Android Reportedly Passes iOS in Q1 Mobile Ad Revenues, Still Lags in Monetization

The iPad is the strongest device for mobile ad monetization.
Continue reading » | May 6, 2015

Top 10 Marketing Charts of the Month – April 2015

Our top 10 charts of the month, as determined by you, our readers.
Continue reading » | May 5, 2015

B2B Companies’ Twitter Activity and Engagement, by Day of the Week

Brandwatch-Top-B2B-Companies-Twitter-Engagement-May2015Source: Brandwatch [download page]
    Notes: Based on an analysis of the top 200 B2B companies by annual income, Twitter accounts for almost 6 times more English-language company mentions than Facebook, finds Brandwatch in a recent report. Interestingly, B2B brands see more engagement with weekend than weekday tweets, with retweets per post roughly twice as high on Saturdays and Sundays than on any other day. Overall, a slight majority (53%) of B2B brands analyzed use Twitter for both broadcast and engagement, although a significant 42% either have no account or no activity on the platform.
    Continue reading » | May 6, 2015

    Email Subject Lines: The Latest Data

    ReturnPath-Email-Read-Rates-Subject-Line-Length-May2015The topic of email subject lines always generates interest (and some debate) as marketers try to fight through inbox clutter that sees consumers receiving a reported average of 416 commercial emails per month (and that was 2 years ago). A couple of recently-released studies provide some fresh data to review.
    Continue reading » | May 5, 2015

    US Now Sees More Mobile-Only Than Desktop-Only Adult Internet Users

    comScore-Mobile-v-Desktop-Only-Adult-Web-Users-May2015Source: comScore
      Notes: There are now more mobile-only than desktop-only adult internet users in the US, says comScore, as the former accounted for 11.3% share of connected adults in March, versus 10.6% share for the latter. Interestingly, the milestone was reached as a result of an uptick in multi-platform users rather than a hike in mobile-only users, which had been in the 11-12% range for the 6 months prior. Instead, the share of adult internet users who access the internet using only desktops almost halved over the space of year, from 19.1% in March 2014 to 10.6% in March of this year.
      Continue reading » | May 4, 2015

      Consumers Rate In-Store Personalization Tactics as “Cool” or “Creepy”

      RichRelevance-Creepy-Cool-Retail-Personalization-Tactics-May2015Source: RichRelevance
        Notes: Almost three-quarters of consumers feel OK with scanning a product on their mobile device to see product reviews and recommendations, but their attitudes swing decidedly to the "creepy" side of things when it comes to personalization tactics that use facial recognition technology, according to a RichRelevance survey. Indeed, it seems that tactics that identify shoppers by name or other personally identifiable information are generally considered "creepy."
        Continue reading » | May 4, 2015

        Weekend Reading, 5/1/15

        Pew-Key-News-Media-Audience-Trends-May2015The Pew Research Center has released its latest annual "State of the News Media" report, a wide-ranging and comprehensive summary of news media trends across various platforms. While one of the highlights relates to mobile comprising a majority of visits to 39 of the top 50 digital news websites, the report also points to legacy platforms being "by no means abandoned," with an uptick in network and local TV news audiences.
        Continue reading » | May 1, 2015

        Facebook Commands Vast Majority of Social Sharing Activity in Q1

        ShareThis-Top-Content-Sharing-Channels-by-Device-in-Q1-May2015Source: ShareThis
          Notes: Facebook represented 84% of content shared to social channels in Q1, reports ShareThis, with its strength more evident on mobiles (87%) than desktops (79%). For the quarter, almost two-thirds of sharing came via a mobile device, up from 52% in the year-earlier period. In fact, more sharing activity occurred on smartphones (40%) than on desktops (35%), with smartphones particularly popular for health content sharing.
          Continue reading » | May 1, 2015

          Keep scrolling for more charts and articles:

          Consumers: W-O-M, TV Ads Have Broadest Purchase Influence
          Radio Listeners: AM/FM Still Strong; Digital Platforms Key for Youths’ Music Discovery
          US Facebook Brand Post Interaction Rates, by Post Type, in Q1
          Benefits of Card-Linked Marketing, According to Online Banking Users
          So How Many Millennials Are There in the US, Anyway? (Updated)
          Tablets Now Reportedly in a Majority of US Households
          US TV Multitasking Behavior, by Generation
          Estimated Mobile Share of US Organic Search Traffic, by Engine
          2015’s Most Reputable Companies
          Mobile Now Almost Three-Quarters of Facebook’s Ad Revenues
          4 Trends in US Online Advertising Spending
          Video Consumption, Ad Dollars Continue to Favor TV Over Digital
          Two-Thirds of Americans Agree: Brands Must Be Environmentally Responsible
          B2B Media Industry Revenues Grow by 3.3% in 2014
          Senior Digital Marketers’ Top Priorities and Challenges
          Teens & Social: What’s the Latest?
          US Adults’ Daily Major Media Consumption Estimates, 2011-2015
          A/B Testing Considered Most Effective Landing Page Optimization Method
          Weekend Reading, 4/17/15
          iOS App Push Notification Opt-in Benchmarks, by Industry, in 2014
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