Select Page

Explore Our Insights

Go
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type

Articles

Sponsored

Featured

External Link

Customize Your Feed
By Category
By Date

Customize Your Feed

Here’s Who’s Shopping Online for Groceries

Here’s Who’s Shopping Online for GroceriesGuess who's most likely to shop online for groceries? OK, yes, Millennials.August 18, 2017

Online grocery shopping is still nascent, but it’s responsible for 80% of grocery dollar sales growth and is making inroads with certain segments of the population. New survey data from Gallup explores the demographic groups who are most likely to be... READ MORE
Major Retail Brands Are Counting on AI to Improve Customer Engagement

Major Retail Brands Are Counting on AI to Improve Customer EngagementThere remains some confusion about AI's use cases, though.

Two-thirds of CMOs and senior marketers at major retail brands such as Best Buy and Urban Outfitters will shell out upwards of $1 million on artificial intelligence (AI) and machine learning this year, including about one-fifth who will spend at least $50... READ MORE
Young Americans Are Spending Less Money Than They Used To

Young Americans Are Spending Less Money Than They Used ToUnlike other age groups, youths' spending patterns haven't recovered since the financial crisis.August 17, 2017

Youths’ spending patterns are changing. Over the past 10-15 years, young people’s preferences have shifted from spending to saving and new data from Gallup indicates that their spending patterns have changed alongside this shift in mindset.... READ MORE
Ad Agencies Abandon Print in Q2

Ad Agencies Abandon Print in Q2National TV ad spend was relatively flat, while digital saw double-digit gains.

Ad agencies continued a familiar theme in Q2, upping their digital ad spending by double digits (11%) year-over-year, according to Standard Media Index (SMI), which derives its data from agencies’ billings systems. National TV ad spend was relatively... READ MORE
Organizational Use of Digital Analytics Remains Immature

Organizational Use of Digital Analytics Remains ImmatureLess than half of analytics data is considered useful for decision-making.August 16, 2017

While the use of digital analytics is increasingly important to organizations, relatively few organizations have a strategy in place for analytics or measure the ROI from their analytics investments, according to a report [download page] from Econsultancy... READ MORE
Almost Half the World is Now Online

Almost Half the World is Now OnlineThe majority of households around the world have access to the internet at home.

Some 48% of individuals the world over use the internet, meaning that internet use has more than doubled over the past decade. That’s according to the latest annual report [pdf] from the International Telecommunications Union (ITU), which also notes... READ MORE
How Active Are Brands on Snapchat?

How Active Are Brands on Snapchat?Influencers are mentioning beauty brands more often on Instagram Stories than on Snapchat.August 15, 2017

Snapchat has been in the news quite a lot recently and apparently was the subject of an acquisition bid from Google. Its second quarter earnings release showed slow user growth, though on the positive side WPP is doubling its ad spend on the platform. Now,... READ MORE
Millennials the Most Price Sensitive Generation When CPG Shopping

Millennials the Most Price Sensitive Generation When CPG ShoppingStore brands hold particularly appeal with youth, who factor private label selection into their store choices.

Millennial consumers are more likely to engage in deal-seeking behavior when shopping for CPG items than are older shoppers, according to the results of an IRI survey [pdf]. Seven out of ten Millennials generally buy the lowest price item while grocery... READ MORE
Back-to-School 2017: Stats & Research Reference

Back-to-School 2017: Stats & Research ReferenceA look at BTS spending trends and key data points, as well as links to several related research studies. August 14, 2017

Back-to-school (BTS) and back-to-college (BTC) spending are generally forecast to climb again this year, according to recent reports. Although it may seem late for a review of back-to-school trends, past research has shown that late August features the top... READ MORE
Emerging Tech Trends: VR & Smart Home Devices Poised for Strong Growth

Emerging Tech Trends: VR & Smart Home Devices Poised for Strong GrowthThe CTA is projecting a 79% increase in VR unit sales this year.

The Consumer Technology Association (CTA) has released unit and sales growth projections for six major emerging technologies. The forecast envisions strong growth in unit sales of virtual reality devices, along with impressive revenue increases for smart... READ MORE
Longer Pre-Roll or Intermittent Shorter Ads? Viewers Split

Longer Pre-Roll or Intermittent Shorter Ads? Viewers SplitViewers expect 3 ads for every 4 video clips, but have mixed feelings about seeing a longer pre-roll instead.

