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Friday Research Wrap, 6/17/16

Friday Research Wrap, 6/17/16A round-up of interesting data from recently-released research.June 17, 2016

Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data, per recently-released survey results from Gallup. In fact, Millennials displayed more trust than the average of other... READ MORE
Tablets Now Reportedly in a Majority of US Households

Tablets Now Reportedly in a Majority of US HouseholdsTablet penetration hit 51% of US households as of February, says Nielsen, up by 13 percentage points year-over-year.April 28, 2015

Tablet penetration has reached 51% of US households as of February, up 13% points year-over-year, reports Nielsen [download page] in a recent study. Tablet penetration stood at 50% or higher in 20 local markets, led by Atlanta (62%) and San Francisco (61%),... READ MORE
Which Days of the Week Yield the Best Mobile In-App Ad eCPMs?

Which Days of the Week Yield the Best Mobile In-App Ad eCPMs?In-app ad impressions are highest at the beginning of the week - but that's not the case for eCPMs.December 4, 2014

Source: InMobi [download page] Notes: According to InMobi’s analysis of Q3 activity on its network, while mobile applications had the most impressions in the US on Monday and Tuesday, the highest click-through rates and eCPMs were on Thursdays and... READ MORE

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