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Marketers Generally Confident About the Future ROI of Their Social and Mobile EffortsJanuary 10, 2014Marketers are planning to increase their social and mobile budgets this year, and appear confident that their efforts will produce the desired results. In its 2014 State of Marketing report [download page], ExactTarget indicates that roughly one-third of... READ MORE
Marketers’ Top Digital Priorities This Year? Increasing Conversion Rates and Brand AwarenessJanuary 8, 2014Marketers appear to have two main digital marketing priorities in mind this year, according to ExactTarget’s newly-released “2014 State of Marketing” [download page] report. Given a list of digital marketing priorities and asked to identify... READ MORE
Top Web Properties | Content Marketing | Holiday Ads | Social Care | Data-Driven MarketingDecember 26, 2013The latest web rankings are in from comScore, and Yahoo once again ranked as the top desktop web property in November, boasting about 2 million more unique visitors than Google (194.6 vs. 192.7 million). As always, it’s important to remember that these... READ MORE
Which Email Practices Seem to be Working for Brands?September 23, 2013Email practices – from signup to unsubscribe – have significantly changed over the past 5 years, details Return Path [download page] in a recent study. Brands are asking for less information at sign-up, are more commonly starting their... READ MORE
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