B2C and B2B Marketers Name Their Most Important Social Platforms

New study looks at marketers' use of various social media platforms.
Continue reading » | May 28, 2015

B2B Research: Don’t Sleep on the Sales Rep

Human interactions remain influential in the decision-making process, a new study finds.
Continue reading » | May 28, 2015

Share of Digital Ad Dollars Spent on Branding, by Industry, in 2015

eMarketer-Digital-Ad-Spend-by-Industry-Objective-May2015Source: eMarketer [download page]
    Notes: Branding will be the primary objective of 42% of US digital ad spending this year, forecasts eMarketer, a slight increase from 40.9% last year but well below the 48.5% share previously forecast for 2017. Nevertheless, objectives vary widely by industry, with CPG and consumer product digital ad spend heavily weighted towards branding (65% share) and travel to direct response (72% share).
    Continue reading » | May 27, 2015

    Not All City People: Millennials Just as Likely to Identify as “Suburbanites”

    UrbanLandInstitute-Gen-Y-Self-Characterization-by-Race-Ethnicity-May2015Source: Urban Land Institute [pdf]
      Notes: Some 37% of Millennials (aged 19-36 at the time of the survey) identify as "city people," while 36% consider themselves "suburbanites," according to an Urban Land Institute survey. In fact, white respondents were more likely to consider themselves "suburbanites" (37%) than "city people" (33%), although the opposite was true for Hispanics and Black Americans. Interestingly, only 13% of respondents live in a downtown area or near downtown, although another 35% live in "other" city neighborhoods. As such, Millennials appear less likely to identify as "city people" (37%) than they are to actually live in a city (48%).
      Continue reading » | May 27, 2015

      Majority of US Smartphone Owners Say They’ve Used A Mobile Payment Service. For What?

      YouGov-Smartphone-Owners-Mobile-Payment-Services-May2015Some 91% of US adult smartphone owners have heard of a mobile payment service such as PayPal (85%), Google Wallet (51%) and Apple Pay (45%), and of those almost 6 in 10 currently use at least one, according to recent survey results from YouGov. While estimates of mobile payment services adoption vary quite markedly from one survey to the next, the YouGov research offers some insights as to how these services are being used.
      Continue reading » | May 26, 2015

      Out-of-Home Media Touted For Ability to Reach Consumers Prior to Mobile Activities

      OAAA-Media-Exposure-Before-Smartphone-Activities-May2015Out-of-home (OOH) media outpace other traditional media in reaching smartphone users in the hour before they engage in specific mobile activities such as mobile shopping, mobile search, and mobile social networking, says the Outdoor Advertising Association of America (OAAA) in a recently-released study conducted by RealityMine.
      Continue reading » | May 26, 2015

      One-Quarter of Premium Video Ad Views Occurred on Mobile Devices in Q1

      FreeWheel-Share-Digital-Video-Ad-Views-by-Device-May2015Source: FreeWheel [download page]
        Notes: Premium digital video ad views continue to migrate to devices outside of desktops and laptops, per FreeWheel's latest quarterly report, with strong growth in particular coming from smartphones, which accounted for 17% of overall views, more than double a year earlier. OTT Devices also demonstrated rapid growth year-over-year, though their 8% share was consistent with the previous quarter.
        Continue reading » | May 22, 2015

        Consumers’ Spending Trends, by Category

        Gallup-Consumer-Spending-Trends-in-Q12015-May2015Source: Gallup
          Notes: Consumers are spending more on necessities such as groceries (55% spending more), utilities (45%) and healthcare (43%), with these being the three categories in which the largest percentage of survey respondents have increased their spending compared to a year ago, according to Gallup. Meanwhile, the bottom categories in terms of increased spending are retirement investments (17%), consumer electronics (18%) and travel (19%), suggesting, per Gallup, that "Americans continue to spend more on things they need, but not on things they want."
          Continue reading » | May 22, 2015

          Keep scrolling for more charts and articles:

          What’s Holding Back Further Use of Content Marketing and Native Advertising?
          The World’s 10 “Most-Chosen” FMCG Brands
          Top Industries by Share of Digital and Mobile Ad Spend in 2015
          Pay-TV, Broadband Subs Continue Moving in Opposite Directions
          Which Marketing Channels Drive Phone Calls to Businesses?
          Marketing Leaders Want More Data-Driven, Explorative Team Cultures
          Fastest-Growing Consumer Electronics Products, by Household Adoption
          Customer Satisfaction With Healthcare Services Falls to Lowest Level in Almost A Decade
          Weekend Reading, 5/15/15
          Digital Estimated to Influence Half of In-Store Retail Sales
          Low Click-Through Rates A Top Challenge For Email Marketers
          What Wins Customers Back After A CX Failure?
          Half of US Mobile Subscribers Aged 65+ Now Own A Smartphone
          Millennials Most Likely to Say They Trust Businesses to Keep Their Personal Info Private
          Consumers: Pay-TV Valued, but Changes Wanted
          Which Types of Audience Targeting Are Most Important to Digital Branding Campaigns?
          Global Programmatic Ad Spending and Pricing Trends, by Channel
          Top 500 Traditional Media Advertisers Allocate 1 in Every $12 to Hispanic Efforts
          Mother’s Day Spending Set for Growth This Year
          Consumer Perception of Retailers’ Data Security Impacts Loyalty, W-O-M
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