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What America’s Mass Affluent Are Up To OnlineFebruary 11, 2014America’s “Mass Affluent” represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth, says Nielsen [download page] in a new report. This group – which is defined as households with between $250,000 and... READ MORE
Two-Thirds of the World’s Top Brands Offer an Excellent Customer Experience. Which One is Best?December 10, 2013ForeSee has released its latest customer experience report [download page], this time evaluating customers’ experiences with Interbrand’s top 100 brands. The study finds that average customer satisfaction with the top brands is 80 on a 100-point... READ MORE
Display Ad Market Growth Looks Like It’s Being Driven by Small and Mid-Sized AdvertisersFebruary 15, 20131.4 trillion display ad impressions were delivered in the US in Q4 2012, up almost 6% year-over-year, details comScore [download page] in a new study. As comScore’s report notes, the number of high-volume advertisers (that delivered at least 1 billion... READ MORE
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