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Breaking Down Mobile vs. Desktop E-Commerce Spending, by Retail Category

Breaking Down Mobile vs. Desktop E-Commerce Spending, by Retail CategoryThe e-commerce categories where mobile share of spending is largest are also the ones that are growing the fastest in overall digital commerce spending.May 23, 2016

Newly-released data from comScore supports what may be an intuitive point about e-commerce purchases: mobile purchases tend to be higher for relatively cheap and low consideration products such as video games, movies, and digital content, and lower for more... READ MORE
1 in Every 6 Retail Dollars Spent Online Goes to Apparel & Accessories

1 in Every 6 Retail Dollars Spent Online Goes to Apparel & AccessoriesEven as the top e-commerce category, Apparel & Accessories continues to sport very strong growth rates.May 22, 2017

Apparel & Accessories in 2016 consolidated its position as the top e-commerce product category, and new data from comScore [download page] shows how it has slowly gained a progressively larger share of online retail dollars in the last few years, up to... READ MORE
Retail Brand Equity: Millennials More Favorable Than Boomers

Retail Brand Equity: Millennials More Favorable Than BoomersLuxury department stores are currying a little more favor with Millennials this year.May 15, 2017

The Harris Poll recently released its 29th annual EquiTrend Study, and newly-released analysis based on the research indicates that Millennials award higher brand equity than Boomers to most retail categories. The brand equity ratings – based on... READ MORE
Retail Spending Surrounding Easter Forecast to Reach New Heights

Retail Spending Surrounding Easter Forecast to Reach New HeightsConsumers are expected to spend slightly more for Easter celebrations than they did for Valentine's Day gifts.April 13, 2017

Total consumer spending on Easter is projected to grow to $18.4 billion this year, representing a more than 6% rise from last year’s record forecast of $17.3 billion, according to the NRF. In the past decade, projected retail spending surrounding... READ MORE

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