Interbrand Top 100 Brands’ Social Media Adoption, by Platform

Virtually all of the Interbrand 100 companies are active on Twitter.
Continue reading » | June 29, 2015

2015’s Most Patriotic Brands, in the Eyes of Consumers

Jeep leads the pack for the third consecutive year.
Continue reading » | June 29, 2015

Weekend Reading, 6/26/15

NYAMACharneyResearchNow-Attractive-Emerging-Markets-US-Marketers-Jun2015China (71%) and Brazil (66%) are the two emerging markets clearly most favored as being "very attractive" to US marketers, per results [download page] from a survey conducted by Charney Research and Research Now and commissioned by the NY American Marketing Association. Interestingly, the survey of 315 brand owners (61% of respondents) and agencies (39%) finds that small companies (sales under $100 million) are about twice as likely as large ones (62% vs. 32%) to be planning to enter one or more emerging markets this year.
Continue reading » | June 26, 2015

Where Do Americans Perceive Mobile Payments As Being Useful?

HarrisPoll-Perceived-Usefulness-Mobile-Payments-Point-of-Purchase-Jun2015Source: The Harris Poll
    Notes: Consumer experience with various types of mobile payment opportunities is rising, per findings from a recent Harris Poll, although interest in "tap-for-pay" among smartphone users remains unchanged from late 2013. Privacy concerns and the absence of a compelling motivation are the top reasons given for the lack of interest in using a smartphone to process in-person transactions. Asked at which of various points-of-purchase it might be useful to replace cash or a card with mobile payments, adults surveyed pointed first to public transit (61%), followed by movie theaters (59%), big box retailers (59%) and gas stations/convenience stores (59%).
    Continue reading » | June 26, 2015

    Which Pain Points Are Giving Marketers Headaches?

    EconsultancySmartFocus-Marketing-Pain-Points-and-Impact-Jun2015Forget proving ROI. That's a headache, but not a "migraine-inducing" one, according to results from a new survey [download page] from Econsultancy and SmartFocus. Instead, the biggest pain point for client-side marketers today - of those identified - is the major bottleneck presented by IT and web development teams, per the study.
    Continue reading » | June 25, 2015

    Almost 1 in 3 Have Been Persuaded to Watch A TV Show Based on Social Buzz

    Digitalsmiths-Social-Impact-on-TV-Jun2015Some 31% of US and Canadian adults (18+) say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on Facebook, Twitter and other social networks, according to the latest quarterly video trends report [download page] from Digitalsmiths. But growth in this area appears to have slowed, based on a review of past editions of the study.
    Continue reading » | June 25, 2015

    How Often Are Emails Forwarded?

    Litmus-Email-Virality-by-Audience-Size-Jun2015Source: Litmus [download page]
      Notes: Virtually all (95% of) commercial emails generate some forwarding behavior, according to a Litmus analysis of more than 400,000 commercial sends with at least 500 opens between January 2013 and March 2015. The median email (by forward-to-open rate) generated 1 forward for every 370 opens, or a 0.27% forward-to-open rate, per the analysis. However, there is exponential growth in this rate when looking at the top percentiles, with the top 1% being 17.6 times more likely to be forwarded than the median, generating 1 forward for every 21 opens.
      Continue reading » | June 24, 2015

      SMBs’ Planned Digital Services Purchases

      Borrell-SMBs-Planned-Digital-Services-Purchases-Jun2015Source: Borrell Associates [download page]
        Notes: More than 7 in 10 US SMBs are buying some type of digital services today, reports Borrell Associates by way of a survey of 7,224 SMBs in the US, and SMBs are more likely to be planning to spend on digital services than on digital advertising this year, per the study's results. The services most commonly planned for purchase this year revolve around the website - design and maintenance (39%), hosting and support (38%) and SEO (29%). Still, more than one-quarter plan to invest in social media management services, and more than 1 in 10 will purchase mobile media management (12%) and online video production (11%) services.
        Continue reading » | June 24, 2015

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