Video ad engagement increases alongside decreasing ad loads, reports FreeWheel in a new study [download page]. Based on facial recognition research fielded among almost 3,000 viewers aged 18-49, FreeWheel determined that both content and ads get an... READ MORE
The Average TV Show’s Millennial Audience is 8% Bigger Than We Thought

The Average TV Show’s Millennial Audience is 8% Bigger Than We ThoughtThe audience lift when factoring in out-of-home TV viewing is greater for Millennials than for other age groups.August 11, 2017

Nielsen recently began measuring out-of-home (OOH) TV viewing, which takes place in areas such as airports, bars, and gyms. The research firm has now released some figures related to such viewing, finding that it provides a disproportionately large lift to... READ MORE
Almost 8 in 10 US Adults Are Familiar With Sharing Economy Services for Travel

Almost 8 in 10 US Adults Are Familiar With Sharing Economy Services for TravelSharing services' main perceptual advantages over traditional services relate to value and authenticity of the local experience.

As American adults become more familiar with sharing economy services for travel booking, they’re becoming increasingly likely to use them. That’s according to the latest annual Allianz Travel Insurance Sharing Economy Index produced in... READ MORE
Email Considered More Effective Than IM for Workplace Communications

Email Considered More Effective Than IM for Workplace CommunicationsMore than one-quarter of office workers use IM most commonly on a day-to-day basis, though.August 10, 2017

Slack may be on a tear, but it still has a perception gap to fill: a recent survey from Robert Half Technology finds that both CIOs and employees feel that email and in-person meetings are more effective for daily communications at work than instant... READ MORE
1 in Every $6 Spent on Groceries Online Goes to New Products

1 in Every $6 Spent on Groceries Online Goes to New ProductsApparel is the most heavily reliant on newly introduced items.

Adobe Digital Insights has released its latest monthly Digital Economy Project presentation covering July 2017. These reports look at various elements of the economy: one that caught our eye is a measure of “shifting consumer preferences,”... READ MORE
Your Email Campaigns Are Only Reaching Three-Quarters of Your List

Your Email Campaigns Are Only Reaching Three-Quarters of Your ListOnly 77% of emails in the US reach the inbox; globally, 8 in 10 do so.August 9, 2017

Inbox placement rates have improved in the US over the past year or so, but 23% of emails from US senders still fail to reach the inbox. That’s according to Return Path’s latest annual Deliverability Benchmark Report [download page], which looks... READ MORE
Here Are the Virtual Shopping Concepts That Most Interest Early Adopters

Here Are the Virtual Shopping Concepts That Most Interest Early AdoptersVirtual room design is a particularly interesting concept for AR and VR users.

Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service. Now, a new... READ MORE
CPG Print Coupon Distribution Relatively Flat in H1; Average Shelf Life Drops

CPG Print Coupon Distribution Relatively Flat in H1; Average Shelf Life DropsDigital distribution was up by double-digits, with Food brands leading the way.August 8, 2017

More than 155.7 billion CPG promotions were distributed during the first half of this year, reports Kantar Media, though that figure is relatively flat from 154.9 billion during the year-earlier period. Digital promotions were up by 18% year-over-year, but... READ MORE
Mobile Gaming Apps Less Reliant on Advertising Than Others

Mobile Gaming Apps Less Reliant on Advertising Than OthersIn-app purchases and mobile commerce make up more than 40% of mobile gaming apps' revenues.

The top-grossing mobile app publishers tend to derive more revenues from advertising than from in-app purchases (IAPs) and other sources, according to an AdColony report [download page]. While in-app purchases are their single largest source of revenues (39%... READ MORE
Q1’s Top Ad Spenders in the US

Q1’s Top Ad Spenders in the USThe top-spending verticals differed greatly in the US and China.

Overall ad spending in the US was down year-over-year in Q1 2017, with out-of-home (+1%) the only media type to buck the trend, according to a recent study from Kantar Media [download page]. Print was hardest hit (-9%), while radio and TV also saw modest... READ MORE
OTT Device Users Younger, With Higher Incomes Than Traditional TV Viewers

OTT Device Users Younger, With Higher Incomes Than Traditional TV ViewersOTT devices' power lies in their marriage of digital's advantages and linear TV's experience.

