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The State of Traditional TV: Updated With Q1 2017 Data

The State of Traditional TV: Updated With Q1 2017 Data25 consecutive quarters' worth of traditional TV viewing data, analyzed.July 26, 2017

[By MC Editor, JC Lupis] Here we go again! The latest quarterly TV viewing figures have been issued by Nielsen, giving us 25 consecutive quarters of Americans’ traditional TV viewing habits to examine. If you’ve been keeping track of these... READ MORE
What Does It Take to Get the Customer Experience Right?

What Does It Take to Get the Customer Experience Right?Responsiveness and cross-channel consistency continue to be key themes in the customer experience.June 30, 2016

Customer experience continues to be a hot topic, having recently been deemed marketers’ single “most exciting opportunity” of 2016 (as it was in 2015, and in 2014!). Now, a couple of new studies delve into the areas that marketers believe... READ MORE
What Are Organizations’ Top Data-Driven Marketing Goals and Challenges?

What Are Organizations’ Top Data-Driven Marketing Goals and Challenges?Few companies have well-defined strategies, and achieving a single customer view remains challenging.April 19, 2016

Company marketers see an improved customer experience as their top goal for using data in marketing, while agencies are slightly more focused on identifying new audiences and customers, according to a study from Econsultancy and Adobe [download page] that... READ MORE
Where Do Marketers See Their Most Exciting Digital Opportunities Today And in 5 Years?

Where Do Marketers See Their Most Exciting Digital Opportunities Today And in 5 Years?Customer experience is again this year's most exciting opportunity. But marketers see a different opportunity taking hold in the next 5 years.February 2, 2016

Optimizing the customer experience continues to be the most exciting digital opportunity available to company marketers today, according to results from the latest Digital Trends report [download page] produced by Adobe and Econsultancy. Customer experience... READ MORE
1 in 6 TV Viewers Said to Share Content About Shows Online

1 in 6 TV Viewers Said to Share Content About Shows OnlineTV reportedly drives 11% of social sharing activity online. May 7, 2015

Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing, according to a report [download page] from ShareThis. The study finds that this sharing also... READ MORE

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