Mobile Ad Response Seen Differing by Gender, Platform

Among smartphone and tablet users, men are more likely than women to say they frequently tap or swipe on ads within mobile browsers, while the opposite is true when it comes to in-app ads.
Continue reading » | August 22, 2014

How Are Marketers Planning to Maximize Their Value in the Next Year?

Presented with 10 potential steps they'll take to maximize the value of marketing in the next year, most marketers honed in on a single response - one that indicates a strong coming focus on marketing analytics.
Continue reading » | August 21, 2014

Top 10 Local Markets by Tablet Penetration

Nielsen-Top-10-Local-Markets-by-Tablet-Penetration-Aug2014Source: Nielsen [download page]
    Notes: Some 41% of US households owned a tablet in May per Nielsen's report - with Washington, DC (56%) the top local market by penetration rate, as it was 6 months earlier. Tablet penetration exceeded 50% in three other markets - San Francisco (53%), Atlanta (53%) and Boston (52%) - while approaching the majority threshold in Chicago (48%), New York (47%) and Portland (47%).
    Continue reading » | August 22, 2014

    CRM Software Users Rate Their Biggest Challenges

    SoftwareAdvice-CRM-User-Challenges-Aug2014Most CRM users are satisfied with their product and about three-quarters feel that it has improved access to customer data, finds Software Advice in a new survey. A majority of users also feel that their system has delivered when it comes to improved relationship management, interaction tracking and lead management. But, as the study results attest, CRM users also face a number of key challenges with their systems.
    Continue reading » | August 21, 2014

    Top 15 Local Markets by Smartphone Penetration

    Nielsen-Top-15-Local-Markets-by-Smartphone-Penetration-Aug2014Source: Nielsen [download page]
      Notes: Smartphone adoption stood at 72% of Americans mobile subscribers aged 13 and older in May, per Nielsen's report - with Orlando sporting the highest penetration rate (82%) of the local markets measured. Dallas - the leading market 6 months earlier - joins a group of other markets (Dallas, Miami, Houston, San Francisco, Washington, DC, Sacramento and Denver) with the second-highest penetration rate, followed by Phoenix (77%).
      Continue reading » | August 21, 2014

      What Various Industries Want Most From Their Digital Initiatives

      TCS-Desired-Capabilites-from-Digital-Initiatives-Aug2014Source: Tata Consultancy Services (TCS)
        Notes: Depending on the industry, between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years. The capabilities that are most desired from digital initiatives range across industries; for example, retail respondents are most interested in creating micro-segments of customers (77%), while CPG and high-tech respondents are looking primarily to monitor customers so as to identify improvements to existing offerings.
        Continue reading » | August 21, 2014

        Female Empty Nesters Say They’re Heavily Influenced by W-O-M, Reviews

        InfluenceCentralVibrantNation-Influence-W-O-M-Reviews-Female-Empty-Nesters-Aug2014Female "empty nesters" (defined as women over 45 without children under 18 in the household) are prone to seeking out reviews online and offline and are strongly influenced by what they find, details a new report from Influence Central conducted in partnership with Vibrant Nation. Indeed, almost all respondents said they seek out online reviews of products in order to receive feedback and first-person recommendations prior to purchasing - and more than 9 in 10 say they trust the recommendations from family and friends over brands.
        Continue reading » | August 20, 2014

        How Are Large Enterprises Allocating Their Digital Dollars?

        TCS-Large-Enterprise-Digital-Budget-Allocations-by-Technology-Aug2014Roughly 7 in 10 large enterprises consider digital initiatives to be either the "most important factor" (14.5%) or "of major importance" (55.1%) to their financial success in the next 5 years, finds Tata Consultancy Services (TCS) in a recent study. The survey - fielded among 820 respondents at companies in 4 major regions with mean revenue of $25.8 billion - finds that enterprises are on average spending more than $100 million on digital initiatives. So where's the money going?
        Continue reading » | August 20, 2014

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