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E-Commerce’s Share of FMCG Sales, by Category

E-Commerce’s Share of FMCG Sales, by CategoryE-commerce accounts for 8% dollar share of overall FMCG sales.July 17, 2017

E-commerce is contributing the lion’s share of growth in the FMCG market, according to a new report [download page] from Nielsen. In fact, online channels have fueled 89% of FMCG sales increases in the past year. So how influential is e-commerce in... READ MORE
US Omni-Channel Shopping Behavior, by Category

US Omni-Channel Shopping Behavior, by CategoryConsumers are most likely to combine online and in-store channels when shopping for consumer electronics, apparel and toys. October 30, 2014

Source: GfK [download page] Notes: On average, 44% of US shoppers combine online and in-person shopping activities (“omni-channel shopping”) across 15 product and service categories, reports GfK in a recent study. Omni-channel shopping is most... READ MORE

Customer Satisfaction With Fast Food Now Rivals RestaurantsJune 22, 2012

Customer satisfaction with full-service restaurants has dipped this year, and for the first time is on par with fast food establishments, according to the American Customer Satisfaction Index (ACSI). The index for full-service restaurants fell 2 points to 80... READ MORE

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