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Which Verticals Are Most Active in Pro Sports Sponsorships?November 8, 2013

Sponsorship spending on sports is on the way up, predicted to rise by 6% this year, outpacing the rate of growth for spending on entertainment (5.1%), causes (4.8%) and the arts (3.3%), per recent data from IEG. With sports estimated to take in $13.8 billion... READ MORE

Global Ad Spend Shows Modest Growth in Q1July 19, 2013

After increasing by 3.2% in 2012, global ad spending displayed weaker growth in the first quarter of this year, per the latest figures from Nielsen. Spending was flat in North America, while expenditures in Europe retreated by 4.4%, despite reports of... READ MORE

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