Ad Volume Hurting the Social Media Customer Experience

Advertising is the lowest-rated aspect of the social customer experience. (Of course.)
Continue reading » | July 27, 2016

Marketers Struggling to Optimize the Marketing Mix, Quantify ROI

This is today's key marketing challenge, a new study argues.
Continue reading » | July 27, 2016

Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack

IBMMarketingCloud-Email-Open-Rates-by-Region-in-2015-Jul2016Marketers often pay attention to benchmarks, which are useful to get a sense of what one might expect from a campaign (though individual results almost always vary from the average!). But as a recent study [download page] from IBM Marketing Cloud demonstrates, it might be worth shooting for the top, rather than the average.
Continue reading » | July 26, 2016

Branded Content Seen More Effective Than Pre-Rolls For Various KPIs

Nielsen-Branded-Content-v-Pre-Roll-Ads-Jul2016Branded content - such as educational online video series or TV show brand integrations - is more effective than pre-rolls in driving a variety of KPIs including brand recall and purchase intent, research from Nielsen has found.
Continue reading » | July 26, 2016

As MarTech Understanding Becomes Critical, Where Will Marketers Invest Next Year?

DataXu-Increasingly-Important-Skills-Senior-Marketers-Jul2016Behold the marketing technologist: about 2 in 3 marketers in the US and Europe believe that understanding marketing technology is becoming increasingly important for successful senior marketers. That's according to a new report from DataXu [download page], which finds 66% of respondents saying that their company currently has a Chief Marketing Technologist in place.
Continue reading » | July 25, 2016

Video Ad Viewability Rates Across Devices And Countries

Google-Video-Ad-Viewability-Rates-by-Device-in-2016-Jul2016Video ad viewability seems to be improving from last year, reports Google in its 2016 Global State of Play report [pdf]. Some 66% of video ads were viewable on the web and in apps (excluding YouTube) across devices in April 2016, up from 54% in the year-earlier period. However, last year's study omitted mobile apps, so it's unclear to what extent their inclusion in this year's edition impacts the findings.
Continue reading » | July 25, 2016

These Industries Have the Highest Equity With American Consumers

HarrisPoll-Industries-Ranked-by-Brand-Equity-Jul2016The food industry has the highest overall brand equity with US consumers, details the Harris Poll in releasing further data from its latest EquiTrend Study. The food industry's composite score of 65 (based on familiarity, quality and purchase consideration of food brands) tops its closest rival, the restaurant industry (63.8), which itself edged the retail sector (63.5).
Continue reading » | July 25, 2016

Mobile to Exceed Fixed Devices in Global Video Consumption This Year

Zenith-Global-Online-Video-Consumption-by-Device-2016-2018-Jul2016For the first time, consumers around the world will this year spend more time watching videos on their mobile devices than on fixed devices (desktops and smart TVs), Zenith predicts in a new forecast. Mobile video consumption is expected to reach almost 20 minutes per day, representing a 30% increase from last year, and exceeding the stagnant fixed device video consumption of 16 minutes.
Continue reading » | July 25, 2016

Keep scrolling for more charts and articles:

Marketers Finding Email Personalization Effective, Web Content Personalization Difficult
These Brands Are Enjoying the Best Buzz So Far This Year
More Than 1 in 4 Companies Outside the US Claim to be Mobile-First
Most Millennials Are Comfortable Not Carrying Cash
Digital Health Tools Find A Willing Consumer Audience
Getting to Know Gen Z’s Shopping Behaviors
Which Ads Do Internet Users Dislike the Most?
How Many of Your Brand’s Emails Are Actually Read As Opposed to Skimmed?
PR: What Are the Benefits of Top-Tier Feature Coverage?
APAC to be the Regional Leader in Digital Ad Spend, but North America Tops in Per Capita Spend
CMO Role Evolves to More Strategic Business Leadership
Triggered Email Response Rate Benchmarks in 2015
Half of Q2’s “Breakthrough” Video Ads Were Digital-Only Spots
Profiling The 1 in 4 TV Households Without Pay-TV
11 Stats to Inform Your Marketing and Advertising in Canada
Sharing Economy: Travel and Finance Update
One-Fifth of Subscription Business Churn Is Involuntary
Streaming Video Subscriptions Driven by Desire For More Content
Few Young Americans Very Satisfied With the National Media
Social Media Stars Becoming More Influential in Celebrity Marketing
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