Programmatic Digital Ad Buyers Key In On “Brand Safe” Environments

Audience data targeting is becoming more important for programmatic buyers.
Continue reading » | March 24, 2017

Which Components Are Essential to Marketers’ Brand Strategies?

Brand managers will be paying more attention to audience personas this year.
Continue reading » | March 23, 2017

Native Ad Spend Poised for Continued Growth, Majority Share of Digital Display Market

US native digital display ad spending is predicted to continue to climb through this year and next to exceed $28B, per new eMarketer estimates. In so doing, native ads are expected to take a majority share of all digital display ad spending this year, per the forecast..
Continue reading » | March 24, 2017

Number of Broadband Households Foregoing Legacy Pay-TV Continues to Rise

The share of US broadband households that don't subscribe to legacy pay-TV continues its steady climb, reports TDG Research in a new study. Some 22% of broadband households surveyed in 2016 could be classified as "Cord Nils" in that they don't use any TV services from legacy providers. That's double the figure from 2012 - a marked rise in a short time.
Continue reading » | March 23, 2017

New Milestone for Millennials’ Media Time: Smartphone Web+Apps Tops Traditional TV

[By MC Editor JC Lupis] Nielsen recently released its latest Comparable Metrics report [download page], a quarterly look at device and media usage trends across various demographic groups. Upon review of the latest report, one statistic caught our eye: for the first time in Q3, Millennials (18-34) as a group spent more time using smartphones (app + web) than watching traditional TV.
Continue reading » | March 22, 2017

Budgets, Cultures Holding Back Data-Driven Strategies

Inadequate budgets are the biggest obstacles to implementation of truly data-driven customer strategies, cited by 54% of marketers responding to a new CMO Council survey [download page]. Challenges associated with internal cultures are also proving impediments: 43% cited a failure to fully embrace a customer-centric culture, and 32% feel it's due to a lack of senior-level support to spark change.
Continue reading » | March 22, 2017

Online Radio and Podcast Audiences Continue to Broaden

Some 61% of Americans aged 12 and older this year report listening to online radio on a monthly basis, and 87% of those listeners (53% of respondents overall) listen on a weekly basis, per the latest edition of the annual Infinite Dial report [pdf]. Both monthly and weekly online radio listening have grown across age groups, with weekly reach up by a third among the 55+ group (32%, from 24%).
Continue reading » | March 21, 2017

Which Content Assets Do Sales Request Most From Marketing?

Product flyers and spec sheets (75%) are the content assets most requested by sales teams, according to a study [download page] from Demand Metric in partnership with MarcomCentral. Presentations (56%) are also popular, with research suggesting that these have a significant impact on buyer behavior.
Continue reading » | March 21, 2017

Keep scrolling for more charts and articles:

What Are Marketers Finding to be the Most Effective Email List Growth Tactics?
Should Brands Take Public Stances on Social Issues? Consumers Weigh In.
Spotify Rapidly Growing in Popularity with Youth
How Do Viewers Discover Video Content?
Here Are Your Latest App Engagement and Retention Benchmarks
US Companies With the Best and Worst Customer Experience Ratings in 2017
Magazine Media Audiences Grew by More Than 6% Last Year
What Are Teens’ Primary News Sources?
Here’s How Marketers Fared Last Year in the Metrics That Impact Email Deliverability
Gen Z Yet to Form Strong Retail Store Loyalties
Mobile Coupon Usage Up, But Traditional Formats Still Preferred
These Are the Most Popular TV Channels in the US
Top 10 Marketing Charts of the Month – February 2017
The Most Important Drivers of Corporate Reputation, Ranked
Netflix Tops DVR Access in TV Households
Which Industries Are Getting the Most Out of Online PR?
Most Purchases Are Made While Shopping Around, Not From Loyalty
Enterprise MarTech Investments Made Chiefly to Better Understand Customers and Prospects
Businesses Shifting Tech Value Expectations From CX to Revenue Growth
Q4 Email Performance, By Time of Day
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