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Ad Clutter? Vast Majority of US Traffic Lands on Pages With 3 or Fewer Ads

Ad Clutter? Vast Majority of US Traffic Lands on Pages With 3 or Fewer AdsFewer than 1 in 5 impressions at US sites are served on pages with moderate to high ad clutter.June 1, 2016

Ad clutter is generally “under control,” reports Integral Ad Science [download page] in its Q1 2016 US Media Quality Report. The study shows that roughly 1 in 7 (13.9%) of impressions at US websites are served on pages with 4 or more display ads,... READ MORE

Social Shopping: Facebook and… Polyvore?November 25, 2013

Move over Pinterest, there’s a new sheriff in town, according to [pdf] RichRelevance. Well, there’s a new site to play second fiddle to Facebook in the race to account for less than 1% of all shopping sessions. Sarcasm aside, though it’s... READ MORE

Top Tablet Ad Models Uncovered; Context MattersApril 8, 2013

An exhaustive global study [download page] that took place over 14 months and reached roughly 1 in 3 tablet owners in the US claims to have uncovered the top 3 tablet advertising models: pre-roll with overlay; rich media interstitial; and banner to full page... READ MORE

SocNets Get Growing Share of Smartphone App TimeApril 30, 2012

Smartphone owners are spending more time with their applications on a daily basis, and social networking apps are the chief beneficiaries, says Flurry in an April 2012 report. Daily smartphone app consumption rose from an average of 68 minutes in Q1 2011 to... READ MORE

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