Direct Media Response Rate, CPA & ROI Benchmarks in 2017

Some key figures from the DMA's latest report.
Continue reading » | June 26, 2017

Radio’s Weekly Audience is Large… And Growing

The number of weekly Hispanic listeners (12+) has grown by more than 5% over the past 2 years.
Continue reading » | June 27, 2017

In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

The majority of American shoppers (84%) find that when stores play music, it makes for a more enjoyable shopping experience, according to The State of Brick & Mortar report [download page] from Mood Media, which surveyed 11,255 consumers across 9 countries. Many shoppers also find that hearing music in stores lifts mood (81%) and helps them relate and connect to the brand (70%).
Continue reading » | June 27, 2017

OTT Streaming Devices Now Top All Other Devices in Premium Digital Video Ad Views

When it comes to premium digital video, the big story isn't mobile. Instead, it's the TV screen, and specifically OTT streaming devices, which have grown to exceed all other devices in premium digital video ad view share. That's according to FreeWheel's latest quarterly report [download page], this one covering Q1 2017.
Continue reading » | June 26, 2017

Majority of American Adults Identify As Middle-Class

A solid majority (62%) of American adults identify as either upper-middle or middle-class, with a healthy plurality (44%) saying they belong to the middle class, according to new survey results from Gallup. The report notes that middle-class identification has returned to pre-recession levels; as recently as 2015, only about half identified as upper-middle or middle class.
Continue reading » | June 26, 2017

Online Shoppers Twice as Likely to Start a Product Search on Amazon Than on a Search Engine

Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online (43%) or searching and buying in-store (21%), per UPS' latest Pulse of the Online Shopper study [download page]. That also means that they're increasingly beginning their product searches on Amazon.
Continue reading » | June 26, 2017

Half of Americans Now Use Social Media As A News Source; Messaging Apps Becoming More Popular

The most rapidly growing news source for Americans is social media, according to the latest annual Reuters Institute's Digital News Report. In fact, this year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.
Continue reading » | June 23, 2017

User-Generated Content Boosts Purchase Confidence, Online Shoppers Say

User-generated content (UGC) has a strong influence on purchase decisions, according to a survey [download page] commissioned by TurnTo Networks and conducted by Ipsos. A slight majority of online shoppers surveyed noted that UGC is a very or extremely influential part of their purchase decisions, with the vast majority at least somewhat agreeing that it increases their purchase confidence.
Continue reading » | June 23, 2017

Keep scrolling for more charts and articles:

2 in 3 Marketers Say That Marketing Understands What Sales Needs to Succeed
Global Email Users, Traffic Forecast to Continue Growing
State of Marketing Report Shows Growing Use of Various Channels, Troubles With Message Personalization
Consumers Now Say They’re More Likely to Share Good Than Bad Experiences
LGBT Consumers Feel Underrepresented in Advertising
Small FMCG Manufacturers Enjoying Growth, Gaining Market Share
Research Uncovers C-Suite’s “Surprising” Thought Leadership Consumption Behavior
Global Newspaper Circulation and Advertising Trends in 2016
Cord-Cutters Watch More OTT, But On the Whole Are Fairly Light TV Content Viewers
1 in 10 Consumers Using Voice Search to Find Something to Watch on TV
Pressure Builds on Marketers to Measure Performance and Impact
These Companies Top Consumers’ Corporate Social Responsibility Rankings
Trade Marketer Wish List: Better Targeting, Measurement
B2C Decision-Makers Agree: The Email Address Is the Most Valuable Piece of Customer Data
B2B Persona Research: Marketers Have the Highest Churn Rates
Alert: US Broadband Market Matches Pay-TV Market in Size
The Most Bothersome Aspect of Brand Marketing Is…
India Takes Over From China As Top-Ranked Developing Market For Retail Investment
Social Media Trends: Which Platforms and Content Types Are Gaining Favor?
Netflix Now Has More Paying Subscribers in the US Than All The Top Cable TV Companies, Combined
1 2 3 1,261 page: 0