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Holiday 2015 Data Hub (Updated)A review of the key points from a host of holiday-related research studies.January 25, 2016Retail sales over the holiday season grew by 3% to $626.1 billion last year, below the forecasted growth rate of 3.7%, reports the NRF, which also noted that non-store holiday sales grew by 9%. Weather, inventory challenges and early-starting discounts... READ MORE
Total Dollar Value of FSI Coupon Distributions Grew By 3.7% in 2015The average face value of an FSI coupon increased by 3.6% last year.January 8, 2016Source: Kantar Media Notes: The number of free standing insert (FSI) coupons distributed in 2015 remained relatively steady (+0.2%) at 286 billion despite an 8.1% decline in total pages distributed (to 186 billion), per new Kantar Media data. A 3.6% increase... READ MORE
US Ad Spend Trends, by Medium, in Q2 2015Ad spending on the measured media monitored by Kantar Media was down by 3.9% in Q2 and for the first half as a whole. September 21, 2015Source: Kantar Media Notes: Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q2, a similar result to Q1, as 15 of the 22 measured media types monitored saw lower spending. Among traditional media, radio and out-of-home... READ MORE
Back to School Stats 2015 (Updated)Back-to-school spending, shopping destinations, and more.August 18, 2015It’s the second half of August. Too late for a back to school (BTS) data update? Not so, according to multiple recent studies that suggest a later end for the season this year. In fact, MasterCard research reminds that last year, August 29 was the... READ MORE
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