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5 Stats About Meal Kit Services

5 Stats About Meal Kit ServicesFrom adoption to market size and trended site visits, here are some updated stats on a buzzworthy market.July 24, 2017

With Amazon’s foray into the meal kit market, we dug into our database of recent research to discover more about meal kits services. Read on for 5 quick facts from high-quality sources. Overall Adoption While there’s understandably a lot of buzz... READ MORE
Retailers Delivering Relevant Emails, People Say

Retailers Delivering Relevant Emails, People SayMedia and publishing brands could stand to up their game, it seems.

People still prefer to receive communications from brands via email than through any other medium, finds Campaign Monitor in a recent survey. This is a long-standing preference that has been highlighted in other research, too. Of course it helps when those... READ MORE
Here’s What Content Marketers Want to Learn About Content Management

Here’s What Content Marketers Want to Learn About Content ManagementMarketers want to learn how to better scale their content efforts.July 21, 2017

Fewer than half (46%) of content marketers at for-profit and non-profit organizations (primarily B2B-focused) have a documented strategy for managing content as a business assets, according to the Content Marketing Institute’s inaugural 2017 Content... READ MORE

[Sponsored] Infographic: Agency Approaches to Account-Based Marketing2017 research on ABM strategies for marketing agencies and clients.

Chances are that your agency and at least a few of your clients could benefit from account-based marketing strategies. SharpSpring gathered insights from 150+ agencies about: The sweet spot for account-based marketing tactics; Real tips agencies can use to... READ MORE
Store Brands Account for One-Fifth of FMCG Dollar Sales

Store Brands Account for One-Fifth of FMCG Dollar SalesStore brand share is particularly high in the Value Grocery channel.

More than 8 in 10 American adults plan to buy private label in order to save money, according to recent research from IRI. Recent data from Nielsen [download page] indicates that some FMCG channels are benefiting more from private label than others. Overall,... READ MORE
Diversity in America

Diversity in AmericaAlmost half of the under-18 population identifies as a racial or ethnic group other than non-Hispanic white alone.July 19, 2017

As marketers’ focus shifts from Millennials to Gen Z, here’s something to keep in mind: close to half (48.9%) of all Americans under the age of 18 identify as a race or ethnicity other than non-Hispanic white alone. Indeed, the recent Census... READ MORE
People Are Using Amazon Shopping Services Other Than Just Prime

People Are Using Amazon Shopping Services Other Than Just PrimePrime Pantry has been used by almost twice as many people as Amazon Echo.

Amazon Prime Day came and went, soaring to new heights and reaching an estimated $1 billion in sales. So maybe the following figure may need to soon be bumped up: 63% of American adults surveyed by Walker Sands [download page] have used an Amazon shopping... READ MORE
Age Gap in Pay-TV vs. SVOD Preference Persists

Age Gap in Pay-TV vs. SVOD Preference PersistsMillennials choose streaming, while all age brackets older than them prefer pay-TV.July 18, 2017

Faced with making a choice between traditional pay-TV and subscription video-on-demand (SVOD) services, a majority (57%) of dual-service users aged 18-65 would choose the former, according to new survey results from The Diffusion Group (TDG). But... READ MORE
People’s Most Important Customer Experience Attribute Isn’t Changing

People’s Most Important Customer Experience Attribute Isn’t ChangingThey don't need their history with the brand to be recognized across all channels.

Marketers are continuing to prioritize the customer experience this year, focusing on making it more valuable, relevant, and easy to understand. What they should keep in mind is that the most – and least – important aspects of the customer... READ MORE
E-Commerce’s Share of FMCG Sales, by Category

E-Commerce’s Share of FMCG Sales, by CategoryE-commerce accounts for 8% dollar share of overall FMCG sales.July 17, 2017

E-commerce is contributing the lion’s share of growth in the FMCG market, according to a new report [download page] from Nielsen. In fact, online channels have fueled 89% of FMCG sales increases in the past year. So how influential is e-commerce in... READ MORE
Industrial Content Marketing: Search, Vendor Websites and Online Catalogs the Most Popular Info Sources for Technical Professionals

Industrial Content Marketing: Search, Vendor Websites and Online Catalogs the Most Popular Info Sources for Technical ProfessionalsPlanned webinar and trade show attendance is rising for technical professionals, who primarily rely on desktops and laptops for digital activities.

