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US Ad Spend Trends, by Medium, in Q3 2015

US Ad Spend Trends, by Medium, in Q3 2015Most media types saw a dip in spending this past quarter.December 22, 2015

Source: Kantar Media Notes: Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2, as 16 of the 22 measured media types monitored saw a dip in spending year-over-year. Among... READ MORE
Who Are America’s Affluents, And What Are Their Top Spending Categories?

Who Are America’s Affluents, And What Are Their Top Spending Categories?America's affluent population is growing in size: this research reveals the demographic composition of the affluent, as well as their primary consumer expenditures. September 22, 2014

Some 67.5 million American adults live in a household with annual income of at least $100,000 (“affluents”), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the affluent population. As such, 28% of the... READ MORE

Research Recap of 2008 Academy Awards ReleasedMarch 3, 2008

Nearly 94% of the 32 million Americans who watched this year’s Oscars watched the live telecast – but some 2 million recorded the event on DVR and watched it later in the same evening, according to Nielsen, which released a research recap of the... READ MORE
Broadcast TV Ad Spend Focused on Black Audiences Surges

Broadcast TV Ad Spend Focused on Black Audiences SurgesThe success of broadcast TV shows with predominantly Black casts is fueling an increase in ad spending focused on African-American audiences. October 25, 2016

Research has shown that media ad spending targeted to Black Americans is disproportionately small relative to their share of the US population. A new report from Nielsen [download page] indicates that while this imbalance appears to persist, there’s... READ MORE

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