OTT device users are an attractive audience, reports FreeWheel in its inaugural “Signature Insights” study [download page]. The research looks specifically at over-the-top (OTT) devices, which have grown to exceed all other devices in premium... READ MORE
Apple Remains the Retail Leader in Sales per Square Foot

Apple Remains the Retail Leader in Sales per Square FootApparel retailers are closing the most stores, with rue21 heading that list.

While in-store buying continues to be popular – even with youth – the rapid growth of e-commerce and outsized influence of Amazon has wreaked havoc on many brick-and-mortar retailers. In fact, most public retailers are now averaging $325 in sales... READ MORE
Here’s What Tech Device Ownership Looks Like in US Households

Here’s What Tech Device Ownership Looks Like in US HouseholdsBaby Boomers are the only generation more likely to live in a household with a DVR than an SVOD service.August 4, 2017

Smartphones are almost omni-present in US households, reveals Nielsen in a recent report [download page]. Indeed, 97% of Gen Z (2-20) and Millennials (21-37) live in households with a smartphone, as do 95% of Gen Xers and 86% of Baby Boomers. There’s... READ MORE
8 in 10 People Say They’re More Likely to Trust Legacy Brands

8 in 10 People Say They’re More Likely to Trust Legacy BrandsMore than 6 in 10 agree that they've made purchases specifically due to nostalgia.

As part of a survey about nostalgic purchases, Ask Your Target Market (AYTM) reveals that 8 in 10 adults in the US at least somewhat agree that they’re more likely to trust brands that have been around for a long time. As such, while legacy brands are... READ MORE
Product Quality and Service The Key Levers in B2B Customer Loyalty

Product Quality and Service The Key Levers in B2B Customer LoyaltyPrice seems to erode more than engender loyalty, while the opposite is true for corporate reputation.August 2, 2017

B2B buyers and consumers are alike in at least one way: product quality is the key determinant of their loyalty. In a new study [download page], Merkle reveals that product quality matters more than anything else to B2B buyers’ loyalty once... READ MORE
Here’s How Much Hispanic Millennials Spend At Top Retailers

Here’s How Much Hispanic Millennials Spend At Top RetailersAmazon tops all department stores in quarterly spend, but Hispanic Millennials trail their non-Hispanic counterparts in spending on Amazon.

While Hispanic Millennials (18-35) have lower household incomes than their non-Hispanic counterparts, they match them in spending, according to a study [download page] from Viant. But where they choose to spend their money differs, per the report. The... READ MORE
SVOD Penetration Said to Near Two-Thirds of US Households

SVOD Penetration Said to Near Two-Thirds of US HouseholdsMore than half of households with SVOD subscribe to more than one service.August 1, 2017

Some 64% of US households now have a subscription video-on-demand (SVOD) service from Netflix, Amazon Prime and/or Hulu, up from 59% last year and 47% in 2014. That’s according to recent data from Leichtman Research Group (LRG), which also finds... READ MORE
5 Things to Know About E-Commerce Customer Retention

5 Things to Know About E-Commerce Customer RetentionIntriguing stats from an analysis of 2.5 million sessions in Q1.July 31, 2017

Monetate has released its latest quarterly e-commerce benchmarks report [download page] covering Q1 2017, and this edition is packed full of intriguing data about e-commerce customer retention. Here are 5 takeaways from the report, which is based on an... READ MORE
CEO Activism: The Issues Americans Do and Don’t Want to Hear About

CEO Activism: The Issues Americans Do and Don’t Want to Hear AboutThere doesn't seem to be much appetite for CEOs to speak out about issues such as gun control and refugees.

Some 35% of American adults believe that CEOs have a responsibility to speak about issues that are important to society, and 42% believe that CEOs now have more of a responsibility to speak out than they used to, according to a study from Weber Shandwick... READ MORE
Alcohol Drinkers Show Uptick in Preference for Liquor

Alcohol Drinkers Show Uptick in Preference for LiquorMeanwhile, the vast gender gap in alcohol preferences persists.

