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Who Are America’s Affluents, And What Are Their Top Spending Categories?America's affluent population is growing in size: this research reveals the demographic composition of the affluent, as well as their primary consumer expenditures. September 22, 2014Some 67.5 million American adults live in a household with annual income of at least $100,000 (“affluents”), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the affluent population. As such, 28% of the... READ MORE
After Making Biz Inquiries Online, 72% Believe The First Company To Call Has The AdvantageOctober 22, 2013When inquiring about a product or service, only 6% of all potential buyers submit online inquiries to a single company, with a significant majority submitting inquiries to 3 or more companies. That’s according to a new study [download page] from... READ MORE
Radio Revenues Grew By 4% in Q4, 1% in 2012 OverallFebruary 18, 2013Radio revenues edged up 1% in 2012, finishing the year at $16.5 billion, and marking the 3rd consecutive year of growth, according to [pdf] a report from the Radio Advertising Bureau (RAB). The overall result was buoyed by a 4% year-over-year rise in Q4, the... READ MORE
Smartphone Share of Mobile Ad Impressions Up 12% Y-O-Y in Q2September 11, 2012Smartphones accounted for 74% of all connected device impressions on the Millennial Media mobile network in Q2 2012, according to [download page] the network’s September Mobile Mix report. This represents 12% growth from 66% in Q2 2012, and comes at... READ MORE
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