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People Take More Time to Read Emails on Mobiles Than on DesktopsEmails opened on desktops are twice as likely to be abandoned as those opened on mobiles.July 28, 2017Some 55% of emails delivered through the first third of this year have been opened on mobile devices, almost double the share from 2012 (29%), reports Return Path [download page]. The study, which relied on an analysis of more than 27 billion email opens... READ MORE
Mobile Forecast to Take Majority Share of Global Video Ad Spending Next Year As Fixed Device Consumption PeaksGlobal video ad spending on fixed devices is expected to marginally decline over the next couple of years.July 21, 2017Global ad spending on video will increase by 23% this year to $27.2 billion, predicts Zenith in its latest forecast. The forecast calls for video viewing on fixed devices to reach its peak this year. This year, fixed devices (smart TVs, desktops and laptops)... READ MORE
Building Trust in Mobile Apps & Services: Data Privacy is KeySmartphone users want more control over how their data is used.July 7, 2017Lack of trust is the main barrier to greater use of mobile apps and services, according to [download page] a Mobile Ecosystem Forum (MEF) and ForgeRock survey of more than 6,500 smartphone users across 10 countries. In fact, almost half of the respondents... READ MORE
Mobile Gains Primacy in US Digital Advertising: 3 TakeawaysMobile share of US digital ad spend has grown tenfold in just 5 years.May 3, 2017By now you’ve probably heard the news: in their latest internet advertising revenue report [pdf] – covering 2016 – the IAB and PwC have revealed that mobile (finally) captured a majority share of advertising revenues. Here are 3 takeaways... READ MORE
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