October 25, 2010
Consumers researching online data about netbook computers for possible purchase are also considering other devices, according to analysis from Compete.
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July 27, 2010
Oil company British Petroleum (BP) was mentioned far more frequently, and negatively, in blog and other social media posts following its April 20, 2010 oil rig explosion and leak than before, according to Sysomos.
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July 12, 2010
Airing an ad both on TV and online greatly increases its effectiveness, according to new data from The Nielsen Company.
Cross-exposure Sends Drug Customers to the Doctor
In a Nielsen study of direct-to-consumer drug advertising, exposure on TV and online was more than twice as likely to prompt patients to ask their... Read More »
July 6, 2010
Numerous examples of innovation are present in 15 key consumer-facing areas of marketing, according to consumer insights firm trendwatching.com.
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April 29, 2010
Not all digital ad agencies are as savvy on these strategies and technologies as they proclaim, according to the initial survey results of integrated marketing agencies by Andrew Ballenthin, president of Sol Solutions.
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April 20, 2010
Marketers seeking to increase brand recall, awareness and purchase intent should consider engaging consumers via online social networks, according to a new study from The Nielsen Company and Facebook.
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September 9, 2009
Display ad campaigns can increase visits from search engines by nearly 14%, and can boost paid-search click-throughs by nearly 15%, according to a recent study by iCrossing, which reported that display campaigns also aid brand awareness, recognition and preference by attracting visitors to a website.
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January 12, 2009
Racial discrimination affecting African Americans is 38% higher in the advertising industry than it is in the overall US labor market, and it is more pronounced now that it was 30 years ago, according to (pdf) a study from the Madison Avenue Project, a coalition of legal, civil rights and... Read More »
November 14, 2008
The growing popularity of interactive tools such as wikis, blogs and social networks is giving customers the ability to engage with firms as never before, and global marketers need to put customers at the center of their operations to respond to this new and challenging reality, according to an study... Read More »
November 4, 2008
Placing disciplined focus on three key business-to-consumer marketing initiatives and executing them properly helps top brands achieve “category killing” performance and can make a difference in market-share growth of up to 30%, according to research from the Marketing Leadership Council, a division of the Corporate Executive Board.
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