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Audience Targeting Is More Successful on Mobile Than on DesktopDesktop viewability rates improved slightly, with direct buys outperforming programmatic deliveries.September 15, 2017Mobile ads are reaching their intended audiences at a higher rate than desktop ads, a finding that may relate to desktops’ higher likelihood of having multiple users, according to a comScore report. In its analysis of US digital advertising in-target... READ MORE
Online Shoppers Increasingly Using Mobile Devices to Locate StoresGoogle data shows that "open now" searches are surging, while "store hours" queries are down.September 5, 2017Mobile commerce now makes up more than one-fifth of e-commerce spending in the US, and that figure should continue to climb, as new data from UPS finds growing comfort with using smartphones for a variety of shopping needs including making purchases. The... READ MORE
Millennials’ Most Essential Mobile App? It’s Not A Social One.Google owns 3 of adults' 5 most essential apps.September 1, 2017The mobile application that Millennials (18-34) are most likely to say they can’t go without isn’t Snapchat or Instagram. Not even close. In fact, it’s Amazon, according to a report from comScore [download page]. Indeed, more than one-third... READ MORE
Customer Satisfaction With Automobiles Dips Slightly, But Remains HighMore than three-quarters of the above-average nameplates are imports.August 31, 2017Customer satisfaction with automobiles has dropped by a point this year to an index of 81 on the American Customer Satisfaction Index’s 100-point scale, per the ACSI’s latest report [download page]. That still puts the automotive industry in the... READ MORE
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