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US Ad Spend Trends in Q1June 25, 2014Kantar Media has released its latest quarterly report on US advertising spend, finding that total expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which added an incremental $600 million in spending. Network TV... READ MORE
Mobile Advertisers, On Board With Geo-Targeting Techniques, Add More Data to CampaignsNovember 22, 201393% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q3, up from just 40% a year earlier, per the latest quarterly report [download page] from xAd. Roughly 9 in 10... READ MORE
US Ad Spend Inches Up 0.9% Y-O-Y in Q2September 11, 2012US advertising spending increased 0.9% year-over-year in Q2 to reach $34.4 billion, slowing from Q1’s 2.9% year-over-year increase, according to September 2012 figures from Kantar Media. For the first half of the year, expenditures increased by 1.9% to... READ MORE
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