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Global Social Advertising CPM Trends in Q2 2016Plus, US Facebook advertising CPM and CTR benchmarks, by industry.September 14, 2016Facebook CPMs grew by 63% year-over-year to an average of $6.33 in Q2, reports Salesforce in its Advertising Index Q2 2016 report [download page], though that represented a slower rate of growth and lower CPM than seen in Q1. CPM growth was highest in Canada... READ MORE
US Online Ad Spend to Grow 23.3% in 2012December 5, 2011US online spend is forecast to grow 23.3% this year, according to a February 2012 forecast from eMarketer. The fastest-growing categories will be video (54.7%), sponsorships (27%), and search (27%), although banners (19.8%) and lead generation (18.5%) will... READ MORE
Canada Leads World in Online Banking UsageJuly 10, 2008Canada is the world’s most developed markets for online banking, with 67.1 of Canadian internet users banking online in April 2008 – significantly more penetration than in other English-speaking countries, according to comScore. Among the key... READ MORE
What Motivates Consumers to Engage With Online Content?Research into consumers' top motivations across categories, along with the preferred formats associated with each motivation.September 12, 2016Consumers’ motivations for engaging with online content can be boiled down to 8 “content moments,” says AOL in a new study that analyzed more than 55,000 content interactions across 8 global markets. The leading content moment overall is... READ MORE
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