Facebook users averaged far fewer original posts in 2016 than they did the year prior, according to a Mavrck analysis [download page]. While the trends identified in the report point to a general decrease in earned engagements, the study also demonstrated the continuing power of word-of-mouth.
For the most part, insurance policyholders are more likely to simply renew a policy without much effort when it comes up for renewal than to actively search for a better deal, according to new data from YouGov. However, close to 1 in 3 policyholders will use that time to look, typically using friends and family and price comparison sites for information.
Most new followers of brands on Snapchat discover those brands by searching for their usernames, though a fractional but growing number are added through deeplinks, according to a recently-released analysis [download page] of Q4 brand activity from Snaplytics.
Ad blocking is a concern for media planners, but it doesn't elicit quite the same level of worry as other more pressing issues, according to a survey from the Digital Place Based Association (DPAA). In its survey of 336 agency planners employed at full-service, media services and digital ad agencies, the DPAA found that the vast majority (86%) are concerned about transparency.
Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.7% and 4.2% this year, forecasts the NRF, which also expects an increase of 8-12% in non-store sales.