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Black Consumers Lead In Key Digital CategoriesMay 23, 2012Black Americans are consistently the second-highest US consumers of mobile data services by ethnic demographic. And, they are highly active on the Internet and on their mobile devices, watching video, networking with their social connections, and making... READ MORE
Blogs Influence Consumer Purchases More than Social NetworksOctober 31, 2008The number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences their purchase decisions, playing a key role in ushering them to the point of actual purchase, according to a... READ MORE
Which Conversion Rate Optimization Method Is Trending Most This Year?Website personalization is one of the biggest CRO trends this year. Find out which website areas are being tested and personalized, and where marketers are finding testing ideas. October 19, 2016A majority (55%) of client-side marketers (predominantly from the UK and Europe) believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy, and a similar percentage (53%) plan to increase their CRO budgets in the... READ MORE
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