February 9, 2012
Cable news networks rank as the top source of political campaign information among Americans, with 36% saying they regularly get their political campaign news from this source, ahead of local TV news (32%), network news (26%), the internet (25%), and the local paper (20%), according to [pdf] a survey released in February 2012 by the Pew Research Center. Read More »
January 17, 2012
The proportion of online shoppers who say that the personalization of their shopping experience on smartphones (16.8%) or tablets (15.5%) did not meet their expectations during the 2011 holiday season far exceeds those who felt that way about their experience on a traditional e-commerce site (6.64%), according to [download page] a survey released in January 2012 by Baynote. Facebook also lagged, with 15.7% saying the personalization of their experience on the social network did not meet their expectations.
Facebook fared the worst in terms of privacy, with 21% saying that it did not meet their expectations, ahead of smartphones (15%), tablets (12.7%), and e-commerce sites (5%).
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December 15, 2011
The top 3 ways SMBs plan to attract customers in 2012 are word-of-mouth (25%), repeat business (25%), and advertising and marketing (22%), while social media will be the primary source of customer attraction to only 11%, according to [pdf] a survey released in December 2011 by Zoomerang in partnership with GrowBizMedia. Data from “SMB Business Perspectives: 2011 Results and 2012 Projections” indicates that SMBs are evenly split on whether or not they will use social media tools in 2012. Read More »
July 19, 2010
The Baby Boom Generation is still responsible for a substantial portion of consumer spending and is technologically sophisticated, according to new data from The Nielsen Company.
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February 9, 2010
Budweiser and ETrade were the big winners among TV advertisers in the 2010 Super Bowl, according to an online survey from MediaCurves.com.
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January 14, 2010
The majority of global business intelligence (BI) practitioners in a recent study expect the use of BI at their organizations grow at a steady pace in 2010, but most are skeptical or unsure about the value of analyzing data obtained from social media sites such as Twitter or Facebook, according... Read More »
January 12, 2010
Top US companies are missing out on a large portion of the potential Twitter holds for their businesses, according to two separate studies from PR firm Weber Shandwick and the University of Massachusetts Dartmouth. Both studies indicate that while Corporate America is familiar with Twitter, it is not taking advantage... Read More »
December 23, 2009
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this Christmas week, but still may be worth a peek:
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December 15, 2009
Though it hasn’t yet moved in on the tried-and-true phone call, Facebook may be replacing email and text messaging as a more popular way to stay in touch with friends and family online, according to a small-scale survey by Prompt Communications, writes MediaBuyerPlannner.
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December 3, 2009
As online video becomes a more accepted, widespread, measurable and cost-effective communications tool it is poised to enhance - and even replace - some of the more labor-intensive marketing and training functions at many businesses, according to a recent blog post by Wistia.
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