The vast majority (96%) of Americans watch TV in their homes, roughly double the number (48%) who now watch video online, according to [download page] a February 2012 report from Nielsen. Yet the proportion watching TV in their homes fell 0.2% year-over-year, while those watching video on the internet grew 4.9%. Mobile subscribers watching video online in Q3 2011 showed the fastest growth, jumping 37% year-over-year and 5% quarter-over-quarter to reach more than 10% of the population. Read More »

41% of tablet owners say they use their device to extend their TV experience to various activities such as looking up, posting, and chatting about what they are watching on TV, according to a January 2012 study from Discovery Communications, which surveyed over a thousand Discovery Viewers on their media habits. Additionally, 53% said they use their iPad while watching TV to find other content. In fact, 43% of the device owners surveyed said they watch TV and go online simultaneously either all the time (18%) or some of the time (25%), compared to 33% of the non-iPad owners surveyed. Read More »

22% of mobile owners used their device during the Super Bowl to watch a TV ad again, while 17% searched for more information about a product they saw advertised, according to a February 2012 survey from InMobi. Users performed a number of other activities directly related to the game or commercials, including downloading a Super Bowl application (27%), discussing the game (23%), and discussing commercials (16%). Read More »

2 in 3 consumers say that their basic mobile or cell service is an untouchable item of their budgets, representing a 4.7% increase from 64% who responded that way in 2008, according to a survey conducted in 2011 for STORES Magazine by BIGinsight, released in February 2012. By comparison, 60% of respondents in 2011 said that their basic cable/satellite TV was untouchable, down slightly from 61% in 2008.
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During the three-month average ending December 2011, 47.6% of US mobile subscribers used downloaded applications on their mobile device, up 12% from the three-month average ending September 2011, according to comScore Mobile Metrix data. For the period, downloaded applications remained on par with browsers, which were used by 47.5% of subscribers (up 10.7% from 42.1%).

Texting remained the most common activity, used by 74.3% of US mobile subscribers, up 4.5% from 71.1%.
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Although both iPad and Amazon Kindle traffic on the Jumptap network grew over the 2011 holidays, the Kindle Fire jumped from 10% share of traffic at the beginning of December to 30% share heading into the New Year, according to a Jumptap report released in February 2012, which also found that iPad’s share of traffic fell 25% from 59% to 44% during that period. Overall tablet traffic soared 229% over an average projected for the day after Christmas, based on historical network traffic, while the day after New Year also saw a 263% boost in traffic.
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73% of Super Bowl viewers say they look at Super Bowl TV commercials as entertainment, by far the leading opinion cited by respondents to an NRF survey conducted by BIGinsight, released in January 2012. The proportion of viewers who say that advertisers should save their money and pass the savings on to them (18.5%) is roughly matched by those who say the ads make them aware of advertiser brands (16.9%). Similarly, although 8.9% complain that the commercials make the game last too long, a similar proportion report that they influence them to buy products from the advertisers (8.4%). Read More »

National TV sports generated $10.9 billion in advertising expenditure last year, representing 6% growth from $10.3 billion the year prior, according to a Nielsen report released in January 2012. Measuring ad spend during sporting events on network and cable TV from Q4 2010 through Q3 2011, Nielsen found that cable has an increasing share of those ad dollars, growing 37.3% year-over-year. Read More »

The benefit of increased downloads outweighs the loss in price when an application is put on sale in the Apple App Store for iPad, the Apple App Store for iPhone, and the Google Android Market, according to a report released in January 2012 by Distimo. The report, which measured the revenue effects per day for the top 100 top grossing applications in any category that cut their price in the US, found that on the first day of the sale, the average revenue per app increased by 41% in the Apple App Store for iPhone, while the revenue during the whole sale (maximum of 15 days) rose 22%. Read More »

Millennials are more difficult to persuade via TV advertising when compared to older viewers, according to [download page] research released in January 2012 by comScore, which found the average lift in Share of Choice (SOC) among Millennials to be 4.6% points, compared to 6.4% points for Baby Boomers (aged 45-59) and 6.6% points for Seniors (aged 60 and older). SOC measures the difference in share of preference between groups before and after exposure to advertising when asked which product they would like to win from a balanced competitive set. Read More »