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There Are An Estimated 3.8 Billion Individual Loyalty Program Memberships in the US. More Than Half Are Inactive.5 takeaways from COLLOQUY's latest biennial Loyalty Census research.July 7, 2017The number of individual loyalty program memberships in the US almost tripled in the decade spanning from 2006 (1.3 billion) through 2016 (3.8 billion), according to our review of COLLOQUY’s latest Loyalty Census report [download page] and its earlier... READ MORE
2 in 3 Marketers Say That Marketing Understands What Sales Needs to SucceedMarketers are confident that they're consistently providing sales with quality leads.June 22, 2017In the US, 7 in 10 marketers are satisfied with their collaboration with other departments, according to the latest State of Marketing survey [download page] from Salesforce Research. In fact, respondents across all of the markets surveyed feel fairly... READ MORE
Personalization Efforts Mainly Limited to Email and Website Home PagesClose to 3 in 4 believe personalization should be a higher priority, and close to half will vote for it with their wallets.April 26, 2017Virtually all marketers believe that personalization helps advance customer relationships and that their prospects and customers expect a personalized experience, new research from Evergage has found. But only 45% agree that they’re getting... READ MORE
Only 1 in 3 B2B Buyers Willing to Share Phone Number in Exchange for ContentBuyers are most apt to share their information in exchange for white papers and e-books.March 29, 2017B2B buyers are, in large part, willing to share their name, company and email address in exchange for content (95%), and even their job title or industry (85%), per results from a Demand Gen Report (DGR) study [download page]. But getting them to divulge... READ MORE
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