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FSIs Dominated H1 CPG Coupons; Trailed in Redemption RatesJuly 25, 2012

At 89.7% share by distribution volume, free-standing inserts (FSIs) remained the dominant media format by which marketers distributed 165 billion coupons for consumer-packaged goods (CPG) in the first half (H1) of 2012, according to [sign-in page] a study... READ MORE
US Ad Spending Trends in 2014

US Ad Spending Trends in 2014Spending trends last year - by medium and advertiser size - saw several departures from the year prior. March 24, 2015

After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion, according to the latest figures from Kantar Media. That registers as the 5th consecutive year of gains (which are not... READ MORE

US Ad Spend Inches Up 0.9% Y-O-Y in Q2September 11, 2012

US advertising spending increased 0.9% year-over-year in Q2 to reach $34.4 billion, slowing from Q1’s 2.9% year-over-year increase, according to September 2012 figures from Kantar Media. For the first half of the year, expenditures increased by 1.9% to... READ MORE

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