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Loyalty Programs Continue to Affect Shopping Behavior, Members SayThere's room to improve the program experience, though.May 31, 2017Member satisfaction with loyalty programs is gradually rising but could still use improvement, according to the latest annual “Loyalty Report” [download page] from Bond Brand Loyalty. Some 46% of respondents to the survey report being “very... READ MORE
And The Top Driver of Loyalty Program Member Satisfaction Is…Brand alignment is the most important attribute on average. What about for specific sector programs?June 10, 2016Few US and Canadian loyalty program members are very satisfied with their program experience, per results from a Bond Brand Loyalty study [download page] produced in association with Visa. Based on a survey of 12,000 US and 7,000 Canadian consumers, the... READ MORE
Consumers Not Fully Satisfied With Loyalty Programs, But Modify Behavior Based on ThemMillennials are more likely than Boomers to value programs that offer services such as a concierge.June 7, 2016Roughly 8 in 10 US and Canadian consumers say that loyalty programs make them more likely to continue doing business with certain companies, and almost 3 in 4 feel they’re more likely to recommend brands with good loyalty programs, details Bond Brand... READ MORE
What Benefits and Challenges Do Brands See With Employee Advocacy Programs?Brands are looking to increase their social reach. Will consumers respond?March 24, 2016Employee advocacy is one of the fastest growing social business programs, per a report last year from the Altimeter Group. A new study from Altimeter [download page] delves further into social media employee advocacy, finding that for brands, increasing... READ MORE
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