July 12, 2011
Global advertising spend rose 8.8% year-over-year in Q1 2011 to total $118 billion USD based on published rate cards, according to Nielsen Global AdView Pulse data. Nielsen analysis indicates heavier TV spending, as well as increased investment in the Latin American and Asian consumer markets, drove growth.
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March 18, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
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March 9, 2011
While more than half (61%) of online global consumers surveyed said they purchased more private label brands during the economic downturn, fully 91% said they will continue to do so when the economy improves, according to new data from The Nielsen Company. Consumers in Asia-Pacific and Latin America (62% each) were slightly more likely to say they purchased more private label brands, and consumers in North America and Europe (60%) were slightly less likely.
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December 10, 2010
Overall self-reported daily consumer spending in stores, restaurants, gas stations, and online averaged $66 per day in November 2010, up slightly from $63 in October and $59 in September 2010, and essentially matching the $67 of November 2009, according to new tracking data from Gallup.
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April 26, 2010
While advertising as a whole took a hit in 2009, U.S. quick service restaurant (QSR) retailers ramped up spending during the year by 2% compared 2008, according to The Nielsen Company.
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December 16, 2009
Total out-of-home advertising industry US revenue was $1.3 billion in Q309, a 17.2% drop vs. Q308, according to the Outdoor Advertising Association of America. The decline is slightly less than that of Q1 and Q2 and could indicate stabilization in the outdoor advertising market.
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December 1, 2009
Optimism among advertising executives has reached its highest point in two years, and more executives plan to increase their ad spending over the next twelve months than decrease it - by a differential of four percentage points, according to the latest Advertiser Optimism Report from Advertiser Perceptions Inc.
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October 13, 2009
Approximately 10% of online display ads in several of America’s major advertising markets are locally targeted and could command advertising premiums because they represent more efficient allocation of ad dollars, according to a study by comScore, Inc.
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October 5, 2009
Though the 2009 ad market decline has been worse than expected and global ad spending is now forecast to be down nearly 10%, Aegis Carat predicts that there will be a very modest return to growth in 2010.
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October 2, 2009
Having a “presence on social networks” is one of the top priorities for marketers in 2010, with nearly six in 10 planning to include social-media spending in their next-year’s marketing budget, according to the “2010 Media Planning Intelligence Study” from the Center for Media Research, conducted with InsightExpress.
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