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These Financial Stats Show Why Brands Shouldn’t Focus Too Much on Millennials

These Financial Stats Show Why Brands Shouldn’t Focus Too Much on MillennialsGen Xers might have the highest median incomes, but Baby Boomers are the biggest spenders.March 6, 2017

Recent research has indicated that Boomers and Silents combine to account for more than 70% of adults with at least $100k in investable assets, while Millennials comprise just 13% share, the smallest of any generation. Statistics from a recently-released... READ MORE
Which Financial Services Brands Have The Best Equity With Consumers?

Which Financial Services Brands Have The Best Equity With Consumers?The Vanguard Group and Capital One are among the brands with the biggest gains in brand equity over the past couple of years.May 2, 2016

Source: The Harris Poll Notes: The Harris Poll recently released results from its 28th annual EquiTrend Study, which ranks brands based on their brand equity (familiarity, quality and purchase likelihood) with surveyed consumers. Within the financial... READ MORE

Radio Revenues in 2013: Top Categories and SpendersMarch 17, 2014

Radio continues to enjoy wide reach among Americans, and ad spending on the medium isn’t dropping off, according to the latest revenue report [pdf] from the Radio Advertising Bureau (RAB). The RAB reveals that ad spending in Q4 and for 2013 overall... READ MORE

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