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Free-Standing Insert Coupon Activity Increases 8% in 2009January 13, 2010Free Standing Insert (FSI) coupon activity increased 8% during 2009 vs. the previous year to more than 272 billion coupons dropped, according to Marx Promotion Intelligence, a division of TNS Media Intelligence.? This activity level is the highest yearly... READ MORE
Mobile Advertisers, On Board With Geo-Targeting Techniques, Add More Data to CampaignsNovember 22, 201393% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q3, up from just 40% a year earlier, per the latest quarterly report [download page] from xAd. Roughly 9 in 10... READ MORE
1st Half Ad Expenditures Rise 6%September 14, 2010Total advertising expenditures in the first six months of 2010 rose 5.7% from a year ago and finished the period at $63.57 billion, according to data released by Kantar Media. In addition, ad spending during Q2 2010 was up 5.4% compared to last year. TV... READ MORE
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