ONLINE MEDIA | July 11, 2014

Trust in Sponsored Content Runs Low

Contently-Trust-in-Sponsored-Content-July2014Some 54% of internet users aged 18-65 say they generally don't trust sponsored content, with most of the remainder only trusting such contentĀ if they trust the publication it runs on (19%) or they already trust the brand (23%). That's according to survey results from Contently, which also found that two-thirds of respondents have at some point felt deceived upon realizing that an article or video they read was sponsored by a brand. Continue reading »

Which Demographic Groups Are Most Confident in Their Physical Appearance?

Gallup-Americans-Perceptions-of-Their-Physical-Appearance-July2014Americans' perception of (and potential concern over) their physical appearance "fuels a huge component of the US economy, extending across clothing, makeup, hair care, weight control, and cosmetic surgery industries" notes Gallup in newly-released survey results examining various demographic groups' confidence in their physical appearance. Interestingly, older Americans appear most confident in their appearance, while Hispanics and Blacks are significantly more likely to feel good about their appearance than whites. Continue reading »

Global Internet Users: Brand Interactions As Likely on Google+ As on Twitter

July 11, 2014


    Source: GlobalWebIndex (GWI)
      Notes: Internet users aged 16-64 from 32 countries around the world are far more likely to be sharing brand content on Facebook than on Google+ or Twitter, per GWI's study covering Q1 activity, though that's likely a reflection of adoption rates. Beyond Facebook, rates of sharing brand content (such as photos and videos) were essentially on par for both Google+ and Twitter. Read more »


      FSI Coupon Distributions Increase by 3.4% Y-O-Y in H1

      July 11, 2014


        Source: Kantar Media
          Notes: 158 billion FSI coupons were distributed during the first half of this year, representing a 3.4% increase from the year-earlier period, per Kantar Media's report. With the average face value of a coupon increasing by 4.5% to $1.69, the total dollar amount of incentives circulated grew by 8% to $267 billion. However, for the 7th consecutive first half of a year, average expiration decreased, this time by 2.4%. Read more »

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