Share of Digital Ad Dollars Spent on Branding, by Industry, in 2015

Direct response tactics will continue to capture the majority - 58% - of digital ad spending this year.
Continue reading » | May 27, 2015

Not All City People: Millennials Just as Likely to Identify as “Suburbanites”

Some 48% of Millennials report living in cities, but fewer (37%) identify as "city people."
Continue reading » | May 27, 2015

Majority of US Smartphone Owners Say They’ve Used A Mobile Payment Service. For What?

YouGov-Smartphone-Owners-Mobile-Payment-Services-May2015Some 91% of US adult smartphone owners have heard of a mobile payment service such as PayPal (85%), Google Wallet (51%) and Apple Pay (45%), and of those almost 6 in 10 currently use at least one, according to recent survey results from YouGov. While estimates of mobile payment services adoption vary quite markedly from one survey to the next, the YouGov research offers some insights as to how these services are being used.
Continue reading » | May 26, 2015

Out-of-Home Media Touted For Ability to Reach Consumers Prior to Mobile Activities

OAAA-Media-Exposure-Before-Smartphone-Activities-May2015Out-of-home (OOH) media outpace other traditional media in reaching smartphone users in the hour before they engage in specific mobile activities such as mobile shopping, mobile search, and mobile social networking, says the Outdoor Advertising Association of America (OAAA) in a recently-released study conducted by RealityMine.
Continue reading » | May 26, 2015

One-Quarter of Premium Video Ad Views Occurred on Mobile Devices in Q1

FreeWheel-Share-Digital-Video-Ad-Views-by-Device-May2015Source: FreeWheel [download page]
    Notes: Premium digital video ad views continue to migrate to devices outside of desktops and laptops, per FreeWheel's latest quarterly report, with strong growth in particular coming from smartphones, which accounted for 17% of overall views, more than double a year earlier. OTT Devices also demonstrated rapid growth year-over-year, though their 8% share was consistent with the previous quarter.
    Continue reading » | May 22, 2015

    Consumers’ Spending Trends, by Category

    Gallup-Consumer-Spending-Trends-in-Q12015-May2015Source: Gallup
      Notes: Consumers are spending more on necessities such as groceries (55% spending more), utilities (45%) and healthcare (43%), with these being the three categories in which the largest percentage of survey respondents have increased their spending compared to a year ago, according to Gallup. Meanwhile, the bottom categories in terms of increased spending are retirement investments (17%), consumer electronics (18%) and travel (19%), suggesting, per Gallup, that "Americans continue to spend more on things they need, but not on things they want."
      Continue reading » | May 22, 2015

      What’s Holding Back Further Use of Content Marketing and Native Advertising?

      PulsepointDigiday-Top-Barriers-Content-Marketing-Native-May2015Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being, according to survey results [download page] from PulsePoint and Digiday. For publishers, native and content marketing are on a more even playing field in terms of significance. With both set to grow, the study looks at potential barriers to further adoption.
      Continue reading » | May 21, 2015

      The World’s 10 “Most-Chosen” FMCG Brands

      Kantar-10-Most-Chosen-FMCG-Brands-May2015Coca-Cola is the "most-chosen" FMCG brand in the world for the third consecutive year, chosen roughly 5.7 billion times in the 52-year period between October 2013 and October 2014, according to the latest annual rankings [pdf] from Kantar Worldpanel. In fact, 43.4% of households purchased the brand an average of 13.4 times last year; while #2 Colgate had higher penetration among households (64.6%), it was purchased less frequently (6.4 times on average).
      Continue reading » | May 21, 2015

      Keep scrolling for more charts and articles:

      Top Industries by Share of Digital and Mobile Ad Spend in 2015
      Pay-TV, Broadband Subs Continue Moving in Opposite Directions
      Which Marketing Channels Drive Phone Calls to Businesses?
      Marketing Leaders Want More Data-Driven, Explorative Team Cultures
      Fastest-Growing Consumer Electronics Products, by Household Adoption
      Customer Satisfaction With Healthcare Services Falls to Lowest Level in Almost A Decade
      Weekend Reading, 5/15/15
      Digital Estimated to Influence Half of In-Store Retail Sales
      Low Click-Through Rates A Top Challenge For Email Marketers
      What Wins Customers Back After A CX Failure?
      Half of US Mobile Subscribers Aged 65+ Now Own A Smartphone
      Millennials Most Likely to Say They Trust Businesses to Keep Their Personal Info Private
      Consumers: Pay-TV Valued, but Changes Wanted
      Which Types of Audience Targeting Are Most Important to Digital Branding Campaigns?
      Global Programmatic Ad Spending and Pricing Trends, by Channel
      Top 500 Traditional Media Advertisers Allocate 1 in Every $12 to Hispanic Efforts
      Mother’s Day Spending Set for Growth This Year
      Consumer Perception of Retailers’ Data Security Impacts Loyalty, W-O-M
      What Motivates Smartphone Users to Download and Use Apps?
      1 in 6 TV Viewers Said to Share Content About Shows Online
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