Some 62% of American adults report drinking alcohol, down from 65% last year but well within the 55-71% range observed over the past 70-odd years, reveals Gallup in new survey results. Among alcohol drinkers, beer remains the beverage of choice, as it has... READ MORE
People Take More Time to Read Emails on Mobiles Than on Desktops

People Take More Time to Read Emails on Mobiles Than on DesktopsEmails opened on desktops are twice as likely to be abandoned as those opened on mobiles.July 28, 2017

Some 55% of emails delivered through the first third of this year have been opened on mobile devices, almost double the share from 2012 (29%), reports Return Path [download page]. The study, which relied on an analysis of more than 27 billion email opens... READ MORE
Netflix Is A “Must Keep” TV Brand, People Say

Netflix Is A “Must Keep” TV Brand, People SayEven more so than FOX.

For the first time this year, Solutions Research Group’s annual “Must Keep TV Report” has included the three major streaming services: Netflix, Hulu and Amazon Prime Video. And all three have immediately made their mark on the study,... READ MORE
Facebook’s ARPU in the US and Canada Has Doubled in the Past 2 Years

Facebook’s ARPU in the US and Canada Has Doubled in the Past 2 YearsFacebook's ARPU in the US and Canada will likely hit $20 in Q3.July 27, 2017

Facebook’s average revenue per user continues to be far higher in the US and Canada than the world over – in fact more than 4 times higher in Q2 2017, according to the social network’s latest earnings release [pdf]. Though it has warned of... READ MORE
The State of Traditional TV: Updated With Q1 2017 Data

The State of Traditional TV: Updated With Q1 2017 Data25 consecutive quarters' worth of traditional TV viewing data, analyzed.July 26, 2017

[By MC Editor, JC Lupis] Here we go again! The latest quarterly TV viewing figures have been issued by Nielsen, giving us 25 consecutive quarters of Americans’ traditional TV viewing habits to examine. If you’ve been keeping track of these... READ MORE
Email Click Rates Decline Y-O-Y, Again, in Q1 2017

Email Click Rates Decline Y-O-Y, Again, in Q1 2017Meanwhile, open rates continue their steady upswing.

Email click rates in North America have failed to increase on a year-over-year basis for the 16th consecutive quarter, per Epsilon’s latest quarterly review [download page] of client activity. The Q1 2017 report shows the average click-through rate at... READ MORE
Which Social Networks Rank Highest in User Satisfaction?

Which Social Networks Rank Highest in User Satisfaction?Users are least satisfied with their privacy and the amount of ads on social.

Social media user satisfaction remains steady this year though it is still in the lower tier of industries on this measure, according to an American Customer Satisfaction Index (ACSI) report [download page]. The overall index for social media is unchanged at... READ MORE
5 Stats About Meal Kit Services

5 Stats About Meal Kit ServicesFrom adoption to market size and trended site visits, here are some updated stats on a buzzworthy market.July 24, 2017

With Amazon’s foray into the meal kit market, we dug into our database of recent research to discover more about meal kits services. Read on for 5 quick facts from high-quality sources. Overall Adoption While there’s understandably a lot of buzz... READ MORE
Retailers Delivering Relevant Emails, People Say

Retailers Delivering Relevant Emails, People SayMedia and publishing brands could stand to up their game, it seems.

People still prefer to receive communications from brands via email than through any other medium, finds Campaign Monitor in a recent survey. This is a long-standing preference that has been highlighted in other research, too. Of course it helps when those... READ MORE
Here’s What Content Marketers Want to Learn About Content Management

Here’s What Content Marketers Want to Learn About Content ManagementMarketers want to learn how to better scale their content efforts.July 21, 2017

Fewer than half (46%) of content marketers at for-profit and non-profit organizations (primarily B2B-focused) have a documented strategy for managing content as a business assets, according to the Content Marketing Institute’s inaugural 2017 Content... READ MORE

[Sponsored] Infographic: Agency Approaches to Account-Based Marketing2017 research on ABM strategies for marketing agencies and clients.

Chances are that your agency and at least a few of your clients could benefit from account-based marketing strategies. SharpSpring gathered insights from 150+ agencies about: The sweet spot for account-based marketing tactics; Real tips agencies can use to... READ MORE
Store Brands Account for One-Fifth of FMCG Dollar Sales

Store Brands Account for One-Fifth of FMCG Dollar SalesStore brand share is particularly high in the Value Grocery channel.

