Smartphones Overtake Desktops in Global AVOD Plays

Smartphones' share of AVOD plays is highest in the APAC region.
Continue reading » | March 28, 2017

Surprise: Trust in Advertising on the Rise?

Trust in advertising declines alongside rising educational attainment and income levels.
Continue reading » | March 28, 2017

For Youth, Social Media Preferences Increasingly Limited to Top Platforms

We've been keeping score of teens' changing social media preferences over the past few years as they've switched from Facebook to Twitter, Instagram and now Snapchat. How about the broader 12-24 age group? The latest edition of The Infinite Dial report from Edison Research and Triton Digital shows that social media use among this group is increasingly limited to three top platforms.
Continue reading » | March 27, 2017

How to Upgrade Your B2B Content to Meet Buyers’ Changing Preferences

Three-quarters of B2B buyers strongly agree that they have placed a higher emphasis on the trustworthiness of content sources over the past year, though only about one-third are more willing to consider vendor-related content as trustworthy, according to a new Demand Gen Report survey [download page].
Continue reading » | March 27, 2017

1 in 5 Online Video Customers Paying for At Least 3 Streaming Services

The proportion of online video customers who pay for 3 or more streaming services has steadily climbed over the past 3 years, per survey results from 451 Research. While only 9% of video streaming customers paid for 3 or more services in December 2014, that figure has more than doubled to 19% in just 2 years.
Continue reading » | March 27, 2017

The Channels Customers Want to Use to Engage With Your Brand

When engaging with brands, consumers turn first to their websites, blogs or social sites, presumably for the availability, ease and convenience in doing so, according to a recent survey [download page] from Lithium Technologies. This channel preference is also true when wanting to find out about the products and services offered, per the study.
Continue reading » | March 27, 2017

Programmatic Digital Ad Buyers Key In On “Brand Safe” Environments

The vast majority (81%) of programmatic digital ad buyers agree that ensuring a "brand safe" environment for advertising is a high priority, and an equal proportion feel that in today's fragmented digital landscape, using brand safe, trusted environments is more important than ever, per a Trusted Media Brands report [download page] that's timely given the recent furor involving Google brand safety.
Continue reading » | March 24, 2017

Native Ad Spend Poised for Continued Growth, Majority Share of Digital Display Market

US native digital display ad spending is predicted to continue to climb through this year and next to exceed $28B, per new eMarketer estimates. In so doing, native ads are expected to take a majority share of all digital display ad spending this year, per the forecast..
Continue reading » | March 24, 2017

Keep scrolling for more charts and articles:

Which Components Are Essential to Marketers’ Brand Strategies?
Number of Broadband Households Foregoing Legacy Pay-TV Continues to Rise
New Milestone for Millennials’ Media Time: Smartphone Web+Apps Tops Traditional TV
Budgets, Cultures Holding Back Data-Driven Strategies
Online Radio and Podcast Audiences Continue to Broaden
Which Content Assets Do Sales Request Most From Marketing?
What Are Marketers Finding to be the Most Effective Email List Growth Tactics?
Should Brands Take Public Stances on Social Issues? Consumers Weigh In.
Spotify Rapidly Growing in Popularity with Youth
How Do Viewers Discover Video Content?
Here Are Your Latest App Engagement and Retention Benchmarks
US Companies With the Best and Worst Customer Experience Ratings in 2017
Magazine Media Audiences Grew by More Than 6% Last Year
What Are Teens’ Primary News Sources?
Here’s How Marketers Fared Last Year in the Metrics That Impact Email Deliverability
Gen Z Yet to Form Strong Retail Store Loyalties
Mobile Coupon Usage Up, But Traditional Formats Still Preferred
These Are the Most Popular TV Channels in the US
Top 10 Marketing Charts of the Month – February 2017
The Most Important Drivers of Corporate Reputation, Ranked
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