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B2B Buyers to Vendors: Stop and Listen For A Moment

B2B Buyers to Vendors: Stop and Listen For A MomentBuyers' biggest frustration is vendors' insistence on talking, not listening.September 19, 2017

If there’s something that really irks B2B buyers, it isn’t a vendor’s lack of understanding of the company, its needs, or even its industry. After all, those things can be learned or explained in the course of a discussion. But one thing... READ MORE
How B2B Salespeople Feel Marketing Can Help Them Win More Deals

How B2B Salespeople Feel Marketing Can Help Them Win More DealsBetter messaging and materials will help close the deal, B2B salespeople say.September 8, 2017

It probably comes as no surprise that salespeople want more qualified leads from marketing, but what else can marketing do to help the sales function along? As it stands, better messaging is a key factor for B2B salespeople, according to a study from... READ MORE
Which Digital Channels Do B2B Buyers Use to Engage With Vendors?

Which Digital Channels Do B2B Buyers Use to Engage With Vendors?Websites and email remain the most commonly-used during all stages of the funnel.September 1, 2017

There’s somewhat of a gap between expectations and reality when it comes to the B2B customer experience, according to a Marketo study [download page], with vendors less likely to provide a consistent experience than buyers are to value one. The good... READ MORE
Taking Stock of B2B Marketing Automation

Taking Stock of B2B Marketing AutomationB2B marketers are enthusiastic about automation's benefits, but aren't yet using these tools to their fullest potential.August 28, 2017

Act-On Software and Econsultancy recently partnered up to produce a State of B2B Marketing Automation report [download page], based on a global survey of 355 B2B in-house marketing professionals from a mix of company sizes and industries. Here are 4 findings... READ MORE

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