Among ad buyers of the following channels in 2023, the percentage who will be increasing spending in 2024 in those...
Search Results
Global Marketing & Advertising Spending Set for Renewed Growth This Year
Last year, global marketing and advertising spend grew by a relatively muted 4%, but this year the market is expected to expand by 7.7%.
US Retail Sales Forecast to Grow by 2.5-3.5% This Year
Online and non-store sales are expected to account for roughly 28-29% of total retail sales.
Video Ad Completion Rates by Device and Ad Length in 2023
Video ad completion rates across connected TV (CTV) devices, mobiles, and tablets in 2023 for ads of various lengths.
Advertisers’ Use of Connected TV Across the Funnel
The shares of advertisers who are using connected TV (CTV) to achieve upper-funnel, mid-funnel, and lower-funnel...
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
9 in 10 US Adults Now Own A Smartphone
There have been marked increases in smartphone ownership among older adults and Hispanic adults.
Super Bowl 2024 Data [Updated]
A record number of Americans watched the big game. So which ads fared best? Depends on the metric…
5 Website Performance Benchmarks from Q4 2023
The share of traffic from paid sources and from mobile grew, with negative consequences for conversion rates.
Youth Say They Devote More Screen Time to Gaming Than Any Other Entertainment Activity
Non-premium video viewing is also popular among youth, and is growing in popularity with older adults.
Top B2B E-Commerce Initiatives in the Coming Year
B2B executives rate the importance of the following e-commerce initiatives to their companies in the coming year:...