February 7, 2012
Benchmark conversion rates for most email types appear higher for B2B than B2C companies in the US, according to [download page] results from an Econsultancy survey released in February 2012, conducted in partnership with the Email Experience Council of the DMA. Within the lead generation category, benchmarks are significantly higher for B2B than B2C companies for newsletter conversion rates (4.1% vs. 1.8%) and sales email conversion rates (3.9% vs. 1.5%). Read More »
December 13, 2011
Direct mail (92%) and newspapers (91%) are the media most Millennials say affect their store choices, ahead of digital channels such as visiting a store website using a computer (84%) or receiving emails from retailers (78%), according to [download page] a December 2011 report from Nielsen. Data from “The Evolution of Circulars: From Print to Digital” indicates that when it comes to shopping, Millennials are more tech-savvy than Gen X adults, being more likely to have their store choices influenced by smartphones or mobile phones, social media sites, and retailer emails. Read More »
March 24, 2011
The number of mobile barcoded boarding passes issued by the global airline industry is expected to grow from 280 million this year to 480 million in 2013, according to a new whitepaper from Juniper Research. Data from “Scan and Go: Transport Ticketing on the Mobile” suggests this means the global airline industry will increase the number of mobile boarding passes it issues by 71% in the next two years.
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January 27, 2011
Four in 10 global marketers (43%) use email segmentation to personalize messages by audience, according to [pdf] a new survey from Alterian. Another 44% are still employing email blasts of some kind, although 26% use basic personalization and 18% blast out on a mass basis.
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November 3, 2010
Despite the growth of the internet marketing channel, direct mail can still affect consumer purchase decisions, according to a new white paper from Experian.
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October 29, 2010
Virtually all marketers use email and company websites as marketing channels, according to a recent study from Lyris.
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October 5, 2010
Print collateral is by far the most common form of marketing material produced, despite the rise of multimedia options, according to a new survey from the CMO Council.
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September 9, 2010
The US ad market will rebound with 3% growth this year, according to new estimates from SNL Kagan.
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June 28, 2010
Email is a permanent fixture in the lives of global consumers, according to [pdf] a new report from digital marketing firm e-Dialog.
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June 22, 2010
A distinct minority of small-to-mid-sized-business (SMB) marketers use social media links or icons in their promotional emails, according to a recent study from email marketing technology firm GetResponse.
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