Technical professionals most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase, per results from an IEEE GlobalSpec Media Solutions study [pdf]. But the... READ MORE
Retail Marketers Involved With AI Are Very Excited About Its Potential

Retail Marketers Involved With AI Are Very Excited About Its Potential8 in 10 agree that AI marketing will revolutionize the marketer's role.

The people tasked with setting marketing strategy and artificial intelligence (AI) applications at retailers with at least $50 million in revenues are very confident in its transformational potential, according to an Emarsys-sponsored survey [download page]... READ MORE
A Lot of Conversation About US Auto Brands is Taking Place on Forums

A Lot of Conversation About US Auto Brands is Taking Place on ForumsFor 2 of the 5 top-selling brands - Ford and Toyota - conversations in forums outweigh those on Twitter.

People are clearly talking about major US auto brands on Twitter (52%), but a significant portion (39%) of conversations is happening in forums. That’s according to a report from Crimson Hexagon [download page], which analyzed social conversations... READ MORE
These Are the Steps MarTech Buyers Take Prior to the Research Process

These Are the Steps MarTech Buyers Take Prior to the Research ProcessMarTech buyers appear to take an informal approach to assessing their requirements. July 14, 2017

We’ve all heard the stats about how much of the buying process is complete before a vendor representative is ever contacted. And new data from Target Marketing and IBM [download page] confirms that buyers feel that their self-driven online research is... READ MORE
E-Commerce User Journey Analysis Reveals Highest Performing Personalization Techniques

E-Commerce User Journey Analysis Reveals Highest Performing Personalization Techniques2 billion user journeys - primarily in the retail and travel industries - show that some personalization techniques work better than others.

Marketers have reported strong results in the past from their use of personalization across various channels. But which personalization tactics work best? Qubit dove into 2 billion e-commerce user journeys [download page] and 120 million purchases –... READ MORE
Here’s How Big the B2B Trade Show Market Is in the US

Here’s How Big the B2B Trade Show Market Is in the USThe B2B trade show market is more than twice the size of the trade magazine market.July 13, 2017

B2B trade shows and in-person events are highly touted for their effectiveness and for their ROI. In fact, they’re considered the most effective content marketing tactic available to B2B marketers. So what’s the size of this market? PwC has some... READ MORE
People Have Mixed Feelings About In-Store Personalization Tactics

People Have Mixed Feelings About In-Store Personalization TacticsShoppers aren't on board with the use of facial recognition technology to identify them as loyal customers.

RichRelevance has released its 3rd annual “Creepy or Cool” study examining consumer attitudes to retail personalization tactics. The study indicates that the majority of adults in the US would allow retailers to collect more customer data to... READ MORE
The Customer Experience is Ripe for Improvement, Consumers Say

The Customer Experience is Ripe for Improvement, Consumers SayMore than 8 in 10 claim they'll spend more for a better customer experience.July 11, 2017

More than 8 in 10 people surveyed across 8 countries say they’d be willing to spend more for a better experience, according to Capgemini research [pdf]. But the study reveals a disconnect between executive and customer perceptions of companies’... READ MORE
US Online and Traditional Media Advertising Outlook, 2017-2021

US Online and Traditional Media Advertising Outlook, 2017-2021Media advertising market sizing and spending outlook for digital, TV, magazines, radio, newspapers, out-of-home, video games, and cinema.July 10, 2017

PwC has issued its latest annual Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2021. [Editor’s note: If you’re interested in media trends, our... READ MORE

Sponsored: 2017 Content Marketing Insights for B2B MarketersGain data-driven insights to optimize your demand generation content strategy.

