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E-Commerce’s Share of FMCG Sales, by CategoryE-commerce accounts for 8% dollar share of overall FMCG sales.July 17, 2017E-commerce is contributing the lion’s share of growth in the FMCG market, according to a new report [download page] from Nielsen. In fact, online channels have fueled 89% of FMCG sales increases in the past year. So how influential is e-commerce in... READ MORE
Trade Marketer Wish List: Better Targeting, MeasurementE-commerce has the potential to be disruptive, but presents challenges.June 15, 2017Shopper marketing has gained in importance over the past 5 years, according to a slight majority of survey respondents to a study from Criteo [download page] conducted by Millward Brown. Participants – all of whom have had budgetary authority over... READ MORE
India Takes Over From China As Top-Ranked Developing Market For Retail InvestmentChina's market saturation pushes it down to second.June 13, 2017India has surpassed China this year for the leading spot on A.T. Kearney’s 2017 Global Retail Development Index (GRDI), ranked as the most attractive for retail investment among the top 30 developing countries. To arrive at the rankings, A.T. Kearney... READ MORE
Mobile App Sessions Growth Slows in 2016; Category Cannibalization BeginsWhich app categories won out in 2016?January 18, 2017Year after year, mobile app sessions growth – while slowing – has been robust if not eye-opening. But that decade-long streak seems to be coming to an end, finds Flurry in its annual report, with the firm declaring that “on their tenth... READ MORE
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