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B2B Buyers Increasingly Researching, Making Purchases OnlineSome 46% of B2B buyers report spending at least half of their procurement budgets online in the last year - but are suppliers missing out on all the fun? October 8, 2014Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases, finds the the latest annual State of B2B Procurement study [download page] from Acquity... READ MORE
What America’s Mass Affluent Are Up To OnlineFebruary 11, 2014America’s “Mass Affluent” represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth, says Nielsen [download page] in a new report. This group – which is defined as households with between $250,000 and... READ MORE
Consumer QR Code Scans Up 157%May 21, 2012Mobile barcode (or QR Code) scans by consumers were up 157% in Q1 2012 over Q1 2011, according to a report by Scanlife, the mobile barcode solution provider. ScanLife conducts its “Mobile Barcode Trend Report” annually to provide an analysis of... READ MORE
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