The 2017 Content Marketing Insights for B2B Marketers Guide is based upon a deep dive analysis into the research patterns of professionals consuming content across the NetLine network. Gain insight into the content consumption journey of professionals and the content trends discovered in marketing campaigns to identify actionable opportunities for your organization.
In the past 12 months, long-form business content engagement and download activity increased by 36%. Further, 51% of the active audience consumed more than one piece of content and 20% consumed five or more pieces of content. The demand for long-form content to service the needs of professionals is rapidly rising and creating a growing opportunity for marketers.
B2B marketers need to stay on top of this by producing the content their target audiences need to stay top of mind, solve their problems, and aid purchase decisions.
The 2017 Content Marketing Insights Guide is an important read for B2B content marketers. Download your guide today.