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What Are Organizations’ Top Data-Driven Marketing Goals and Challenges?Few companies have well-defined strategies, and achieving a single customer view remains challenging.April 19, 2016Company marketers see an improved customer experience as their top goal for using data in marketing, while agencies are slightly more focused on identifying new audiences and customers, according to a study from Econsultancy and Adobe [download page] that... READ MORE
Where Do Marketers See Their Most Exciting Digital Opportunities Today And in 5 Years?Customer experience is again this year's most exciting opportunity. But marketers see a different opportunity taking hold in the next 5 years.February 2, 2016Optimizing the customer experience continues to be the most exciting digital opportunity available to company marketers today, according to results from the latest Digital Trends report [download page] produced by Adobe and Econsultancy. Customer experience... READ MORE
1 in 6 TV Viewers Said to Share Content About Shows OnlineTV reportedly drives 11% of social sharing activity online. May 7, 2015Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing, according to a report [download page] from ShareThis. The study finds that this sharing also... READ MORE
How Are Marketers Optimizing the Customer Experience?Roughly 4 in 10 company marketers consider CX optimization to be critical. March 19, 2015Customer experience has been tabbed marketers’ most exciting opportunity this year, and a new study [download page] from Econsultancy produced in association with Ensighten indeed finds 41% of company marketers to consider customer experience... READ MORE
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