Notes: Exactly half of US households had access to a subscription video-on-demand (SVOD) service - such as Hulu, Amazon Prime or Netflix - as of February 2016, reports Nielsen. That's up from 41% with access during the year-earlier period, as Netflix continues to lead with 45% penetration in the latest count. Portland and Washington, DC each have the highest SVOD penetration (60%) of local markets, though Philadelphia (+14% points year-over-year) has seen the fastest increase.
Notes: The Harris Poll recently released results from its 28th annual EquiTrend Study, which ranks brands based on their brand equity (familiarity, quality and purchase likelihood) with surveyed consumers. Within the financial services industry, Fidelity Investments (discount brokerage), The Vanguard Group (investment), CHASE Bank (national bank), Visa (payment card), TurboTax (tax preparation) and Blue Cross and Blue Shield (health insurance) topped their respective categories once again.
Notes: Some 62% of brand and agency representatives around the world are satisfied (top-2 box score on a 5-point scale) with how well their current marketing technology is meeting their expectations, and 57% plan to make new technology investments. That's according to a survey of 255 executives across a range of industries and functions, who rated social marketing capabilities the most critical ones of digital marketing technology solutions.
Notes: Almost two-thirds of 18-29-year-olds in the US prefer saving money (66%) as opposed to spending (33%) it, based on a Gallup review of surveys conducted from 2014 through 2016. That represents a significant change from the 2001-2006 period, when an average of 54% of Millennials reported a preference for spending as opposed to saving (43%).
Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less, according to the latest annual Jacobs Media Techsurvey [download page]. The study, which is based on a survey of 39,503 listeners in the US and Canada (almost entirely the US), finds that hearing their favorite songs remains the primary motivation for listeners.
Some 57% of global consumers say they are either much more (31%) or somewhat more (26%) concerned with their online privacy compared to a year ago, find the Centre for International Governance Innovation (CIGI) and Ipsos in a survey of more than 24,000 internet users aged 16-64 across 24 countries (18-64 in the US and Canada). Indeed, at least half of internet users in each region said that their privacy concerns have grown.