Brands’ Email Volume Continues to Grow in Q1

Brands registered a 15.5% year-over-year uptick in email volume in Q1.
Continue reading » | May 29, 2015

Weekend Reading, 5/29/15

A collection of intriguing data points to get you through the weekend.
Continue reading » | May 29, 2015

B2B Research: Don’t Sleep on the Sales Rep

SiriusDecisions-B2B-Buyer-Sales-Rep-Interactions-May2015A recently-released study from SiriusDecisions made some waves in the B2B marketing world, as it challenged the notion (spurred in part by SiriusDecisions' own research) that digital has disintermediated sales, with much of the buying process complete before contact with a vendor is made.
Continue reading » | May 28, 2015

B2C and B2B Marketers Name Their Most Important Social Platforms

SocialMediaExaminer-Most-Important-Social-Platform-B2B-v-B2C-May2015B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%), while for B2B marketers LinkedIn is on par with Facebook (88% each) as the most commonly used social platform, according to Social Media Examiner's latest annual "Social Media Marketing Industry Report" [pdf]. But which platform is most important?
Continue reading » | May 28, 2015

Share of Digital Ad Dollars Spent on Branding, by Industry, in 2015

eMarketer-Digital-Ad-Spend-by-Industry-Objective-May2015Source: eMarketer [download page]
    Notes: Branding will be the primary objective of 42% of US digital ad spending this year, forecasts eMarketer, a slight increase from 40.9% last year but well below the 48.5% share previously forecast for 2017. Nevertheless, objectives vary widely by industry, with CPG and consumer product digital ad spend heavily weighted towards branding (65% share) and travel to direct response (72% share).
    Continue reading » | May 27, 2015

    Not All City People: Millennials Just as Likely to Identify as “Suburbanites”

    UrbanLandInstitute-Gen-Y-Self-Characterization-by-Race-Ethnicity-May2015Source: Urban Land Institute [pdf]
      Notes: Some 37% of Millennials (aged 19-36 at the time of the survey) identify as "city people," while 36% consider themselves "suburbanites," according to an Urban Land Institute survey. In fact, white respondents were more likely to consider themselves "suburbanites" (37%) than "city people" (33%), although the opposite was true for Hispanics and Black Americans. Interestingly, only 13% of respondents live in a downtown area or near downtown, although another 35% live in "other" city neighborhoods. As such, Millennials appear less likely to identify as "city people" (37%) than they are to actually live in a city (48%).
      Continue reading » | May 27, 2015

      Majority of US Smartphone Owners Say They’ve Used A Mobile Payment Service. For What?

      YouGov-Smartphone-Owners-Mobile-Payment-Services-May2015Some 91% of US adult smartphone owners have heard of a mobile payment service such as PayPal (85%), Google Wallet (51%) and Apple Pay (45%), and of those almost 6 in 10 currently use at least one, according to recent survey results from YouGov. While estimates of mobile payment services adoption vary quite markedly from one survey to the next, the YouGov research offers some insights as to how these services are being used.
      Continue reading » | May 26, 2015

      Out-of-Home Media Touted For Ability to Reach Consumers Prior to Mobile Activities

      OAAA-Media-Exposure-Before-Smartphone-Activities-May2015Out-of-home (OOH) media outpace other traditional media in reaching smartphone users in the hour before they engage in specific mobile activities such as mobile shopping, mobile search, and mobile social networking, says the Outdoor Advertising Association of America (OAAA) in a recently-released study conducted by RealityMine.
      Continue reading » | May 26, 2015

      Keep scrolling for more charts and articles:

      One-Quarter of Premium Video Ad Views Occurred on Mobile Devices in Q1
      Consumers’ Spending Trends, by Category
      What’s Holding Back Further Use of Content Marketing and Native Advertising?
      The World’s 10 “Most-Chosen” FMCG Brands
      Top Industries by Share of Digital and Mobile Ad Spend in 2015
      Pay-TV, Broadband Subs Continue Moving in Opposite Directions
      Which Marketing Channels Drive Phone Calls to Businesses?
      Marketing Leaders Want More Data-Driven, Explorative Team Cultures
      Fastest-Growing Consumer Electronics Products, by Household Adoption
      Customer Satisfaction With Healthcare Services Falls to Lowest Level in Almost A Decade
      Weekend Reading, 5/15/15
      Digital Estimated to Influence Half of In-Store Retail Sales
      Low Click-Through Rates A Top Challenge For Email Marketers
      What Wins Customers Back After A CX Failure?
      Half of US Mobile Subscribers Aged 65+ Now Own A Smartphone
      Millennials Most Likely to Say They Trust Businesses to Keep Their Personal Info Private
      Consumers: Pay-TV Valued, but Changes Wanted
      Which Types of Audience Targeting Are Most Important to Digital Branding Campaigns?
      Global Programmatic Ad Spending and Pricing Trends, by Channel
      Top 500 Traditional Media Advertisers Allocate 1 in Every $12 to Hispanic Efforts
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