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Hispanics Display Brand Loyalty in Key CPG CategoriesApril 19, 2012Hispanics are as likely as the general market to buy name brands and private labels in all CPG categories, but their brand loyalty overindexes in 3 categories with significant consumption, finds Nielsen [download page] in an April 2012 report. The most... READ MORE
Consumers Prefer Direct Mail to EmailDecember 5, 2011Almost 3 in 5 American consumers report that they enjoy getting postal mail from brands about new products, compared to just 43% who say they enjoy getting emails from brands on new products, according to a study released in December 2011 by Epsilon... READ MORE
Direct Mail Has Cross-channel AppealNovember 3, 2010Despite the growth of the internet marketing channel, direct mail can still affect consumer purchase decisions, according to a new white paper from Experian. 8 in 10 Households Read or Scan Advertising Mail Disproving commonly held notions about consumers... READ MORE
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