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Marketers Use Web Data in Offer Decisions

Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica.
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Mar 16-10

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Measuring Online Ads Properly

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Feb 24-10

US Online Display Advertising Grows 21%

Feb 17-10

Product Reviews Welcome on Mobile; Shunned on SocNets

Jan 22-10

Retailers Can Lure Moms with Social Media, Free Stuff

Jan 19-10

Behind the Curve: Week Ended Jan. 15, 2010

Jan 15-10

Free-Standing Insert Coupon Activity Increases 8% in 2009

Jan 13-10

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