Online Media

US Consumers Shifting from Feature Phones to Smartphones

January 27, 2012

The proportion of consumers in the US who own a smartphone is almost on par with the proportion owning a feature phone, according to [pdf] a report released in January 2012 by Google. 38% of US consumers responding to Phase 2 of the survey, conducted in September and October 2011, reported ownership of a smartphone, up 22.5% from 31% of respondents to Phase 1 of the survey, conducted in January and February 2011. By contrast, during that time period, the proportion reporting ownership of feature phone dropped 17% from 47% to 39%. Continue reading »

Traditional Media

National TV Sports Ad Spend Up 6% in ‘11

January 27, 2012

National TV sports generated $10.9 billion in advertising expenditure last year, representing 6% growth from $10.3 billion the year prior, according to a Nielsen report released in January 2012. Measuring ad spend during sporting events on network and cable TV from Q4 2010 through Q3 2011, Nielsen found that cable has an increasing share of those ad dollars, growing 37.3% year-over-year. Continue reading »

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Apps Can Make More Money While on Sale

January 27, 2012

The benefit of increased downloads outweighs the loss in price when an application is put on sale in the Apple App Store for iPad, the Apple App Store for iPhone, and the Google Android Market, according to a report released in January 2012 by Distimo. The report, which measured the revenue effects per day for the top 100 top grossing applications in any category that cut their price in the US, found that on the first day of the sale, the average revenue per app increased by 41% in the Apple App Store for iPhone, while the revenue during the whole sale (maximum of 15 days) rose 22%. Continue reading »

Retail Sites Traffic Surged in December

January 27, 2012

Retail site categories boasted 5 of the 10 top-gaining web categories by percentage change in December 2011, including Movie sites, which grew 21% month-over-month to 43.8 million visitors, according to [download page] comScore Media Metrix data. Jewelry, Luxury Goods, and Accessories sites reached 28.6 million visitors during the month (up 19%), while Flowers, Gifts and Greetings sites attracted 34.1 million visitors in December, also representing a 19% increase. Sports, Outdoor (13%) and Books (10%) also posted double-digit gains. Continue reading »

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Millennials Less Responsive to TV Ads, But Have Better Delayed Recall January 26, 2012 Millennials are more difficult to persuade via TV advertising when compared to older viewers, according to [download page] research released in January 2012 by comScore, which found the average lift in Share of Choice (SOC) among Millennials to be 4.6% points, compared to 6.4% points for Baby Boomers (aged 45-59) and 6.6% points for Seniors (aged 60 and older). SOC measures the difference in share of preference between groups before and after exposure to advertising when asked which product they would like to win from a balanced competitive set. Continue reading »
Advertisers Drive Growth in Mags’ Use of Mobile Action Codes January 26, 2012 Magazines’ use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, exploded in 2011, rising 439% from Q1 to Q4, according to [download page] a January 2012 study from Nellymoser. The total number of action codes in the top 100 US magazines by circulation jumped 64% quarter-over-quarter in Q4, rising from 1155 to 1189. November’s 681 action codes was the most of any month in 2011, up from 278 in July and 88 in January. Continue reading »
CMOs Want Greater Influence in Biz Strategy, Development January 26, 2012 An overwhelming majority (79%) of global CMOs say they want their influence in business strategy and development to grow, far ahead of other areas such as digital/interactive/social marketing (41%), and brand strategy and positioning (33%), according to a survey released in January 2012 by Forrester Research and Heidrick & Struggles. In line with this focus on business strategy, CMOs identified visioning and strategic thinking (89%) as the top competency important for their success, followed by people management/team development (59%), with relationship building with the senior executive team (39%) not far behind. Continue reading »
Women Take Note of Price, Quality Info in Advertising January 26, 2012 The top elements of advertising that make women “take notice” are an easily found price (45%) and proof or details of quality (43%), according to [pdf] a white paper released in January 2012 by Fleishman-Hillard in partnership with Hearst Magazine. A relevant message (39%) closely follows, while advertising that is easy to remember (28%), provides comparisons to competition (26%), or offers something free or highly discounted (26%) also earn women’s attention. Testimonials from actual users (21%) and appealing graphics (20%), by contrast, are less significant elements. Continue reading »