Online Customer Reviews Remain Highly Influential in Consumers’ Local Business Decisions

BrightLocal-Influence-Customer-Reviews-Local-Biz-Selection-Aug2015
More than 9 in 10 North American consumers report reading online customer reviews to judge a local business.
Continue reading » | August 27, 2015

CMOs: Marketing Budget Growth Expected; ROI Problems Persist

DukeCMOSurvey-Expected-Budget-Changes-Aug2015
Fewer than 1 in 3 CMOs can quantitatively prove the long-term impact of their marketing spending.
Continue reading » | August 27, 2015

Demographics of Social Networking Platform Users

Pew-Demographics-Social-Media-Users-Aug2015Source: Pew Research Center's Internet & American Life Project
    Notes: Facebook remains the most popular social platform, used by 72% of connected adults, reports the Pew Research Center as part of a recent study. The study breaks down the demographics of 5 major platforms, with some interesting results. Among the highlights: Pinterest's continuing strong skew towards women; Instagram's high usage among Blacks and Hispanics; and LinkedIn's above-average adoption among higher-income respondents.
      Related: [Debrief] US Media Audience Demographics
      Continue reading » | August 26, 2015

      Customer Satisfaction With Automobiles Drops to Lowest Point Since 2004

      ACSI-Customer-Satisfaction-Automobiles-Aug2015Source: American Customer Satisfaction Index (ACSI) [download page]
        Notes: Customer satisfaction with automobiles has dropped 3 points this year to an index of 79 on the ACSI's 100-point scale, marking its third consecutive year of declines and the lowest rating since 2004 (also 79). In fact, just 2 of the 27 nameplates tracked (Honda Acura and BMW) improved their satisfaction rating from last year. The report traces the drop to higher recalls, with car owners reporting a 40% increase in recalls compared to Q2 2014.
        Continue reading » | August 26, 2015

        Mobile Email Engagement Grows

        Yesmail-Email-CTO-Rates-Desktop-v-Mobile-Q22013-Q22015-Aug2015Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users. That may now be changing, according to the latest quarterly report [download page] from Yesmail.
        Continue reading » | August 25, 2015

        Ad Creative’s Top Challenge? Better Understanding Consumers

        CRNInternational-Biggest-Obstacle-Quality-Ad-Creative-Aug2015Most brand managers and ad agency personnel believe that the quality of creative work in today's advertising is generally good, finds CRN International in a recent survey [pdf] of 124 respondents working in corporate/brand marketing (54% share) and agency/marketing services (46%). Yet respondents were less likely to rate the quality of the creative at their own brand as being good or excellent.
        Continue reading » | August 25, 2015

        Top Stated Reasons For Abandoning A Mobile Transaction

        Jumio-Top-Reasons-Abandoning-Mobile-Transaction-Aug2015Source: Jumio
          Notes: A majority (56%) of US smartphone owning adults have abandoned a mobile transaction, according to Jumio, though this figure is down from 66% in a similar survey conducted in 2013. Among those who have abandoned a mobile transaction, purchase uncertainty (45%) was the top reason cited, followed by slow load times (36%) and difficulty with navigation (31%). These usability concerns appear to outweigh security concerns around payment (27%) and personal (26%) information, per the survey's results, though other research suggests security concerns are still prevalent.
          Continue reading » | August 24, 2015

          Pay-TV Net Subscriber Losses Largest For A Q2; Still Minimal

          LRG-Q2-Pay-TV-Subscriber-Losses-2011-2015-Aug2015Source: Leichtman Research Group (LRG)
            Notes: The 13 largest pay-TV providers in the US, which represent roughly 95% of the market, together shed nearly half a million subscribers in Q2, per LRG data. While the second quarter is a traditionally slow one, this year's net loss is larger than the previous "low-water mark" from Q2 2013 (~ -360,000). Interestingly, cable companies suffered their smallest subscriber losses since Q2 2008; by contrast, telephone companies' net addition of just 4,000 subscribers was their worst performance for any quarter.
            Continue reading » | August 24, 2015

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