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More Data Supports Personalization of EmailsFebruary 10, 2014

Research released last year by MailChimp and by MailerMailer supported the notion that personalized emails drive higher responses rates. A new study [download page] from Experian Marketing Services adds to the discussion: according to the study, which covers... READ MORE

Email Conversion Rate Benchmarks Higher Among B2B CosFebruary 7, 2012

Benchmark conversion rates for most email types appear higher for B2B than B2C companies in the US, according to [download page] results from an Econsultancy survey released in February 2012, conducted in partnership with the Email Experience Council of the... READ MORE

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