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B2B Vendors Say Commerce Shifting Online to Meet Customer DemandSeptember 27, 2013B2B commerce is shifting from offline to online and self-service, say 57% of B2B vendors from the US and Europe responding to a recent study [download page] by Intershop. The survey details a “multifaceted transformation in B2B commerce,” with... READ MORE
Mobile In-Store Research Frequency Seen Increasing Alongside Price PointSeptember 16, 2013While this may represent a case of research supporting intuition, a new study [pdf] from Columbia Business School and AIMIA finds that, generally speaking, the higher the product’s price point, the more likely that “M-Shoppers” (consumers... READ MORE
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