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More Data Supports Personalization of EmailsFebruary 10, 2014

Research released last year by MailChimp and by MailerMailer supported the notion that personalized emails drive higher responses rates. A new study [download page] from Experian Marketing Services adds to the discussion: according to the study, which covers... READ MORE

Post-Order Email Most Popular for PersonalizationDecember 1, 2011

Post-order email is where most merchants personalize their onsite and post-order experience, with 77% of respondents to [download page] a November 2011 survey from the e-tailing group sponsored by Adobe reporting tapping into these messages. Data from... READ MORE
5 Charts to Inform Your Mobile App Marketing in 2017

5 Charts to Inform Your Mobile App Marketing in 2017A longer look at app marketing courtesy of exclusive research provided by TUNE.December 28, 2016

Mobile apps’ influence on digital media continues to grow stronger with each passing year. With app marketing taking place in a competitive environment, we turn to research provided by TUNE to better understand the drivers of app download decisions. In... READ MORE

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