Notes: Mobile isn't only accounting for a larger share of Facebook's advertising revenue (now at around 80%), it's also increasingly becoming the only way in which its users access the platform. Indeed, of Facebook's almost 1.6 billion monthly active users (MAUs) in Q4 2015, more than 800 million (or 52%) were mobile-only MAUs. That's more than double the share from 2 years earlier, when mobile-only users represented just 24% of total MAUs.
Note: A slight majority (56%) of SaaS professionals are satisfied with the state of their business metrics, per results from Totango's 5th annual State of SaaS Metrics report. Currently the most commonly tracked customer acquisition metrics are website unique visitors (84%) and the number of new trial or free signups (66%). Churn (80%) is the most commonly tracked metric on existing customers, ahead of customer usage statistics (63%) and add-on/expansion sales (58%).
Close to 190 million Americans are expected to watch Super Bowl 50 on Sunday, reports the NRF, based on a survey of more than 7,000 adults. The 77% of respondents planning to watch the game is the highest percentage in at least the past decade. This year almost one-quarter (23%) of viewers said that the commercials are the most important part of the Super Bowl, while 45% feel that the game itself is most important.
Facebook Messenger, Instagram and Twitter all show similar usage curves during a typical day, though Tumblr tends to see heavier usage in the late evening and early morning hours, reveals Nielsen in a recent analysis. The figures indicate that 6PM is the peak hour for Facebook Messenger, while Twitter and Instagram usage are highest at 7PM and 8PM, respectively.
Notes: The success of the latest Star Wars movie has driven Walt Disney to the top of the list of this year's "Most Powerful" brands, per BrandFinance, which ranks brands based on factors such as familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation. Disney - in climbing from the #12 spot - supplanted last year's leader, Lego, which moved down to a close second.
Notes: Search advertising continued to show strong growth in Q4 in the US, with double-digit increases in spending and clicks reported by IgnitionOne and Merkle|RKG. Globally, Kenshoo indicates that clicks were up 32% year-over-year, driven in part by a 17% increase in click-through rates..