Which Financial Services Brands Have The Best Equity With Consumers?

The Vanguard Group and Capital One are among the brands with the biggest gains in brand equity over the past couple of years.
Continue reading » | May 2, 2016

What Are the Most Critical Digital Marketing Technology Capabilities?

ForbesOracle-Most-Important-Digital-Marketing-Tech-Capabilities-Apr2016Source: Forbes Insights / Oracle Marketing Cloud [download page]
    Notes: Some 62% of brand and agency representatives around the world are satisfied (top-2 box score on a 5-point scale) with how well their current marketing technology is meeting their expectations, and 57% plan to make new technology investments. That's according to a survey of 255 executives across a range of industries and functions, who rated social marketing capabilities the most critical ones of digital marketing technology solutions.
    Continue reading » | April 29, 2016

    US Millennials Shift Preference From Spending to Saving Money

    Gallup-US-Adult-Preferences-Saving-vs-Spending-Money-May2016Source: Gallup
      Notes: Almost two-thirds of 18-29-year-olds in the US prefer saving money (66%) as opposed to spending (33%) it, based on a Gallup review of surveys conducted from 2014 through 2016. That represents a significant change from the 2001-2006 period, when an average of 54% of Millennials reported a preference for spending as opposed to saving (43%).
      Continue reading » | April 29, 2016

      Radio Listening Trends: AM/FM Healthy; Digital & Podcasts Growing

      JacobsMedia-Reasons-Listening-to-AMFM-Radio-Apr2016Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less, according to the latest annual Jacobs Media Techsurvey [download page]. The study, which is based on a survey of 39,503 listeners in the US and Canada (almost entirely the US), finds that hearing their favorite songs remains the primary motivation for listeners.
      Continue reading » | April 28, 2016

      Online Privacy Concerns on the Rise for Almost 6 in 10 Internet Users Globally

      CIGIIpsos-Internet-Users-Growing-Privacy-Concerns-Apr2016Some 57% of global consumers say they are either much more (31%) or somewhat more (26%) concerned with their online privacy compared to a year ago, find the Centre for International Governance Innovation (CIGI) and Ipsos in a survey of more than 24,000 internet users aged 16-64 across 24 countries (18-64 in the US and Canada). Indeed, at least half of internet users in each region said that their privacy concerns have grown.
      Continue reading » | April 28, 2016

      Digital Consumers Say Ad Interruptions Online Are Too Frequent

      Accenture-Digital-Consumer-Attitudes-to-Ads-Apr2016Source: Accenture
        Notes: Some 84% of digital consumers aged 14 and up around the world agree that advertising interruptions while reading text or watching videos are too frequent, and that figure holds steady across age groups. That's according to recently-released data from Accenture, which also found that more than 6 in 10 (including 73% of those aged 14-17) are aware of alternatives that exist to block advertising interruptions.
        Continue reading » | April 27, 2016

        How Many Emails Do Non-Profits Send Their Subscribers?

        M+R-Non-Profit-Emails-Per-Subscriber-Per-Year-in-2015-Apr2016Source: M+R [download page]
          Notes: Non-profits' email lists and messaging volume both grew in 2015, though response rates declined, per M+R's 10th annual Benchmarks report, which surveyed 105 participants across 8 sectors. Non-profits sent their subscribers a median average of 49 messages per year, with the largest number (19) of those being fundraising messages (which unsurprisingly sported the lowest open and click rates). Rights organizations were the most active mailers, sending their subscribers an average of 61 emails per year, per the report.
          Continue reading » | April 27, 2016

          Keep scrolling for more charts and articles:

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