Digital Marketers Report Limited Channel Integration

ExperianForrester-Digital-Marketers-Channel-Integration-Levels-Oct2014
Email should be the foundation of cross-channel marketing, argues a new study.
Continue reading » | October 30, 2014

Trust in News Media Types, by Generation

Harris-Trust-in-News-Media-Types-by-Generation-Oct2014
Local TV and newspapers are trusted by the most, while distrust is greatest for online-only news sites.
Continue reading » | October 30, 2014

US Omni-Channel Shopping Behavior, by Category

GfK-US-Omni-Channel-Shopping-Activity-by-Category-Oct2014Source: GfK [download page]
    Notes: On average, 44% of US shoppers combine online and in-person shopping activities ("omni-channel shopping") across 15 product and service categories, reports GfK in a recent study. Omni-channel shopping is most popular for consumer electronics (65%), apparel (64%) and toys (63%), while being least common in categories such as restaurant meals (20%), cleaning (21%), and food and beverage (22%). Compared to last year's results, the biggest percentage point increases in omni-channel shopping were observed for the home improvement (+19% points) and auto (+14% points) categories.
    Continue reading » | October 30, 2014

    Holiday 2014 Data Hub

    NRFProsper-Holiday-Related-Retail-Spending-2004-2014-Oct2014The holiday season - traditionally referred to as the November-December period - is almost here. That means, among other things, that there's an abundance of holiday data on offer. This article (which will be updated periodically during the holiday period) highlights key points from holiday-related research for what appears to be a fairly bright season in terms of spending.
    Continue reading » | October 29, 2014

    Email Open and Click Rates, by Subject Line Length

    MailerMailer-Email-Response-Rates-by-Subject-Line-Length-in-2013-Oct2014Source: MailerMailer
      Notes: Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year, according to a MailerMailer analysis of almost 1.2 billion emails, with longer subject lines generally tied to lower open rates. That same pattern extended to click rates, which were highest for emails with the shortest subject lines.
      Continue reading » | October 29, 2014

      Online Adults Report Spending Close to 3 Hours a Day Using the Internet At Home

      LRG-Time-Spent-Online-at-Home-Oct2014Source: Leichtman Research Group
        Notes: The average time spent by an individual with internet service at home is 2.8 hours, finds the Leichtman Research Group, up from 2.2 hours in 2009. That 2.8-hour average rises to 3.3 hours among Millennials (18-34), who, for the first time, are spending more time online at home than watching TV, per the report. Separately, the study indicates that 79% of US households get broadband internet service at home, up a point from last year.
        Continue reading » | October 29, 2014

        Mobile Now Two-Thirds of Facebook’s Ad Revenues

        Facebook-Mobile-MAUs-Ad-Revenues-Q32012-Q32014-Oct2014Source: Facebook [pdf]
          Notes: Facebook's advertising revenues grew by 64% year-over-year in Q3 to $3.2 billion, of which mobile comprised 66% share, up from 49% share a year ago. Some 64% of Facebook's 1.35 billion monthly active users accessed the site daily, translating to 864 million daily active users (DAUs). Roughly 81% of those were mobile DAUs.
          Continue reading » | October 29, 2014

          US Email Open and Click Rates, by Hour Scheduled, in 2013

          MailerMailer-US-Email-Open-Rates-by-Hour-Scheduled-in-2013-Oct2014Mailer Mailer has released its latest annual "Email Marketing Metrics Report" analyzing data from almost 1.2 billion opt-in newsletters. While the topic of timing seems to often inspire debate as to its usefulness (and should always be based on an individual list's performance), it's certainly interesting to look at general trends based off a large sample.
          Continue reading » | October 28, 2014

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