust Barometer. The study surveyed 6,000 "informed publics" aged 25-64 across 27 markets, finding that online search engines are now the most trusted source of general news. Search also widened its lead over newspapers and TV as the first source for general information and the source used by most to confirm and validate news.
    Continue reading » | January 26, 2015

    Top Retailers’ Shopping Cart Recovery Email Cadence

    Listrak-Shopping-Cart-Recovery-Campaign-Cadence-Jan2015Source: Listrak [download page]
      Notes: Some 34.3% of the Internet Retailer Top 500 send shopping cart recovery emails in 2014, representing a 45.9% increase from a year earlier, according to Listrak's latest study of the top 1000 retailers' email tactics. Among these top 500, a plurality 47% sent only a single message, while more than one-quarter (26.3%) sent 3 or more. Among those sending a message, two-thirds sent the first within 24 hours of abandonment, including roughly one-quarter sending within one hour of abandonment. The most popular time to send the second message was within 24 hours of the first message, although those sending third and fourth emails tended to space them further apart.
      Continue reading » | January 26, 2015

      B2B Marketers’ Budget Allocations in 2015

      Forrester-B2B-Budget-Allocations-in-2015-Jan2015Source: Forrester Research, Inc. 2015 [download page]
        Notes: B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to just 8% seeing decreases on the horizon, according to a Forrester Research survey of 132 North American B2B senior marketers. In-person trade shows, conferences and events will occupy the largest estimated share of their budgets, at 14%, followed by digital advertising and marketing (10%), content marketing (9%), websites (9%) and direct marketing (9%). But while there will be little change in event budgets (with 18% forecasting an increase versus 19% a decrease), digital advertising/marketing (48% increasing versus 4% decreasing) and content marketing (45% increasing versus 3% decreasing) are set for considerable spending hikes.
        Continue reading » | January 23, 2015

        Most Strategically Important Technologies, According to CEOs

        PwC-CEOs-Most-Strategically-Important-Digital-Technologies-Jan2015Source: PricewaterhouseCoopers (PwC) [pdf]
          Notes: Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization, according to a recently-released survey from PwC. Data mining and analysis (80%) and cyber security (78%) follow closely in consideration, with the Internet of Things (IoT; 65%), socially enabled business processes (61%) and cloud computing (60%) in the next tier of importance. Separately, the study's results indicate that digital technologies are currently producing the most value in the areas of operational efficiency (88% citing "quite" or "very" high value), data and data analytics (85%), internal/external collaboration (77%) and customer experience (77%).
          Continue reading » | January 23, 2015

          Keep scrolling for more charts and articles:

          Social Sharing Trends in 2014
          Almost 1 in 3 B2B Marketers Say Their Content Is Company-Focused, Not Customer-Centric
          Netflix Paid Streaming Subscriber Count, Q1 2012-Q4 2014
          2014’s Best-Perceived Brands Among US Millennials and Minorities
          Which Email List Growth Tactics Are Proving Effective For Marketers?
          Amazon Tops US Brand Buzz Rankings, Again
          2014’s Most Memorable Ads Among Millennials
          Smartphone Internet Users’ Leading Mobile Website Access Methods
          Weekend Reading, 1/16/15
          Email Marketers Generally Optimistic About Channel’s Future Role
          SMBs Still Consider W-O-M Most Effective, But Online Marketing Perceptions Improve
          Social Logins in Q4: Google Gains on Facebook; LinkedIn Takes B2B Lead
          Email Marketers on the Most Useful Ways to Improve Deliverability
          Millennial Women’s Differing Fashion Attitudes, by Age Cohort
          Assessing the State of Digital Marketing
          Trends in American Adults’ Social Networking Use
          Young Adults’ Changing Socioeconomic Characteristics, 1980-2013
          Consumers’ Most Popular Product Recommendation Types
          North American Email Engagement Trends: Open Rates Up; Click Rates Down
          Holiday Desktop E-Commerce Sales Grew by 15%
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