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US Ad Spend Trends, by Medium, in Q3 2014

US Ad Spend Trends, by Medium, in Q3 2014TV paces the pack, while display dips. December 29, 2014

US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%, per the latest quarterly figures from Kantar Media. The analysis notes that the slowing rate of growth in Q3 (relative to... READ MORE

US Ad Spend Trends in Q1June 25, 2014

Kantar Media has released its latest quarterly report on US advertising spend, finding that total expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which added an incremental $600 million in spending. Network TV... READ MORE

US Ad Spending in 2013: Trends by Medium, Advertiser SizeMarch 26, 2014

After growing by 3% in 2012, US advertising outlays inched up by 0.9% year-over-year in 2013 to reach $140.2 billion, according to the latest figures from Kantar Media. That registers as the 4th consecutive year of gains (which are not adjusted for... READ MORE

US Ad Spend Inches Up 0.9% Y-O-Y in Q2September 11, 2012

US advertising spending increased 0.9% year-over-year in Q2 to reach $34.4 billion, slowing from Q1’s 2.9% year-over-year increase, according to September 2012 figures from Kantar Media. For the first half of the year, expenditures increased by 1.9% to... READ MORE

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