Almost 1 in 5 Adults to Buy A Wearable Device in the Next Year. Where Does That Fit in the CE Spectrum?

Ipsos-CE-Purchase-Intent-US-Adults-Dec2014
Who's looking to buy wearables, and which brands are top of mind?
Continue reading » | December 18, 2014

Online-Offline Integration Among Digital Marketers’ Top Priorities For the Year Ahead

MarinSoftware-Digital-Marketers-Top-Priorities-Dec2014
Digital marketers say they've got to do a better job of integrating not only digital marketing disciplines, but also digital and offline marketing programs.
Continue reading » | December 18, 2014

What’s the “Hottest Topic” in Retargeting?

AdRoll-Hottest-Topic-in-Retargeting-Dec2014Source: AdRoll [download page]
    Notes: Social media retargeting is the "hottest topic" in retargeting, according to an AdRoll survey of 1,000 US marketers hailing from a range of industries and company sizes. Indeed, social networks are among the top properties where respondents would like to see retargeting over the next 3 years, with Instagram (48%) and Pinterest (46%) behind only Amazon (73%). Another hot topic in the space, per the survey, is mobile and cross-device, with 57% of B2B respondents and 51% of B2C marketers currently retargeting on mobile.
    Continue reading » | December 17, 2014

    Who Spends the Most on a Daily Basis? Hispanics

    Gallup-Daily-Spending-by-Race-Ethnicity-and-Kids-Dec2014Source: Gallup
      Notes: Hispanics report $96 per day in discretionary spending ("yesterday" spending excluding major purchases and normal household bills), edging Asians ($95) for the most among major races and ethnicities, and well above the $90 adult average, according to a Gallup survey. The report ties this higher spend to Hispanics' likelihood of having children under 18 in the home: 50% report having kids living in the household, compared to one-third of adults overall.
      Continue reading » | December 17, 2014

      2015 Marketing Budget Trends, by Channel

      StrongView-2015-Marketing-Budget-Plans-by-Program-Dec2014Business leaders are generally optimistic about the direction their marketing budgets will take next year, according to a StrongView survey [pdf]. Indeed, 54% expect their budgets to grow next year (up from 46% in last year's survey), with one-third of those forecasting budget growth of at least 10%. So which channels are slated for increases - and which will see budget cuts?
      Continue reading » | December 16, 2014

      Majority of Pay-TV Subscribers Also Report Having Netflix Subscriptions

      PwC-Share-Pay-TV-Subscribers-With-Netflix-2014-2013-Dec2014Source: PricewaterhouseCoopers (PwC) [pdf] Notes: Pay-TV, it seems, is no longer enough: roughly two-thirds of pay-TV subscribers between the ages of 18-49 also have Netflix subscriptions, according to a recent PwC survey, which notes that Netflix penetration among pay-TV subscribers isn't confined to youth. In fact, almost 6 in 10 subscribers aged 50-59 double as Netflix subscribers, triple the share from last year. Overall, 65% of pay-TV subscribers surveyed have Netflix and 32% Amazon Prime, up from 41% and 18% last year, respectively.
      Continue reading » | December 16, 2014

      Streaming Services Grow in Popularity With Smartphone Users

      Deloitte-US-Smartphone-Owners-Streaming-Activities-by-Age-Dec2014Source: Deloitte
        Notes: Some 43% of US smartphone-owning adults report having used their device to stream music and listen to online radio during the week prior to Deloitte's survey, with this figure up from 26% in the prior year's survey. While fewer (16%) said they had streamed or watched TV or movies online using their devices, that was almost double the figure from a year earlier. Predictably, use of streaming services is highest among youth. Interestingly, though, 35-44-year-olds were the most likely to report playing games on their smartphones, with 47% claiming to have done so within the prior week.
        Continue reading » | December 15, 2014

        US Population Projections by Age Group, 2015-2060

        CensusBureau-Pop-Projections-by-Age-Group-2015-2060-Dec2014Source: U.S. Census Bureau
          Notes: The first population projections released by the US Census Bureau in 14 years show an aging population distribution in the US: by 2060, slightly fewer than 1 in 5 (19.8%) of Americans will be younger than 18, down from an estimated 22.9% next year. By contrast, by the end of the forecast period, the 65+ crowd will account for 23.6% of the population, up from 14.9% next year. Indeed, the 65+ bracket will grow to outnumber under-18s some time between 2030 and 2035. Something to think about, given the complaints that advertisers aren't doing a good job catering to older Americans.
          Continue reading » | December 15, 2014

          Keep scrolling for more charts and articles:

          Where Upscale Boomers Notice Advertising
          What Are Shoppers Doing in Their First Hour on An E-Commerce Site?
          Email Engagement By Device: PC Users Click Most
          Twitter Users Seen Avid Consumers of TV Shows Across Sources
          Desktops Still Rule the American Workplace
          B2B Marketers on the Most Effective Channels Used to Promote Events
          Staying Ahead of the (Media) Curve With Affluents
          How Marketers Plan to Improve Email’s ROI in 2015
          Are Young People Watching Less TV? (Updated – Q3 2014 Edition)
          How Global Media Advertising Dollars Will Be Spent in 2017
          Could Mobile Overtake Desktops in US Search Ad Spend Next Year?
          Customer Satisfaction With the Finance and Insurance Sector
          Baby Boomers Comprise 41% of the Adult Mass Affluent Population
          Which Days of the Week Yield the Best Mobile In-App Ad eCPMs?
          Top 10 Marketing Charts of the Month – November 2014
          Cyber Monday Results: Heaviest E-Commerce Day Yet
          Most Influential Advertising Media Among Young Hispanic Online Shoppers
          Travel Content Sharing Skews Young
          What Types of Data Are Marketers Using For Personalization – And What’s Their Impact on ROI?
          Are Men or Women More Brand-Loyal?
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