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Social Media Gets the Nod for Product Launches

Social Media Gets the Nod for Product LaunchesSocial is particularly valued for driving awareness prior to launch.December 9, 2016

Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches, according to a study [download page] from Five by Five. Indeed, social media figured among the top 5 channels (of more than... READ MORE
Which Conversion Rate Optimization Method Is Trending Most This Year?

Which Conversion Rate Optimization Method Is Trending Most This Year?Website personalization is one of the biggest CRO trends this year. Find out which website areas are being tested and personalized, and where marketers are finding testing ideas. October 19, 2016

A majority (55%) of client-side marketers (predominantly from the UK and Europe) believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy, and a similar percentage (53%) plan to increase their CRO budgets in the... READ MORE
2 in 3 US Execs Say Inaccurate Data Harms Customer Trust

2 in 3 US Execs Say Inaccurate Data Harms Customer TrustAre executives sufficiently concerned about consumer privacy?June 10, 2016

Only about 1 in 4 executives at large US-based firms are highly satisfied with their organization’s ability to extract value from data, though an additional 49% are somewhat satisfied, per results from a Forbes Insights and Acxiom survey [download... READ MORE
Why Do Millennials Use Facebook and Twitter?

Why Do Millennials Use Facebook and Twitter?Millennials give differing main reasons for using Facebook and Twitter, while saying that Facebook is their top source of news and information in several categories. March 24, 2015

More than 9 in 10 US Millennials (aged 18-34) use Facebook, while fewer than 4 in 10 use Twitter, according to results from a recently-released survey conducted by the Media Insight Project, an initiative of the American Press Institute and The Associated... READ MORE

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