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Back-to-School 2017: Stats & Research Reference

Back-to-School 2017: Stats & Research ReferenceA look at BTS spending trends and key data points, as well as links to several related research studies. August 14, 2017

Back-to-school (BTS) and back-to-college (BTC) spending are generally forecast to climb again this year, according to recent reports. Although it may seem late for a review of back-to-school trends, past research has shown that late August features the top... READ MORE
1 in Every 6 Retail Dollars Spent Online Goes to Apparel & Accessories

1 in Every 6 Retail Dollars Spent Online Goes to Apparel & AccessoriesEven as the top e-commerce category, Apparel & Accessories continues to sport very strong growth rates.May 22, 2017

Apparel & Accessories in 2016 consolidated its position as the top e-commerce product category, and new data from comScore [download page] shows how it has slowly gained a progressively larger share of online retail dollars in the last few years, up to... READ MORE
Email Click Rates Continued Their Slow Decline in Q4 2016

Email Click Rates Continued Their Slow Decline in Q4 2016Also inside, stats on subscriber activity, including half of the average email list having at least one open or click during 2016.April 18, 2017

North American email click rates dropped on a year-over-year basis in Q4 2016 once again, dipping slightly to 3.1%, per Epsilon’s latest quarterly report [download page]. That means that click rates have either stayed steady or fallen on a... READ MORE
These Are the Fastest Growing E-Commerce Categories in the US

These Are the Fastest Growing E-Commerce Categories in the USRetail e-commerce spending grew by 19% last year. Which categories saw the biggest increases?April 4, 2017

Jewelry & Watches stands out as the fastest growing retail e-commerce category in the US, with an impressive 39% year-over-year growth in 2016, per a study from comScore [download page]. Several categories saw growth rates surpassing 20%, including... READ MORE
Mobile Page Speed Benchmarks, by Vertical

Mobile Page Speed Benchmarks, by VerticalMobile pages are falling well short of best practice ideals.March 7, 2017

It appears that mere seconds really do matter to mobile users, according to recently-released research from Google, which tested more than 900,000 mobile websites. The longer a page takes to load, the higher the likelihood that the user will leave the page,... READ MORE

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