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Customers Like Personalization In-Store More Than OnlineJune 8, 2012

When it comes to personalization techniques used by retailers, customers prefer to be acknowledged in-store rather than via digital channels, at least when shopping for specialty products, per findings [download page] from a RIS News and Cognizant survey of... READ MORE
Retailers Delivering Relevant Emails, People Say

Retailers Delivering Relevant Emails, People SayMedia and publishing brands could stand to up their game, it seems.July 24, 2017

People still prefer to receive communications from brands via email than through any other medium, finds Campaign Monitor in a recent survey. This is a long-standing preference that has been highlighted in other research, too. Of course it helps when those... READ MORE
2017 Marketing Budget Trends, by Channel

2017 Marketing Budget Trends, by ChannelWhat's in store for various channels this year.February 13, 2017

Which channels are marketers going to be investing more – and less – in this year? A review of studies from Econsultancy [download page] and Gartner offers a window into marketers’ plans for this year. Hint: social media marketing appears... READ MORE

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