ONLINE MEDIA | July 30, 2014

News Consumption on Large Tablets in Q1, by Age and Gender

    Source: Donald W. Reynolds Journalism Institute
      Notes: Slightly more than 6 in 10 large tablet owners reported using their devices to get news stories or other content provided by news organizations in the week prior to the survey, with this behavior more prevalent among men (69%) than women (52%). Interestingly, news consumption by large tablet owners was higher among older age groups: 67% of respondents aged 35-54 and 64% of respondents aged 55 and older reported using their tablets to keep up with the news, compared to 53% of device owners aged 18-34. Continue reading »
      TRADITIONAL MEDIA | July 30, 2014

      Revised Global Ad Spend Growth Forecast for 2014, by Medium

        Source: Warc
          Notes: Global ad spending (estimated based on 13 markets) is expected grow by 5.8% this year, represented an upward revision of 0.6% points from Warc's January forecast, with the US hewing close to the average with 5.5% growth. Warc predicts that online ad spending will grow by 16.4%, a 2.3% upward revision from January, although all other media have been revised downward to varying degrees. Beyond the internet, TV (5.3%), cinema (4.6%) and out-of-home (4.2%) are slated for the fastest growth, with print (magazines: -3.5%; newspapers: -4.1%) declining. Continue reading »

          What Users Value in the Website Experience (Hint: Performance)

          July 29, 2014

          LimelightNetworks-Important-Factors-Website-Experience-July2014When it comes to a great website experience, internet users consider performance more important than fresh content, consistent experiences across mobile and desktop, and personalized content, finds Limelight Networks in a study entitled "The State of the User Experience" [pdf]. Delving further into attitudes regarding website performance, the study unearths some intriguing attitudes: for example, roughly 1 in 5 respondents aren't willing to wait longer than 3 seconds for a website to load before getting frustrated and leaving. Read more »


          “Upscale” Gen Xers and Baby Boomers Compared

          July 29, 2014

          Shullman-Gen-X-Baby-Boomers-Luxury-Buying-Plans-July2014The Shullman Research Center has released a new report, this time focusing on the Gen X (34-48) generation. Having already released their report on Baby Boomers early this┬ámonth, the new study provides an opportunity to compare and contrast the attitudes of these two generations, both of which have tremendous spending power. Indeed, while Baby Boomers control the largest share of total net worth dollars of any generation, Gen Xers have the most net worth and average household income on a per-adult basis. And like Baby Boomers, affluent Gen Xers are ready to spend on luxury goods. Read more »

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