Explore Our Insights
Customize Your Feed
US Omni-Channel Shopping Behavior, by CategoryConsumers are most likely to combine online and in-store channels when shopping for consumer electronics, apparel and toys. October 30, 2014Source: GfK [download page] Notes: On average, 44% of US shoppers combine online and in-person shopping activities (“omni-channel shopping”) across 15 product and service categories, reports GfK in a recent study. Omni-channel shopping is most... READ MORE
Omni-Channel Shopping Activity Differs Widely by CategoryOctober 3, 2013It’s become fairly well accepted that consumers are using a variety of online and offline sources to make purchases, but it’s worth remembering that the move to such “omni-channel” shopping isn’t consistent across all shopping... READ MORE
Feel Like You're Always Playing Catchup?
Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear