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Email Click Rates Continued Their Slow Decline in Q4 2016Also inside, stats on subscriber activity, including half of the average email list having at least one open or click during 2016.April 18, 2017North American email click rates dropped on a year-over-year basis in Q4 2016 once again, dipping slightly to 3.1%, per Epsilon’s latest quarterly report [download page]. That means that click rates have either stayed steady or fallen on a... READ MORE
How Much Riskier is Programmatic Than Direct Publisher Buys?Brand risk is twice as high for display when bought programmatically than direct. What about video?April 7, 2017There’s been a lot of talk lately about brand safety, owing in part to brands’ ads being displayed in front of extremist videos on YouTube. Programmatic digital ad buyers indeed are prioritizing brand safety to a great degree, according to recent... READ MORE
Mobile App Sessions Growth Slows in 2016; Category Cannibalization BeginsWhich app categories won out in 2016?January 18, 2017Year after year, mobile app sessions growth – while slowing – has been robust if not eye-opening. But that decade-long streak seems to be coming to an end, finds Flurry in its annual report, with the firm declaring that “on their tenth... READ MORE
Holiday 2015 Data Hub (Updated)A review of the key points from a host of holiday-related research studies.January 25, 2016Retail sales over the holiday season grew by 3% to $626.1 billion last year, below the forecasted growth rate of 3.7%, reports the NRF, which also noted that non-store holiday sales grew by 9%. Weather, inventory challenges and early-starting discounts... READ MORE
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