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Entertainment Top Brand Category on Twitter, FacebookAugust 5, 2011

Entertainment is the brand category most followed/liked on both Twitter and Facebook, according to an August 2011 study from Performics and ROI Research. Data from “S-Net, The Impact of Social Media” indicates 46% of brand fans on both social... READ MORE
E-Commerce’s Share of FMCG Sales, by Category

E-Commerce’s Share of FMCG Sales, by CategoryE-commerce accounts for 8% dollar share of overall FMCG sales.July 17, 2017

E-commerce is contributing the lion’s share of growth in the FMCG market, according to a new report [download page] from Nielsen. In fact, online channels have fueled 89% of FMCG sales increases in the past year. So how influential is e-commerce in... READ MORE
Trade Marketer Wish List: Better Targeting, Measurement

Trade Marketer Wish List: Better Targeting, MeasurementE-commerce has the potential to be disruptive, but presents challenges.June 15, 2017

Shopper marketing has gained in importance over the past 5 years, according to a slight majority of survey respondents to a study from Criteo [download page] conducted by Millward Brown. Participants – all of whom have had budgetary authority over... READ MORE

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