Which Types of Shared or On-Demand Online Services Are Most Popular?

Ride-hailing apps are most popular with 18-29-year-olds, while 30-49-year-olds are the most apt to be using home-sharing services.
Continue reading » | May 27, 2016

US Out-of-Home Ad Revenues Continue to Climb

Advertisers including HBO and Showtime more than doubled their OOH spending year-over-year in Q1.
Continue reading » | May 27, 2016

Time Spent With Smartphone Apps Continues to Rise. Which Categories Are Benefiting?

Nielsen-Smartphone-App-Audiences-and-Consumption-May2016The average number of applications used by adult Android or iOS smartphone users has remained relatively steady over the years, barely budging from 26.5 per month in Q4 2012 to 27.1 per month in Q4 2015. But while smartphone users aren't accessing more apps, they are spending more time with them, per recent Nielsen data.
Continue reading » | May 26, 2016

Print Ads Maintain Sizable Reach

Fluent-Retailer-Marketing-Channel-Reach-May2016Print ads continue to have reach and influence, per new studies released by Fluent [download page] and the Newspaper Association of America (NAA) [pdf]. While concerned with different categories (retail and local politics), the two studies demonstrate that advertising in print media continues to have an impact with consumers.
Continue reading » | May 26, 2016

Retailers’ Text Message Campaigns Seeing Highest Click Rates on Fridays

Experian-Retailer-Text-Message-Click-Rates-by-Day-of-Week-May2016An analysis of more than 85 million SMS and MMS messages sent by retailers during a 5-month period from November 2015 through March 2016 has found that the average unique click rate was 10.5%, ranging from a low of 9.4% in December to a high of 12.1% in February. The data, which comes from Experian Marketing Services [download page], also shows that Fridays had the highest click rate on these messages, despite having the highest volume.
Continue reading » | May 25, 2016

Twitter Lags in Brand Post Interaction Rates

Quintly-Brand-Post-Interaction-Rates-in-2015-May2016It's well known by now that Instagram is the top social platform for post engagement rates (MarketingCharts studied potential reasons back in 2014), although those rates have been on the decline. Now, a new study from Quintly compares interaction rates across 180,000 Facebook, Instagram and Twitter profiles, finding that Twitter falls far behind regardless of follower size.
Continue reading » | May 25, 2016

A Stark Choice: Traditional TV or Streaming Video?

TDG-Preference-Pay-TV-v-Subscription-Streaming-Svc-May2016Recently, an IAB study [pdf] released in conjunction with the NewFronts was greeted with much press proclaiming that viewers now prefer digital video to primetime TV. (The actual results weren't quite as clear, but did show that users of TV and original digital video tended to associate the latter more with terms such as "innovative," "exciting," "edgy," and "worth my time.") Now two new studies issued by independent firms take up the TV versus digital video debate in much starker terms.
Continue reading » | May 24, 2016

Programmatic Gaining Interest Among B2B Media Buyers

KantarConnectiv-B2B-Media-Buyers-Attitudes-to-Programmatic-May2016B2B media buyers and planners are gaining comfort with programmatic options, per a recently-released survey [download page] from Kantar Media SRDS and Connectiv. Conducted among 150 B2B media buyers and planners with access to the SRDS Business Media Advertising Source, the survey indicates that almost 2 in 3 buy digital display advertising programmatically for B2B campaigns at least sometimes, with roughly one-third doing so often.
Continue reading » | May 24, 2016

Keep scrolling for more charts and articles:

US Adults Are Familiar With PR and Product Placement, In the Dark About Content and Native
Breaking Down Mobile vs. Desktop E-Commerce Spending, by Retail Category
Friday Research Wrap, 5/20/16
B2B SMBs Rate Their Biggest Marketing Challenges
CMOs Confident in Their Strategic Thinking, Need Most Help With Digital Marketing
What’s Appealing About the Digital Video Experience?
The Pillars of A Good Mobile Experience, According to Consumers
Studies Claim Little Consumer Interest in Paying For Ad-Free Digital Content
These Departments Wield The Most Influence Over B2B Purchase Decisions
What Are The Most Important Factors For Mobile Shoppers?
These Financial Search Terms Are Key For Millennials
The Most Important Marketing-Related Functionalities of A B2B Commerce Platform Are…
7 in 10 Hispanics Have Bought A Product Advertised On Internet Radio. Which Products Interest Them?
Banks More Likely to Increase Than Decrease Physical Branches, With One Exception
B2B Tech Content Marketing: Which Content, When?
A/B Testing Continues to Get the Nod For Conversion Rate Optimization
Paid Search Trends in Q1 2016
The 10 Brands Most Disappointing to Their Customers
Instagram Grows As A Social Advertising Channel
Research Shows Shifts in Young Mothers’ Brand Conversations
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