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B2C Decision-Makers Agree: The Email Address Is the Most Valuable Piece of Customer DataStudy argues that email addresses can be the starting point for data consolidation. June 15, 2017Email marketing is consistently said to be the most effective digital tactic, so it’s perhaps not too surprising that B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.... READ MORE
B2B Persona Research: Marketers Have the Highest Churn RatesTargeting personas means recognizing internal as well as external moves that may impact audience relevance.June 14, 2017Targeting B2B marketers? You’ll enjoy the prospect (pun intended) of a new influx of personas, but be faced with the problem of higher churn rates than other departments, according to a fascinating report [download page] from Salesforce Research. Based... READ MORE
E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020B2B e-commerce sales are expected to top $1 trillion in 2019.June 12, 2017Total B2B sales in the US last year were estimated to be $829 billion, and that figure is expected to grow to almost $1.2 trillion by 2021, according to a recent forecast [download page] from Forrester Research. Along with rising total sales,... READ MORE
B2B Decision-Makers: Thought Leadership Can Make or Break the SaleThought leadership can influence awareness and purchase decisions, but also in a detrimental way.June 7, 2017Thought leadership can have an impact throughout the purchase funnel, but poor quality content may ultimately drive decision-makers away, according to an Edelman and LinkedIn survey of more than 1,300 US business decision-makers who are LinkedIn members.... READ MORE
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