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User-Generated Content Boosts Purchase Confidence, Online Shoppers Say

User-Generated Content Boosts Purchase Confidence, Online Shoppers SayAlmost three-quarters of shoppers say they've submitted some form of user-generated content.June 23, 2017

User-generated content (UGC) has a strong influence on purchase decisions, according to a survey [download page] commissioned by TurnTo Networks and conducted by Ipsos. A slight majority of online shoppers surveyed noted that UGC is a very or extremely... READ MORE
Loyalty Programs Continue to Affect Shopping Behavior, Members Say

Loyalty Programs Continue to Affect Shopping Behavior, Members SayThere's room to improve the program experience, though.May 31, 2017

Member satisfaction with loyalty programs is gradually rising but could still use improvement, according to the latest annual “Loyalty Report” [download page] from Bond Brand Loyalty. Some 46% of respondents to the survey report being “very... READ MORE
And The Top Driver of Loyalty Program Member Satisfaction Is…

And The Top Driver of Loyalty Program Member Satisfaction Is…Brand alignment is the most important attribute on average. What about for specific sector programs?June 10, 2016

Few US and Canadian loyalty program members are very satisfied with their program experience, per results from a Bond Brand Loyalty study [download page] produced in association with Visa. Based on a survey of 12,000 US and 7,000 Canadian consumers, the... READ MORE
What Benefits and Challenges Do Brands See With Employee Advocacy Programs?

What Benefits and Challenges Do Brands See With Employee Advocacy Programs?Brands are looking to increase their social reach. Will consumers respond?March 24, 2016

Employee advocacy is one of the fastest growing social business programs, per a report last year from the Altimeter Group. A new study from Altimeter [download page] delves further into social media employee advocacy, finding that for brands, increasing... READ MORE

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