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: Roughly 18% of US adults report having visited Google Plus in the past 30 days, according to a GFK report, putting Google+ on par with Pinterest and only slightly behind Instagram (19%) in the survey's results. There is relatively little difference in usage across age groups, with 25-34-year-olds (22.6%) most likely to report visiting the platform. Women make up the majority (53%) share of users, per the study, and slightly more than 18% visited the platform during the prior 30 days.
: Apple and Google remain atop the list of most valuable brands for the third consecutive year, with their brand value growing by 43% and 12%, respectively. While the composition of the top 10 remains largely the same as last year
, Amazon cracked the top 10 list for the first time, replacing Mercedes-Benz, which fell to #12. In other moves among the top 10, Microsoft (#4) switched places with IBM (#5), as did Toyota (#6) and GE (#8). The fastest-mover for the second-consecutive years was Facebook, which has now moved from #52 in 2013 year to #23, with a 54% year-over-year increase in brand value.
The Content Marketing Institute (CMI) and MarketingProfs have released their latest annual report
[pdf] looking at the state of content marketing among B2B marketers in North America. As the sixth annual report covering this area, the study allows for comparisons to years past to identify shifts and trends. Even so, some findings, such as the perceived effectiveness of in-person events, appear to be quite consistent over time.
A majority (57%) of US adults would want to hear from a retailer via email or advertising when it is offering a sale or promotion, and almost half would want to hear from one when an item they've been looking at becomes cheaper, according to survey results
from Emarsys. In each case, women are significantly more likely than men to want to hear from a retailer or e-commerce company, per the results.
: The average submission rate for modal lightboxes on retail websites is 2.77%, meaning that 2.77% of visitors complete the call-to-action when the modal appears to them rather than canceling out, says Listrak in an analysis of more than 400 of its retail clients in April. The report notes that the submission rate is highest at 11AM and noon ET (3.04% each), and lowest at 6AM (1.71%).
: Trust in the mass media remains at a record low, according to Gallup, with just 40% of American adults surveyed reporting a great deal or fair amount of trust in the mass media - such as newspaper, TV and radio - when it comes to reporting the news fully, accurately and fairly. Trust has fallen from a high of 55% in 1999, with the erosion most significant among Americans aged 18-49, of whom just 36% now trust the mass media.