Smartphones Now Virtually Ubiquitous Among Millennial Mobile Subscribers

Google- and Facebook-owned properties dominate the list of top smartphone apps.
Continue reading » | December 2, 2016

Cyber Week Shopping Recap

Key data from dozens of holiday-related research studies.
Continue reading » | December 2, 2016

Mobile and Desktop Email Click-to-Open Rates Approach Parity

yesmail-mobile-v-desktop-email-cto-rates-in-q3-dec2016It's been a while coming, but click-to-open (CTO) rates on mobile devices look to be finally matching those on desktops, according to the latest quarterly report [download page] from Yesmail Interactive. The convergence owes more to plummeting rates on desktops than big increases on mobiles, though.
Continue reading » | December 1, 2016

More SMBs Say They Advertise on Facebook Than Use Twitter

biakelsey-smb-use-of-social-platforms-dec2016The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow, according to new data released by BIA/Kelsey. In its latest survey of 1,000 SMBs, more than three-quarters (77.6%) reported using social media to promote their businesses, up from 73.2% last year.
Continue reading » | December 1, 2016

Email Reigns As Most Popular B2B Customer Acquisition Channel, But W-O-M Has Biggest Revenue Impact

bizible-most-popular-effective-b2b-marketing-channels-nov2016Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers, according to The State of Pipeline Marketing Report 2016 [download page] from Bizible. The report - based on a survey of more than 360 marketers, 90% of whom are B2B-focused - also shows that social media and content marketing are currying favor with B2B marketers.
Continue reading » | November 30, 2016

Mobile App Launch Growth Outpacing App Install Growth

adobedigitalinsights-mobile-app-launch-vs-install-growth-in-q2-nov2016In the US, growth in existing mobile application launches is significantly outpacing growth in app installs, according to an Adobe Digital Insights report examining the finance, travel, automotive, shopping and media and entertainment sectors. The data is a further reminder that the growth in mobile app time benefits some more than others.
Continue reading » | November 30, 2016

Average US Household Size Declines Again As More Americans Live Alone

census-average-us-household-size-1947-2016-nov2016Fully 28% of households now have just one person living in them, more than double the rate from 1960 (13%), reports the US Census Bureau. As a result of continued shifts in household types and family dynamics, the average household size is 2.53 this year, down from 3.3 some 50 years ago.
Continue reading » | November 29, 2016

Consumers Say Product Quality, Value Key to Brand Loyalty

rbbcommunications-why-consumers-stop-buying-from-brands-nov2016While research has found a majority of US consumers having switched providers due to poor customer service, bad service experiences aren't the leading reason why consumers stop buying from a brand, according to new survey results [download page] from rbb Communications. Instead, product quality seems to be the key determinant of brand loyalty.
Continue reading » | November 29, 2016

Keep scrolling for more charts and articles:

Digital Display Ad Benchmarks in H1 2016, by Vertical and Region
Majority of Consumers Will Take Action on Unwanted Emails
How Are Marketers Using Location Data?
How Are Consumers Finding and Watching Their New Favorite TV Shows?
Enterprise Social Business Goals and Initiatives Focus on the Customer
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Mobile Said to Overtake Desktops in Global E-Commerce Traffic Share
Almost Half of US Adults Say They Watch Branded Videos on Social Media
Social Networking Platforms’ User Demographics Update 2016
One-Fifth of US E-Commerce Spending Now Mobile
9 in 10 US Consumers Say They Read Online Reviews About Local Businesses
Half of US Online Travel Bookers Recall Seeing Ads During Path to Purchase
Here’s What Finance Wants From Marketing
Which Emerging Technology Will Have the Biggest Impact on the Customer Experience?
Customer Satisfaction with Retail Banks Improves to New High
Pay-TV Subscriber Churn: What Causes It, And How to Reduce It
85% of Gen Z Uses Social to Learn About New Products, But…
Vast Majority of Consumers Report Engaging in TV-Related Second Screening
What Are the Most Popular Lead Stages Used by B2B Enterprise Marketers?
These Are The Product Categories Amazon Shoppers Say They Buy the Most
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