ONLINE MEDIA | July 24, 2014

Facebook in Q2: Mobile Accounts For 62% of Ad Revenues; 81% of MAUs

    Source: Facebook [pdf]
      Notes: Facebook's advertising revenues grew by 67% year-over-year in Q2 to almost $2.7 billion, of which mobile comprised 62%, up from 41% share a year ago. Some 63% of Facebook's more than 1.3 billion monthly active users accessed the site daily, translating to 829 million daily active users (DAUs); roughly 79% of those were mobile DAUs.
        Related: Facebook Ad CTRs Up in Q2
        TRADITIONAL MEDIA | July 23, 2014

        How CMOs and CIOs Feel About Collaboration

        Accenture-CMO-Perspectives-IT-Collaboration-July2014Last year, 44% of global CMOs surveyed by Accenture felt that there was no need for alignment with CIOs. This year's Accenture study of the CMO-CIO relationship finds a rapprochement of sorts, with 83% of IT executives feeling a need to align and interact with marketing (up from 77% in 2012) and 69% of marketing executives feeling the same way about IT (up from 56% in 2012). But while many see the relationship improving, 45% of CMOs believe more collaboration is needed, and some problems persist. Continue reading »

        Consumers: Email Marketing Success Depends on Brand Trust, Relevance

        July 23, 2014

        SilverPop-Trust-Relevance-Email-Marketing-July2014Consumers only have 4-5 brands that they always open emails from, details Silverpop [download page] in a study based on a survey of close to 4,000 consumers in the US, UK and Germany. With respondents averaging online purchases from only 3 brands every 3 months, it's especially important for brands to break through the clutter and establish a relationship with consumers. According to the study, trust and relevance are the two key factors consumers consider when they receive email correspondence from brands. Read more »


        Social Media Sites Ranked by User Satisfaction

        July 23, 2014


          Source: American Customer Satisfaction Index (ACSI) [download page]
            Notes: Customer satisfaction with social media websites improved by 3 points year-over-year to an average score of 71 on the ACSI's 100-point scale, which nevertheless ranks 4th-lowest of the 43 industries measured. This year, Pinterest led the social rankings with its users giving it an average score of 76. Despite each improving by 5 points, LinkedIn and Facebook (both with a score of 67) had the lowest ratings (the survey was conducted before news of Facebook's emotion study). Meanwhile, social media users were most satisfied with site performance (index score of 84) and least satisfied with the amount of ads on the sites (75). Read more »

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