Select Page

Explore Our Insights

Go
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type

Articles

Sponsored

Featured

External Link

Customize Your Feed
By Category
By Date

Customize Your Feed

Most Important for PPC Advertisers? CRO, Mobile & Social

Most Important for PPC Advertisers? CRO, Mobile & SocialText ads still lead mobile and social ads in perceived effectiveness.September 27, 2017

The most important aspects of digital marketing for PPC advertisers over the past year have been conversion rate optimization (CRO) and mobile, with agencies favoring the former and brands the latter, according to the latest annual State of PPC report... READ MORE
Audience Targeting Is More Successful on Mobile Than on Desktop

Audience Targeting Is More Successful on Mobile Than on DesktopDesktop viewability rates improved slightly, with direct buys outperforming programmatic deliveries.September 15, 2017

Mobile ads are reaching their intended audiences at a higher rate than desktop ads, a finding that may relate to desktops’ higher likelihood of having multiple users, according to a comScore report. In its analysis of US digital advertising in-target... READ MORE
Online Shoppers Increasingly Using Mobile Devices to Locate Stores

Online Shoppers Increasingly Using Mobile Devices to Locate StoresGoogle data shows that "open now" searches are surging, while "store hours" queries are down.September 5, 2017

Mobile commerce now makes up more than one-fifth of e-commerce spending in the US, and that figure should continue to climb, as new data from UPS finds growing comfort with using smartphones for a variety of shopping needs including making purchases. The... READ MORE
Millennials’ Most Essential Mobile App? It’s Not A Social One.

Millennials’ Most Essential Mobile App? It’s Not A Social One.Google owns 3 of adults' 5 most essential apps.September 1, 2017

The mobile application that Millennials (18-34) are most likely to say they can’t go without isn’t Snapchat or Instagram. Not even close. In fact, it’s Amazon, according to a report from comScore [download page]. Indeed, more than one-third... READ MORE
Customer Satisfaction With Automobiles Dips Slightly, But Remains High

Customer Satisfaction With Automobiles Dips Slightly, But Remains HighMore than three-quarters of the above-average nameplates are imports.August 31, 2017

Customer satisfaction with automobiles has dropped by a point this year to an index of 81 on the American Customer Satisfaction Index’s 100-point scale, per the ACSI’s latest report [download page]. That still puts the automotive industry in the... READ MORE

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match