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Games and Music the Preferred App Categories Among Older TeensWord-of-mouth is the leading reason teens try new apps.August 20, 2015A majority of “Millennial teens” (16-19) say that a recommendation from a friend or family member would influence them to try a new mobile application, making this a bigger influencer than social media recommendations (35%) or an online video... READ MORE
Customer Service Satisfaction, by ChannelSocial media is the preferred contact point for just 2% of survey respondents. June 15, 2015Source: The Northridge Group [download page] Notes: American adults are most likely to rate companies’ customer service via phone (90%) and online chat (85%) as meeting or exceeding expectations, according to a Northridge Group survey. That result is... READ MORE
More Mobile Phone Users Report Having Made Mobile PaymentsYouth and minorities continue to lead the way in mobile banking and mobile payments adoption. April 2, 2015Some 22% of mobile phone users surveyed in 2014 by the Federal Reserve report having made a mobile payment at some point during the prior 12 months, up from 17% the prior year, according to the agency’s 4th annual study [pdf] of mobile financial... READ MORE
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