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Almost all - 96% of - executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital, but some are more prepared than others, according to a new report
[download page] from Econsultancy and Epsilon. The study outlines a variety of differences between those companies that identify their response as "changing our sector" (Leaders: 19% of respondents) and those that are "under pressure / vulnerable" (Followers: 36% of respondents).
Content marketing, online registrations and webinars are some of the fastest-growing lead generation channels among B2B marketers this year, details Chief Marketer in its annual B2B Lead Generation Survey
[download page]. Email remains the most popular lead generation channel, though, with 87% of survey respondents planning its use this year. It's also among the most highly rated when it comes to sources of qualified leads.
Source: Harris Interactive
: Millennials are more likely than other generations to take a company's reputation for social responsibility into account when making purchase decisions, finds a new survey by Harris Interactive. A majority 55% indicated that this consideration sometimes affects (34%) or has a strong effect (17%) on their decisions, compared to roughly half of respondents belonging to older generations. Overall, though, the stated influence of corporate social responsibility (CSR) on purchase decisions hasn't changed over the past 5 years, per the report.
: Centris Marketing Science
: Netflix's acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service. While this figure is higher among Millennial subscribers (18-34; 68%), a majority of subscribers aged 55 and older have also watched original programming. Meanwhile, fewer Hulu Plus (46%) and Amazon Prime (27%) subscribers have watched original programming on those services.
Mobile applications crossed a threshold in May, accounting for the majority of digital media time spent in the US
, per recent comScore data. A new report
[download page] from comScore indicates that mobile's share of digital consumption continues to grow, with apps hogging more mobile time on smartphones (88% share) than tablets (82%). Interestingly, though, the study reveals that smartphone app users spend most of their app time with a limited number of apps.
Social media use is almost ubiquitous among the Fortune 500
and newer platforms are seeing fast-rising adoption rates, according to the latest study
from the Center of Marketing Research at the University of Massachusetts Dartmouth. LinkedIn, measured for the first time this year, is easily the most-used platform, by 97% of the Fortune 500, while Twitter continues to outrank Facebook, although by a slimmer margin this year.