Top 10 Marketing Charts of the Month – June 2015

Our top 10 charts of the month, as determined by you, our readers.
Continue reading » | July 7, 2015

How Do Consumers Find Out About New Products?

Consumers' top purchase influencers are also their top sources of new product information.
Continue reading » | July 7, 2015

Marketers’ Top Data Types Influencing Future Strategy

EconsultancySignal-Top-Data-Types-Influencing-Future-Strategies-Jul2015Source: Econsultancy / Signal [download page]
    Notes: More than 8 in 10 marketers plan to increase their use of first-party data, with second-party (60%) and third-party data (44%) not seeing quite the same level of enthusiasm, according to a recent study from Econsultancy and Signal. Indeed, asked which of various data types are most important to their organizational strategy moving forward, respondents pointed most commonly to first-party types: transaction history (87%); customer information (80%); and behavioral data from sites and campaigns (74%).
    Continue reading » | July 6, 2015

    Youth Hold Positive Perceptions of Fee-Based Rewards Programs

    LoyaltyOne-Americans-Attitudes-to-Fee-Based-Rewards-Programs-Jul2015Source: LoyaltyOne
      Notes: Some 42% of US adults report having paid to join a rewards program and more than 6 in 10 would consider joining one if their favorite retailer offered it, per results from a LoyaltyOne survey. The survey results indicate that 18-34-year-olds are particularly open to fee-based programs from their favorite retailers, and similarly demonstrate an above-average likelihood to feel that rewards are worth paying for if they're relevant to their needs.
      Continue reading » | July 6, 2015

      Marketers Increasingly Relying on Behavioral Research to Influence Decisions

      MillwardBrownDigital-Marketers-Use-of-Research-Tools-to-Influence-Decisions-Jul2015Some two-thirds of marketers currently use behavioral research (consumer behavior insights) to influence their marketing decisions, and almost 7 in 10 expect the use of behavioral data to grow over the next 3 years, according to a Millward Brown Digital study [download page]. Results from the survey also show that a majority are using audience measurement tools (61%), but that fewer have adopted marketing mix modeling (30%).
      Continue reading » | July 2, 2015

      45% of 18-24-Year-Olds in the US are Part of a Minority Group

      CensusBureau-Minority-Share-US-Population-by-Age-Group-Jul2015Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year, reports the Census Bureau in newly-released estimates. Indeed, Asian-Americans' population growth rate increased from the prior year, up 3.2% to 20.3 million as of July 1, 2014. The Hispanic population grew by a relatively smaller 2.1% (equal to the previous year's growth rate), but to a much larger 55.4 million.
      Continue reading » | July 2, 2015

      US Ad Spending Trends, by Medium, in Q1 2015

      KantarMedia-US-Ad-Spend-Trends-in-Q1-Jul2015Source: Kantar Media
        Notes: Ad spending was down by 4% to $37.4 billion in Q1 2015, a fairly unsurprising result given that last year's Q1 results were boosted by ad spend on the Sochi Olympics. Indeed, of the various media types examined, only outdoor advertising grew, by 2.9%, with radio (-0.1%) and digital media (0%) flat. For the first time, Kantar's figures included paid search spending, which grew by 7%, as opposed to desktop display, which declined by 8.7% (with the analysts noting this is "likely attributable to mobile devices siphoning some desktop usage". Meanwhile, print spend continued to plummet, as magazine media spend dropped by 8.7% and newspaper media spend by a more precipitous 15.4%.
        Continue reading » | July 1, 2015

        Mobile Ad Responses, by Age Group

        MillennialMedia-Mobile-User-Ad-Response-Jul2015Source: Millennial Media / Opinium Research [download page]
          Notes: Among mobile users (smartphone and/or tablet), Millennials (16-34) are far more likely than Gen Xers (35-54) to say they respond to mobile ads in a variety of ways, according to a survey of 4,018 mobile owners aged 16+ in the US, UK, France, and Germany. In fact, almost one-quarter (23%) of Millennials surveyed said that an ad had prompted them to make a purchase, compared to 14% of respondents overall and 13% of Gen Xers. Of note, the survey results indicated that tablets were more likely than smartphones to generate a response from Gen Xers, with the opposite true for Millennials.
          Continue reading » | July 1, 2015

          Keep scrolling for more charts and articles:

          Are Young People Watching Less TV? (Updated – Q1 2015 Data)
          Internet Adoption Rates, by Demographic, 2000-2015
          2015’s Most Patriotic Brands, in the Eyes of Consumers
          Interbrand Top 100 Brands’ Social Media Adoption, by Platform
          Weekend Reading, 6/26/15
          Where Do Americans Perceive Mobile Payments As Being Useful?
          Which Pain Points Are Giving Marketers Headaches?
          Almost 1 in 3 Have Been Persuaded to Watch A TV Show Based on Social Buzz
          How Often Are Emails Forwarded?
          SMBs’ Planned Digital Services Purchases
          C-Suite Sees Social Rising In CX Importance
          How Much Influence Do Teens Wield Over Their Parents’ Purchase Decisions?
          Retailers’ Most Influential Promotional Vehicles, According to Online Shoppers
          American Adults’ Feelings of Financial Responsibility, by Age Group
          Father’s Day Spending Expected to be Mostly Flat This Year
          US E-Commerce Metrics, by Device, in Q1 2015
          Which Consumer Group Has Almost 4 Times the Buying Power of Millennials?
          Key US Digital Commerce Stats for Q1 2015
          Most Effective – and Difficult – SEO Tactics
          Smartphone Users’ App Usage, by Race and Ethnicity
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