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Back-to-School 2017: Stats & Research Reference

Back-to-School 2017: Stats & Research ReferenceA look at BTS spending trends and key data points, as well as links to several related research studies. August 14, 2017

Back-to-school (BTS) and back-to-college (BTC) spending are generally forecast to climb again this year, according to recent reports. Although it may seem late for a review of back-to-school trends, past research has shown that late August features the top... READ MORE
E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020

E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020B2B e-commerce sales are expected to top $1 trillion in 2019.June 12, 2017

Total B2B sales in the US last year were estimated to be $829 billion, and that figure is expected to grow to almost $1.2 trillion by 2021, according to a recent forecast [download page] from Forrester Research. Along with rising total sales,... READ MORE
Email Click Rates Continued Their Slow Decline in Q4 2016

Email Click Rates Continued Their Slow Decline in Q4 2016Also inside, stats on subscriber activity, including half of the average email list having at least one open or click during 2016.April 18, 2017

North American email click rates dropped on a year-over-year basis in Q4 2016 once again, dipping slightly to 3.1%, per Epsilon’s latest quarterly report [download page]. That means that click rates have either stayed steady or fallen on a... READ MORE
How Much Riskier is Programmatic Than Direct Publisher Buys?

How Much Riskier is Programmatic Than Direct Publisher Buys?Brand risk is twice as high for display when bought programmatically than direct. What about video?April 7, 2017

There’s been a lot of talk lately about brand safety, owing in part to brands’ ads being displayed in front of extremist videos on YouTube. Programmatic digital ad buyers indeed are prioritizing brand safety to a great degree, according to recent... READ MORE

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