November 9, 2012
About 6 in 10 online consumers would rather receive a tablet than a computer as a gift this holiday season, and roughly 7 in 10 feel that tablets will replace e-readers as gifts, per new survey results from PriceGrabber. But what tablets are these consumers hoping to get? It turns out they'd really like an iPad: 63% would want the iPad 3 or iPad 4, while 24% would be quite happy with the iPad mini. Read more »
August 28, 2012
Magazine advertisers' use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, grew to new heights again in Q2 2012, details Nellymoser in an August 2012 study. The percentage of advertising pages with an action code, perhaps the most accurate measurement of mobile action code adoption, crossed the 10% threshold in May, at 10.4%, before dipping slightly to 10.19% in June. This is roughly double the rate from those months in 2011. Read more »
August 23, 2012
When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad (e.g., by clicking on the ad to learn more), and 19% say they have purchased the product mentioned in the ad, according to [pdf] an August 2012 report from YuMe. Of 7 possible actions identified, the most common was visiting the website mentioned in the ad, by 30% of viewers. Read more »
July 31, 2012
Public radio listeners turn on the radio first and foremost to stay informed about the news, finds Jacobs Media in a study of more than 30,000 public radio listeners from 49 public stations, released in July. 63.3% of respondents said that a main reason for listening to AM/FM radio is to stay informed about the news. Of note, Americans trust public TV and radio more than any other information channel, per results of an Allstate and National Journal survey from June. Read more »
July 19, 2012
Mobile owners who use their devices on brick-and-mortar shopping trips use them largely for shopping logistics, according to [pdf] a survey commissioned by the IAB and conducted by ABI Research, released in July. For example, a significant proportion of smartphone owners who use their devices in-store report checking prices and availability on the internet (35%), finding product information while in the store (31%), scanning barcodes to check prices and availability in-store (30%), and acquiring and redeeming coupons and offers (23%). Read more »
July 12, 2012
Tablets accounted for 7% share of US paid search spending in June 2012, up from 5% in March, according to [download page] a July report from Marin Software. This increase in budgets came alongside a 33% quarter-over-quarter rise in tablet's share of clicks, from 6 to 8%. Overall, smartphones and tablets accounted for 18% share of clicks and 14% share of spend (14%) in June. Read more »
July 11, 2012
33.9% of Americans have used their mobile phone to make a purchase, according to a July 2012 report from IDC Financial Insights. This represents a 76% increase from 19.3% who said they had made a mobile payment a year ago. Among those who have made a mobile payment, PayPal Mobile (56%) counts as the most popular service. Read more »
July 10, 2012
Internet sites remain the preferred digital channel for shoppers across most phases of the online shopping journey, beginning with the awareness phase of research, according to [pdf] a July 2012 report by Capgemini. 72% of the more than 16,000 digital shoppers surveyed across 16 countries rated internet sites as important or extremely important for learning about products, followed by email (58%) and in-store technology such as kiosks (49%). Read more »
July 5, 2012
A number of promotional tactics appear to affect Millennial shoppers' brand decisions more heavily than the average shopper, according to a SymphonyIRI report released in June 2012. For example, roughly two-thirds of Millennial shoppers say that coupons from home are a top-2 box factor driving their brand choices, making them 29% more likely than the average shopper to cite this factor. Read more »
June 29, 2012
One-third of cord-cutters say they would not re-install services even if the cost of cable was slashed, according to June 2012 survey results from TechBargains.com. Of note, despite indications that cord-cutters are going online for their content, recent research from GfK Media reveals that among those who have cancelled their pay TV service, online options were cited as the reason by less than 1 in 5. Read more »
