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: Retail will continue to be the largest-spending vertical on US digital advertising, according to eMarketer's latest estimates, accounting for 22% share of total spend. That would be slightly higher than the 21% share detailed by the IAB and PwC
in their 2014 online ad revenues report. The retail sector is expected to be even more influential in mobile advertising, where it is expected to account for 23.2% of total revenues this year.
: Leichtman Research Group (LRG)
: Although the pay-TV subscriber market continues to be larger than the broadband subscriber market, that gap continues to narrow
, per the latest data from LRG. The results indicate that the top broadband providers – representing roughly 94% of the market – added about 1.2 million subscribers in Q1 2015, bringing their total to 88.5 million. Cable companies had a particularly strong quarter, with a net gain of slightly more than 1 million subscribers, their largest net add since Q1 2008.
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses, according to an Invoca analysis
of 32 million phone calls throughout 2014. But are these media referring high-quality calls?
9 in 10 marketing leaders feel that culture plays a very (60%) or somewhat (30%) influential role in enabling the brand experience, but only about one-quarter believe that their team's culture needs no change, details Spencer Stuart
in a recent survey of more than 200 marketing leaders.
: Consumer Electronics Association (CEA)
: Mobile devices represent the two fastest-growing consumer electronics (CE) products this year when measured by absolute percentage point growth (rather than relative increase), with tablet penetration up 9% points to 54% and smartphones up 8% points to 72%, according to the CEA. In fact, smartphones are now the third-most commonly owned CE product, behind TVs (98%) and DVD/Blu-ray players (78%), while tablets have cracked the top 10 (#9) for the first time, replacing basic cell phones, which fell out of the top 10.
: American Customer Satisfaction Index (ACSI)
: Customer satisfaction with the healthcare and social assistance sector has fallen to a score of 75.1 on the ACSI's 100-point scale, down from 80 (the threshold of excellence) just a couple of years ago and its lowest point since 2006 (75.1). Satisfaction with ambulatory care and hospitals both shrunk, with the former falling to its lowest point (76) since the ACSI began measuring it in 2008.