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Almost Half of US Adults Say They Watch Branded Videos on Social Media

Almost Half of US Adults Say They Watch Branded Videos on Social MediaBranded videos must be relevant and not too promotional to drive purchase decisions.November 22, 2016

More than 3 in 4 adults surveyed across 5 markets report interacting with brands on social media, and close to half (including 45% in the US) say they watch branded videos on social, according to a report [download page] from Brightcove. Across social... READ MORE
Minority of North American Enterprises Understand Cross-Channel Buying Journeys

Minority of North American Enterprises Understand Cross-Channel Buying JourneysVery few have a strong capability to understand their customers' behaviors over time.September 21, 2016

Almost 9 in 10 brand and business executives at enterprise organizations in North America (at least $225 million in revenues) say that it’s at least a medium priority to provide and maintain an integrated consumer experience across digital media and... READ MORE
Adults Say They Turn to YouTube For Branded Video Content

Adults Say They Turn to YouTube For Branded Video Content"Die hard" YouTube users skew young. But many are also parents. June 30, 2016

It’s hardly surprising that YouTube would be the preferred destination for consumers looking to watch videos uploaded by people. Perhaps more interestingly for marketers, it’s also adults’ preferred choice for watching videos uploaded by... READ MORE
Which Digital Channels Are Marketers Most Confident In Measuring For ROI?

Which Digital Channels Are Marketers Most Confident In Measuring For ROI?Marketers are more likely to rate their ROI measurement capabilities as "poor" than "good" for most channels.May 3, 2016

The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing, per a recent report [download page] from Econsultancy and Oracle Marketing Cloud. But beyond that primary... READ MORE
How Are Companies Building Content Personalization Capabilities?

How Are Companies Building Content Personalization Capabilities?Few are able to deliver personalized 1:1 content across touch points beyond mobile apps, social and email.January 28, 2016

Many companies are having trouble delivering personalized 1:1 content across various touch points such as web pages, and e-commerce channels, and mobile applications, email and social media are the only touch points through which a majority are able to... READ MORE

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