The 2017 Content Marketing Insights for B2B Marketers Guide is based upon a deep dive analysis into the research patterns of professionals consuming content across the NetLine network. Gain insight into the content consumption journey of professionals and... READ MORE
Top 5 Use Cases on Smartphones: Messaging Comes First

Top 5 Use Cases on Smartphones: Messaging Comes FirstSocial media is also in the mix, though it sits behind email.

More US smartphone owners regularly use messaging than make phone calls, according to a recent study from Axway. The survey asked respondents to identify their top 5 use cases, with 70% pointing to messaging, ahead of phone calls (62%) and email (54%).... READ MORE
Building Trust in Mobile Apps & Services: Data Privacy is Key

Building Trust in Mobile Apps & Services: Data Privacy is KeySmartphone users want more control over how their data is used.

Lack of trust is the main barrier to greater use of mobile apps and services, according to [download page] a Mobile Ecosystem Forum (MEF) and ForgeRock survey of more than 6,500 smartphone users across 10 countries. In fact, almost half of the respondents... READ MORE
Podcast Ad Spending to Almost Double: Who’s the Target Audience?

Podcast Ad Spending to Almost Double: Who’s the Target Audience?Podcast listeners represent an attractive audience for advertisers.July 6, 2017

Podcast advertising spending grew by 72% year-over-year in 2016 to reach $119 million, and is expected to grow by another 85% this year to hit $220 million, according to a report [pdf] from the IAB and PwC. Advertisers are chasing after a growing and... READ MORE
Americans’ Confidence in Business, News Institutions Sees Some Gains

Americans’ Confidence in Business, News Institutions Sees Some GainsThere's been an uptick in confidence in newspapers, while skepticism reigns for news on the internet.

Americans still have little confidence in news institutions, according to a new study from Gallup, but their confidence levels are rising. Nevertheless, there’s tremendous political polarization in how some institutions are perceived. Confidence in... READ MORE
US Promotional Products Industry Sales Continue Modest Growth in 2016

US Promotional Products Industry Sales Continue Modest Growth in 2016The promotional products industry is larger than the consumer magazine and newspaper advertising industries.

Promotional products distributors in the US enjoyed another year of growth in 2016, according to the Promotional Products Association International (PPAI). Total industry revenue was up by 2.4% to a new high of $21.3 billion, which PPAI says puts it ahead of... READ MORE
What Are the Biggest Advertising Challenges Faced by Marketers?

What Are the Biggest Advertising Challenges Faced by Marketers?Reaching and capturing the attention of target audiences are big challenges for advertisers.

A few advertising challenges are considerably more problematic than others, according to new survey results from Advertiser Perceptions. The top challenges faced by marketers are: reaching potential customers in a meaningful and compelling manner; and... READ MORE
Marketing Technologies Abundant; AI Use to Rise

Marketing Technologies Abundant; AI Use to RiseWhile artificial intelligence adoption isn't as widespread as other technologies, planned use is robust.June 29, 2017

It’s not only a growing variety of digital marketing channels seeing more widespread adoption. Marketing technology and tools are also in abundance, with upwards of two-thirds of marketing leaders surveyed by Salesforce Research [download page]... READ MORE
Global Ad Spend Forecasts: Key Markets & Media

Global Ad Spend Forecasts: Key Markets & MediaThree new forecasts shed some light on what we can expect this year and in the near future.June 28, 2017

Global ad spending forecasts have been released by Zenith, MAGNA [pdf] and Dentsu Aegis Network [pdf] in the past week. Among the commonalities between the three forecasts is a projected slowdown in spending this year relative to last, along with some... READ MORE
Radio’s Weekly Audience is Large… And Growing

Radio’s Weekly Audience is Large… And GrowingThe number of weekly Hispanic listeners (12+) has grown by more than 5% over the past 2 years.June 27, 2017

Radio has remained largely immune to the disruption wrought by the internet on other traditional media types: recent estimates suggest that radio listening time has remained steady over the past 5 years, while AM/FM listeners themselves say they’re... READ MORE
In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.Shoppers say that music can improve their mood and lessen the frustration of waiting in long lines.

