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Asian and Hispanic Households “Worth More”

Asian and Hispanic Households “Worth More”Longer lifespans and higher incomes mean Asian households will outspend all other groups during their lifetimes. April 9, 2015

Asian and Hispanic households will outspend non-Hispanic Whites over the remainder of their lifetimes, according to the latest annual “American Marketscape DataStream” report from Geoscape. This partly owes to longer household lifespans, as each... READ MORE
B2B Buyers Increasingly Researching, Making Purchases Online

B2B Buyers Increasingly Researching, Making Purchases OnlineSome 46% of B2B buyers report spending at least half of their procurement budgets online in the last year - but are suppliers missing out on all the fun? October 8, 2014

Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases, finds the the latest annual State of B2B Procurement study [download page] from Acquity... READ MORE

What America’s Mass Affluent Are Up To OnlineFebruary 11, 2014

America’s “Mass Affluent” represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth, says Nielsen [download page] in a new report. This group – which is defined as households with between $250,000 and... READ MORE

Consumer QR Code Scans Up 157%May 21, 2012

Mobile barcode (or QR Code) scans by consumers were up 157% in Q1 2012 over Q1 2011, according to a report by Scanlife, the mobile barcode solution provider. ScanLife conducts its “Mobile Barcode Trend Report” annually to provide an analysis of... READ MORE

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