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Who Are America’s Affluents, And What Are Their Top Spending Categories?America's affluent population is growing in size: this research reveals the demographic composition of the affluent, as well as their primary consumer expenditures. September 22, 2014Some 67.5 million American adults live in a household with annual income of at least $100,000 (“affluents”), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the affluent population. As such, 28% of the... READ MORE
Research Recap of 2008 Academy Awards ReleasedMarch 3, 2008Nearly 94% of the 32 million Americans who watched this year’s Oscars watched the live telecast – but some 2 million recorded the event on DVR and watched it later in the same evening, according to Nielsen, which released a research recap of the... READ MORE
Online Shoppers Say Search Is The Most Important Factor in A Great Digital User ExperienceWhen it comes to personalized content, few want ads tailored to their interests.February 3, 2017When shopping online, easy search functions trump fast websites and easy checkout as the most important factor in a great digital user experience, according to [download page] a survey from Episerver. Personalized content, meanwhile, is the least important... READ MORE
Broadcast TV Ad Spend Focused on Black Audiences SurgesThe success of broadcast TV shows with predominantly Black casts is fueling an increase in ad spending focused on African-American audiences. October 25, 2016Research has shown that media ad spending targeted to Black Americans is disproportionately small relative to their share of the US population. A new report from Nielsen [download page] indicates that while this imbalance appears to persist, there’s... READ MORE
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