As MarTech Understanding Becomes Critical, Where Will Marketers Invest Next Year?

DataXu-US-Marketers-Planned-v-Current-Tech-Investments-Jul2016
Many marketers believe they're being stretched too thin.
Continue reading » | July 25, 2016

These Industries Have the Highest Equity With American Consumers

HarrisPoll-Industries-Ranked-by-Brand-Equity-Jul2016
The retail industry has a strong showing - but it doesn't top the list.
Continue reading » | July 25, 2016

Video Ad Viewability Rates Across Devices And Countries

Google-Video-Ad-Viewability-Rates-by-Device-in-2016-Jul2016Video ad viewability seems to be improving from last year, reports Google in its 2016 Global State of Play report [pdf]. Some 66% of video ads were viewable on the web and in apps (excluding YouTube) across devices in April 2016, up from 54% in the year-earlier period. However, last year's study omitted mobile apps, so it's unclear to what extent their inclusion in this year's edition impacts the findings.
Continue reading » | July 25, 2016

Mobile to Exceed Fixed Devices in Global Video Consumption This Year

Zenith-Global-Online-Video-Consumption-by-Device-2016-2018-Jul2016For the first time, consumers around the world will this year spend more time watching videos on their mobile devices than on fixed devices (desktops and smart TVs), Zenith predicts in a new forecast. Mobile video consumption is expected to reach almost 20 minutes per day, representing a 30% increase from last year, and exceeding the stagnant fixed device video consumption of 16 minutes.
Continue reading » | July 25, 2016

Marketers Finding Email Personalization Effective, Web Content Personalization Difficult

Ascend2-Effective-Difficult-Personalization-Tactics-July2016The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI, according to the latest study [download page] from Ascend2 and its Research Partners. Luckily, with marketers confident in their data-driven strategies, few feel that personalizing the customer experience is a significant barrier.
Continue reading » | July 22, 2016

These Brands Are Enjoying the Best Buzz So Far This Year

YouGov-Top-Brands-Buzz-H1-2016-Jul2016New data from YouGov BrandIndex reveals the brands that had the best "buzz" in the first half of this year. It's a good list to be on, considering that word-of-mouth tops all paid media in purchase influence among American consumers, and has a particularly large impact on youth.
Continue reading » | July 22, 2016

More Than 1 in 4 Companies Outside the US Claim to be Mobile-First

EconsultancyAdobe-Mobile-First-Orgs-Outside-US-Jul2016Some 27% of company marketers agree that they are mobile-first organizations, up from 19% last year and 13% the year before, new research [download page] from Econsultancy and Adobe has found. Based on a survey of more than 4,000 marketing, digital and e-commerce professionals (96% of whom are based outside North America), the study reveals that most (62%) company marketers believe that mobile devices will deliver a majority of their digital traffic within the next 12 months.
Continue reading » | July 21, 2016

Most Millennials Are Comfortable Not Carrying Cash

Gallup-US-Adults-Tendencies-Carry-Cash-by-Age-Jul2016Almost two-thirds (62%) of American adults feel that it's likely the US will be a cashless society in their lifetime, reports Gallup in recent survey results. Separate results from the study indicate that Millennials will be leading the charge to a cashless society.
Continue reading » | July 21, 2016

Keep scrolling for more charts and articles:

Digital Health Tools Find A Willing Consumer Audience
Getting to Know Gen Z’s Shopping Behaviors
Which Ads Do Internet Users Dislike the Most?
How Many of Your Brand’s Emails Are Actually Read As Opposed to Skimmed?
PR: What Are the Benefits of Top-Tier Feature Coverage?
APAC to be the Regional Leader in Digital Ad Spend, but North America Tops in Per Capita Spend
CMO Role Evolves to More Strategic Business Leadership
Triggered Email Response Rate Benchmarks in 2015
Half of Q2’s “Breakthrough” Video Ads Were Digital-Only Spots
Profiling The 1 in 4 TV Households Without Pay-TV
11 Stats to Inform Your Marketing and Advertising in Canada
Sharing Economy: Travel and Finance Update
One-Fifth of Subscription Business Churn Is Involuntary
Streaming Video Subscriptions Driven by Desire For More Content
Few Young Americans Very Satisfied With the National Media
Social Media Stars Becoming More Influential in Celebrity Marketing
Audio Streams Double in H1, Surpass Music Video Streams For the First Time
How the Socioeconomic Characteristics of Young Adults Have Changed In the Past 40 Years
TV Said to Top Digital Devices in Viewer Ad Recall
[REPORT] Social Advertising Makes Big Headway As Consumer Purchase Influencer
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