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2 in 3 Marketers Say That Marketing Understands What Sales Needs to Succeed

2 in 3 Marketers Say That Marketing Understands What Sales Needs to SucceedMarketers are confident that they're consistently providing sales with quality leads.June 22, 2017

In the US, 7 in 10 marketers are satisfied with their collaboration with other departments, according to the latest State of Marketing survey [download page] from Salesforce Research. In fact, respondents across all of the markets surveyed feel fairly... READ MORE
B2B Persona Research: Marketers Have the Highest Churn Rates

B2B Persona Research: Marketers Have the Highest Churn RatesTargeting personas means recognizing internal as well as external moves that may impact audience relevance.June 14, 2017

Targeting B2B marketers? You’ll enjoy the prospect (pun intended) of a new influx of personas, but be faced with the problem of higher churn rates than other departments, according to a fascinating report [download page] from Salesforce Research. Based... READ MORE
E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020

E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020B2B e-commerce sales are expected to top $1 trillion in 2019.June 12, 2017

Total B2B sales in the US last year were estimated to be $829 billion, and that figure is expected to grow to almost $1.2 trillion by 2021, according to a recent forecast [download page] from Forrester Research. Along with rising total sales,... READ MORE
B2B Decision-Makers: Thought Leadership Can Make or Break the Sale

B2B Decision-Makers: Thought Leadership Can Make or Break the SaleThought leadership can influence awareness and purchase decisions, but also in a detrimental way.June 7, 2017

Thought leadership can have an impact throughout the purchase funnel, but poor quality content may ultimately drive decision-makers away, according to an Edelman and LinkedIn survey of more than 1,300 US business decision-makers who are LinkedIn members.... READ MORE

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