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1 in 3 Buying More Private Label Brands Than Last Year

1 in 3 Buying More Private Label Brands Than Last YearThere seem to be some positive trends for CPG brands, but are they enough?September 26, 2017

CPG brands have been challenged in recent years by the ascent of private label brands, and new research from The Integer Group finds little solace for name brands. The latest Checkout report [download page], based on a survey of 1,215 adults, finds that... READ MORE
2 in 3 Marketers Say That Marketing Understands What Sales Needs to Succeed

2 in 3 Marketers Say That Marketing Understands What Sales Needs to SucceedMarketers are confident that they're consistently providing sales with quality leads.June 22, 2017

In the US, 7 in 10 marketers are satisfied with their collaboration with other departments, according to the latest State of Marketing survey [download page] from Salesforce Research. In fact, respondents across all of the markets surveyed feel fairly... READ MORE
Personalization Efforts Mainly Limited to Email and Website Home Pages

Personalization Efforts Mainly Limited to Email and Website Home PagesClose to 3 in 4 believe personalization should be a higher priority, and close to half will vote for it with their wallets.April 26, 2017

Virtually all marketers believe that personalization helps advance customer relationships and that their prospects and customers expect a personalized experience, new research from Evergage has found. But only 45% agree that they’re getting... READ MORE

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