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More Data Supports Personalization of EmailsFebruary 10, 2014Research released last year by MailChimp and by MailerMailer supported the notion that personalized emails drive higher responses rates. A new study [download page] from Experian Marketing Services adds to the discussion: according to the study, which covers... READ MORE
Post-Order Email Most Popular for PersonalizationDecember 1, 2011Post-order email is where most merchants personalize their onsite and post-order experience, with 77% of respondents to [download page] a November 2011 survey from the e-tailing group sponsored by Adobe reporting tapping into these messages. Data from... READ MORE
Gift-Card Buyers Want Online Access, Personalization, IncentivesDecember 17, 2009Though the vast majority of gift cards have traditionally been of the plastic type and sold in person, a sea change is occurring in the gift-card industry and has more consumers buying gift cards online and more retailers offering improved online gift card... READ MORE
5 Charts to Inform Your Mobile App Marketing in 2017A longer look at app marketing courtesy of exclusive research provided by TUNE.December 28, 2016Mobile apps’ influence on digital media continues to grow stronger with each passing year. With app marketing taking place in a competitive environment, we turn to research provided by TUNE to better understand the drivers of app download decisions. In... READ MORE
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