Which Digital Channels Are Marketers Most Confident In Measuring For ROI?

Marketers are more likely to rate their ROI measurement capabilities as "poor" than "good" for most channels.
Continue reading » | May 3, 2016

So How Many Millennials Are There in the US, Anyway? (Updated)

Americans aged 18-34 comprised an estimated 23.4% of the total population as of July 1, 2015.
Continue reading » | May 3, 2016

Subscription Video-on-Demand Services Now in Half of US Households

Nielsen-SVOD-Penetration-May2016Source: Nielsen [download page]
    Notes: Exactly half of US households had access to a subscription video-on-demand (SVOD) service - such as Hulu, Amazon Prime or Netflix - as of February 2016, reports Nielsen. That's up from 41% with access during the year-earlier period, as Netflix continues to lead with 45% penetration in the latest count. Portland and Washington, DC each have the highest SVOD penetration (60%) of local markets, though Philadelphia (+14% points year-over-year) has seen the fastest increase.
    Continue reading » | May 2, 2016

    Which Financial Services Brands Have The Best Equity With Consumers?

    TheHarrisPoll-Top-Financial-Brands-by-Brand-Equity-Apr2016Source: The Harris Poll
      Notes: The Harris Poll recently released results from its 28th annual EquiTrend Study, which ranks brands based on their brand equity (familiarity, quality and purchase likelihood) with surveyed consumers. Within the financial services industry, Fidelity Investments (discount brokerage), The Vanguard Group (investment), CHASE Bank (national bank), Visa (payment card), TurboTax (tax preparation) and Blue Cross and Blue Shield (health insurance) topped their respective categories once again.
      Continue reading » | May 2, 2016

      What Are the Most Critical Digital Marketing Technology Capabilities?

      ForbesOracle-Most-Important-Digital-Marketing-Tech-Capabilities-Apr2016Source: Forbes Insights / Oracle Marketing Cloud [download page]
        Notes: Some 62% of brand and agency representatives around the world are satisfied (top-2 box score on a 5-point scale) with how well their current marketing technology is meeting their expectations, and 57% plan to make new technology investments. That's according to a survey of 255 executives across a range of industries and functions, who rated social marketing capabilities the most critical ones of digital marketing technology solutions.
        Continue reading » | April 29, 2016

        US Millennials Shift Preference From Spending to Saving Money

        Gallup-US-Adult-Preferences-Saving-vs-Spending-Money-May2016Source: Gallup
          Notes: Almost two-thirds of 18-29-year-olds in the US prefer saving money (66%) as opposed to spending (33%) it, based on a Gallup review of surveys conducted from 2014 through 2016. That represents a significant change from the 2001-2006 period, when an average of 54% of Millennials reported a preference for spending as opposed to saving (43%).
          Continue reading » | April 29, 2016

          Radio Listening Trends: AM/FM Healthy; Digital & Podcasts Growing

          JacobsMedia-Reasons-Listening-to-AMFM-Radio-Apr2016Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less, according to the latest annual Jacobs Media Techsurvey [download page]. The study, which is based on a survey of 39,503 listeners in the US and Canada (almost entirely the US), finds that hearing their favorite songs remains the primary motivation for listeners.
          Continue reading » | April 28, 2016

          Online Privacy Concerns on the Rise for Almost 6 in 10 Internet Users Globally

          CIGIIpsos-Internet-Users-Growing-Privacy-Concerns-Apr2016Some 57% of global consumers say they are either much more (31%) or somewhat more (26%) concerned with their online privacy compared to a year ago, find the Centre for International Governance Innovation (CIGI) and Ipsos in a survey of more than 24,000 internet users aged 16-64 across 24 countries (18-64 in the US and Canada). Indeed, at least half of internet users in each region said that their privacy concerns have grown.
          Continue reading » | April 28, 2016

          Keep scrolling for more charts and articles:

          Digital Consumers Say Ad Interruptions Online Are Too Frequent
          How Many Emails Do Non-Profits Send Their Subscribers?
          Only 1 in 5 Consumers Globally Feel That Brands Are Open and Honest. Why Does That Matter?
          Mobile Captures Larger Share of Growing US Online Ad Spend
          Which Factors Affect the Digital News Experience Most For Consumers?
          Global Box Office Revs, US In-Theater Ad Spend Both Hit Records in 2015
          Friday Research Wrap, 4/22/16
          Mobile Now Accounts For 1 in Every 6 US Retail Dollars Spent Online
          What Strategic Programs Will Define Marketing Departments in 2020?
          Teens: Snapchat Now Tops Instagram As “Most Important” Social Network
          What Are the Strongest Amazon Search Ranking Factors?
          Subscription Video-on-Demand Churn, by Service
          [Study] Marketing Financial Services to Millennials
          What Are Organizations’ Top Data-Driven Marketing Goals and Challenges?
          Do Commuters Listen to AM/FM Radio Ads In the Car?
          Ad Clutter A Bigger Problem on Smartphones Than Desktops, Millennials Say
          UK Company Marketers Rate Email Best For ROI
          Smartphone Owners’ Openness to Transactional Messages, by Industry
          Top 10 Marketing Charts of the Month – March 2016
          What Concerns Do Advertisers Have With People-Based Advertising?
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