Paid Search Trends in Q3

MC-Paid-Search-Trends-in-Q3-Oct2014
Various reports offer insights into search advertising spending and other metrics in Q3.
Continue reading » | October 23, 2014

Consumer Magazines’ Revenue Sources, Per Executives

FOLIO-Consumer-Magazine-Revenue-Sources-Oct2014
Executive managers at consumer magazines continue to see the largest share of their revenues coming from print ads - and that's not expected to change any time soon.
Continue reading » | October 23, 2014

How B2C and B2B Content Marketing Efforts Compare

CMIMarketingProfs-B2C-B2B-Content-Marketing-Compared-Oct2014With the release of their latest annual report [pdf] on B2C content marketing, the Content Marketing Institute and MarketingProfs offer the ability to measure the similarities and differences between both groups in their approaches to content marketing. Interestingly, while the two differ in some tactics and priorities, they do converge in some areas.
Continue reading » | October 22, 2014

2 in 3 Marketers Say Tech Is Very Important to Their Performance. How?

CMOCouncilTealium-CMOs-on-Impact-of-Marketing-Tech-Oct2014Two-thirds of marketers (mostly senior level) describe the importance of new technologies to their group's overall effectiveness and performance as "essential" (29%) or "very important" (38%), according to a new report [download page] from the CMO Council and Tealium. In fact, only 5% say that their investments aren't producing tangible business value, with many working on it (39%) or already seeing value (46%). But in what ways are they impacting marketing ROI?
Continue reading » | October 22, 2014

Top Brands Ranked by Customer Loyalty

BrandKeys-Customer-Loyalty-Leaders-Oct2014Source: Brand Keys
    Notes: Amazon, Apple, YouTube and What's App are among this year's brand loyalty leaders, finds Brand Keys in its latest annual survey that ranks customer engagement and loyalty for 721 brands across 65 categories. Those brands were among the ones most likely to meet consumer expectations for their respective categories, with Amazon edging Apple in the tablets category, and Apple topping Samsung in the smartphone category. Of the top 20, just one (Dunkin' Donuts) is not a tech-oriented company.
    Continue reading » | October 22, 2014

    Enterprise-Class Advertisers’ CTRs, by Channel and Device, in Q3

    Marin-Enterprise-Advertiser-CTRs-by-Device-and-Channel-in-Q3-Oct2014Source: Marin Software [download page]
      Notes: Smartphones have the highest click-through rates across search, social and display ads, finds Marin Software in a review of the Q3 performance of enterprise-class marketers who spend in excess of $1 million annually on paid search, social and display channels. When it comes to conversion rates, though, desktops reign supreme across each of the channels. Separately, the study notes that tablets account for a larger share of conversions than spend across search and display channels. Notably, while mobile devices captured more than 60% of social ad spend, they accounted for only about 35% of social ad conversions.
      Continue reading » | October 22, 2014

      How Brands Are Falling Short With Consumers

      Edelman-How-Brands-Fall-Short-With-Consumers-Oct2014Almost 9 in 10 consumers want more meaningful relationships with brands, yet fewer than 1 in 5 believe brands are delivering on that wish, details Edelman in its second annual "brandshare" report. The study, based on surveys of 15,000 consumers in 12 countries who have had some level of engagement with brands, also finds that consumers believe they get the short end of the stick when it comes to the value exchange with brands.
      Continue reading » | October 21, 2014

      In the US, Ad Spending on Mobile Now Tops Desktop Banners

      IABPwC-US-Online-Ad-Revenues-by-Format-in-H1-Oct2014The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have teamed up to release their latest US internet advertising revenue report [pdf], with this latest edition covering activity in the first half of the year. The study details the continued growth of mobile ad spending, which comprised almost one-quarter (23%) of total online ad spend.
      Continue reading » | October 21, 2014

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