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How B2B Salespeople Feel Marketing Can Help Them Win More DealsBetter messaging and materials will help close the deal, B2B salespeople say.September 8, 2017It probably comes as no surprise that salespeople want more qualified leads from marketing, but what else can marketing do to help the sales function along? As it stands, better messaging is a key factor for B2B salespeople, according to a study from... READ MORE
Which Digital Channels Do B2B Buyers Use to Engage With Vendors?Websites and email remain the most commonly-used during all stages of the funnel.September 1, 2017There’s somewhat of a gap between expectations and reality when it comes to the B2B customer experience, according to a Marketo study [download page], with vendors less likely to provide a consistent experience than buyers are to value one. The good... READ MORE
Analysis: Half of C-Level Execs at Enterprise Orgs Provide Personal Email Addresses in B2B Lead Gen FormsBreaking down personal vs. business email use at enterprise organizations by job title, based on a new report.August 30, 2017How often do executives submit personal rather than business emails when completing forms for content downloads? A new report [download page] from NetLine Corporation, in partnership with MarketingSherpa, delves into that question based on an analysis of... READ MORE
Taking Stock of B2B Marketing AutomationB2B marketers are enthusiastic about automation's benefits, but aren't yet using these tools to their fullest potential.August 28, 2017Act-On Software and Econsultancy recently partnered up to produce a State of B2B Marketing Automation report [download page], based on a global survey of 355 B2B in-house marketing professionals from a mix of company sizes and industries. Here are 4 findings... READ MORE
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