The majority of American shoppers (84%) find that when stores play music, it makes for a more enjoyable shopping experience, according to The State of Brick & Mortar report [download page] from Mood Media, which surveyed 11,255 consumers across 9... READ MORE
Direct Media Response Rate, CPA & ROI Benchmarks in 2017

Direct Media Response Rate, CPA & ROI Benchmarks in 2017Some key figures from the DMA's latest report.June 26, 2017

The Data & Marketing Association (DMA) – in conjunction with Demand Metric – has released its latest Response Rate Report, an in-depth study of direct marketing. With direct marketers’ use of multiple channels on the rise, the report... READ MORE
Majority of American Adults Identify As Middle-Class

Majority of American Adults Identify As Middle-ClassAlmost half of Millennials identify as working or lower class, though.

A solid majority (62%) of American adults identify as either upper-middle or middle-class, with a healthy plurality (44%) saying they belong to the middle class, according to new survey results from Gallup. The report notes that middle-class identification... READ MORE
User-Generated Content Boosts Purchase Confidence, Online Shoppers Say

User-Generated Content Boosts Purchase Confidence, Online Shoppers SayAlmost three-quarters of shoppers say they've submitted some form of user-generated content.

User-generated content (UGC) has a strong influence on purchase decisions, according to a survey [download page] commissioned by TurnTo Networks and conducted by Ipsos. A slight majority of online shoppers surveyed noted that UGC is a very or extremely... READ MORE
2 in 3 Marketers Say That Marketing Understands What Sales Needs to Succeed

2 in 3 Marketers Say That Marketing Understands What Sales Needs to SucceedMarketers are confident that they're consistently providing sales with quality leads.June 22, 2017

In the US, 7 in 10 marketers are satisfied with their collaboration with other departments, according to the latest State of Marketing survey [download page] from Salesforce Research. In fact, respondents across all of the markets surveyed feel fairly... READ MORE
Global Email Users, Traffic Forecast to Continue Growing

Global Email Users, Traffic Forecast to Continue GrowingEmail traffic volume is expected to rise to 77 per user by 2021.

Email may not be growing at the same rate as social media or messaging platforms, but it’s still chugging along, according to a new annual forecast [pdf] from The Radicati Group. Globally, there are an estimated 3.7 billion email users this year, a... READ MORE
Consumers Now Say They’re More Likely to Share Good Than Bad Experiences

Consumers Now Say They’re More Likely to Share Good Than Bad ExperiencesConsumers are more likely to give feedback directly to a company than to share it on Facebook or Twitter.

In a reversal from past research (see here and here) consumers are more likely to share good experiences than bad ones, according to a recent Temkin Group survey. In fact, just 14% of the 10,000 US consumers surveyed said they were tight-lipped following a... READ MORE
LGBT Consumers Feel Underrepresented in Advertising

LGBT Consumers Feel Underrepresented in AdvertisingLGBT consumers are more likely than US consumers overall to say they respond to ads by searching for products and services.June 20, 2017

Advertisers may be missing out on the potential benefits of advertising that better represents the LGBT community, according to YouGov research. The market research firm finds that LGBT consumers are more apt than the public as a whole to respond to... READ MORE
Small FMCG Manufacturers Enjoying Growth, Gaining Market Share

Small FMCG Manufacturers Enjoying Growth, Gaining Market ShareThe smallest manufacturers are benefiting from greater exposure on store shelves, clean label items and premium price tiers.

