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2017 Marketing Budget Trends, by ChannelWhat's in store for various channels this year.February 13, 2017Which channels are marketers going to be investing more – and less – in this year? A review of studies from Econsultancy [download page] and Gartner offers a window into marketers’ plans for this year. Hint: social media marketing appears... READ MORE
Global Sponsorship Spending Set For 4.5% Rise This YearSpending on sports in North America rivals total European sponsorship spending.February 8, 2017Sponsorship spending worldwide is expected to grow by 4.5% this year to $62.8 billion, according to the 32nd annual industry review and forecast from IEG. That 4.5% growth rate is relatively steady from last year (4.6%) and up from the two prior years... READ MORE
What Makes A Premium Product?A majority of consumers worldwide say that buying premium products makes them feel good.January 5, 2017Sales of “premium” products – defined in this case as those that coast at least 20% more than the average category price – are seeing above-average growth in many fast-moving consumer goods (FMCG) categories, according to a recent... READ MORE
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