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Which App Categories Appeal to Which Age Groups?

Which App Categories Appeal to Which Age Groups?The 55+ group over-indexes in News and Information app usage.August 28, 2017

Social networking apps account for 1 in 5 minutes spent with apps, reveals comScore in its latest US Mobile App Report [download page], with Music apps close behind (18%). Mobile apps account for a sizable share of digital time for most content categories,... READ MORE
US Ad Spend Trends, by Medium, in Q3 2015

US Ad Spend Trends, by Medium, in Q3 2015Most media types saw a dip in spending this past quarter.December 22, 2015

Source: Kantar Media Notes: Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2, as 16 of the 22 measured media types monitored saw a dip in spending year-over-year. Among... READ MORE
Who Are America’s Affluents, And What Are Their Top Spending Categories?

Who Are America’s Affluents, And What Are Their Top Spending Categories?America's affluent population is growing in size: this research reveals the demographic composition of the affluent, as well as their primary consumer expenditures. September 22, 2014

Some 67.5 million American adults live in a household with annual income of at least $100,000 (“affluents”), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the affluent population. As such, 28% of the... READ MORE

Research Recap of 2008 Academy Awards ReleasedMarch 3, 2008

Nearly 94% of the 32 million Americans who watched this year’s Oscars watched the live telecast – but some 2 million recorded the event on DVR and watched it later in the same evening, according to Nielsen, which released a research recap of the... READ MORE

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