Facebook Commands Vast Majority of Social Sharing Activity in Q1

Almost two-thirds of content shared to social channels occurred via a mobile device.
Continue reading » | May 1, 2015

Weekend Reading, 5/1/15

A selection of data points to get you through the weekend.
Continue reading » | May 1, 2015

Consumers: W-O-M, TV Ads Have Broadest Purchase Influence

Deloitte-US-Consumers-Purchase-Influencers-Apr2015When it comes to influencing consumers' purchases, word-of-mouth continues to outperform all paid media, finds Deloitte in recently-released survey results [pdf], which show 8 in 10 Americans aged 14+ saying recommendations have a medium (43%) or high (38%) influence on their purchase decisions. But among paid media, TV still commands the broadest degree of influence, cited by almost two-thirds of respondents.
Continue reading » | April 30, 2015

Radio Listeners: AM/FM Still Strong; Digital Platforms Key for Youths’ Music Discovery

JacobsMedia-Primary-Platforms-for-New-Music-Discovery-Apr2015AM/FM radio continues to be the preferred medium among core radio listeners, with 81% of weekly radio station listening taking place on an AM/FM radio in a vehicle (51%) or at home, work, or school (30%), according to the latest annual TechSurvey from Jacobs Media. Consistent with recent research, AM/FM radio continues to benefit from the in-car environment, with roughly half of respondents saying that most or all of their radio listening takes place in the car.
Continue reading » | April 30, 2015

US Facebook Brand Post Interaction Rates, by Post Type, in Q1

Adobe-Facebook-Brand-Post-Interaction-Rates-by-Post-Type-in-Q1-Apr2015Source: Adobe [pdf]
    Notes: Algorithm changes enacted by Facebook in Q1 led to interaction rate declines across most post types, details Adobe, which notes that algorithm changes in Q3 2014 have boosted link posts' interaction rates. Although recent data from Socialbakers suggests that videos now have the widest reach, Adobe's data indicates that image posts continue to be the Facebook post type generating the highest interaction rates. In fact, link posts' interaction rates (1.8%) - which have grown for two consecutive quarters - now rival video posts' rates (2%).
    Continue reading » | April 29, 2015

    Benefits of Card-Linked Marketing, According to Online Banking Users

    Cardlytics-Benefits-of-Card-Linked-Marketing-Apr2015Source: Cardlytics
      Notes: More than 8 in 10 US adults who use mobile or online banking applications see some benefits to using card-linked marketing (e.g. special offers such as coupons or discounts, via email or text on mobile or online banking applications), details Cardlytics in a new survey. While it should be noted that Cardlytics has an interest in that figure being high, respondents' ranking of the benefits is interesting, as they were as likely to say that it would give them new choices on where to shop (42%) as they were to say that it would let them shop their favorite brands more (40%).
      Continue reading » | April 29, 2015

      So How Many Millennials Are There in the US, Anyway? (Updated)

      CensusBureau-Share-of-Pop-by-Age-Group-Gender-Apr2015Marketers tend to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, and there's research to be found on anything ranging from their top brand attributes to their influence on B2B purchases. Those analyses are all helpful in their own right, but -  stepping back to the big picture for a moment - how many of these prized individuals are there in the US? The latest data out from the Census Bureau gives a sense of how large this coveted demographic is.
      Continue reading » | April 28, 2015

      Tablets Now Reportedly in a Majority of US Households

      Nielsen-Top-US-Markets-by-Tablet-Penetration-Apr2015Tablet penetration has reached 51% of US households as of February, up 13% points year-over-year, reports Nielsen [download page] in a recent study. Tablet penetration stood at 50% or higher in 20 local markets, led by Atlanta (62%) and San Francisco (61%), with Phoenix (+23% points) and Miami (+19% points) registering as the markets with the largest year-over-year gains.
      Continue reading » | April 28, 2015

      Keep scrolling for more charts and articles:

      US TV Multitasking Behavior, by Generation
      Estimated Mobile Share of US Organic Search Traffic, by Engine
      2015’s Most Reputable Companies
      Mobile Now Almost Three-Quarters of Facebook’s Ad Revenues
      4 Trends in US Online Advertising Spending
      Video Consumption, Ad Dollars Continue to Favor TV Over Digital
      Two-Thirds of Americans Agree: Brands Must Be Environmentally Responsible
      B2B Media Industry Revenues Grow by 3.3% in 2014
      Senior Digital Marketers’ Top Priorities and Challenges
      Teens & Social: What’s the Latest?
      US Adults’ Daily Major Media Consumption Estimates, 2011-2015
      A/B Testing Considered Most Effective Landing Page Optimization Method
      Weekend Reading, 4/17/15
      iOS App Push Notification Opt-in Benchmarks, by Industry, in 2014
      B2B Vendor Websites: What’s Important, and What’s Lacking?
      Are Marketers Using Insights Gleaned From Phone Calls?
      Video Ad Completion Rates, by Device Type, in 2014
      B2B Marketers on Their Most Important Go-to-Market Strategies
      Direct Media Response Rate, CPA and ROI Benchmarks
      US Teens’ Device Access, by Demographic
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