More than 8 in 10 American adults plan to buy private label in order to save money, according to recent research from IRI. Recent data from Nielsen [download page] indicates that some FMCG channels are benefiting more from private label than others. Overall,... READ MORE
Diversity in America

Diversity in AmericaAlmost half of the under-18 population identifies as a racial or ethnic group other than non-Hispanic white alone.July 19, 2017

As marketers’ focus shifts from Millennials to Gen Z, here’s something to keep in mind: close to half (48.9%) of all Americans under the age of 18 identify as a race or ethnicity other than non-Hispanic white alone. Indeed, the recent Census... READ MORE
People Are Using Amazon Shopping Services Other Than Just Prime

People Are Using Amazon Shopping Services Other Than Just PrimePrime Pantry has been used by almost twice as many people as Amazon Echo.

Amazon Prime Day came and went, soaring to new heights and reaching an estimated $1 billion in sales. So maybe the following figure may need to soon be bumped up: 63% of American adults surveyed by Walker Sands [download page] have used an Amazon shopping... READ MORE
Age Gap in Pay-TV vs. SVOD Preference Persists

Age Gap in Pay-TV vs. SVOD Preference PersistsMillennials choose streaming, while all age brackets older than them prefer pay-TV.July 18, 2017

Faced with making a choice between traditional pay-TV and subscription video-on-demand (SVOD) services, a majority (57%) of dual-service users aged 18-65 would choose the former, according to new survey results from The Diffusion Group (TDG). But... READ MORE
People’s Most Important Customer Experience Attribute Isn’t Changing

People’s Most Important Customer Experience Attribute Isn’t ChangingThey don't need their history with the brand to be recognized across all channels.

Marketers are continuing to prioritize the customer experience this year, focusing on making it more valuable, relevant, and easy to understand. What they should keep in mind is that the most – and least – important aspects of the customer... READ MORE
E-Commerce’s Share of FMCG Sales, by Category

E-Commerce’s Share of FMCG Sales, by CategoryE-commerce accounts for 8% dollar share of overall FMCG sales.July 17, 2017

E-commerce is contributing the lion’s share of growth in the FMCG market, according to a new report [download page] from Nielsen. In fact, online channels have fueled 89% of FMCG sales increases in the past year. So how influential is e-commerce in... READ MORE
Industrial Content Marketing: Search, Vendor Websites and Online Catalogs the Most Popular Info Sources for Technical Professionals

Industrial Content Marketing: Search, Vendor Websites and Online Catalogs the Most Popular Info Sources for Technical ProfessionalsPlanned webinar and trade show attendance is rising for technical professionals, who primarily rely on desktops and laptops for digital activities.

Technical professionals most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase, per results from an IEEE GlobalSpec Media Solutions study [pdf]. But the... READ MORE
Retail Marketers Involved With AI Are Very Excited About Its Potential

Retail Marketers Involved With AI Are Very Excited About Its Potential8 in 10 agree that AI marketing will revolutionize the marketer's role.

The people tasked with setting marketing strategy and artificial intelligence (AI) applications at retailers with at least $50 million in revenues are very confident in its transformational potential, according to an Emarsys-sponsored survey [download page]... READ MORE
A Lot of Conversation About US Auto Brands is Taking Place on Forums

A Lot of Conversation About US Auto Brands is Taking Place on ForumsFor 2 of the 5 top-selling brands - Ford and Toyota - conversations in forums outweigh those on Twitter.

People are clearly talking about major US auto brands on Twitter (52%), but a significant portion (39%) of conversations is happening in forums. That’s according to a report from Crimson Hexagon [download page], which analyzed social conversations... READ MORE
These Are the Steps MarTech Buyers Take Prior to the Research Process

These Are the Steps MarTech Buyers Take Prior to the Research ProcessMarTech buyers appear to take an informal approach to assessing their requirements. July 14, 2017

We’ve all heard the stats about how much of the buying process is complete before a vendor representative is ever contacted. And new data from Target Marketing and IBM [download page] confirms that buyers feel that their self-driven online research is... READ MORE
E-Commerce User Journey Analysis Reveals Highest Performing Personalization Techniques

E-Commerce User Journey Analysis Reveals Highest Performing Personalization Techniques2 billion user journeys - primarily in the retail and travel industries - show that some personalization techniques work better than others.

