CMOs Continue to Report Low Usage of Marketing Analytics

CMOSurvey-Use-Contribution-Marketing-Analytics-Aug2015
Fewer than one-third of projects use requested or available marketing analytics.
Continue reading » | August 31, 2015

Top 100 B2B Advertisers’ Spending Trends, by Medium

KantarAdAge-B2B-Top-100-Advertisers-Spending-Trends-in-2014-Aug2015
Increases in TV and radio ad spend offset decreases in other measured media.
Continue reading » | August 31, 2015

Friday Research Wrap, 8/28/2015

Experian-Email-Volume-Growth-Trends-Q2-2012-Q2-2015-Aug2015Brands aren't easing up on their email activity, with average volume across industries increasing by 16.1% year-over-year in Q2, per Experian Marketing Services' latest quarterly benchmark report [download page]. That marks the 11th quarter of increases and the 10th consecutive quarter of double-digit volume increases. In this latest quarter, consumer products and services (+20.7%) and multi-channel retailers (19%) led in year-over-year volume growth, followed by business products and services (15.6%).
Continue reading » | August 28, 2015

Which Industries Lead in Consumer Perception?

Gallup-Consumer-Ratings-Industries-Sectors-Aug2015Source: Gallup
    Notes: The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view. The resultant net rating (% positive minutes % negative) of +59 points is almost double-digits ahead of restaurants (+50), the next-highest rated. Some other industries with strong net positive perception include travel (+37), retail (+34), automotive (+27) and publishing (+20), while TV and radio (+12) and advertising and public relations (+7) sit further down the list but still in the green.
    Continue reading » | August 28, 2015

    Online Customer Reviews Remain Highly Influential in Consumers’ Local Business Decisions

    BrightLocal-Use-of-Online-Customer-Reviews-Aug2015North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year, according to BrightLocal's latest annual Local Consumer Review Survey. The survey - fielded among 2,354 US (90% share) and Canadian (10%) consumers - finds that 92% at least occasionally read customer reviews to judge a business, up from last year's 88% and 71% in 2010.
    Continue reading » | August 27, 2015

    CMOs: Marketing Budget Growth Expected; ROI Problems Persist

    DukeCMOSurvey-Expected-Budget-Changes-Aug2015CMOs in the US expect marketing budgets to rise by 5.5% in the next 12 months, according to the latest edition of the biannual CMO Survey [pdf] from Duke University's Fuqua School of Business. While CMOs' level of budget optimism is weaker than in the February edition of the study (+8.7%), it's stronger than in August 2014 (+5.1%) and 2013 (+4.3%).
    Continue reading » | August 27, 2015

    Demographics of Social Networking Platform Users

    Pew-Demographics-Social-Media-Users-Aug2015Source: Pew Research Center's Internet & American Life Project
      Notes: Facebook remains the most popular social platform, used by 72% of connected adults, reports the Pew Research Center as part of a recent study. The study breaks down the demographics of 5 major platforms, with some interesting results. Among the highlights: Pinterest's continuing strong skew towards women; Instagram's high usage among Blacks and Hispanics; and LinkedIn's above-average adoption among higher-income respondents.
        Related: [Debrief] US Media Audience Demographics
        Continue reading » | August 26, 2015

        Customer Satisfaction With Automobiles Drops to Lowest Point Since 2004

        ACSI-Customer-Satisfaction-Automobiles-Aug2015Source: American Customer Satisfaction Index (ACSI) [download page]
          Notes: Customer satisfaction with automobiles has dropped 3 points this year to an index of 79 on the ACSI's 100-point scale, marking its third consecutive year of declines and the lowest rating since 2004 (also 79). In fact, just 2 of the 27 nameplates tracked (Honda Acura and BMW) improved their satisfaction rating from last year. The report traces the drop to higher recalls, with car owners reporting a 40% increase in recalls compared to Q2 2014.
          Continue reading » | August 26, 2015

          Keep scrolling for more charts and articles:

          Mobile Email Engagement Grows
          Ad Creative’s Top Challenge? Better Understanding Consumers
          Top Stated Reasons For Abandoning A Mobile Transaction
          Pay-TV Net Subscriber Losses Largest For A Q2; Still Minimal
          1 in 3 Marketers Say They Have All The Tech Tools They Need
          What Americans Find Most Important in a New Vehicle, by Generation
          Games and Music the Preferred App Categories Among Older Teens
          What Are Consumers’ Top Customer Service Irritants?
          Mobile Social Media Consumption Grows Across Age Groups
          Smartphone-Owning Millennials Say Most of Their Retail Browsing Occurs In-Store
          Search Ranking Studies: Trends and Important Factors
          Back to School Stats 2015 (Updated)
          Display Overtakes Search in Global Mobile Ad Spending
          US LGBT Media Habits, by Age and Gender
          Friday Research Wrap, 8/14/2015
          How Prevalent is Ad Blocking?
          What are the Biggest Challenges of Lead Nurture Programs?
          Face-to-Face Tops Social As W-O-M Vehicle
          US Smartphone Penetration Growth Stalls in Q2
          Radio’s Weekly Reach Exceeds 90% of Hispanics and African Americans
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