Half of Marketers Say Personalization Provides Major Uplift to Search Marketing Conversions

Personalization has its biggest impact on search marketing, client-side marketers say.
Continue reading » | October 21, 2016

3rd Gen Hispanics Want More Relatable Advertising. Here Are the Top 10 Ad Elements That Resonate

3rd gen Hispanics prefer ads that incorporate Hispanic traditions and American culture.
Continue reading » | October 21, 2016

Global Market Research Industry Registers Growth Uptick

esomar-global-market-research-revenue-growth-2010-2015-oct2016The global market research industry grew by 2.2% to in 2015 after adjusting for inflation, according to ESOMAR's latest annual Global Market Research report. That 2.2% growth rate was the highest since 2010, and comes after net growth was essentially at a standstill the previous year.
Continue reading » | October 20, 2016

Halloween Spending Expected to Reach New High

nrf-halloween-spending-forecasts-2005-2016-oct2016Almost 7 in 10 American adults plan to celebrate Halloween this year, according to a recent report from the NRF. Total Halloween-related spending is expected to reach $8.4 billion, the highest amount in the NRF survey's history, and representing a more than 20% increase from last year's expected total of $6.9 billion.
Continue reading » | October 20, 2016

Which Conversion Rate Optimization Method Is Trending Most This Year?

econsultancyredeye-marketers-use-of-conversion-rate-optimization-methods-oct2016A majority (55%) of client-side marketers (predominantly from the UK and Europe) believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy, and a similar percentage (53%) plan to increase their CRO budgets in the coming year, according to Econsultancy's 8th annual Conversion Rate Optimization Report [download page], produced in association with RedEye.
Continue reading » | October 19, 2016

Why Word-of-Mouth Should Be A Key Focus of Your Hispanic Marketing Strategy

kellerfaygroup-hispanics-and-brand-word-of-mouth-oct2016Word-of-mouth is the leading influencer of consumer purchase decisions in the US, topping all paid advertising channels. New research from Keller Fay Group, an Engagement Labs company, shows that Hispanics are not only more likely to engage in word-of-mouth than the general public, but also more likely to pass along the information they hear to others.
Continue reading » | October 19, 2016

What Incentives Would Drive Use of Mobile-Only Banks?

nielsen-incentives-driving-mobile-only-bank-use-oct2016About 1 in 4 mobile device owners around the world say they'd be highly likely to use a mobile-only bank, according to a Nielsen study [download page]. For the 45% who are somewhat likely to do so, some incentives would be more convincing than others, per the report.
Continue reading » | October 18, 2016

Do Men and Women Have Differing Approaches to Loyalty Programs?

crowdtwist-activities-earn-loyalty-program-points-by-gender-oct2016Women are more likely than men to always buy a brand regardless of price, quality, convenience or brand promise, according to a study from CrowdTwist [download page]. Based on a survey of more than 1,000 US adults, the study shows that women belong to more loyalty programs and consider themselves loyal to more brands.
Continue reading » | October 18, 2016

Keep scrolling for more charts and articles:

Data-Backed Insights to Increase Video Ad Effectiveness
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Is There Any Early Consumer Interest in Snapchat’s Spectacles?
Which Types of Personal Data Are Top Internet Retailers Requesting in Email Sign-Ups?
Heavy Internet Users Say Content & UX Drive Repeat Site Visits
Push Notification Opt-In and Open Rate Benchmarks, by Vertical and Operating System
How Many Sites Do We Visit On Our Smartphones Each Month?
Long-Form Ads Pepper List of Q3’s Breakthrough TV/Video Ads
Email Remains Consumers’ Preferred Brand Communication Method. What Could Go Wrong?
Digital Sees Audience Gains, But Traditional Media Still Influential For America’s Affluents
Social Ads, Influencer Marketing and Employee Advocacy Programs Get Marketing Leaders’ Attention
The World’s 10 Most Valuable Brands in 2016
B2B Content Marketing: What’s Trending?
Digital Media Buyers Evaluate Their Most Important Ad Tech Criteria
Here’s When Social Post Engagement Rates Are Highest
How Today’s Parents Are Saving For Their Kids’ College Degrees
Top 10 Marketing Charts of the Month – September 2016
Who Thinks Digital Ads Are Improving?
Search Marketers See Social, Mobile Rising in Importance
What Factors Would Drive Greater Consumer Engagement With Ads in Online TV Content?
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