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: More than three-quarters of US consumers use customer reviews to determine the legitimacy of a site that sells brand name products, finds BrandShop in a recent survey of 1,055 US adults aged 18-65. The amount and quality of information is also used by a majority (59.5%) of respondents, though fewer determine legitimacy based on the quality of the site design and experience.
Increased personalization (50%) ranks as the leading method by which companies feel they can improve email interaction among subscribers, says Experian Data Quality in a new survey
[download page] of 200 US respondents from a variety of company sizes and industries. Respondents also see the value in improved customer intelligence (43%), though surprisingly fewer (36%) feel that more relevant content will do the trick.
: Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month, with that figure reaching 41% among 18-34-year-olds, according to a recently-released report from comScore. The survey indicates that 18-34-year-olds are 44% more likely than the average smartphone-owning adult to listen to podcasts on their device at least once a week (26% vs. 18%).
: Online Radio's Reach Continues to Grow
About the Data
: The results are based on a survey of 1,084 smartphone-using adults in the US.
: Some 58% of mobile app users will become inactive within the first 30 days after downloading an app, and three-quarters will churn within the first 3 months, reports Localytics. But churn rates are significantly lower among users who log more sessions in the first days post-download, down to 29% among those who use an app 3 times in the first 3 days after download. Localytics suggests paying close attention to the onboarding experience, targeting new users with remarketing campaigns, and offering a "new friend" promotion via push notification or email.
The latest quarterly TV viewing figures are in, and with 4-and-a-half years' worth of data to examine, it's possible to see real trends emerging in Americans' traditional TV viewing habits. The short of it? Yes, youth as a whole are watching less traditional TV, to the extent that this article may soon need to be renamed "How much less TV are youth watching?" Indeed, as the data in the Q2 2015 total audience report
[download page] from Nielsen attests, the drop-off in viewing by the 18-24 demo isn't showing much sign of abating.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America, according to a recent report
from Adobe Digital Index (ADI). The same pattern has manifested in Europe, according to ADI's analysis of more than 1.3 trillion visits to more than 10,000 websites in North America and Europe since 2013.