During the three-month average ending December 2011, 47.6% of US mobile subscribers used downloaded applications on their mobile device, up 12% from the three-month average ending September 2011, according to comScore Mobile Metrix data. For the period, downloaded applications remained on par with browsers, which were used by 47.5% of subscribers (up 10.7% from 42.1%).

Texting remained the most common activity, used by 74.3% of US mobile subscribers, up 4.5% from 71.1%.
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Although both iPad and Amazon Kindle traffic on the Jumptap network grew over the 2011 holidays, the Kindle Fire jumped from 10% share of traffic at the beginning of December to 30% share heading into the New Year, according to a Jumptap report released in February 2012, which also found that iPad’s share of traffic fell 25% from 59% to 44% during that period. Overall tablet traffic soared 229% over an average projected for the day after Christmas, based on historical network traffic, while the day after New Year also saw a 263% boost in traffic.
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66% of global consumers reported switching providers in at least one industry in 2011 due to poor customer service, representing a rise of 3% from 64% in 2010 and 12% from 59% in 2009, according to [pdf] a survey released in January 2012 by Accenture. Surprisingly, consumers switched providers even as they reported increased satisfaction across a variety of service characteristics evaluated: for example, the proportion who were very or extremely satisfied with the politeness and friendliness of employees rose 7% points over 2010 to reach a majority, 54%. Read More »

The total number of CPG coupons distributed in the US during 2011 dropped 8.1% after hitting a peak in 2010, but remains up 7% from its 2007 pre-recession level, indicating continued strong levels of investment by marketers, according to a study released in January 2012 by NCH.

The number of CPG coupons distributed in the US last year via all media totaled 305 billion, down from 332 billion in 2010 and 311 million in 2009, but up from 285 billion in 2007.
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78% of viewers completed 100% of interactive in-stream video ads, compared to 69% who completed 100% in-stream ads without interactive elements, according to results from a PointRoll study that compared campaign results from April to December 2011. By contrast, just 39% of viewers completed 100% of in-banner video ads. Interaction rates, where users specifically took an action within the ad, were also more than 3 times higher for in-stream video ads than for in-banner video ads during the period. Read More »

Consumers watched significantly more online video advertising regarding retail products such as clothing and electronics from May to December 2011 than they did for a number of other industry segments, according to [pdf] January 2012 analysis from 33Across. The company examined online content consumption and sharing behavior among consumers using data from the social graphs (”brand graphs”) it builds for its customers, finding that consumers in the retail graphs viewed online video ads 15% more than consumers in other verticals’ graphs. Read More »

62% of global consumers say they are fairly or very likely to purchase a brand’s product if the brand asks for their opinion in a study, compared to just 3% who are not likely to do so, according to a survey released in January 2012 by Cint. The majority of respondents (56%) also say they feel more loyal to the brand if it takes the time to ask them their opinion, more than double the proportion who say their loyalty is not influenced (24%).
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Click through rates (CTR) on Facebook ads increased by 18% from Q1 to Q4 2011 among the 5 major markets (Canada, France, Germany, UK, and the US) measured by TBG Digital, according to the company’s Q4 2011 report, released in January 2012. CTR increased by an average of 7% between Q3 and Q4 2011, bolstered by France (100% increase), but offset by Germany (18% decrease) and the US (2% decrease). In fact, France overtook all other markets in ad performance in Q4, with the US, Germany, Canada, and the UK following.
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9% of Americans have cut their pay TV connection because they can watch all their favorite shows online, while a further 11% are considering doing so, according to a Deloitte survey released in January 2012. An additional 15% say they will most likely watch movies, TV programs, and videos from online digital sources (via download or streamed over the Internet) in the near future. Read More »

47% of bank marketers responding to a survey from the CMO Council say they are using social media network pages and postings to deliver branded marketing content to their key customer, prospect, and partner audiences, according to [download page] a December 2011 report from the Council. This ranks as the second-leading marketing channel behind internet websites (76%), and is followed relatively closely by online or mobile video segments (41%). Roughly 2 in 5 bank marketers are using social media analytics and conversation monitoring to track the level of their customer anxiety, which the vast majority (89%) rate as moderate to very high. Read More »