January 9, 2012
69.6% of marketers say increased presence across social media platforms is their top area of corporate social media marketing (”social marketing”) investment for this year, ahead of increased frequency of content publishing (58.9%) and more robust social marketing management (49.5%), according to [pdf] a December 2011 Awareness survey. Investments in expanded social reach will be led by self-reported social marketing novices (78%) and dabblers (71%), while experienced social marketers find the category to be somewhat less of a priority, placing it relatively on par with increased frequency of content publishing and more robust monitoring. Read More »
August 18, 2011
Trade shows are the most attended type of virtual event, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 50% of virtual event attendees surveyed said they have attended a virtual trade show.
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September 21, 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a... Read More »
January 25, 2010
Digital and direct marketers are planning a major ramp-up in hiring this winter and 46% of those in a recent survey say that they will add staff in Q1 2010, according to Bernhart Associates‘ latest Quarterly Digital and Direct Marketing Employment Report.
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January 15, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
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January 14, 2010
Maintaining its coveted spot at the top of the list for the third year running, L.L. Bean has once again landed the #1 position as the retailer with the best customer service in 2009, according to the fifth annual National Retail Federation (NRF) Foundation/American Express Customers’ Choice survey, conducted by... Read More »
December 29, 2009
While Web 2.0 brought the world interactive information sharing, interoperability, user-centered design and collaboration, software applications provider ICON believes that the next generation of the web, or “Web 3.0″ promises more recommendations, free services, intelligent (semantic) searches, and information that’s no longer random data, but tailored, highly intuitive and... Read More »
December 28, 2009
A report this month from the US Bureau of Labor Statistics (BLS) predicts that department stores, newspaper publishing and the postal service are among the top 10 industries in the US headed for extinction, while management, scientific and technical consulting, employment services, full-service restaurants and a range of healthcare-related service... Read More »
December 23, 2009
Though the overall advertising environment in 2009 was glum by most accounts, a number of trends are nonetheless continuing to take hold as the industry evolves to meet new marketplace realities, according to The Nielsen Company.
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December 16, 2009
As ad budgets shrink and pressure intensifies to show marketing ROI, US advertisers continue to express interest performance-based advertising, according to Telmetrics, which predicts that pay-per-call models are poised to experience explosive growth in 2010.
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