Marketers have reported strong results in the past from their use of personalization across various channels. But which personalization tactics work best? Qubit dove into 2 billion e-commerce user journeys [download page] and 120 million purchases –... READ MORE
Here’s How Big the B2B Trade Show Market Is in the US

Here’s How Big the B2B Trade Show Market Is in the USThe B2B trade show market is more than twice the size of the trade magazine market.July 13, 2017

B2B trade shows and in-person events are highly touted for their effectiveness and for their ROI. In fact, they’re considered the most effective content marketing tactic available to B2B marketers. So what’s the size of this market? PwC has some... READ MORE
People Have Mixed Feelings About In-Store Personalization Tactics

People Have Mixed Feelings About In-Store Personalization TacticsShoppers aren't on board with the use of facial recognition technology to identify them as loyal customers.

RichRelevance has released its 3rd annual “Creepy or Cool” study examining consumer attitudes to retail personalization tactics. The study indicates that the majority of adults in the US would allow retailers to collect more customer data to... READ MORE
The Customer Experience is Ripe for Improvement, Consumers Say

The Customer Experience is Ripe for Improvement, Consumers SayMore than 8 in 10 claim they'll spend more for a better customer experience.July 11, 2017

More than 8 in 10 people surveyed across 8 countries say they’d be willing to spend more for a better experience, according to Capgemini research [pdf]. But the study reveals a disconnect between executive and customer perceptions of companies’... READ MORE
US Online and Traditional Media Advertising Outlook, 2017-2021

US Online and Traditional Media Advertising Outlook, 2017-2021Media advertising market sizing and spending outlook for digital, TV, magazines, radio, newspapers, out-of-home, video games, and cinema.July 10, 2017

PwC has issued its latest annual Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2021. [Editor’s note: If you’re interested in media trends, our... READ MORE

Sponsored: 2017 Content Marketing Insights for B2B MarketersGain data-driven insights to optimize your demand generation content strategy.

The 2017 Content Marketing Insights for B2B Marketers Guide is based upon a deep dive analysis into the research patterns of professionals consuming content across the NetLine network. Gain insight into the content consumption journey of professionals and... READ MORE
Top 5 Use Cases on Smartphones: Messaging Comes First

Top 5 Use Cases on Smartphones: Messaging Comes FirstSocial media is also in the mix, though it sits behind email.

More US smartphone owners regularly use messaging than make phone calls, according to a recent study from Axway. The survey asked respondents to identify their top 5 use cases, with 70% pointing to messaging, ahead of phone calls (62%) and email (54%).... READ MORE
Building Trust in Mobile Apps & Services: Data Privacy is Key

Building Trust in Mobile Apps & Services: Data Privacy is KeySmartphone users want more control over how their data is used.

Lack of trust is the main barrier to greater use of mobile apps and services, according to [download page] a Mobile Ecosystem Forum (MEF) and ForgeRock survey of more than 6,500 smartphone users across 10 countries. In fact, almost half of the respondents... READ MORE
Podcast Ad Spending to Almost Double: Who’s the Target Audience?

Podcast Ad Spending to Almost Double: Who’s the Target Audience?Podcast listeners represent an attractive audience for advertisers.July 6, 2017

Podcast advertising spending grew by 72% year-over-year in 2016 to reach $119 million, and is expected to grow by another 85% this year to hit $220 million, according to a report [pdf] from the IAB and PwC. Advertisers are chasing after a growing and... READ MORE
Americans’ Confidence in Business, News Institutions Sees Some Gains

Americans’ Confidence in Business, News Institutions Sees Some GainsThere's been an uptick in confidence in newspapers, while skepticism reigns for news on the internet.

Americans still have little confidence in news institutions, according to a new study from Gallup, but their confidence levels are rising. Nevertheless, there’s tremendous political polarization in how some institutions are perceived. Confidence in... READ MORE
US Promotional Products Industry Sales Continue Modest Growth in 2016

US Promotional Products Industry Sales Continue Modest Growth in 2016The promotional products industry is larger than the consumer magazine and newspaper advertising industries.