The majority (53%) of growth in FMCG sales is coming from the smallest manufacturers, which have risen to 19% share of dollar sales, up 2 points over the past 5 years, according to a recent Nielsen report. In fact, the smallest manufacturers seem to be... READ MORE
Global Newspaper Circulation and Advertising Trends in 2016

Global Newspaper Circulation and Advertising Trends in 2016Newspaper monetization continues to shift towards circulation.

Globally, newspaper revenues declined by 2% year-over-year in 2016, as increases in circulation sales failed to match declines in ad spending, according to top-line data released as part of the WAN-IFRA’s annual World Press Trends survey. The study... READ MORE
Cord-Cutters Watch More OTT, But On the Whole Are Fairly Light TV Content Viewers

Cord-Cutters Watch More OTT, But On the Whole Are Fairly Light TV Content ViewersCord-cutters watch about 2-and-a-half hours per day of OTT content. That's more than the average OTT viewing home, but is far less than average linear TV viewing time.

Households that previously subscribed to pay-TV but no longer do so (cord-cutters) spend 2.5 hours per day watching over-the-top (OTT) content such as Netflix and Hulu, reports comScore after analyzing the behaviors of such homes during the month of March.... READ MORE
1 in 10 Consumers Using Voice Search to Find Something to Watch on TV

1 in 10 Consumers Using Voice Search to Find Something to Watch on TVAnother 1 in 5 don't have the capability but would like to use it.

Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV? A new report from TiVo [download page] examines the use of voice search to discover content, finding that 1 in 10 respondents... READ MORE
Pressure Builds on Marketers to Measure Performance and Impact

Pressure Builds on Marketers to Measure Performance and ImpactMarketing needs to improve in deriving insights from data and making course adjustments based on data.June 16, 2017

The pressure on marketing to measure its value, impact and contribution is growing, according two-thirds of respondents to the 2017 Marketing Performance Management (MPM) Benchmark study conducted by VisionEdge Marketing in partnership with Hive9 and Valid... READ MORE
These Companies Top Consumers’ Corporate Social Responsibility Rankings

These Companies Top Consumers’ Corporate Social Responsibility RankingsWegmans tops the list for Baby Boomers, while Tesla takes the top spot for Millennials.

Wegmans is the best perceived company in the US for social responsibility, reveals The Harris Poll after asking more than 23,000 consumers to rate the 100 most visible companies on attributes including support for good causes, environmental responsibility... READ MORE
Trade Marketer Wish List: Better Targeting, Measurement

Trade Marketer Wish List: Better Targeting, MeasurementE-commerce has the potential to be disruptive, but presents challenges.June 15, 2017

Shopper marketing has gained in importance over the past 5 years, according to a slight majority of survey respondents to a study from Criteo [download page] conducted by Millward Brown. Participants – all of whom have had budgetary authority over... READ MORE
B2B Persona Research: Marketers Have the Highest Churn Rates

B2B Persona Research: Marketers Have the Highest Churn RatesTargeting personas means recognizing internal as well as external moves that may impact audience relevance.June 14, 2017

Targeting B2B marketers? You’ll enjoy the prospect (pun intended) of a new influx of personas, but be faced with the problem of higher churn rates than other departments, according to a fascinating report [download page] from Salesforce Research. Based... READ MORE
Alert: US Broadband Market Matches Pay-TV Market in Size

Alert: US Broadband Market Matches Pay-TV Market in SizeAs the broadband and pay-TV markets move in opposite directions, one catches up with the other.

It’s well known that in recent years the pay-TV market has been shrinking, even if sometimes the rate of cord-cutting has been overblown. At the same time, many of the companies that offer pay-TV services have been adding broadband subscribers. And for... READ MORE
The Most Bothersome Aspect of Brand Marketing Is…

The Most Bothersome Aspect of Brand Marketing Is…Honesty in advertising is paramount, consumers say.June 13, 2017

Consumers don’t necessarily dislike advertising – in fact, in some instances they like it. But what really irks them most about brand marketing is false or misleading advertising, according to a new CMO Council study [download page] produced in... READ MORE
Social Media Trends: Which Platforms and Content Types Are Gaining Favor?

