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B2B Buyers Increasingly Researching, Making Purchases OnlineSome 46% of B2B buyers report spending at least half of their procurement budgets online in the last year - but are suppliers missing out on all the fun? October 8, 2014Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases, finds the the latest annual State of B2B Procurement study [download page] from Acquity... READ MORE
Mobile In-Store Research Frequency Seen Increasing Alongside Price PointSeptember 16, 2013While this may represent a case of research supporting intuition, a new study [pdf] from Columbia Business School and AIMIA finds that, generally speaking, the higher the product’s price point, the more likely that “M-Shoppers” (consumers... READ MORE
Press, Social Media Used for Different TopicsMay 24, 2010The American public uses the traditional press and different social media platforms to obtain information about different topics, according to the Pew Research Center’s Project for Excellence in Journalism. Twitter Leads in Tech Pew tracked usage of... READ MORE
Top US Cities for Charitable Givers, by CategoryJanuary 5, 2009Households in upstate New York are more likely to open their wallets for health-related causes; those in Washington, DC and San Francisco are partial to the arts; and Salt Lake City residents are most likely to give to religious organizations, according to... READ MORE
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