Promotional products distributors in the US enjoyed another year of growth in 2016, according to the Promotional Products Association International (PPAI). Total industry revenue was up by 2.4% to a new high of $21.3 billion, which PPAI says puts it ahead of... READ MORE
What Are the Biggest Advertising Challenges Faced by Marketers?

What Are the Biggest Advertising Challenges Faced by Marketers?Reaching and capturing the attention of target audiences are big challenges for advertisers.

A few advertising challenges are considerably more problematic than others, according to new survey results from Advertiser Perceptions. The top challenges faced by marketers are: reaching potential customers in a meaningful and compelling manner; and... READ MORE
Marketing Technologies Abundant; AI Use to Rise

Marketing Technologies Abundant; AI Use to RiseWhile artificial intelligence adoption isn't as widespread as other technologies, planned use is robust.June 29, 2017

It’s not only a growing variety of digital marketing channels seeing more widespread adoption. Marketing technology and tools are also in abundance, with upwards of two-thirds of marketing leaders surveyed by Salesforce Research [download page]... READ MORE
Global Ad Spend Forecasts: Key Markets & Media

Global Ad Spend Forecasts: Key Markets & MediaThree new forecasts shed some light on what we can expect this year and in the near future.June 28, 2017

Global ad spending forecasts have been released by Zenith, MAGNA [pdf] and Dentsu Aegis Network [pdf] in the past week. Among the commonalities between the three forecasts is a projected slowdown in spending this year relative to last, along with some... READ MORE
Radio’s Weekly Audience is Large… And Growing

Radio’s Weekly Audience is Large… And GrowingThe number of weekly Hispanic listeners (12+) has grown by more than 5% over the past 2 years.June 27, 2017

Radio has remained largely immune to the disruption wrought by the internet on other traditional media types: recent estimates suggest that radio listening time has remained steady over the past 5 years, while AM/FM listeners themselves say they’re... READ MORE
In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.Shoppers say that music can improve their mood and lessen the frustration of waiting in long lines.

The majority of American shoppers (84%) find that when stores play music, it makes for a more enjoyable shopping experience, according to The State of Brick & Mortar report [download page] from Mood Media, which surveyed 11,255 consumers across 9... READ MORE
Direct Media Response Rate, CPA & ROI Benchmarks in 2017

Direct Media Response Rate, CPA & ROI Benchmarks in 2017Some key figures from the DMA's latest report.June 26, 2017

The Data & Marketing Association (DMA) – in conjunction with Demand Metric – has released its latest Response Rate Report, an in-depth study of direct marketing. With direct marketers’ use of multiple channels on the rise, the report... READ MORE
Majority of American Adults Identify As Middle-Class

Majority of American Adults Identify As Middle-ClassAlmost half of Millennials identify as working or lower class, though.

A solid majority (62%) of American adults identify as either upper-middle or middle-class, with a healthy plurality (44%) saying they belong to the middle class, according to new survey results from Gallup. The report notes that middle-class identification... READ MORE
User-Generated Content Boosts Purchase Confidence, Online Shoppers Say

User-Generated Content Boosts Purchase Confidence, Online Shoppers SayAlmost three-quarters of shoppers say they've submitted some form of user-generated content.

User-generated content (UGC) has a strong influence on purchase decisions, according to a survey [download page] commissioned by TurnTo Networks and conducted by Ipsos. A slight majority of online shoppers surveyed noted that UGC is a very or extremely... READ MORE
2 in 3 Marketers Say That Marketing Understands What Sales Needs to Succeed

2 in 3 Marketers Say That Marketing Understands What Sales Needs to SucceedMarketers are confident that they're consistently providing sales with quality leads.June 22, 2017

In the US, 7 in 10 marketers are satisfied with their collaboration with other departments, according to the latest State of Marketing survey [download page] from Salesforce Research. In fact, respondents across all of the markets surveyed feel fairly... READ MORE
Global Email Users, Traffic Forecast to Continue Growing

Global Email Users, Traffic Forecast to Continue GrowingEmail traffic volume is expected to rise to 77 per user by 2021.

Email may not be growing at the same rate as social media or messaging platforms, but it’s still chugging along, according to a new annual forecast [pdf] from The Radicati Group. Globally, there are an estimated 3.7 billion email users this year, a... READ MORE

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match