Social Media Trends: Which Platforms and Content Types Are Gaining Favor?Instagram seems to be capturing marketers' enthusiasm this year in adoption, planned frequency and advertising efforts.June 12, 2017

The latest annual Social Media Marketing Industry Report [download page] was recently released by Social Media Examiner. The wide-ranging study, based on a survey of more than 5,700 participants around the world, offers some insights into marketers’... READ MORE
Marketing Leaders in Europe See Results From Digital, Want to Beef Up Capabilities

Marketing Leaders in Europe See Results From Digital, Want to Beef Up CapabilitiesMost believe that their teams' strengths are on the creative side - and want to bolster their digital and analytics competency.

Three-quarters (74%) of senior marketing executives in Europe describe their organization’s digital marketing capability as being in its developmental stages: 43% say their system has potential and is starting to yield results, while 31% are still... READ MORE
Agencies Are Confident About Profitable Growth This Year. Where Will it Come From?

Agencies Are Confident About Profitable Growth This Year. Where Will it Come From?Agencies see more business coming in the area of emerging tech, but need to battle against competition from in-sourcing and consultancies.June 9, 2017

Some 86% of agencies are confident that this year will be better than last in terms of profitable growth, according to a Society of Digital Agencies (SoDA) survey [pdf] of 126 executives primarily from mid-sized ($25M or less in annual revenues) digital... READ MORE
The 10 Brands That Have the Best Perception Among LGBT Consumers

The 10 Brands That Have the Best Perception Among LGBT ConsumersAmazon unseats Tesla, which plummets to 35th.

Amazon continues to sweep up the accolades: the brand is now the best-perceived among LGBT consumers, according to recent data from YouGov BrandIndex, unseating former champion Tesla, which fell to 35th place this year. PBS (25.5) comes in second, followed... READ MORE
B2B Decision-Makers: Thought Leadership Can Make or Break the Sale

B2B Decision-Makers: Thought Leadership Can Make or Break the SaleThought leadership can influence awareness and purchase decisions, but also in a detrimental way.June 7, 2017

Thought leadership can have an impact throughout the purchase funnel, but poor quality content may ultimately drive decision-makers away, according to an Edelman and LinkedIn survey of more than 1,300 US business decision-makers who are LinkedIn members.... READ MORE
Top 10 Marketing Charts of the Month – May 2017

Top 10 Marketing Charts of the Month – May 2017Our top 10 charts of the month, as determined by you, our readers.

This month’s quick-hit set of top charts includes the following topics: population shares, by age bracket; media consumption trends; media advertising heavyweights; most tolerated ad types; brand behavior on social media; email innovation efforts... READ MORE
Father’s Day Spending Predicted to Reach New High

Father’s Day Spending Predicted to Reach New HighProjected retail spending surrounding Father's Day is about one-third less than for Mother's Day.June 6, 2017

Fresh off a predicted record spend for Mother’s Day (and for graduation), the NRF is out with another rosy projection, this time for Father’s Day. Based on a survey of more than 7,300 adults, the NRF expects that total retail spending surrounding... READ MORE
Where’s the Art in Data-Driven Marketing?

Where’s the Art in Data-Driven Marketing?It's one thing to run a test. It's another to interpret the results and use them to persuade another party.June 5, 2017

Marketing today tends to be more science than art, though it’s not at the scientific level of software development and IT. At least that’s the view of more than 600 participants to a study fielded by Chief Marketing Technologist and Third Door... READ MORE
Six in 10 Fortune 500 CEOs Avoid Social Media

Six in 10 Fortune 500 CEOs Avoid Social MediaOnly 3 of these CEOs have a presence on YouTube.

