CMOs Still Report Little Impact From Mobile & Social, But Expect Spending Growth

Mobile marketing isn't contributing to overall company performance, CMOs say. Maybe a budget hike would help?
Continue reading » | August 30, 2016

CMOs Not Making Headway With ROI Proof. And No More Willing to Use Analytics.

Increased use of analytics is linked to better ability to measure ROI performance.
Continue reading » | August 29, 2016

The Typical Millennial Age Range is Fairly Wide. Within It Are Varying Social Media Preferences.

Fluent-Millennials-Most-Used-Social-Network-Aug2016There's no consensus view of the Millennial age bracket, but most research simply describes them as being 18-34-years old (though that doesn't seem to change from one year to the next!). But an 18-24-year-old might have a very different lifestyle and outlook than a 30-34-year-olds - and new research from Fluent [download page] suggests that social media preferences differ within the wider Millennial bracket.
Continue reading » | August 30, 2016

No, Millennials Aren’t Ignoring Your Promotional Emails

Fluent-Promotional-Emails-Purchase-Influence-Aug2016There's been some buzz about the death of email among America's youth, but there's also data to contradict that notion. Here's one such stat, courtesy of a new Fluent study [download page]: Millennials (18-34) are 63% more likely than their older counterparts to say that promotional emails impact their purchase decisions most or all of the time.
Continue reading » | August 29, 2016

This Type of Smartphone Ad Appeals Most to the Youngest and Oldest Users

Nielsen-Main-Reason-Taking-Action-Smartphone-Ad-Aug2016There may be more than 50 years separating them in age, but Generation Z (born 1996 and onwards) and the Greatest Generation (born prior to 1946) share at least one similar characteristic: their top reason for taking action on a smartphone ad. Indeed, recent Nielsen data shows that the generations bookending the adult age groups are both motivated most by ads targeted to what they're searching for.
Continue reading » | August 29, 2016

How Companies Can Stop Customers From Leaving After A Data Breach

KPMG-Customer-Bank-Switching-Factors-Post-Breach-Aug2016Consumers believe that a data breach that exposes personal information is one of the most damaging scenarios possible for an organization's reputation. But it's not just a company's reputation that's affected: a new study from KPMG [pdf] finds that a sizable share of customers would leave a retailer following a data breach.
Continue reading » | August 29, 2016

Top-Performing Enterprise Organizations Track These Components of the Customer Journey

EconsultancyIBM-Components-Customer-Journey-Analysis-Aug2016Keeping track of the customer journey has become more complicated in recent years with the proliferation of devices and channels, such that the ability to analyze the customer journey has become one of the most valuable conversion rate optimization methods. In fact, new research [download page] from Econsultancy in partnership with IBM suggests that 30% of enterprise companies in North America have mastered their understanding of the customer journey, with these top-performers averaging conversion rates more than double the rest.
Continue reading » | August 26, 2016

Which Local Ad Channels Are Considered Useful, Annoying, and Influential?

AMGParade-Local-Media-Ad-Channels-Aug2016Local media users in the US tend to view print ads as more useful than annoying, but aren't quite as sure about digital ads, according to a study [pdf] from AMG/Parade. Point-of-sale circulars are among the most positively viewed ads, with 52% seeing them as useful compared to just 6% finding them annoying.
Continue reading » | August 26, 2016

Keep scrolling for more charts and articles:

Legacy TV Remains Dominant Screen Activity; Mobile Video to Grow
The Right People Seen As Important As the Right Technology For Customer Analytics
Execs Say The Most Critical Success Factors For Effective Marketing Are…
Facebook Grows As Dominant Content Sharing Destination
Which Tech Companies Have the Strongest Reputations?
Pay-TV Subscriber Losses Widen in Q2
So What Do Marketers Think Is the Ideal Channel Mix?
US Consumers’ Perception of the Advertising & PR Industry Worsens
Which Categories Are Most Popular With Online Shoppers Across the World?
Around Half of Branded Content Views Occur Within the First Week of A Campaign
Which Digital Ad Personalization Triggers Perform Best?
Digital Media Consumption Much More Highly Concentrated Among Heavy Users Than Traditional Media
Here Are The Top Education Keywords in Paid Search
US Digital Out-of-Home Media Spending Shows Strong Growth
What’s Better: A DIY MarTech Stack, or An All-in-One Solution?
Email and Content Marketing Perceived to be Top Lead Gen Tactics
Uh Oh. Mobile App User Retention Rates May Be Worsening.
US Print Magazine Audience Stays Steady, Outnumbers Digital Readership
Top 10 Marketing Charts of the Month – July 2016
TV Tops Social As Enterprise Marketers’ Leading Near-Term Priority
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