Top 10 Marketing Charts of the Month – July 2014

MarketingCharts-Top-10-Charts-of-July-2014-entryThis month's quick-hit set of top charts features the following topics: TV viewing and ad effectiveness among youth and college students; most effective digital tactics and biggest digital priorities; how different content categories are shared across various social networks; preference for human insights or analytics; most important factors in the website experience; most and least respected brands; and top challenges with personalization.
Continue reading » | August 1, 2014

Back to School Stats 2014

NRF-Back-to-School-Spending-2004-2014-Aug2014Families with children in grades K-12 will spend an average of $699.28 this back-to-school season on apparel, shoes, supplies and electronics, finds the NRF in a recent survey. While that represents a 5% increase from last year's average per-family spend, total spending is expected to remain mostly flat at $26.5 billion due to fewer students in households. The study is one of many looking at back-to-school spending trends, including popular shopping destinations and purchases.
Continue reading » | August 1, 2014

Almost Half of Desktop Video Viewers Watched Content on Facebook in June

    Source: comScore
      Notes: Roughly 186.9 million Americans watched online content videos in June, per comScore figures, and almost half of them (91.5 million) viewed content on Facebook, the second-largest video content property by unique viewers. The top property was Google Sites - dominated by YouTube - which boasted 153.3 million unique viewers in June. Separately, BrightRoll ranked as the top video ad property when measured by reach, delivering ads to 43.9% of the US population.
      Continue reading » | August 1, 2014

      2 in 3 American Adults Are Concerned That Social Networks Sell Their Personal Data

        Source: Rad Campaign, Lincoln Park Strategies, and Craig Newmark of craigconnects
          Notes: 3 in 4 American adults claim to be very or somewhat concerned about having too much personal information about them online. The majority of respondents have little to no trust in social media sites, and 6 in 10 believe it likely than social networks sell their contact information. About two-thirds are concerned that social networks sell their personal data; similar proportions are concerned that websites (70%), online service providers (63%) and apps (67%) sell their information.
          Continue reading » | August 1, 2014

          Minority of B2B Salespeople Find Marketing Assets Effective

          DemandMetric-Marketing-Asset-Effectiveness-Perceptions-July20143 in 4 marketers believe that marketing assets are somewhat (67%) or very (9%) effective, but only 46% of salespeople concur, finds a new study [download page] released by Demand Metric. The survey - fielded mostly among B2B respondents - focuses on the causes and impacts of "bad" sales interactions, finding numerous instances of disagreement between sales and marketing teams, with each seeing problems with the other.
          Continue reading » | July 31, 2014

          CPG Brand Loyalty On the Rise, Though Consumers Still Seek Value

          IRI-Americans-CPG-Brand-Spending-Behavior-Q2-2014-Q2-2011-July2014American consumers are showing more loyalty to regular CPG brands than they did 3 years ago, according to new survey results from IRI Worldwide. Some 39% of respondents indicated that they are trying new brands priced below regular brands, down from 46% reporting this behavior in Q2 2011. Similarly, fewer respondents - 31% in Q2 compared to 39% in Q2 2011 - are giving up some of their favorite brands. Despite those positive trends, few consumers only purchase their preferred brands over cheaper options.
          Continue reading » | July 31, 2014

          Half of Large Tablet Owners Watch Video Content On Their Devices At Least Weekly

            Source: Donald W. Reynolds Journalism Institute
              Notes: A slight majority 52% of large tablet owners reported accessing and watching movies, TV programs or other videos on their devices in the week prior to the survey, with this activity more prevalent among male (59%) than female (47%) owners. Men aged 18-34 are the most likely to be watching video content on their large tablets, with two-thirds doing so.
              Continue reading » | July 31, 2014

              Programmatic Approaches to Audience Engagement Seen Globalizing

                Source: IAB/Winterberry Group
                  Notes: A majority of US and US-based advertisers, publishers and global technology and service providers surveyed by the IAB and Winterberry Group are pursuing data-driven programmatic approaches to audience engagement in markets outside the US, per the study. Tech solutions and service providers appear to be at the forefront of this trend, with a majority actively pursuing such capabilities - compared to one-third of advertisers and publishers doing so. Key barriers include a lack of understanding of "audience development" across markets as well as concerns about the ability to generate results at the needed scale.
                  Continue reading » | July 31, 2014

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