Certain shifts observed during the pandemic have begun to revert to earlier trends, while others are solidifying.
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[New Report] US Media Audience Demographics: 10th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 10th edition of our popular report.
US Newspaper Ad Revenues Dropped by Almost 60% Over A Decade
Almost half of analyzed newspaper companies’ ad revenues last year came from digital ads.
Heavy Radio Listeners Have Plenty of Brand Conversations. Which Categories Do They Like to Talk About?
Heavy radio listeners are 25% more likely than average to be every consumer influencers.
About 1 in 4 American Adults Buys Print Newspapers
Some 37% of adults ages 65 and older say they currently buy physical newspapers.
3 Points About Media Reach and Audience Demographics as We Start the New Year
Data shows that media usage has plateaued across the board following pandemic-driven increases.
[New Report] US Media Audience Demographics: 9th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 9th edition of our popular report.
Do People Still Read Print Media?
Close to one-third read print newspapers on a weekly basis.
US Adults’ Newspaper & Magazine Readership Frequency
The frequency with which US adults report doing the following: reading print/physical newspapers; reading...
More Older Adults Are Watching Video on Non-TV Devices Every Day
Still, youth (18-34) are the most likely to do so, with 83% watching video on non-TV devices daily.
US Adults’ Daily Video Viewing on Non-TV Devices
The percentage of US adults, sorted by age group (18-34, 35-54, and 55+) who watch video on non-TV devices (including...
Holiday 2021 Data Hub [Updated]: Results Recap
Looking at the 2021 holiday season in numbers, including forecasts and key trends.