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: Global advertising spending will grow by 2.3% this year (current prices), a forecast slashed from December 2014's predicted 4.8% growth, says Warc, based on an analysis of 12 countries that make up 75% of ad expenditures tracked by the company. Online (+16.1%), cinema (3.2%) and outdoor (+0.3%) are the only media expected to see an increase in spend this year. Next year, online ad growth is forecast to be slower (+12.9%), while TV rebounds to positive growth (+2.5%) presumably on the back of Political and Olympic spending.
: Netflix turned in another strong quarter in Q2, the company said in a recent release, gaining more than 2 million paid international subscribers. Indeed, Netflix's international paid subscriber base has grown rapidly over the past 3+ years, and is now more than half as large as the US subscriber base for the first time. The company also noted in its earnings release that almost 9 in 10 members have engaged with its original content.
Content marketing may be B2B marketers' greatest current opportunity, but its appeal looks set to recede in the years to come in favor of other exciting opportunities, according to a new report
[download page] from Econsultancy and Adobe. Instead, it will be customer experience (CX) emerging as the single most exciting opportunity for most B2B - and B2C - marketers.
Families with children in grades K-12 will spend an average of $630 this back-to-school (BTS) season on apparel, supplies and electronics, down about 6% from last year and the lowest average since 2011, finds the NRF
Total BTS spending is expected to be slightly less than $25 billion, representing a decline of roughly 6% from last year's estimated $26.5 billion. The study is one of many several looking at back-to-school spending trends, including popular shopping destinations and purchases.
: Pew Research Center's Internet & American Life Project
: Three-quarters of connected parents in the US (defined as survey respondents with children under age 18) use social media, according to the Pew Research Center, with most agreeing that they get useful information from social. Facebook is easily the most popular platform, used by almost three-quarters (74%) of parents surveyed, with mothers (81%) significantly more likely than fathers (66%) to use the platform. Pinterest (28%), LinkedIn (27%), Instagram (25%) and Twitter (23%) all see fairly similar adoption rates, though they differ by gender.
: The Harris Poll
: Roughly half of American adults say they have membership in a hotel rewards program (31%), membership in an airline rewards program (31%) and/or a credit or payment card with travel rewards (26%), according to a Harris Poll, with membership higher in each among older than younger respondents. A majority of members consider the programs useful, and many also say that they have an impact on their choices, per the study.