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ONLINE MEDIA | July 24, 2014

Broadband Users’ Mobile Video App Use, by Age Group

TDG-Mobile-Video-App-Use-July2014
    Source: The Diffusion Group (TDG)
      Notes: Not surprisingly, late Millennials (18-24) are the most likely to be using a mobile video application at least once a month, with 63% reporting doing so, per TDG's research. A majority in the 25-34 (56%) and 35-44 (55%) brackets also use mobile video apps monthly, with 49% of adult broadband users overall engaging with them on a monthly basis. The study also finds that online service apps are the most popular, used by 40% of adult broadband users, follows by broadcast network apps (25%), cable network apps (19%) and TV operate apps (16%). Continue reading »
      TRADITIONAL MEDIA | July 23, 2014

      How CMOs and CIOs Feel About Collaboration

      Accenture-CMO-Perspectives-IT-Collaboration-July2014Last year, 44% of global CMOs surveyed by Accenture felt that there was no need for alignment with CIOs. This year's Accenture study of the CMO-CIO relationship finds a rapprochement of sorts, with 83% of IT executives feeling a need to align and interact with marketing (up from 77% in 2012) and 69% of marketing executives feeling the same way about IT (up from 56% in 2012). But while many see the relationship improving, 45% of CMOs believe more collaboration is needed, and some problems persist. Continue reading »
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      Facebook in Q2: Mobile Accounts For 62% of Ad Revenues; 81% of MAUs

      July 24, 2014

      Facebook-Mobile-MAUs-Ad-Revenues-Q32012-Q22014-Jul2014

        Source: Facebook [pdf]
          Notes: Facebook's advertising revenues grew by 67% year-over-year in Q2 to almost $2.7 billion, of which mobile comprised 62%, up from 41% share a year ago. Some 63% of Facebook's more than 1.3 billion monthly active users accessed the site daily, translating to 829 million daily active users (DAUs); roughly 79% of those were mobile DAUs.
            Related: Facebook Ad CTRs Up in Q2

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            Consumers: Email Marketing Success Depends on Brand Trust, Relevance

            July 23, 2014

            SilverPop-Trust-Relevance-Email-Marketing-July2014Consumers only have 4-5 brands that they always open emails from, details Silverpop [download page] in a study based on a survey of close to 4,000 consumers in the US, UK and Germany. With respondents averaging online purchases from only 3 brands every 3 months, it's especially important for brands to break through the clutter and establish a relationship with consumers. According to the study, trust and relevance are the two key factors consumers consider when they receive email correspondence from brands. Read more »

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