iOS App Push Notification Opt-in Benchmarks, by Industry, in 2014

The median opt-in rate for iOS mobile app push notifications last year was 42%.
Continue reading » | April 17, 2015

Weekend Reading, 4/17/15

A list of intriguing data points to get you through the weekend.
Continue reading » | April 17, 2015

B2B Vendor Websites: What’s Important, and What’s Lacking?

KoMarketingHuff-B2B-Form-Downloads-Content-Apr2015B2B vendor websites are often lacking the content elements buyers perceive as most important, according to a report [pdf] from KoMarketing, Huff Industrial Marketing and BuyerZone. As with last year's survey, the results suggest that vendors sometimes miss the basic information that can help establish credibility and move a buyer to request a quote.
Continue reading » | April 16, 2015

Are Marketers Using Insights Gleaned From Phone Calls?

EconsultancyResponseTap-Use-of-Phone-Channel-Data-Apr2015Few marketers and e-commerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content (40%) or off-site advertising (27%), according to results from an Econsultancy study [download page] produced in association with ResponseTap. The survey data also shows that fewer than half track the sales or lead value of the call (44%) or how callers have engaged online (43%).
Continue reading » | April 16, 2015

Video Ad Completion Rates, by Device Type, in 2014

Vindico-Streaming-Video-Ad-Completion-Rate-by-Device-in-2014-Apr2015Source: Vindico [download page]
    Notes: Video ad completion rates were lower on devices with smaller screens last year, reports Vindico, as smartphone (46%) and tablet (54%) viewers completed ads at roughly half the rate of those watching on gaming consoles (95%) and OTT boxes (99%). The overall video ad completion rate stood at 78%, but just 37% of video impressions were both viewable and viewed to completion. (Completion rate figures exclude skippable ad impressions from Google/YouTube.) Separately, the average click-through rate for video ads was 0.62%, with that figure highest for tablets (3.62%) and smartphones (2.36%) and lowest for OTT boxes (0.01%) and game consoles (0.11%).
    Continue reading » | April 15, 2015

    B2B Marketers on Their Most Important Go-to-Market Strategies

    Regalix-B2B-Product-Launch-Go-to-Market-Strategies-Apr2015Source: Regalix [download page]
      Notes: Not surprisingly, understanding buyer needs or pain points (69%) counts as the most important go-to-market strategy for a product launch, according to a Regalix survey of senior B2B marketing executives and business leaders, a significant share (39%) of whom hail from the software & internet industry. The survey finds that websites and email are the top digital channels used for product marketing, while trade shows are easily the most popular offline channel. As far as content marketing goes, respondents cited product videos as the most suitable for introductory and growth phases of the product lifecycle.
      Continue reading » | April 15, 2015

      Direct Media Response Rate, CPA and ROI Benchmarks

      DMA-Median-ROI-by-Select-Direct-Media-Apr2015The Direct Marketing Association (DMA) - in conjunction with Demand Metric - has released its latest "Response Rate Report" [download page], an intriguing study last issued in 2012. The report examines several direct media types, providing performance and cost benchmarks. The results, based on a survey of almost 500 industry respondents, show the consistent strength of email for ROI as well as continued high response rates for telephone and direct mail campaigns.
      Continue reading » | April 14, 2015

      US Teens’ Device Access, by Demographic

      Pew-Teen-Access-Digital-Devices-Apr2015Source: Pew Research Center [pdf]
        Notes: Some 87% of teens aged 13-17 own or have access to a desktop or laptop computer, while 81% have access to a gaming console, according to a recent Pew Research Center report. Almost 9 in 10 have access to some kind of mobile phone, with 73% having smartphones. Device access in general tends to be higher among teens from higher-income households. While girls are more likely to have access to tablets than boys, the opposite is true with respect to gaming consoles. And while Black teens are most likely to have access to a smartphone, they're least likely to report access to a desktop and laptop computers and tablets.
        Continue reading » | April 14, 2015

        Keep scrolling for more charts and articles:

        Financial Services Marketers Keep CX Focus on Desktop Sites
        Q1 2015 Social Logins: Facebook Extends Overall Lead, Back on Top in B2B
        How Do Americans Feel About Receiving Direct Mail?
        AM/FM Radio Still Consumers’ First Choice For In-Car Audio
        Retail E-Commerce Roundup: Market Shares, Attractiveness, and More
        Asian and Hispanic Households “Worth More”
        What Information Will Consumers Share for Better Service?
        Top Social Video Advertising Metrics
        Top 10 Marketing Charts of the Month – March 2015
        More Loyalty Program Members Modifying Shopping Habits to Maximize Benefits
        US Smartphone Ownership and Leading Activities
        Globally, 6 in 10 Say Biggest Screen is Best Screen For Video Viewing
        Weekend Reading, 4/3/15
        Messaging Apps Significantly Outperform Average in Retention Rates
        Consumers on the Ideal Customer Experience
        More Mobile Phone Users Report Having Made Mobile Payments
        Mobile Email CTO Rates 40% Higher For Brands Using Responsive Design
        Easter Spending Expected to Grow Slightly This Year
        How Do Millennial B2B Buyers Research and Select Vendors?
        Mobile Internet Access Grows Across Age Groups
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