The majority of Fortune 500 CEOs don’t have a presence on any of 6 major social networks analyzed, according to the latest study [download page] of CEOs’ social behavior from Domo and CEO.com. In fact, most of those who do maintain a presence do... READ MORE
The 5 Devices With the Broadest Penetration in US Households

The 5 Devices With the Broadest Penetration in US HouseholdsSmartphones are now in the second spot thanks to a big jump in household ownership.June 2, 2017

The Consumer Technology Association (CTA) is out with its 19th annual study of consumer technology ownership, noting that smartphone penetration has surged by 6 points to 80% of US homes. But the good old television continues to be the most widely owned... READ MORE
The TV Remains the Dominant Screen for Video Viewing

The TV Remains the Dominant Screen for Video ViewingAlmost one-quarter of Millennials' video viewing time in Q4 was spent with TV-connected devices.June 1, 2017

Mobile video may be growing in popularity, but TV continues to be the top dog for video consumption. To wit, during the fourth quarter of 2016, American adults spent more than 90% of their video viewing time watching content on a TV screen, according to... READ MORE
European Online Ad Spend Continues Double-Digit Growth

European Online Ad Spend Continues Double-Digit GrowthMobile hasn't made quite as much of a mark in the European online ad market as it has in the US.

Online ad spend grew by 12.2% last year to reach €41.8 billion, with 20 markets registering double-digit growth for the third consecutive years, reports IAB Europe in its latest AdEx Benchmark study. The UK remains Europe’s largest advertising market... READ MORE
Loyalty Programs Continue to Affect Shopping Behavior, Members Say

Loyalty Programs Continue to Affect Shopping Behavior, Members SayThere's room to improve the program experience, though.

Member satisfaction with loyalty programs is gradually rising but could still use improvement, according to the latest annual “Loyalty Report” [download page] from Bond Brand Loyalty. Some 46% of respondents to the survey report being “very... READ MORE
B2B Execs Feel That Their Customers’ CX Expectations Are Rising

B2B Execs Feel That Their Customers’ CX Expectations Are RisingA majority believe their customers would switch loyalty based on their experiences.

Customers today have higher expectations of their experiences they have in the buying process. So say 7 in 10 professionals with responsibility for sales/commerce technologies at B2B firms. The majority of respondents, surveyed by Forrester Consulting for... READ MORE
Brands’ Use of Slang on Social Media is Annoying, Consumers Say

Brands’ Use of Slang on Social Media is Annoying, Consumers SaySocial media users want brands to behave like... store associates? May 26, 2017

Consumers seem to have fairly clear ideas about brand personalities on social media, and the use of slang isn’t… woke. In a new study from Sprout Social, roughly 1,000 US social media users weighed in on brand personalities, with most feeling... READ MORE
US Millennial Affluents Expect Double-Digit Increase in Discretionary Spending

US Millennial Affluents Expect Double-Digit Increase in Discretionary SpendingMillennials are driving increases in spending on luxury items such as fine watches and jewelry.

Affluent Millennials are far outpacing their generational counterparts in discretionary spending growth, reports YouGov’s Affluent Perspective 2017 Global Study. Affluents in other age brackets, such as Gen Xers and Baby Boomers, plan to spend less... READ MORE
Traditional Media Still the Best Way to Reach Boomers, Advertisers Believe

Traditional Media Still the Best Way to Reach Boomers, Advertisers BelieveTV leads the way in advertisers' estimation, followed distantly by print.May 25, 2017

TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals responding to an Advertiser Perceptions survey. Presented with 10 media categories and asked to identify the best one for reaching and... READ MORE
Pay-TV Customer Satisfaction Back Down to the Industry Cellar

Pay-TV Customer Satisfaction Back Down to the Industry CellarPay-TV companies and ISPs share the lowest customer satisfaction scores of 43 industries measured.

Customer satisfaction with pay-TV companies has dropped this year, finds a new report [download page] from the American Customer Satisfaction Index (ACSI). The index for subscription TV services fell to 64 on the ACSI’s 100-point scale,... READ MORE

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