March 1, 2013
Online shoppers' awareness of retailers' personalization tactics is growing, according to a study by MyBuys and the e-tailing group. What's more, many prove receptive to personalization, finding it both valuable and a keen influence on their shopping habits. Among the several findings from the report, 53% of shopping surveyed believe that retailers who personalize their shopping experience provide a valuable service, while 4 in 10 say they buy more from retailers who send them personalized emails. Read more »
February 22, 2013
Latinos are increasingly aspiring to be equally Latino and equally American, according to [pdf] a study by EthniFacts and LatinWorks, called the "PLUS+ IDENTITY." While 9 in 10 online survey respondents said they are proud to be Latino and that being Latino feels very natural and comfortable to them, two-thirds also said their desired identity is in what the researchers call the "ambicultural" middle, in which they fully embrace both the Latino and American sides of their identities. Read more »
February 21, 2013
A new "Social Media Benchmark Study" released by J.D. Power and Associates looks at how well different industries are using social media sites for marketing and servicing needs, finding that not all are adept at doing both. Among the more interesting results, though, the study finds that of the 23,200 US consumers surveyed who have interacted with a company via a social media channel, 67% had done so for servicing, versus 33% for marketing. Read more »
February 8, 2013
73% of online shoppers agree that their path to purchase is more complex and less direct than it used to be, according to [pdf] an About.com study. As the traditional purchase funnel has been upended and turned into more of a "loop," per the study, shoppers indicate that shopping has taken on a more personal nature. That is, 79% agree that their relationship with brands is much more personal than ever before, and 68% agree that shopping today is less about the brands/products themselves and more about them (what they're feeling or needing). Read more »
February 8, 2013
A new study from Brand Keys measures customers' emotional engagement with 375 brands across 54 categories, finding that Amazon is among the closest to an ideal score of any brand in its respective category. Using a proprietary survey-based research method to see how well brands meet or exceed expectations consumers hold, the study assigns an emotional engagement strength score of 96% to Amazon versus the online retail category ideal of 100%. Read more »
February 1, 2013
Consumers appear to be quite receptive to social logins - the ability to use an existing ID from a social network to login or register on a site - and welcome targeted products and promotions based on their social login profiles, per results from a Janrain study conducted by Blue Research. Awareness and use of social login was high among the online survey respondents, at 87% and 52%, respectively, with 65% agreeing that they're more likely to return to a website that automatically welcomes them through social login. Read more »
January 29, 2013
Despite a steady amount of CPG coupons distributed by marketers in 2012, US consumers redeemed 17.1% less coupons than in 2011, according to a study from NCH Marketing Services. Total consumer savings on CPG coupons declined by $800 million in 2012, to $3.7 billion, representing an 17.8% decrease. The decline comes after 3 consecutive years of increases, but savings in 2012 remained above 2008's total of $2.9 billion. Read more »
January 28, 2013
After distributing 8.1% less coupons in 2011 than in 2010, CPG marketers held steady last year, distributing 305 billion coupons across all media, according to NCH Marketing Services. That 305 billion figure represents an 8.1% climb from 2008, but is down from a peak of 332 billion in 2010. In response, 79.8% of consumers surveyed said they at least sometimes use coupons while shopping in grocery, mass, supercenter, drug, or dollar stores. Read more »
January 7, 2013
When it comes to purchasing consumer electronics (CE), the vast majority (94%) of buyers conduct at least a single activity to form an opinion about a product, and searching for reviews online is the primary way they seek out product opinions, reading an average of 11 reviews before choosing a product. As it turns out, according to survey results from Weber Shandwick [pdf], buyers tend to focus more on consumer reviews than professional reviews in this all-important process. Read more »
January 7, 2013
Consumer electronics buyers heavily rely on reviews when making purchase decisions, finds Weber Shandwick [pdf] in January survey results. But that doesn't mean they're not cautious about those reviews. In fact, 8 in 10 claim to be concerned about the authenticity of consumer reviews, and buyers demonstrate that a variety of elements impact their evaluation of a review. First among those, whether the review seems fair and reasonable, cited by one-third of respondents. Read more »
