Subscribe for free
Get the latest marketing trends, data and charts each day in your inbox. Fast, factual, and clear.
: Ipsos MediaCT / FleishmanHillard / Hearst Magazines
: More than one-third (35%) of American women report having become more concerned about their online privacy over the past year, and those security concerns extend to their social sharing behaviors, as 29% report having become more careful about what they share on social media. Those figures are significantly elevated among women in China (52% and 39%, respectively) and Brazil (44% and 61%, respectively). The report notes that 1 in 10 Millennial women have "gotten in trouble" over social media posts, and that many women find topics such as religion, politics and sex to be taboo for sharing.
: Radio Advertising Bureau (RAB)
: US radio industry revenues declined by 2% year-over-year in Q3 following a 3% drop in Q2
. Digital (+11%) and off-air (+14%) were bright spots, though they couldn't quite offset the decreases in spot (-3%) and network (-4%) revenues. During the third-quarter, top-tier spenders healthcare (+4%), professional services (+5%) and insurance (+1%) bucked the overall trend by increasing their radio spend, although spending by auto and communications and cellular companies dropped. For the year-to-date, radio revenues are down by 1%.
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy, and 87% of agency respondents agree with respect to their clients, according to the latest annual conversation rate optimization study
[download page] from Econsultancy and RedEye. The report contains a host of intriguing data points concerning the methods by which marketers are going about improving their conversion rates, also detailing those perceived most effective.
Some 35% of CEOs at large organizations believe that their marketing's sales performance is exceeding expectations, while fewer CMOs (26%) agree, according to a Forbes Insights study
[download page] conducted in association with Rocket Fuel and Spencer Stuart. The survey - conducted among 296 global senior executives, 80% of whom hail from companies with more than $1 billion in revenues - suggests that CEOs may simply have lower expectations of marketing, as many believe their investments are wasted.
: Harris Interactive
: Some 48% of American adults would be extremely (25%) or very (23%) interested in being able to check their blood pressure on a smartphone or tablet were this available to them, according to the Harris survey, with 47% expressing that degree of interest in the ability to check their heart and heartbeat for any irregularities. Among Millennials (18-37), an application that tracks their physical activity (e.g. steps, sleeps) generates the most interest, with 57% reporting being at least very interested in such an app.
: Millennial Media / comScore
: Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals), per Millennial Media's report. But their biggest difference from advertisers overall lies with registrations, the goal for 30% of finance campaigns versus 12% of campaigns overall. (The analysts note that insurance brands used registration campaigns to motivate consumers to sign-up for free quotes or estimates for new service.)